absolute cme ™ redefining continuing medical education - hierarchical content analysis -...

Absolute CME Absolute CME ™™

Redefining Continuing Medical EducationRedefining Continuing Medical Education

- Hierarchical Content Analysis- Hierarchical Content Analysis- Instructional Strategy Formulation- Instructional Strategy Formulation

- Definitive Medical Text and - Definitive Medical Text and AssessmentsAssessments

- Performance Outcome Measurement- Performance Outcome Measurement- Interactive Multimedia Programming- Interactive Multimedia Programming

- Creative Graphics and Video - Creative Graphics and Video ProductionProduction

- Turnkey CME Enduring Materials- Turnkey CME Enduring Materials- Internet Marketing Services- Internet Marketing Services

22 © 2005 Absolute CME. LLC

Mission StatementMission Statement

Providing memorable and instructionally-Providing memorable and instructionally-effective educational programs for effective educational programs for

healthcare professionals, validated by healthcare professionals, validated by quantitative measurement of educational quantitative measurement of educational

outcomes and changes in clinical outcomes and changes in clinical decision-making.decision-making.


The The Absolute CMEAbsolute CME DifferenceDifference

• Unique Instructional Systems Design (ISD) MethodologyUnique Instructional Systems Design (ISD) Methodology– Needs analysis and hierarchical task/content analysisNeeds analysis and hierarchical task/content analysis– Precisely designed content and assessment instrumentsPrecisely designed content and assessment instruments– Target audience analysis and learning strategy formulation Target audience analysis and learning strategy formulation – Multimedia development for a total learning solutionMultimedia development for a total learning solution

• Speaker notes and PowerPoint slides for live events Speaker notes and PowerPoint slides for live events • Definitive medical text and illustrations for print mediaDefinitive medical text and illustrations for print media• Rich, engaging, highly interactive e-learning programsRich, engaging, highly interactive e-learning programs• Video-based case simulations with clinical decision-makingVideo-based case simulations with clinical decision-making• On-line CME certification and outcomes measurementOn-line CME certification and outcomes measurement

• Result: a sequence of memorable learning experiences with Result: a sequence of memorable learning experiences with quantitative measurement and analysis of learning outcomes.quantitative measurement and analysis of learning outcomes.


Absolute CME vs.Absolute CME vs.Conventional Conventional CMECME


The The Absolute CMEAbsolute CME Difference Difference

• Benefits to the ClientBenefits to the Client– Delivery of accurate, validated, evidence–based content Delivery of accurate, validated, evidence–based content

with absolute fidelity to fair balance with absolute fidelity to fair balance – Precisely targeted and focused content analysis & Precisely targeted and focused content analysis &

design to maximize learning effectivenessdesign to maximize learning effectiveness– Performance outcome measurement with quantitative Performance outcome measurement with quantitative

analysis of changes to baseline metricsanalysis of changes to baseline metrics

• Benefits to the LearnerBenefits to the Learner– Rich, engaging multimedia presentations and Rich, engaging multimedia presentations and

simulations engage and motivate learnerssimulations engage and motivate learners– Maximum user control and sophisticated interactive Maximum user control and sophisticated interactive

techniques deliver a customized learning experience techniques deliver a customized learning experience – On-going assessment and remediation ensures complete On-going assessment and remediation ensures complete

and accurate learning outcomesand accurate learning outcomes


5 Levels of Outcome 5 Levels of Outcome MeasurementMeasurement

1-1- Participation and Participation and Learner AcceptanceLearner Acceptance

• CME Exam and Survey CME Exam and Survey Questionnaires Questionnaires

2-2- Educational OutcomesEducational Outcomes

OUTCOME LEVELOUTCOME LEVEL HOW IT IS MEASUREDHOW IT IS MEASURED

• Embedded Pre-Post Embedded Pre-Post Testing and SurveysTesting and Surveys

3-3- Changes in PracticeChanges in Practice • Clinical Simulations of Clinical Simulations of Typical Patient ProfilesTypical Patient Profiles

4-4- Impact on Patient Impact on Patient OutcomesOutcomes

• Insurance Claims Insurance Claims and Patient Recordsand Patient Records

5-5- Impact on Impact on Population Outcomes Population Outcomes and ROIand ROI

• Assessment of Assessment of Population Health and Population Health and Cost of Care Cost of Care


Products and ServicesProducts and Services

• Self-directed interactive multimedia e-Self-directed interactive multimedia e-learning programs with broadcast-quality learning programs with broadcast-quality visuals and embedded outcomes visuals and embedded outcomes measurementmeasurement

• Reflection™Reflection™ Clinical Outcomes Simulator Clinical Outcomes Simulator

• PDA-based e-learning modules PDA-based e-learning modules

• Internet marketing services to attract learnersInternet marketing services to attract learners


ReflectionReflection™™ Clinical Outcomes SimulatorClinical Outcomes Simulator

• Interactive simulations mirror the diagnostic and Interactive simulations mirror the diagnostic and treatment phases of the actual clinical process:treatment phases of the actual clinical process:- Review of H&P - Diagnostic Testing - Differential Diagnosis- Review of H&P - Diagnostic Testing - Differential Diagnosis- Treatment Strategy - Outcome and Follow-up - Review of Case- Treatment Strategy - Outcome and Follow-up - Review of Case

• Multiple case vignettes reflect typical patient profilesMultiple case vignettes reflect typical patient profiles• Actual clinical outcomes inferred by measurement Actual clinical outcomes inferred by measurement

and analysis of clinicians’ decision-making patternsand analysis of clinicians’ decision-making patterns• Employs a “guided discovery” learning strategy with Employs a “guided discovery” learning strategy with

video-based feedback from facultyvideo-based feedback from faculty• Functions both as an assessment instrument and a Functions both as an assessment instrument and a

problem-based learning environmentproblem-based learning environment


Client HistoryClient History

Abbott LaboratoriesAbbott Laboratories

ActelionActelion

Astellas Pharma USAstellas Pharma US

Biogen IdecBiogen Idec

Boston ScientificBoston Scientific

Clinical Care OptionsClinical Care Options

Bristol-Myers SquibbBristol-Myers Squibb

Eli Lilly and CompanyEli Lilly and Company

Harbor-UCLA Medical Harbor-UCLA Medical CenterCenter

Johnson & JohnsonJohnson & Johnson

MedtronicMedtronic

Merck & CoMerck & Co

National Cancer National Cancer InstituteInstitute

NitromedNitromed

NovartisNovartis

Organon USAOrganon USA

PfizerPfizer

sanofi-aventissanofi-aventis


Therapeutic ExpertiseTherapeutic Expertise• CardiologyCardiology• Cardiovascular DiseaseCardiovascular Disease• CNS: Depression, Sleep Disorder & MSCNS: Depression, Sleep Disorder & MS• EndocrinologyEndocrinology• Infectious Diseases/HIVInfectious Diseases/HIV• NeurologyNeurology• OncologyOncology• OtolaryngologyOtolaryngology• Pain ManagementPain Management• RheumatologyRheumatology• UrologyUrology• Wound Care Wound Care


Internet Marketing ServicesInternet Marketing Services

• E-mail InvitationsE-mail Invitations• Online Press ReleasesOnline Press Releases• Search Engine Search Engine

– OptimizationOptimization– Directory submissionDirectory submission– Pay per clickPay per click

• Links on Medical WebsitesLinks on Medical Websites– Medical societiesMedical societies– Disease statesDisease states– CME portalsCME portals

• Effectiveness MetricsEffectiveness Metrics


Strict Compliance PolicyStrict Compliance Policy

• Absolute CMEAbsolute CME is focused exclusively is focused exclusively on accredited medical education.on accredited medical education.

• Absolute CMEAbsolute CME is committed to fair is committed to fair balance and to strict compliance with balance and to strict compliance with OIG and ACCME standards and OIG and ACCME standards and guidelines.guidelines.


Management TeamManagement Team

• Stephen C. FieldsStephen C. FieldsPresident and CEOPresident and CEO

• Richard L. Currier, PhDRichard L. Currier, PhDExecutive Vice PresidentExecutive Vice President

Instructional Design and DevelopmentInstructional Design and Development

• Elyse M. Dussia, MDElyse M. Dussia, MDEditorial Director (CEO, eMD Clinicals, Editorial Director (CEO, eMD Clinicals,

Inc.)Inc.)

• Bevan EricksonBevan EricksonMarketing DirectorMarketing Director


A Unique Development Process Optimizes A Unique Development Process Optimizes Learning Effectiveness & Production CostsLearning Effectiveness & Production Costs

Medical Illustrations

Program Faculty andAdvisory Board Target

AudienceAnalysis

Multimedia Scripts,Storyboards, and

Composites

Instructional Designerand Content Manager

HierarchicalCompetency

Analysis

HierarchicalContentAnalysis

Interactive LearningStrategies and

Functional Specs

Definitive MedicalText with Pre-Post

Assessments

MediaProduction

Charts & Graphs

Streaming Audio

Streaming Video

InteractiveE-learning

PowerPointPresentations

PrintSupplements


Advanced E-learning Program Advanced E-learning Program DesignDesign

CASE 1

INTERACTIVE TUTORIALS

Tutorial 1

CMEPOST-TEST

Pre-testAssessment

LEARNERLOG-IN

Certificate ofCompletionApply for

CME credit

OPENINGSEQUENCE:TITLE, FACULTY,ACCREDITATION,

SPONSORSHIP, ETC.

REFERENCES & WEB LINKS

Tutorial 2

MAIN MENU

FACULTYINFORMATION &ACCREDITATION

CASE 2, etc. ClinicalDecisions

Video Feedbackfrom Key Opinion

Leaders

Pre-testAssessment

Tutorial 3, etc.Pre-testAssessment

Video Feedbackfrom Key Opinion

Leaders

ClinicalDecisions


Curriculum Deployment with Curriculum Deployment with Performance Outcome MeasurementPerformance Outcome Measurement

Live Events withAudience Response

Technology

Measurement ofEducationalOutcomes

BaselineAssessment of

Clinical Practices

Post-CMEMeasurement of

Clinical Practices

Data Storage inAdvanced Learning

Management System

Custom Reports ofPerformance Outcome

Measurements

Statistical Analysisof Quantitative Data

Custom Reports ofPerformance Outcome

Measurements

Custom Reportsof Performance

Outcomes

Interactive E-learningwith Case Study

Simulations

Survey Instruments and Patient Data


Absolute CME Absolute CME ™™

Visit us at Visit us at www.absolutecme.com

absolute cme ™ redefining continuing medical education - hierarchical content analysis -...

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