about public - tma-live.s3.ap-south-1.amazonaws.com
TRANSCRIPT
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About Public Leading in the content distribution
and social media space
● India's largest local based social video network Provides a platform for people to connect with their local community, local authorities and famous personalities.
● India's no 1 app for vernacular video updatesAllows people to record and share happenings around them enabling real-time local updates.
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Timeline Public App has grown exponentially in a span of one year
Apr’ 19
Beta Launch in 5 districts of
Rajasthan
Sep' 19
Ranked #1 on Playstore
in news & Magazine Category
Oct' 19Logged 10 Mn users
Becomes the fastest growing Indian social network within
6 months of launch
One million+ videos being created every month
Nov' 19
Ranked #2 Worldwide in the News & Magazine category as per Sensor
Tower
Jan' 20
Feb' 20Available in
5 Indian Languages viz. Hindi, Bengali,
Gujarati, Tamil & Telugu
Launched in 16 States and 8 Indian languages
June 20
May 20Doubled userbase
to 30 millionfrom 15 million in March
Logged 10 Mn users
July 20
Became India's Largest Social Network
Available in all major languages
Aug' 20
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What does Public do?
Authorized Hyper Local
Updates
State &National Level
Updates
Local Community
for Quick Resolution
of Problem
ExclusiveInterviews
"Great content is the best sales tool in the world! "
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Authorized Hyper Local Updates
Allows people across India to stay connected to their local community by viewing and sharing all verified updates inreal time through short videos
Especially during Covid-19, people could easily access information regarding essential services like groceries stores, hospitals, their timings, quarantine arrangements in their surroundings
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State & National Level Updates
● Stay informed about all the major events in a language of your preference
● Get news from a source of your liking with more than 50+ partner publications on Public including BBC, ABP, Zee, TV9, NewsX, News24 among many others
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Exclusive Interviews Watch exclusive interviews of national and local public figures on relevant issues
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Community for quick response to problems
5000+ politicians, local authorities, government officers, policemen, bureaucrats use Public to connect with the local people and resolve their issues/concerns
References of case studies that showcase how the voice of the people got addressed.
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Follow for daily updates
One stop for all infotainment needs
Get regular updates from top local news channels,
content creators, politicians among others.
Popular Hashtags Know what people are talking about and join the conversation hub
Popular UsersConnect with your city's famous people
Trending Videos Get instant updates and discover all local happenings around you
Product Overview
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Product Overview
Share Your Opinions Share your opinions on every issue
Local Languages Get Updates in your local languages
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OurCommunity
AdministrativeAuthorities
Politicians
Users
Creators
Regional & NationalNews Outlets
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Politicians
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News Outlets
Tech & Business Sports Entertainment Health & Lifestyle
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Regional News Outlets
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Creators
Saloni GaurContent Creator
Sri Sri RavishankarSpiritual Leader
Deepak ChaurasiaJournalist
Sonu SharmaMotivational Speaker
Ranveer BrarChef Technical Sagar
Content Creator
Aditya Raj KaulJournalist Atul Agarwal
Journalist
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User17%(35-44)
11%(44+)
30%(18-24)
42%(25-34)
AGE DEMOGRAPHICS GENDER SPLIT
77%
23%
Tier-1
Tier-2
Tier-3
31%
32%
37%
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50+ mn Monthly active users
28 mins
10+ Bn
Time spend per user per day
Page views per month
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State-wise UsersTop States Monthly active user (Mn)
UPMP & Chhattisgarh
Rajasthan
BengalMaharashtra
Gujarat
AP & TelanganaTamil Nadu
Punjab
Haryana
Bihar & Jharkhand
10
7
5
4
3.5
4
2.3
1.4
0.8
1.1
7.1
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Public vs other social media apps
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Our Stand on Key Points
Brand Safety Content is our core and each news goes live after a KYC check to eliminate any
possibility of fake news and/or objectionable content.
Ad FraudsWe use 3rd party SDK to maintain
complete transparency and will extend complete support to implement any fraud
elimination mechanism.
Viewability
Every ad slot on Public, is 100% viewable. We don't charge for what
we don't display.
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How will local language messaging help you in advertising your brand?
Crossing the language barrier would aid in gaining a whole new captive audience
Helps in building more meaningful relationships with customers and drive stronger conversions
Contextualized content based on languages/regions helps to improve consumer engagement and ensure better ROI
Helps in creating more inclusive & impactful campaigns
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Brandingopportunities
Content Option:Brand Card
Digital Magazine
Video Story
Gallery
Premium Story
Display:Interstitial
2 in 1 Video
Vertical Video
Native Banner
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Fact Card
A set of 3-4 amusing cards based on brand or product
The user sees one card each session at a timeThe property is highly engaging and is shareable by the users
The positioning of the card is generally at the second position on the app
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Digital Magazine
A series of 8-10 swipeable cards with insightful content
Placed on 2nd and 8th position on the app
The cards support Jpeg, Videos and GIF
Shareable cards with CTA
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Video Story
Storytelling format that allows showcasing multiple scenarios based on the user's choice
User interactive and gesture controlled frames
Immersive experience pulls in viewers to register maximum conversion rates
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Gallery
An interactive card that provides artful content about brand/product
Features 4-6 clickable tiles that pop up on screen upon clicking
This property with shareable cards is displayed on 2nd position
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Premium Story
Short and crisp communication related to the brand/product
Content can be presented in multiple regional languages
Is generally placed on the 1st position of the app
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Interactive full-screen ads to give high visibility & engagement
Interstitial
Offers a unique blend of text, image, gif, video and rich media content
Meddling ad property cleverly placed between news shorts
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2-in-1 Video Interstitial
An interesting ad property divided in to two halves
One half has a contextual content the other a video
It has a CTA to help user to browse more info about the brand
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Vertical Video Interstitial
The property has a full screen video of the brand or product
It has a CTA text to help user to browse more about the brand
The video remains on auto play
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Native Banner
Non-disruptive ad format that matches the form and function of the app
The banner remains clickable to help user browse the website; delivers a higher click-through rate
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Breakouts
Visually compelling motion graphics that appear to break the fourth wall
High-performing ad captures user attention and makes your brand stand out from the crowd
Personalised content and animation to deliver high conversion rates
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Interactive Interstitial
Interactive full-screen ads with carousel/widget buttons for the user to engage with
Can include text, images, gifs, videos
Allows the user to navigate and explore features of the product
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Video Carousel
This generally has two sentences of 48 characters each
Brand communication is done in short & crisp content
The banner remains clickable to help user browse the brand site
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Our Clients
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Case Study
Food Delivery Automobile Education BFSI
CTR Achieved
2.005%CTR Achieved
1.38%CTR Achieved
1.017%CTR Achieved
3.37%
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Contact Us [email protected]