about gzdw
DESCRIPTION
ABOUT US Trade fairs Media PR Event Branding / AgencyTRANSCRIPT
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CitiExpo Trade Fairs
China Events Media & PR
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About CITIEXPO
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CitiExpo Management
Mr Tony Zhang Mr Ready Zhang President Event Director
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Shanghai - 23MBeijing - 20MChengdu - 14MGuangzhou - 13MTianjin - 13MHarbin - 11MShenzhen - 10,5MWuhan - 10MHangzhou - 8,7MXi’an - 8,5M
Chong Qing
29Mpeople
Beijing170,000
Beijing170,000
Shanghai132,000
Guangzhou157,000
People with over RMB 10 Million (1,2M EUR)
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WHY GUANGDONG/PRD
• 1.9% of national land area • 7.8% of national population • 11.2% of national GDP (nation 1st) • 28.0% of total export • 20.7% of national retail sales • Strengthen knowledge and services chain • Largest producer of furniture and lighting • World’s largest furniture wholesales market
Source: National Statistics Bureau, Statistics Bureau of Guangdong Province, 2011
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PRD: Internal consumption
Guangzhou: RMB 34,300 RMB in 2012, y.o.y +12%
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WHY GUANGZHOU
• Nation's third-largest metropolitan economy • Economic, political and cultural (206 BC) Capital of
PRD • 13M people: 1.2 billion GDP • 12-16% y.o.y. GDP growth • 157,000 people > 10M RMB • Export & Trade Fair focused economy • Largest Fair ground and infrastructure in China • International by: first to open door to the west (800
DC) • Increased services paralleling to Shanghai/Beijing
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CITIEXPO About Us
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CITIEXPO
• VISION “Chinese business and industry is cluttered, of gigantic scale, and developing
which is both its strength and its weakness” • MISSION “Creating independent business platforms for emerging industries in Asia” • STRATEGY “Create the best party, realise the most value added business, expand
towards additional activities and sectors one at the time” • HISTORY 1990 trade fair business 1995 first trade fair: Windoor 2002 first design week pilot 2005 second trade fair: Guangzhou Design Week 2008 Events / PR promotions 2010 International team and international events 2013 Media platform
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CITIEXPO Ambitions
• Consolidate branding • Full services to intl. exhibitors • Closer intl. network • Expand online services • Promote Chinese business overseas • Link relevant industries
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Touch points
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Windoor Fair Every April
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WINDOOR numbers
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Visitors from China
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Guangzhou Design Week
• 2 Fairs • 2 Awards • 4 Events (and actually more events)
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OUR Platform Functions
– Trade Fairs – Retailers and Distributors – Promotion and PR Events – Match making – China and intl. City promotion events – Online Social networks and databases – Magazines and newspapers – Venue, event and media advertising – Business Services
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Format
• EVERY first weekend of December • 3 days Design Fair
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Reputation
GZDW is since 2006 endorsed by
• IFI - International Federation of Interior Architects/Designers, • ICSID - International Council of Societies of Industrial Design, • ICOGRADA - International Council of Graphic Design Associations, • AIPI – Associazione Italiana Progettisti d’interni, • CIDA – China Industrial Design Association, • Inamsterdam WIM, • in China awarded as top 10 trade fair (of 3,000) • MFA – DK, IT, UK, IS, NL, IFI
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Partner Country: DENMARK 2006
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Partner Country: ITALY 2007
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Partner Country: UK 2008
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Partner Country: ISRAEL 2009
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Partner Country: NETHERLANDS 2010
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Partner Country: DUTCH LIGHT 2011
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Partner: IFI INTERNATIONAL 2012
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GZDW: 2 Fairs
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• TRENDBOOK • VIEWS • ELITE
Furnishing furniture, hotel furniture, commercial furniture, kitchen cabinet, innovative furniture, fireplace etc. Accessories timber, metal and steel, leather, textiles, security, window decoration, bedding, painting, artificial flower, table top decorations, art glass, tableware, art objects, etc. Wall and floor decoration carpet, wallpaper, hang decorations etc. Home appliance decorative lighting
Outdoor outdoor furniture, gardening / fountains / sculptures, spa & pool equipment, sun-shading system etc.
Funishingsasia.com format
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strategic trend-watching platform for designers, manufacturers, retailers, buyers and social media
annual highlight event to share innovative market developments where leading brands and design firms will be introduced and awarded
3 x Furnishings Asia Events
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• Furniture • Lighting • Wall + Floor Decoration • Fabric & Textiles • Innovative Materials
• Door & Window • Kitchen + Bath • Art and Antiques • Appliance & Accessories • Outdoor +Spa
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New Turnkey Floor plan
>Integrated Exhibition Area: -Standard -Raw Space booths -including lounge area and forum area >Special services exhibition hall >Experience for brands
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(A) Exhibitor Raw Space booths
Raw Space: 200EUR/Sqm (72㎡up , Excl. management & electricity fee)
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New Turnkey Floor plan
>Integrated Exhibition Area: -Standard -Raw Space booths -including lounge area and forum area >Special services exhibition hall >Experience for brands
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16 Sqm. W4mxD4m, turn-key service provided. Incl. booth design & construction, TV, Wi-Fi, backdrop, in-booth- reception, display shelf, free booth-connecting lounge service Etc.
Eur. 5.000 (incl. VAT)
(B) Exhibitor Turnkey Standard Booth
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Visitor Stats
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Design+Brands (D+B)
Design Hall National and International Design Firms, Notable furnishing & building material brands
Material Hall Innovative building + decorative materials, including but not limited: stone + tile+ mosaic; kitchen + bath; wall + flooring; door + window; ceil + roofing; glass, stairs, hardware, Ornaments and decorative elements, electrical and digital building infrastructures; Building & intelligence systems
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D+B - SPEAKERS
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Brands & Intl. Exhibitors
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Summary
• Over 50,000 professional visitors • 7 year history target-driven platform in design business in China • Leading real-estate, interior, media delegations • Be visible to over 200,000 online visitors and buyers • Access to leading interior designers from all Chinese provinces • Match making with distributors and retailers • Meetings with project commissioners for bulk orders • Media coverage from all design Media in China • Locating relevant OEM and studios to support designers • Physical network in over 30 Chinese first, second Tier cities
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D+B Visitors Data
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Our Exclusive TWO (2) Awards
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China Interior Design Awards 2013 (Jintang Prize) • Finalist Exhibition of Jintang Prize 2013 • Awarding Ceremony, China Interior Design Awards 2013 (Jintang Prize)
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Price Winners
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2012 JinTang Award Publication
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10 volumes of Jin Tang Projects
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CDA中国设计奖 /Chinese Design Awards (CDA) 2013 • Finalist Exhibition of CDA 2013 • Awarding Ceremony, Chinese Design Awards (CDA) 2013
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4 EVENTS
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EVENTS 2013
China Commercial & Tourism Real Estate Association Annual Meeting 2013 • 2014 Trends Presentation for Chinese Real-Estate • Certification Ceremony & Showcase of Designers/Projects/Material Brands in
Chinese Real Estate 2013
China-designer.com Annual Meeting 2013 • China-Designer Gala Evening • Intercity Chinese Designers Meeting
SPACE Forum • Jintang Prize & CDA Winners presentation
Designers + Brands Symposium by Top 100 Contractors in China
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Match Making
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Business models
• Trade fair demo booth 3 days; 50,000 professionals • Road show partner 200-300 people per station • Award sponsor Logo / Product exposure, • Jintang Gala sponsor Brand exposure to 1,500 guest • Magazine advertiser average 100,000 reader/month • Award Premium sponsor 1 Jintang award: HP specific • Advertising / Promotion Banners / Catalogue • Custom Event HP dedicated Product event
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Example of Road show Banner
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Opinion Leaders
Global board of: International Federation of Interior designers / Architects (IFI)
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Key note speakers
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Co-Branded Banquette event
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Trade Fair Banners
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Designers & Award presentation
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Co-operations as from 2013
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About World Interior Meeting 2013
• 3 days • 7 halls • 20 forum themes • Over 70 international speakers
Chinese Delegation • 5-6-7 World Interior Meeting 2013 • 6 “Chinese Day”: 10 Chinese invited speakers • 8-9-10 Dutch Design Tour
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WIM 2013 Key Dates
www.meeting.inamsterdam.org
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Long-Term Strategic partners
• Indesign Media Group • Space Magazine • China-Designer.cn • China Real Estate Association
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• Part of IDG, world’s largest IT media Co • Over 70 years intl. publishing network • Publisher and online media • Leading interior design magazines in China • Audience includes EU and US
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Partner Magazine support
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Media
• Regional / Local TV • Radio • Online (website, blog, social
media)
• Magazine • Newspaper • Publications
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Chinese Industry Associations
• Business focused relationships • Client focused added value • Content focused
• China Real Estate Association (CREA) • Guangzhou Industrial Design Association (GIDA) • China Building Decoration Association (CBDA)!• Beijing Construction Decoration Association (BCDA)!
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Lifestyle Retail Partners
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Developing Business Services
• Finding the Way in China – Legal – Administrative – Strategic – Business – HR – Sales/Marketing – Branding
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Conclusions
• CitiExpo: Trade Fair, Event/Promotion, Media & PR
• Growing industries: Furniture & Deco • Consolidating: International growth • Strategic partners
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www.gzdesignweek.com
MORE info