about iadbox (eng)
TRANSCRIPT
Enabling Mobile Engagement
2017
ABOUT THE IADBOX INBOX
STORY TELLING &
COMPETITIONS
SHOWCASE YOUR
PRODUCTS
PROFILING &
INSIGHT
< >
• A new native, full-screen and mobile-optimized digital channel for media and advertisers, providing your
audience with post-click experiences
• Showcase your products, create competitions and surveys, and tell your stories by creating an
immersive and interactive experience
Mobile marketing platform for fan engagement via rich-media, interactive
messages and for new premium revenue from sponsored content.
WHAT DOES IT LOOK LIKE?
1
WHAT DOES IT LOOK LIKE?
IADBOX PUTS THE USER IN CONTROL
USER PREFERENCES USER PROFILING PUSH NOTIFICATIONS
FORMAT
Videos Text
Interactive
Dialogues
Images
& GIFs
Deep linking
& Redirects
RICH-MEDIA CONTENT
OPTIONS FOR NAVIGATION,
DIRECT USER RESPONSE AND
PROFILING
Send native, multi-screen and interactive messages to your target audience.
TIPES OF MESSAGES
StorytellingEngagement
Showcase yourProducts
Contests andCompetitions
Customer Insights
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2
3
4
• Brand Interactions
• News / highlights
• Micro-segmented Content
• Viral content promotion
(YouTube, Facebook…)
• Product discovery
• Geo-localized offers and
vouchers
• Apps and sites promotions
• Sales (mCommerce)
• Quiz / Trivia games
• Predictive games
• Personality Test
• Scratch and Win
• Lotteries
• Surveys and feedback
• Market Research
• A/B testing
• Retargeting actions
• User profiling
STORY TELLING BUILDER
iadbox technology allows you to easily build creative messages using a combination of videos, still
images, call-to-action buttons, and many more multimedia features.
PUSH NOTIFICATIONS
Send a unique push notification to every user
IADBOX: AUDIENCE
Global presence with
focus on the US, UK and
LATAM
ESUS
UK
8 millon MAU
55,4% 44,6%
http://
ADVERTISERS:
PUBLISHERS:
IADBOX: WHO’S USING IT?
12© iadbox Holdings Ltd - Commercial in Confidence
David Hueso