absolute radio - rajar q2 09
DESCRIPTION
Absolute Radio's RAJAR figures for Q2 2009.TRANSCRIPT
After 14% increase last quarter this time steadyAfter 14% increase last quarter, this time steady
Absolute Radio Portfolio Reach
3,000
Absolute Radio Portfolio Reach
W2:08 W3:08 W4:08 W1:09 W2:09
2,500
,
1,8791,6911,500
2,000
,
882
1,000
,
882
0
500
0
Total Absolute Radio Network
Total Absolute Radio Total Absolute Radio London
Network & Station hours slightly down (-3%)Network & Station hours slightly down ( 3%) after a 14% increase last quarter
Absolute Radio Portfolio Hours
18,000
Absolute Radio Portfolio Hours
W2:08 W3:08 W4:08 W1:09 W2:09
14,000
16,000
,
12,83711,30910,000
12,000
5 2924 000
6,000
8,000
5,292
0
2,000
4,000
0
Total Absolute Radio Network
Total Absolute Radio Total Absolute Radio London
National Radio – Classic FM’s Reach up 6%National Radio Classic FM s Reach up 6%
National Reach
7,000
National Reach
W2:08 W1:09 W2:09
5,7175,000
6,000
,
3,000
4,000
,
1,6912,405
1 000
2,000
3,000
40 572 482 215 709 2700
1,000
London – Capital now no 2 commercial with 4%London Capital now no.2 commercial with 4% increase in Reach
London Reach
2,500
London Reach
W2:08 W1:09 W2:09
1 952 1 8972,054 2,0612,000
,
1,952 1,8971,784
1,5701,500
882
9787
615500
1,000
372549 499
615
0
500
Capital Breakfast just 5 000 behind Classic FMCapital Breakfast just 5,000 behind Classic FM total
Commercial Breakfast Show Reach
1,400
Commercial Breakfast Show Reach
W2:08 W1:09 W2:09
LondonNational
1,160 1,1551,000
1,200
,LondonNational
9091,004
818 789858
600
800
1,000
504
200
400
600
226 223 248
0
200
Geoff Lloyd’s Hometime Show audience up 2%Geoff Lloyd s Hometime Show audience up 2% while Classic adds 3% in same time band
Commercial Reach Mon‐Fri 17:00‐20:00
2,500
Commercial Reach Mon Fri 17:00 20:00
W2:08 W1:09 W2:09
LondonNational
2,1632,000
,LondonNational
1,500
755885 926
781921
787500
1,000
195 202 287 1780
Absolute Radio CORE target marketAbsolute Radio CORE target market
Commercial 25‐54 Reach
2,500
Commercial 25 54 Reach
W2:08 W1:09 W2:09
LondonNational
2,0952,000
,LondonNational
1 242
1,5121,340 1,264 1,293
1,500
1,242 1,264
971
,
500
1,000
380 196433 397
0
More people listening to radio than ever beforeMore people listening to radio than ever before
All Radio Reach
46,32747,000
All Radio Reach
45,621
45,11745 000
46,000
43,686
44,53644,070
43,66343,923
44,60844,615
44,000
45,000
43,140
,
43,000
42,000
41,000
W2:99 W2:00W2:01 W2:02W2:03W2:04 W2:05W2:06 W2:07W2:08 W2:09