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The Marketer’s Guide to

Let the leading embedded media partner help you achieve your electronica marketing goals.

ContentsSpeaking Opportunities 2

Promotional Options 3

Lead Generation 4

Recommended Checklist 5

electronica Marketing Elements 6

Reaching over 250,000 design engineers worldwide

Largest media partner covering the embedded space

Experts in automotive, industrial, AI/ML, consumer, medical

AI/ML | Analog & Power | Automotive | Consumer | DiY Electronics | Embedded | Industrial | IoT | Networking & 5G | Open Source | Healthcare | Security 2

Industrial Internet of Things Forum From the Edge to the Cloud The Industrial IoT (IIoT) is not a new concept. In fact, Industry 4.0, the basis of the IIoT, is at least a decade old. But the elements within the IIoT are constantly changing, evolving with new technologies as they become available and mature. That’s where this Forum will focus. These talks are targeted towards engineers who are designing everything from Edge computing to 5G.

DAY 1: Compute resources that reside at the EdgeDefinitions of Edge computing can vary, but it generally includes the sensor technology (including sensor fusion) and different levels of compute, particularly as more analytics and decision making occur at the Edge. In Day 1 of the IIoT Forum, we will look at the compute resources that reside at the Edge — AI and machine learning techniques, the latest in processor technology, the advancement of robots within the workforce, and so on — for designing Edge applications. DAY 2: Securing the Critical Industrial Infrastructure.How to secure critical infrastructure. While breaches are occurring on a daily basis, engineers need to ensure that their network is not vulnerable. Many techniques are available, but not all are appropriate for your all environments. In this Forum, engineers will learn what the best course of action is for their application. DAY 3: Designing with 5GVarious communications media are required for dealing with IIoT information. 5G in particular is sure to play a significant role here. Because it is such a new technology, there are many questions surrounding 5G. We will answer how, when, and where 5G should be deployed, and what other options are available to design engineers, including LPWAN (LoRaWan, NB-IoT, or Sigfox), the latest variations of WiFi and Bluetooth, and proprietary protocols.

Speaking Opportunities IIoT Forum

Embedded Computing Design invites you and your subject matter experts to educate, engage and influence design engineers … participate in the IIoT Forum – From the Edge to the Cloud

Features

· Exclusive to electronica exhibitors · Powered by Embedded Computing Design · Three days, three hours per day · 10 November 2020 – 12 November 2020 · Hall C2 · 1PM – 4PM · Six [6] speaking slots per day · All speaking slots are 30 minutes · Speaking slots filled on a first come first served basis · Speakers may provide a product giveaway during speaking slot

Speaking Package

· One [1] 30-minute speaking slot · Leads (~25-50 single opt-in; scanned by Embedded Computing Design booth personnel) · Top Things to See at electronica (email blast) · Best in Show Award · In-booth video (2-3 min. video hosted on YouTube and promoted on Twitter [22,700]) Deadline: 1 August 2020 (presentations due 16 October 2020) Cost: $4,000

AI/ML | Analog & Power | Automotive | Consumer | DiY Electronics | Embedded | Industrial | IoT | Networking & 5G | Open Source | Healthcare | Security 3

Native AdHelp prepare engineers for electronica with a preview of what they will see at your booth · Hosted as “sponsored content” on embedded-computing.com · Promoted across multiple platforms (web sites, digital

newsletters, social media) · Delivers 15,000 impressions guaranteed · Averages 3-5% CTR · Booking/material deadline: 2 October 2020

Cost: $2,000

In-booth VideoReach engineers who aren’t attending electronica · Showcase your product demos in a 2-3 minute video

interview with an Embedded Computing Design editor and your spokesperson live from show floor · Only 40 time slots available (filled on a first come first

served basis) · Posted within ten [10] days after show · Hosted on YouTube · Featured in Embedded Daily eNewsletter (digital newsletter)

(22,000 circulation) · Promoted on social media · Booking/material deadline: 5 November 2020

Cost: $2,200

Embedded Europe eNewsletter Drive attendee traffic to your booth · Deployed on 26 October 2020 · Targeted to 5,200 European subscribers · Limited spots available (on a first come first served basis)

Placement options · Top, middle or bottom leaderboard (728 x 90px) · Top or middle text ad (20 words, title and link) · Booking/material deadline: 2 October 2020

Cost: $750-$1,500/leaderboard; $750-$850/text ad

Top Things to See at electronica(email blast)Help engineers plan their day · Deployed each day of show at 9:00 CET · Targeted to 20,000 European and U.S. embedded

design engineers · Only ten [10] spots per day (on a first come first serve basis) · Top Things to See at electronica 2018 · Booking/material deadline: 30 October 2020

Cost: $1,200/day; $3,000/all three days

Best in Show AwardShowcase your products with other industry leading products Embedded Computing Design editorial team: · Reviews entries and select winners one [1] week before

the show · Announce winners on Day 1 of show:

- Promote winners on social media - Feature in Top Thing to See at electronica email blast to

20,000 European and U.S. embedded design engineers - Present award to winners for display at booth

during the show - Take congratulatory photos and post them on social media

· Write a blog on winners to be featured in the Embedded Daily eNewsletter · Submission/material deadline: 23 October 2020

bestinshow.embedded-computing.comEntry fee: $650

Social electronica OptimizationExpand your social media reach to global followers · Boosted push to 5,000 engineers targeting electronica

(@embedded_comp, 22,700 followers) · Booking/material deadline: 3 November 2020

Cost: $650/social push

Want to build awareness and increase your exposure with engineers? We’ve got options to support your marketing efforts.

Promotional Opportunities

AI/ML | Analog & Power | Automotive | Consumer | DiY Electronics | Embedded | Industrial | IoT | Networking & 5G | Open Source | Healthcare | Security 4

Dev Kit Lottery sponsorshipLeverage third partnerships to get your product in the hands of engineers · Provide 5-15 boards for lottery Embedded Computing Design booth at end

of each day (sponsors welcome to attend) · Company logo featured on Embedded Computing Design booth · Company name and/or logo included in digital promotions · Sponsors receive all single opt-in leads (~400 leads) two [2] weeks after show · Material deadline: to be determined · Booking deadline: 03 November 2020

Cost: $4,000

electronica SurveyGain insight from engineers · Provide two [2] yes/no questions · Company logo featured on Embedded Computing Design booth · Company name and/or logo included in digital promotions · Embedded Computing Design booth personnel will conduct survey on your behalf · Receive all data and single opt-in leads from questions (~400-500)

two [2] weeks after show · Suggested topics: AI/ML, Automotive, IIoT & Predictive Maintenance, Industrial, Security · Material deadline: to be determined · Booking deadline: 03 November 2020

Cost: $7,500

Turnkey Booth StandEconomically participate at electronica · Located in embedded hall (booth TBD) · Includes: 30-inch monitor with HDMI port, electricity, WiFi, booth badge, listing

as a co-exhibitor in all official Messe München exhibitor directory and trade show media and signage on booth graphics · Inclusion in one [1] Top Things to See at electronica email blast · In-booth video (2-3 min. video hosted on YouTube and promoted on Twitter

[22,700+ followers]) · Booking/material deadline: 2 October 2020

Cost: $8,000

Leverage different lead generating vehicles to help feed your sales funnel and/or to nurture and grow your database.

Lead Generation

AI/ML | Analog & Power | Automotive | Consumer | DiY Electronics | Embedded | Industrial | IoT | Networking & 5G | Open Source | Healthcare | Security 5

Plan for electronica with this Checklist

Submit your1. News and product releases to be picked up by our news feed and featured on embedded-computing.com for greater exposure.

2. Blog or design article abstract before, during, and after the show All guest blogs hosted on embedded-computing.com are featured in the Embedded Daily eNewsletter and promoted on social media for free (Blogging and Design Article Guidelines).

3. Best-in-Show product submission (deadline: 23 October 2020)

Book your1. IIoT Forum speaking slot

2. Your Top Things to See at electronica placement

Contact your Account Manager to schedule a/an 1. Press briefing with an editor

2. In-booth Video interview

3. Strategy and/or content marketing meeting

Always count on Embedded Computing DesignEmail us, we’re here to help.Looking forward to seeing you at electronica!

Yours,Patrick Hopper and colleagues patrick.hopper@opensysmedia.com

AI/ML | Analog & Power | Automotive | Consumer | DiY Electronics | Embedded | Industrial | IoT | Networking & 5G | Open Source | Healthcare | Security 6

Objective Element Cost

Thought Leadership

IIoT Forum: one [1] 30-minute speaking slot, single opt-in leads (~25-50), Top Things to See at electronica email blast, Best-in-Show product submission, In-booth Video hosted on YouTube and promoted on Twitter

$4,000

Best-in-Show product submission: promoted on embedded-computing.com, in Embedded Daily eNewsletter and on social media $650

Lead Generation

electronica Survey: provide two questions, receive all data and single opt-in leads from questions (~400-500); suggested topics: AI/ML, Automotive, IIoT & Predictive Maintenance, Industrial, Security

$7,500

Dev Kit Lottery: Provide 5-15 boards for lottery in Embedded Computing Design booth at end of each day, receive all single opt-in leads (~400-500) $5,000

Drive Traffic

Top Things to See at electronica email blast: deployed on Day 1, Day 2 and Day 3 to targeted embedded and European design engineers $3,000

Top Things to See at electronica email blast: deployed on Day 1, Day 2 or Day 3 to targeted embedded and European design engineers $1,200

Native ad: sponsored content hosted on embedded-computing.com, promoted across multiple platforms, delivering 15,000 impressions guaranteed $2,000

Content Creation

In-booth video (1-3 min.) interview with Embedded Computing Design editor and your spokesperson live from show floor; video posted within ten [10] days after show, hosted on YouTube, featured in Embedded Daily eNewsletter and promoted on social media

$2,200

Social Media Coverage

Boosted social media push to 5,000 engineers targeting electronica $650

Display Ads

Top leaderboard (728 x 90) banner featured in October and/or November Embedded Europe eNewsletter $1,500

Middle leaderboard (728 x 90) banner featured in October and/or November Embedded Europe eNewsletter $850

Bottom leaderboard (728 x 90) banner featured in October and/or November Embedded Europe eNewsletter $750

Top text ad: 20 words, title and link featured in October and/or November Embedded Europe eNewsletter $850

Middle text ad: 20 words, title and link featured in October and/or November Embedded Europe eNewsletter $750

Complimentary Services

News and new product(s) submissions: featured on embedded-computing.com/electronica FREE

Guest blog: 400-700 words to be hosted on embedded-computing.com, featured in Embedded Daily eNewsletter and promoted on social media FREE

electronica Marketing Elements