about us - tma-live.s3.ap-south-1.amazonaws.com · the times of india website () is the india’s...
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![Page 1: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL](https://reader034.vdocuments.us/reader034/viewer/2022050310/5f726d8695f9ef2c9c6fff97/html5/thumbnails/1.jpg)
![Page 2: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL](https://reader034.vdocuments.us/reader034/viewer/2022050310/5f726d8695f9ef2c9c6fff97/html5/thumbnails/2.jpg)
ABOUT US
270MNMonthly UV’s
84%Mobile User Base
23BNMonthly PV’s
23BNMinutes Spent
09Languages Content
INDIA’S NO. 1 DIGITAL
NEWS, ENTERTAINMENT
SOURCE IN INDIA
Times Internet is the largest Indian Internet Network and the digital venture of Times of India
*Source: Google Analytics Apr’18
India's largest media and entertainment group
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CUSTOMER
WE UNDERSTAND THE CUSTOMER BY UNDERSTANDINGWhat they are Interested in | How they are Connected to their Community | What they are looking for
Driven by user needs for Information,
Entertainment, Decisions & Transactions
INTEREST
GRAPH
Driven by need to share
Experiences socially
Triggered by
Curiosity
SOCIAL
GRAPH
SEARCH
GRAPH
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ENGLISH SITES
Connecting Seamlessly Across Platforms & Geographies
ENTERTAINMENT & LIFESTYLE
NEWS @ TIL & OUR BRANDS
LANGUAGES SITES
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270MN+
Monthly UV’s 38%Female Audience 62%
Male Audience
TIL - DEMOGRAPHIC PROFILEAudience Profiling
70%Age Group 18-34 yrs.
*Source: Google Analytics Apr’18
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Our Approach to News & Information
WHY WORK WITH US
Content in the Language you prefer
across 9 Languages
General News, Business, Sports,
Lifestyle, Tech & Entertainment
On the platform you access:
Web, Apps, Mweb
Credibility of content
maintained across long form,
short form, or quick bites
Photos, Videos, Articles, Live, Social,
Infographics, listicles, researches,
briefs
We deliver news in every format,
context & genre our users prefer
#1 DIGITAL NEWS SOURCE IN INDIA
![Page 7: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL](https://reader034.vdocuments.us/reader034/viewer/2022050310/5f726d8695f9ef2c9c6fff97/html5/thumbnails/7.jpg)
REACH & TRENDS
NEWS GENRE
#1 DIGITAL NEWS SOURCE IN INDIA
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REACH - NEWS GENRE
News in 9 Languages to learn what is happening around the World
197 MN+
Monthly UV’s
2.89 BN+
Monthly PV’s
(India + International)
85%India Audience
#1 DIGITAL NEWS SOURCE IN INDIA
*Source: Google Analytics Apr’18
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NEWS GENRE – DEOMGRAPHIC PROFILE
GENDER RATIO & AGE DEMOGRAPHY
(India + International)
65%35%
13% Desktop Audience
87% Mobile Audience
85% Audience (18-44 Years)
15% Audience (45 Years & Above)
#1 DIGITAL NEWS SOURCE IN INDIA
*Source: Google Analytics Apr’18
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COMPARITIVE ENGAGEMENT: TIME SPENTKeeping Audiences Engaged & Hooked on Longer
2 timesmore loyal user base
average daily visitors vs. any other news publisher
is not just the largest in
scale but also the
“MOST ENGAGED” in the category.
3429 MN+
more time spent
than any other news platform
Minutes spent on News @ Times Internet every month
3 times
NEWS @ TIMES INTERNET
*Source: ComScore Apr’18
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93 MN
73 MN
56 MN
36 MN
78 MN
38 MN
65 MN
NEWS@TIL : COMPETITIVE UV’sOver a Decade of News Category’s Leadership
#1 NEWS VERTICAL IN INDIA
Times of India India Today HT Media Jagran NDTV Bhaskar India Express
*Source: ComScore Apr’18
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0
500
1000
1500
2000
2500
3000
3500
The Times ofIndia
India TodayGroup
NDTV The IndianExpress
HT MediaGroup
BhaskarGroup Sites
INDIA.COM Jagran Sites
Mo
nth
ly U
Us
‘MM
s
NEWS : COMPETITIVE PV’sOver most Credible Content delivered fastest across Screens
8X
CONTENT
CONSUMPTION
#1 NEWS VERTICAL IN INDIA
3108 MN
*Source: ComScore Apr’18
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REACH & TRENDS
TIMES OF INDIA
#1 DIGITAL NEWS SOURCE IN INDIA
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TOI REACH & SCALE
Monthly UV’s(India + International)
153 MN+
#1 DIGITAL NEWS SOURCE IN INDIA
Monthly PV’s(India + International)
1,876 MN+
Minutes Spent(per month)
1,311 MN+
India Audience(per month)
81%
#1 DIGITAL NEWS SOURCE IN INDIA
*Source: Google Analytics Apr’18
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568,000Followers
509,446Subscribers
11,268,510Followers
10,815,863Followers
TOI SOCIAL REACH
Corporate Overview
TIL proudly carries with it 175 years of prestige associated
with the Times of India Group yet stands independent as a
collective of start-ups offering dynamic digital products.
The Times of India website (www.timesofindia.com) is the
India’s largest news site
It also ranks among the world’s most-visited news sites.
#1 DIGITAL NEWS SOURCE IN INDIA
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TOI PLATFORM-WISEAUDIENCE BREAKUP
Web & Mobile (India + International)
WEBSITE TRAFFICUV’s= 19.20 MN;
PV’s= 295 MN
WAP TRAFFICUV’s= 130.03 MN;
PV’s= 814 MN
APP TRAFFIC UV’s= 3.80 MN;
PV’s= 767 MN
87%Traffic on
Mobile
*Source: Google Analytics Apr’18
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TOI DEMOGRAPHIC PROFILE
87%Mobile Audience
GENDER RATIO & AGE DEMOGRAPHY
(India + International)
37%
Female
63% Male
84% Mobile Audience
16% Desktop Audience
#1 DIGITAL NEWS SOURCE IN INDIA
85% Audience (18-44 Years)
15% Audience (45+ Years)
#1 DIGITAL NEWS SOURCE IN INDIA *Source: Google Analytics Apr’18
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REACH & TRENDS
LANGUAGES
#1 DIGITAL NEWS SOURCE IN INDIA
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LANGUAGES REACH & SCALE#1 DIGITAL NEWS SOURCE IN INDIA
Monthly UV’s(India + International)
45 MN+
Monthly PV’s(India + International)
1,018 MN+
Minutes Spent(per month)
89 MN+
India Audience(per month)
95%
*Source: Google Analytics Apr’18
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LANGUAGES PLATFORM-WISEAUDIENCE BREAKUP BY WEB & MOBILE
(India + International)
WEBSITE TRAFFICUV’s= 6.89 MN;
PV’s= 161 MN
WAP TRAFFIC UV’s= 36.0 MN;
PV’s= 290 MN
APP TRAFFIC UV’s= 1.81 MN;
PV’s= 566 MN
87%
Traffic on
Mobile
*Source: Google Analytics Apr’18
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LANGUAGES DEMOGRAPHIC PROFILE
84%
Mobile
Audience
73% Male Audience
27% Female Audience
85% Audience (18-44 years)
15% Audience (45+ years)*Source: Google Analytics Apr’18
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OUR SOLUTION
#1 DIGITAL NEWS SOURCE IN INDIA
DISPLAY SOLUTION
CONTENTSOLUTION
SPOTLIGHTSOLUTION
VIDEOSOLUTION
NATIVESOLUTION
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D I G I T A L S T R A T E G Y
C R E A T I V E S T R A T E G Y
E X E C U T I O N
M E A R U S I N G R O I
CREATING AWARENESS
INFLUENCING CONSIDERATION
INDUCING TRIALS
ENABLING TRANSACTIONS
RETARGETING
DRIVING ROI AT EVERY STEP OF YOUR MARKETING FUNNEL
OUR SOLUTIONImpact, Video, Native Solutions
Impact, Display Solution
Spotlight Branded Solution
Coupons, Dineout, Haptik
Content Distribution
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#1 DIGITAL NEWS SOURCE IN INDIA
THANK YOU