accelerate your business goals nov sm... · how to use twitter at an event building up to the event...
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@SofieAndreou
Why did this Tweet do so well?
@SofieAndreou
@SofieAndreou
Why did this Tweet do so well?
www.SofieAndreou.com
@SofieAndreou @SofieAndreou
Why did this Tweet do so well?
• TAG PHOTOS! • USE Images
Why Add a Photo? Avoid getting LOST amongst all the noise
Notify your Influencers of your Tweet
Get seen
Create Engagement
Improve your reach
Tag a photo with up to 10 handles without using up your 140 characters!
@SofieAndreou
Elements of a Good Photo? Do not use brochure ware
Use Real people
Show experiences
www.SofieAndreou.com
Facebook & Video?
@SofieAndreou
Facebook & Video?
@SofieAndreou
GifMe? GifMe - Database of GIFs to choose from:
http://gifme.io/downloads
"STOP!! It's not time yet to submit your Page Business PLANS for the annual Bears Lair Competition!! You'll have 5 months of optional workshops and coaching before the DUE DATE! We will release ALL the competition details shortly. Come hear for yourself! Peterborough Chamber of Commerce Nov 18th at 10am!
http://media0.giphy.com/media/bAplZhiLAsNnG/200.gif"
@SofieAndreou
Gifs on Twitter?
Gif Me App
How it works https://www.youtube.com/watch?v=uae0xUucOyY
@SofieAndreou
GIFs?
www.SofieAndreou.com
GifMe Camera
@SofieAndreou
GifMe Camera
@SofieAndreou
http://gifmaker.me/ Laptop
www.SofieAndreou.com
@SofieAndreou
https://twitter.com/ezgif_com
Why Periscope for Business? • It’s EASY! • Transparency • Introduce Staff • Behind the scenes • Share Industry Knowledge • Product Demonstrations • Service Demonstrations • Event Buzz
@SofieAndreou
Live Streaming with Periscope
@SofieAndreou
@SofieAndreou
Live Streaming with Periscope
@SofieAndreou
Live Streaming with Periscope
@SofieAndreou
Live Streaming with Periscope
@SofieAndreou
Live Streaming with Periscope
https://play.google.com/store/apps/details?id=tv.periscope.android http://www.trafficgenerationcafe.com/periscope-android-tutorial/
Periscope Tips
1. Periscope Schedules
Build Buzz Leading Toward the Live Stream
2. Record the Periscope and upload as Content
https://www.periscope.tv
www.SofieAndreou.com
@SofieAndreou
LinkedIn – New Posts?
@SofieAndreou
LinkedIn – New Posts? https://www.linkedin.com/pulse/new-linkedin-blog-posts-sofie-andreou-m-eng?trk=prof-post
www.SofieAndreou.com
Coffee Break Learning
@SofieAndreou
@SofieAndreou
Why use Twitter at an Event? It’s free!
It’s easy!
Twitter is About the NOW.
You’ll experience 80% of your Growth during an event.
Spreads awareness of your event effectively.
How to use Twitter at an Event Building Up to the Event
If your event is annually, and that’s all you do, use your handle. If It’s a recurring event and just one of many things you do, create a handle for this event.
Mention Those who CARE & might retweet your tweets
Share photos or videos of past events
Share photos or videos of what to expect at this event
Tweet Contests for free passes to your event
Tweet Contests for VIP treatment at your event
Listen and quote retweet those live from your event
Event Details
@SofieAndreou
How to use Twitter at an Event During the event
Invite Giants to your event & encourage them to live tweet
Have someone live tweeting from your event as you!
Listen and quote retweet those live from your event
Give away free things during your event
Display live tweets of those mentioning your handle and event’s hashtag during the event
Clearly identify what your handle or hashtag is during your event
After the Event Throw Back Thursdays
Support your Community
@SofieAndreou
Coffee Break Learning
Why use Smart Phone? It’s real time.
It’s easy!
It’s authentic
You won’t forget to later
There are APPs to help you.
@SofieAndreou
Coffee Break Learning
@SofieAndreou
Why hold contests? Gain New Clients
Thank Existing Clients
Top of mind
Gain New Followers
Exposure for products, services or events
www.SofieAndreou.com
How to hold a contest? Don’t spam
State the rules clearly
Keep it simple
Share who won
Say “Please follow our page & retweet to be entered to win…..”
Use a fun visual of the Prize..
@SofieAndreou
Instagram Contests
https://www.instagram.com/lovechicos/
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Facebook Contests
@SofieAndreou
Combined Contests https://www.facebook.com/notes/indigo-
paints-pvt-ltd/rangokidiwali-terms-conditions/950208098347926
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Communication’s Calendar
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Types of Content Text Images
Links to Blogs/Websites
Videos
Shares & Retweets
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Sources of Content
Employees Industry Experts
Customers
Community Involvement
@SofieAndreou
Scheduling Posts
- 10am, 2pm and 8pm are the BEST time to Post OR - Use Hootsuite’s Auto Schedule - Share DURING events - Share Emotion and Benefits - Tell a Story - Build toward and during https://business.twitter.com/make-it-habit
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Scheduling Posts
@SofieAndreou
Communication’s Calendar
Always plan two months out Enter the posts & reminders into your online calendar
www.SofieAndreou.com
Why Grow your followers? Gain new clients
Share client experiences
3rd party experiences are trusted 78% more then your say so!
Stay top of mind
@SofieAndreou
How to grow your followers? Tagging people who CARE about your Tweet
Tagging GIANTs who will RETweet your Tweet
Share effective tweets
Give them content they’ll want more of
Monthly Give-away contests
All retweets and New followers are entered into a monthly draw.
Physically display or announce your Twitter Handle
Retail, Booths, Advertisements, Radio
www.SofieAndreou.com
Add Your Handle to Your Marketing Materials
Grow your followers
Take Twitter offline. – Make it easy for people to FIND you. There are many ways to promote your Twitter Handle @username offline: business cards, signage, advertising, delivery vehicles, product packaging and store fronts. Anywhere your customers interact with your brand is an opportunity to encourage them to follow you on Twitter.
@SofieAndreou
@SofieAndreou
Add Your Follow Us Button to Your Online Materials
https://about.twitter.com/resources/buttons#follow
Grow your followers
@SofieAndreou www.SofieAndreou.com
Grow your followers
Twitter and TV • Hashtags
Choose and promote a single official hashtag. It should be clear but concise. The TV show Glee uses #glee to organize conversations around its episodes and stars.
• Accounts Your viewers may not know you’re on Twitter. Display your hashtag or username on air to convert fans into followers.
• Live-tweet Live-tweeting during a show shapes and drives the Twitter conversation and gives your fans a reason to follow you.
• Content Use Twitter to amplify the reach of content, assets and campaigns you’ve created from other marketing channels. Many marketers add hashtags to their TV ads and feature these commercials on Twitter to extend the life of a 30-second spot.
@SofieAndreou
Grow your followers
Twitter and events
It’s easy to use Twitter to build a strong association between your business and relevant events. • Before
Identify a hashtag for the event or at the vary least, let everyone know your Handle. Promote it to start the conversation and let people know how they can participate.
• During Tweet compelling content from the event or include strong calls to actions.
• After Retweet positive feedback or continue the conversation and buzz with the hashtag if you had one. Ask people to share their experience with the event and your brand.
@SofieAndreou www.SofieAndreou.com
Coffee Break Learning
@SofieAndreou
Why are Giants Important? Gain new clients
3rd party experiences are trusted 78% more then your say so!
Giants have a BIGGER base to draw from
@SofieAndreou www.SofieAndreou.com
Find your Local Giants
@SofieAndreou
Find your Local Giants
• Best Giants are those who would LOVE to share your content to their followers. Example Local Media, Politicians, Online Event Sites, Community Leaders, Partners, Local Celebrities, Local Entertainers, Local Educators, and Local Sports Teams.
• Mention your giants appropriately hoping they’d retweet you. • Make it a part of your Sponsor’s role to Retweet the Tweets you Mention then
in. • Find them by:
• See who other’s in your position follow • Search your local giants’ websites for their Twitter Handles
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Leverage your Local Giants
@SofieAndreou
@SofieAndreou
Why use Twitter Analytics? It’s free!
It’s easy!
If you report to a Board or Boss, It’ll make you look good.
It’ll help you continuously improve your tweeting effectiveness.
www.SofieAndreou.com
Analytics.Twitter.com
@SofieAndreou
Analytics.Twitter.com
www.SofieAndreou.com
Analytics.Twitter.com
@SofieAndreou
Analytics.Twitter.com
@SofieAndreou
