about the future of military technology 2019 media...
TRANSCRIPT
About the future of military technology
2019MediaKit
mil-embedded.com
@military_cots | @JMcHaleIII @mariana_iriarte mil-embedded.com/facebook linkedin.com/groups/1864255
20192
MEDIA KIT
CONTENTSMilitary Embedded Systems focuses on embedded electronics – hardware and software – for military applications through technical coverage of all parts of the design process. The website, resource guide, newsletters, and print editions provide insight on embedded tools and strategies such as software, hardware, systems, technology insertion, obsolescence management, and many other military-specific technical subjects.
Coverage includes the latest innovative products, technology, and market trends driving military embedded applications such as radar, sonar, unmanned system payloads, signals intelligence, electronic warfare, C4ISR, avionics, imaging, and more. Each issue provides readers with the information they need to stay connected to the pulse of embedded technology in the military and aerospace industries.
EDITORIAL STAFF 3
DEMOGRAPHICS 4
EDITORIAL CALENDAR 5Military Embedded Systems Print & Digital Edition
EDITORIAL CALENDAR 6Resource Guide, Application Guide, & E-letter
DIGITAL 7Website, The McHale Report, Podcast, Newsletters, E-letters
MARKETING & LEAD GENERATION 8Email Blast, Datasheets, Custom E-newsletter, Webcast, Special Reports, White Papers, Survey
PRINT 9Military Embedded Systems, VITA Technologies, PC/104 & Small Form Factors, PICMG Systems & Technology
ADVERTISING 10Banner Ads, Native Ads, Print Ads, Social Media
EVENTS 11Top Things to See, Best in Show Awards, In-Booth Videos, Moderator Services, Vendor Specific Events
CREATIVE SERVICES & VIDEOS 12Custom Content, Product Videos, Custom Design
CONTACTS 13
20193
MEDIA KIT
John is Executive Vice President & Group Editorial Director of Military Embedded Systems, PC/104 and Small Form Factors, PICMG Systems & Technology, and VITA Technologies. He has covered the electronics industry for more than 20 years. During that time John has led and launched magazines, websites, shows, and E-newsletters focused on the aerospace and defense sectors. He has a Masters of Print Journalism from Boston University and an undergraduate degree in Business Management from Albright College.
Lisa is responsible for working with contributing authors on technical article submissions from abstract to final draft. She also edits content and shepherds the magazine through the production process. Lisa has been covering the embedded computing industry since the mid-1990s when she worked on Computer Design and Data Storage magazines. She has a Bachelor of Arts in English Literature, with a minor in Greek and Latin, from Assumption College in Worcester, MA.
Sally Cole has more than 15 years’ experience as a journalist, specializing in topics that include physics, photonics, semiconductors, and network and security. She holds a bachelor’s degree in geology from the University of New Mexico.
Mariana is a U.S. Navy veteran. She is bilingual in Spanish and English, holds a Bachelor of Arts degree in English with a Creative Writing Specialization from Southern Methodist University (SMU) in Dallas. Prior to getting her degree she spent more than five years at sea in the Navy as an electrician.
John McHale, Executive Vice President Lisa Daigle, Assistant Managing Editor
Sally Cole, Senior Editor Mariana Iriarte, Technology Editor
[email protected] @JMcHaleIII [email protected] @LisaDaigle1
[email protected] [email protected] @mariana_iriarte
EDITORIAL STAFF
THE THE
>DeSIGNAvionics CyberDefense RADAR
Electronic Warfare&
4
Executive/Corporate Management 11%
Design/Development Engineer (Hardware) 9%
Design/DevelopmentEngineer (Software) 7%
Educator/Consulting/Engineering Support 6%
System Engineer 6%
System Engineer 6%
Sales/Marketing/Business Development 12%
Design/Development Engineering Manager/Hardware 21%
Design/Development Engineering Manager/Software16%
Manufacturing/Production/Control Engineering 3%
Scientist/R&D 3%
3,700 6,800 4,380
Market Segment Breakdown
Key Readers
Job Functions
MES E-letter
The McHale Report
Radar & Electronic Warfare
Avionics Design
Military AI
34,538
40,390
25,567
55,978
25,061
Monthly
CyberDefense Report 65,470Bimonthly
E-Newsletters
Lockheed Martin
Raytheon
Rockwell Collins
Honeywell
NASA
US
EUROPE
ASIA10%
15%
75%
Geographic Breakdown
Defense OEMs/Suppliers 25%
Gov/Mil 20%
Top Prime Contractors/System Integrators 55%
20K0 40K
Magazine Print/Digital Circulation
Digital
TOTAL
20,640
38,640
18,000
Northrop Grumman
Boeing
Textron Systems
BAE Systems
.Mil
SAIC
Total Top Primes across all properties: 40,390
DEMOGRAPHICS
5
mil-embedded.com | @military_cots | @JMcHaleIII
Military Embedded Systems 2019 Content CalendarDue Dates
Editorial Ads Close
Issue Special Report(staff written)
Mil Tech Trends (staff written and contributed)
Industry Spotlight (Staff written and contributed) Trade Shows, Webcasts, Promotions, and Bonus Coverage
Abst
ract
s
Fini
shed
Dr
aft
Prin
t
E-le
tter
January/February PrintRADAR/EW GUIDE
Military Radar SummitWebcast: Leveraging GaN technology for military radar applications
11/2
0/18
12/1
3/18
1/10 1/1
Radar Design TrendsSignal Processing Trends in Radar, Sonar, and Electronic
WarfareRF and Microwave in Electronic Warfare systems
January E-letter
February E-letter Unsolicited articles are welcomed. Please contact: [email protected] – – – 2/
1
March Print AVIONICS ISSUE
Aviation Electronics Europe, Sea-Air-Space
12/2
0/18
1/17
1/24 3/1
March E-letter Military Avionics Upgrades Avionics Safety Certifi cation Avionics Connectors
April/May Print UNMANNED SYSTEMS ISSUEXponential, ESC Boston, IMS, SOFIC, NIWeek
Webcast: Unmanned aircraft safety certifi cation and requirements challenges 1/24
2/15
2/21 4/1
April E-letter Counter-UAV Technology
RF and Microwave Technology for Unmanned
Systems
Unmanned Systems Payload Designs from Conectors to Sensors
May E-letter Unsolicited articles are welcomed. Please contact: [email protected] – – – 5/1
June Print DEFENSE MARKET ANALYSIS
NSREC 3/21 4/1
4/11 6/3
June E-letter Neural Networks Artifi cial Intelligence & Machine Learning for
Military SystemsReduced SWaP Rad-Hard Components
July/August Print Cyber Warfare Technology
Rugged Computing & Thermal Management Leveraging Big Data for Military Applications Air Force Association, DSEI
Webcast: Making it cool: Solving thermal management challenges in military electronics 5/9
6/4
6\14 7/1
July E-letter
August E-letter Unsolicited articles are welcomed. Please contact: [email protected] – – – 8/1
September PrintMILITARY EMBEDDED SYSTEMS RESOURCE GUIDE
AUSA 6/12
7/10
7/25 9/2Special Report: Shipboard Electronics; Mil Tech Trends: Test and Measurement Trends; Industry Spotlight:
Managing Supply Chain, Obsolescence, and Counterfeit Parts; Key Resource Guide Categories Include: Avionics, Communications, Cybersecurity, Electronic Warfare, Embedded Hardware, Embedded Software, Obsolescence/EOL, Radar, Real-Time Operating Systems and Tools, RF & Microwave, Safety Certifi cationSeptember E-letter
October Print Signal Processing for ISR Sensor Applications
Virtualization for Embedded Computing
Leveraging Gallium Nitride (GaN) Technology for Military Radar
MILCOM, AOC, IITSECWebcast: Signal processing and the sensor chain 7/
16
8/14
8/22
10/1
October E-letter
Nov/Dec Print Robotics and Automation Military Power Supplies Open Standards for Embedded Military Systems AFCEA West , Embedded Tech Trends 9/
5
10/2
10/1
0
11/1
November E-letter
December E-letter Unsolicited articles are welcomed. Please contact: [email protected] – – 12/1
Editorial Contacts: John McHale, Editorial Director, [email protected] Daigle, Assistant Managing Editor, [email protected] Iriarte, Technology Editor, [email protected]
Sales/Webcast: Tom Varcie, Sales Director, [email protected]
Newsletters: The McHale Report - Monthly, Radar/ Electronic Warfare - Monthly,Avionics Design - Monthly, CyberDefense Report - Bimonthly, Military AI - Monthly
6
Reso
urce
Gui
des
2019 Resource Guide, Application Guide, & E-letter Calendar TradeshowsContent
Due DatesAd Close
Dates
SpringPICMG Systems & Technology Resource Guide (Total Circulation: 23,300)
AdvancedMC, AdvancedTCA, COM Express, CompactPCI, Mezzanines, MicroTCA, SHB, Operating Systems & Tools, Wireless
Embedded World 12/3/18 1/7
SpringPC/104 & Small Form Factors Resource Guide (Total Circulation: 19,700)
Embedded Software, COMs & SoMs, Hardware & Peripherals, Processing, SBCs & Boards, Systems, Operating Systems & Tools, Wireless, IoT
Embedded World 12/3/18 1/7
Spring VITA Technologies Resource Guide (Total Circulation: 26,000) FMC, OpenVPX, PMC, VME, VPX, VXS, Operating Systems & Tools
Xponential 2019 2/15 2/11
App
licat
ion
Gui
des
FallPICMG Systems & Technology Application Guide (Total Circulation: 23,300)
Communications & Networking, Design, Industrial Automation & Control, Medical & Science, Military & Aerospace, Test & Measurement, Transportation & Energy
8/1 8/19
FallPC/104 & Small Form Factors Application Guide (Total Circulation: 19,700)
Communications & Networking, Development, Industrial Automation & Control, Infotainment & Gaming, Medical & Instrumentation, Military & Aerospace, Transportation
9/2 9/9
Winter VITA Technologies Application Guide (Total Circulation: 26,000)Avionics, Commercial, Communications, Imaging, Industrial, Radar, Rugged, Surveillance, T&M, UAV
Embedded Tech Trends 11/1 10/28
E-lettersContent
Due DatesAd Close
Dates
PC/104 & Small Form Factors
E-letter
Feb Unsolicited articles are welcomed. Please contact [email protected] or [email protected]
Circulation: 15,117
2/1 2/1
Nov 11/1 11/1
VITA Technologies
E-letter
JanArticles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, & others are encouraged.
Unsolicited articles are welcomed.Please contact editors: [email protected] or [email protected] with your ideas.
Circulation: 17,071
1/1 1/1
Apr 4/3 4/3
July 7/3 7/3
Dec 12/3 12/3
PICMG Systems & Technologies
E-letter
Feb Unsolicited articles are welcomed. Please contact [email protected] or [email protected]
Circulation: 14,308
2/1 2/1
Sept 9/3 9/3
Sales: Tom Varcie, Director of Sales & Marketing: [email protected] Editorial: Mariana Iriarte: [email protected]
20197
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DIGITAL
Website Newsletters
E-letters
The McHale Report
McHale Report Podcasts
Mil-embedded.com is where design engineers, engineering managers, system integrators, program managers, and other technology experts in the defense and aerospace community gather to learn about trends, design, challenges, program awards, market news from reading our feature articles, blogs, news stories, videos, podcasts, etc., from our editorial staff and industry voices. Reach your clients through advertising such as Leaderboards, Skyscrapers, Welcome Ads, Peel Backs, Ad Retargeting, Roadblocks, and Native Ads.
Military Embedded Systems has four topic-based newsletters: Radar/Electronic Warfare, CyberDefense Report, Military AI, and Avionics Design. These monthly and bimonthly topic-based newsletters have resonated with the Military Embedded Systems audience over time and are perfect way to expand your brand via leaderboard ads, text ads, and square ads.
The Military Embedded Systems e-letter is emailed to subscribers with a majority going to military top prime contractors. The monthly e-letter includes the latest articles in software, hardware, signal processing, cybersecurity, unmanned systems, and other military technology. Each e-letter – whether it’s from Military Embedded Systems, PICMG Systems & Technology, VITA Technologies, or PC/104 Small Form Factors – includes the latest articles in addition to products, white papers, and upcoming webcasts. PICMG and PC104/SFF are delivered to readers biannually, while the VITA Technologies e-letter is deployed quarterly. Each offer sponsorships and product landing pages to best reach your target audience.
Group Editorial Director John McHale shares the best of the mil-embedded.com website every month with the top military prime contractors and system integrators. The newsletter content includes interviews with key defense technology players, technology roundtables, podcasts, and guest blogs, as well as industry news and special feature articles.
Coverage includes procurement trends, tradeshow highlights via interviews and chats between our editorial staff and industry experts from all tiers of the defense electronics community.
Market your brand and solutions to our unique aerospace and defense audience of engineers and engineering managers working on radar, electronic warfare, avionics, artificial intelligence, cyber, and other military/aerospace applications through our newsletters, website, custom content, newsletter banners, native ads, and more.
CyberDefense Report
DISTRIBUTION
Avionics Design
McHale Report
Military AI
Radar/Electronic Warfare
MES E-Letter
VITA E-Letter
PC104/SFF E-Letter
PICMG E-Letter
65K
56K
40K
25K
25K
34.5K
17.1K
15.1K
14.3KTHE THE
>DeSIGNAvionics CyberDefense RADAR
Electronic Warfare&
20198
MEDIA KIT
MARKETING & LEAD GENERATION
Custom Email E-newsletter
White Papers
Survey
Special Reports
Datasheets
Email Blast
Customized email campaign featuring up to six pieces of content (video, blogs, white paper, articles) deployed to our segmented database.
White papers are designed to drive leads to technical vendor contributed articles. Each white paper is gated and promoted on our site to drive the relevant traffic to the right content. Each year we feature more than 120 white papers and generate 17,000 leads.
Your survey includes up to 10 questions plus a giveaway. It will be emailed to our segment audience plus it will be featured on Facebook and Twitter. All leads and all data will be provided.
Topic-based custom 3-newsletters focused on key subjects such as Radar, Electronic Warfare, Ethernet, Cybersecurity, Avionics, Rugged Computing, Safety-Certification, etc., that have resonated with the Military Embedded Systems audience over time. Includes 6-8 pieces of content (video, articles, blogs, white papers) plus a 300 x 250 banner ad, sent to our custom database based on your demographics. Editorial consultation available upon request.
Datasheets for electronic components are one of the most searched items on the web. This is a great way to drive awareness to your product and, most importantly, drive leads. You can also segment our list to send your customized datasheet for $400 CPM.
Military Embedded Systems is the world leader in outbound email campaigns, producing more than 150 custom deployments each year. Email campaigns can be used to drive traffic to your new product or news item, webcast, white paper, your own event, contest, or custom content.
Promote your brand, product, solution, services to our unique audience of engineers and engineering managers from the top aerospace and defense prime contractors through lead-gen and brand awareness campaigns. We are the largest producer of Email Campaigns, Datasheets, Custom E-newsletters, Special Reports, White Papers, and Surveys
Each year we feature more than 120 white papers generating more than 17,000 leads
Military Datasheets have generated more than 10,000 leads in the past year from the top military primes. Leads are availablewithin 48 hours.
WebcastsHow else could you get live, undivided attention with potential customers to present your message? In addition to getting access to our exclusive database of registrants, we put together the creatives and get your message in front of your key audience. Our Webcasts include a customized, dynamic marketing blitz which we develop and run for you. This high-impact digital marketing can consist of newsletter ads, various website ads, and dedicated emails.
More than 36,000 new leads are generated from more than 90 webinars.
20199
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VITA
15,759
Military Embedded Systems
PICMG Systems & Technology
PC/104 and Small Form Factors
VITA Technologies
Military Embedded Systems focuses on embedded electronics – hardware and software – for military applications through technical coverage of all parts of the design process. Coverage includes the latest innovative products, technology, and market trends for applications such as artificial intelligence/machine learning, radar, sonar, unmanned system payloads, cybersecurity, encryption, SIGINT, electronic warfare, C4ISR, avionics, imaging, and more. Military Embedded Systems is published eight times annually and our September Resource Guide continues to be the largest of its kind in the industry, reaching 100 pages every year.
PICMG Systems & Technology covers telecom, enterprise, military, medical, and industrial market segments. Stay up to date with the latest technical specifications, discover how leading vendors are addressing both business and technology challenges, and learn what trends will matter five, 10, or even 20 years down the road. Two print issues a year, biannual e-letters, and webcasts keep you up to date on the many facets of open systems.
PC/104 and Small Form Factors (PC/104 SFF) is the authority on miniature building blocks in the embedded boards and systems industry with content and product databases that highlight standards-backed and defacto modules for embedded designs, including the PC/104 specification family, COM Express, Qseven, SMARC, SUMIT, COMIT, and everything in between. We work with the PC/104 Consortium, many other consortia and vendors on content development for the publication, which is published bi-annually with additional biannual e-letters.
VITA Technologies provides the latest technical information and updates on VMEbus, VPX, OpenVPX, VXS, and other VITA standards to engineers, managers, and decision-makers in the United States and internationally. The website, resource guide, application guide, e-letter, and print editions lend insight into embedded VME products and strategies – boards, backplanes, COTS, cooling, SDR, Linux, RTOS, and more. Two print issues a year, quarterly e-letters, and webcasts keep you up to date on VITA standards, technologies, and membership.
The print editions at Military Embedded Systems (MES) provide insight on embedded tools and strategies such as software, hardware, systems, technology insertion, obsolescence management, and many other specific technical subjects.
MES
TOTAL CIRCULATION
PICMG
PC/104 SFF
38,640
15,127
10,415
201910
MEDIA KIT
ADVERTISING
Banner Ads Native Ads
Social Media
Print Ads
Military Embedded Systems offers multiple banner specifications for the best and most efficient way to reach your target audience. Banner ads available: Welcome, Leaderboards, Rectangle, Wide Skyscraper, Half Page, Peel Back, and Wall Papers. Looking to extend the reach? Ask one of our sales representatives about our Geo-targeted and Re-Targeting options.
Native ads are Sponsored Online Content featured across Military Embedded Systems site including in newsletters, Facebook, and Twitter.
Promote your message across Military Embedded Systems social platforms on Facebook, LinkedIn, and Twitter with a combined reach of more than 14,000 engineers.
Full page, half-page, 1/6th page print ads, and more spots are available to showcase your product to technical experts. Military Embedded Systems also offers Advertorial Executive Speakouts and Q&As to better showcase your solutions to the right audience.
Military Embedded Systems offers multiple solutions to reach your target audience the right way. Through the different platforms, we can create a holistic approach that will reach your client. To learn more, reach out to one of our sales representatives for a complete solution that will deliver the results you need.
SOCIAL MEDIA REACH
6,800+
3,700+
4,380+
201911
MEDIA KIT
EVENTS
Top Things to See
Best in Show AwardsVendor Specific Events
In-Booth Videos
Moderator ServicesTop Things to See is an email blast that reaches specific tradeshow events exhibitors. If you’re launching a new product or if it’s been the go-to product of the year for your company, this email blast will reach exhibitors the first day of the event.
A contest for exhibitors at key aerospace and defense industry events recognizing innovative hardware and software products for military electronics applications such as radar, electronic warfare, avionics, artificial intelligence, cyber, etc. Exhibitors can build publicity around their appearance and your products at the events, get attention for their products with key customers such as Defense Prime Contractors, and achieve recognition for their product designers. Winners will be announced at the respective events.
Interested in having Military Embedded Systems be a media sponsor of your event? We can provide dedicated email campaigns, newsletter coverage, keynote/ speakers, blogging, videos, and podcasts.
In-booth Videos from the Show Floor features our military vlogger and the products showcasing at the tradeshow event. Videos can be featured on the home page plus Facebook and Twitter.
Inquire about our moderation services, which include conference planning, panel hosting, keynote speaking, emceeing, etc. Military Embedded System will provide the moderator.
Military Embedded Systems is a media sponsor of the largest events in our industry and works with many of our partners on their custom events to craft solutions to drive awareness.
More than 20 Defense and Aerospace tradeshows we promote at throughout the year
201912
MEDIA KIT
CREATIVE SERVICES & VIDEOSMilitary Embedded Systems can act as an extension to your marketing team. We excel at creating a custom project that meets your needs from websites to articles to videos and more. Need a custom plan? We can help.
Custom Content Product Videos
Custom Design
Custom content can be used to drive traffic, create awareness, or even drive leads. Military Embedded Systems excels at producing custom technical content including articles, white papers, blogs, case studies, infographics, market research, newsletters, digital magazines, and more!
Video package includes paid speaker discussing your product’s highlights, 1-2-minute presentation with product images, professional design and layout. Video will be featured on YouTube Channel, website, newsletter coverage, and promoted on our social platforms (Facebook and Twitter).
Our marketing team works with our clients to create websites, Banner Ads, Logos, E-mail Templates, Event Backdrops, Placards for events, and General Layout & Design for booklets, programs, schedules, flyers, etc.
201913
MEDIA KIT
Sales/Marketing
PresidentPatrick [email protected]
Chief Financial OfficerRosemary Kristoff [email protected]
Director of Sales & MarketingTom [email protected]
Strategic Account Managers Rebecca [email protected]
Bill [email protected]
Barbara [email protected]
Regional Account Managers Len Pettek – Southern [email protected]
Kathleen Wackowski – East [email protected]
Marketing ManagerEric [email protected]
AsiaPatty Wu,Business Development – [email protected]
EuropeRory Dear, Business Development – [email protected]+44 (0)7921337498
AccountingEmily [email protected]
Editorial
Executive Vice PresidentsJohn [email protected]
Rich [email protected]
Editorial DirectorsJohn McHale, Military Embedded Systems, PICMG Systems & Technology, PC104 and Small Form [email protected]
Rich Nass, Brand ManagerEmbedded Computing [email protected]
Jerry Gipper, VITA Technologies [email protected]
EditorsMariana Iriarte, Technology EditorMilitary Embedded SystemsAZ Offi ce [email protected]
Lisa Daigle, Assistant Managing [email protected]
Sally Cole, Senior EditorMilitary Embedded [email protected]
Brandon Lewis, Editor in ChiefEmbedded Computing [email protected]
Curt Schwaderer, Technology EditorEmbedded Computing Design [email protected]
Laura Dolan, Associate Technology EditorEmbedded Computing [email protected]
Creative & Design ServicesKristine Jennings, Project [email protected]
Chris Rassiccia, Art [email protected]
Stephanie Sweet, Creative [email protected]
Joann Toth, Contributing [email protected]
Web ServicesAaron Ganschow, Lead Web [email protected]
Paul Nelson, Web [email protected]
Joy Gilmore, Broadcast [email protected]
Drew Kaufman, Digital Media [email protected]
Sam Vukobratovich, Online Event [email protected]
Headquarters/Editorial1505 North Hayden Road Suite 105Scottsdale, AZ 85257480-967-5581 | Fax: 480-837-6466
CONTACTS