about the likeways urban exploration app
TRANSCRIPT
Likeways
as featured in:
Our purpose
Our purpose is to help users of navigation apps become urban explorers.
Its not only about when you get there, it’s how you get there!
Likeways on the app store
Problem
…for business owners:
current navigation apps do almost nothing to help businesses off the beaten path generate more traffic.
…for walkers:
current navigation apps often suggest dull routes with users missing out on great stops along the way.
Likeways on the app store
A B
*- http://dl.acm.org/citation.cfm?id=2482995
* -83% favour a more interesting route : CHI 2013 workshop “following the voice of the crowd” -http://link.springer.com/chapter/10.1007%2F978-3-642-38974-0_21
Solution
Likeways solves both of these issues: • by suggesting routes that lets users explore interesting
part of the city they might not otherwise discover, while
• at the same time, drawing customers to businesses not on, or just off, busy routes stimulating local commerce combining social, mobile, local.
Likeways on the app store
A B
Problem -> Solution
Common A to B Likeways
Map Apps = boring Likeways = awesome!
Use Case
• Our user is a Baby Boomer visiting London and wants to visit the V&A Museum but also would like some Thai food, a grocery store and a pub for a quick pint along his way.
• He starts Likeways, makes his selection (1.) and receives a route (2.) into areas he is most likely to find what he looks for along his walk.
• By walking via backroads, he discovers more gems along the way! (that he can share with friends & family)
1. Selection 2. Routing 3. venues / pins
not foursquare
Business Model
Route Generation • Paywall
• Paid route influencing
• Venue affiliate marketing
• Venue LBSN marketing
Likeways intelligence • User Data: prime routes
• Big Data Services for B.I.
• R&D contracts
White Label Services • Theme Parks apps/ plug ins
• Civic events apps/ web apps
• Tour operators apps/ web apps
• Theme Parks __ £/$
• Civic events __ £/$
Key Markets
674M
Likeways on the app store
*eMarketer Aug 2106
1.7B
Pedestrians & Marketers
UK TAM $4.2bn
UK SAM $651m
• Affiliate/Affinity/DOOH
• Baby Boomers
• Monocle demographic
• Local foodies
• Trend bloggers
Tourism & Civic Parks
UK TAM $2.9bn
UK SAM $997k
• Lego Land,
• Alton Park
• Zoos £500m
• Queens Parks
• Tour Operators 13.3bn
Big DataServices
World TAM $122bn
World SAM $1.1bn
• Services for BI providers
• Location based data
• Analytic Databases
• Data evaluation
(UK / U.S. markets)
Proprietary Tech Likeways on the app store
Proprietary Tech• Likeways Routing Algorithm:
• incorporating location based data of places from various sources into urban navigation, space recommender system.
• Database: • collecting user and routing information:
• Smart City / Urban Tech / Big Data Experience: • University College London - Computer Science, The Bartlett
• CASA - Center for Advanced Spatial Analysis (UCL)
• CUSP - Centre for Urban Science and Progress (NYU)
• Market Lead• Google Maps, Apple Maps
Competition Likeways on the app store
Competition
Multiple routes
fast
slow
boring exciting
maps
Likeways
sidekix
Marketing Plan
Likeways on the app store
+& ++ =Likeways
Marketing Activity • Sharing activity on all associated apps
• City featured (incentivised) walks with businesses participating and Likeways promotions and easter eggs to raise awareness (very fun) Promotion of LW during civic events
• cross marketing and affinity with sellers (venues) and suppliers (secondary marketers)
• Pokemon go integration
Team
Team Likeways on the app store
CEO - A Data Scientist, Martin has been working professionally and academically between urban studies and computer science over the last 15 years. UCL, CUSP
Konstantinos Mavromichalis Co Founder
COO - Konstantinos has 15 years experience running his own successful creative business. Servicing blue chip clients creating location based digital media installations, leading agile teams. IOC, MTV, CBC
Maren Coleman Marketing Advisor
UCL Enterprise Business Advisors
UI/UX Advisor
Manjit Bedi Co Founder
CTO - Manjit Bedi is an iOS developer and software engineer with over 15 experience. He has worked for the BBC and SKY Digital
Martin Traunmueller Co Founder
Robert Ferguson Business Advisor
StubHub, VP Myriad Group, strategic planning, international markets
Matthew Smith Finance Advisor
University College London’s advisor network which facilitate innovation and enterprise
CCO IG Investments; IPOs, high yield bond offerings, shareholder agreements, purchase agreements.
Strategic Finance Consultant, Sloan Fellow, FCA, London BusinessSchool, Elphistone Pty LTD, Burberry.
Senior UI / UX designer, Samsung, Skype, Nokia.
Startup Business Advisor
Experienced entrepreneur and startup innovator in the customer data protectionindustry.
Stephen O’Dor Hosting Advisor
From Astute Hosting, Facebook, Peer1. Stephen is advising on hostingrequirements related to both technical & user experience.
Money 2y/5y (annual)
Money Likeways on the app store
Route influencing 26% (GR) • Paywall vs Free
• Sales of likes to businesses
• Special Campaigns/ Affiliate /Affinity
White Labels 46% (GR) • Bespoke apps for theme parks
• Tour company apps
• Civic government
Likeways intelligence 28% (GR) • User Data: prime routes, venues, where when
• Big Data Services, SAAS.
• New apps/ products
Operations • Contracted marketing $312k /$934k
• Infrastructure (Hosting) $45k/$112k
• Office $30k/$80k
• Contracted development $224k/$445k
Salaries • CEO/COO $90k/$262k
• Marketing $97k/$399k
• Sales force $149k/$449k
• CTO $75k/ $224k
• UI & Design $52k/$249k
$1.1m/$3.2m £3.66/$8.7m
