abou sta bucks our heritage

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Abou Sta bucks Our Heritage  It happens millions of times each week ± a customer receives a drink from a  Starbucks barista ± but each interaction is unique. It¶s just a moment in time ± just one hand reaching over the counter to prese nt a cup to another outstretched hand. But it¶s a connection. We make sure everything we do honors that connection ± from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store nearly forty years ago, in every place that we¶ve been, and eve ry place that we touch, we've tried to make it a little better than we found it.  Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it¶s  just as true today. Back then, the company was a single store in Seattle¶s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world¶s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the r omance of the high seas and the seafaring tradition of the early coffee traders. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later. A year later, in 1983, Howard traveled to Italy and be came captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between w ork and home. He left Starbucks for a short period of time t o start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors. From the beginning, Starbucks set out to be a different k ind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. Our mission to inspire and nurture the human spirit ± one person, one cup, and one neighborhood at a time. Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an ex ceptional experience to life. Mission Our Starbucks Mission Statement Our mission: to i nspire and nurtur e the human spirit ± one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee

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Abou Sta bucks Our Heritage

 It happens millions of times each week ± a customer receives a drink from a Starbucks barista ± but each interaction is unique.

It¶s just a moment in time ± just one hand reaching over the counter to present a cup to anotheroutstretched hand.

But it¶s a connection.

We make sure everything we do honors that connection ± from our commitment to the highest qualitycoffee in the world, to the way we engage with our customers and communities to do business responsibly.

From our beginnings as a single store nearly forty years ago, in every place that we¶ve been, and everyplace that we touch, we've tried to make it a little better than we found it.

 Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it¶s

 just as true today.

Back then, the company was a single store in Seattle¶s historic Pike Place Market. From just a narrow

storefront, Starbucks offered some of the world¶s finest fresh-roasted whole bean coffees. The name,inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffeetraders.

In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into aStarbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.

A year later, in 1983, Howard traveled to Italy and became captivated with Italian coffee bars and theromance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to theUnited States. A place for conversation and a sense of community. A third place between work and home.He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August1987 to purchase Starbucks with the help of local investors.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee

and the rich tradition, but that also brought a feeling of connection.

Our mission to inspire and nurture the human spirit ± one person, one cup, and one neighborhood at a time.

Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an exceptionalexperience to life.

Mission

Our Starbucks Mission Statement

Our mission: to inspire and nurture the human spirit ± one person, one cup and oneneighborhood at a time.

Here are the principles of how we live that every day:

Our Coffee

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It has always been, and will always be, about quality. We¶re passionate about ethically sourcing the finestcoffee beans, roasting them with great care, and improving the lives of people who grow them. We care

deeply about all of this; our work is never done.

Our Partners

We¶re called partners, because it¶s not just a job, it¶s our passion. Together, we embrace diversity to createa place where each of us can be ourselves. We always treat each other with respect and dignity. And wehold each other to that standard.

Our Customers

When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers ± even if justfor a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes farbeyond that. It¶s really about human connection.

Our Stores

When our customers feel this sense of belonging, our stores become a haven, a break from the worriesoutside, a place where you can meet with friends. It¶s about enjoyment at the speed of life ± sometimesslow and savored, sometimes faster. Always full of humanity.

Our Neighborhood

Every store is part of a community, and we take our responsibility to be good neighbors seriously. We wantto be invited in wherever we do business. We can be a force for positive action ± bringing together ourpartners, customers, and the community to contribute every day. Now we see that our responsibility ± andour potential for good ± is even larger. The world is looking to Starbucks to set the new standard, yet again.We will lead.

Our Shareholders

We know that as we deliver in each of these areas, we enjoy the kind of success that rewards ourshareholders. We are fully accountable to get each of these elements right so that Starbucks ± and everyoneit touches ± can endure and thrive.

Environmental Mission Statement

 Starbucks is committed to a role of environmental leadership in all facets of our business.

 W e fulfill this mission by a commitment to:

y  Understanding of environmental issues and sharing information with our partners.

y  Developing innovative and flexible solutions to bring about change.

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y  Striving to buy, sell and use environmentally friendly products.

y  R ecognizing that fiscal responsibility is essential to our environmental future.

y  Instilling environmental responsibility as a corporate value.

y  Measuring and monitoring our progress for each project.

y  Encouraging all partners to share in our mission.

Product Advisories

Quality comes first. This is a principle we hold dear. If we ever discover a product is unsafe ordoes not meet our strict standards of quality, we¶ll let you know right away. You have ourword.

y  Starbucks R ecalls Glass Water Bottles Due to Laceration Hazard 

Jan 28, 2010

y  Laceration Hazard Prompts R ecall by Starbucks of Coffee Grinders; Made by Tsann Kuen 

Jun 16, 2009

y  Starbucks R ecalls Childrens¶ Plastic Cups Due to Choking and Laceration Hazards 

Oct 09, 2007

y  Starbucks R ecalls Coffee Mugs Due to Burn Hazard; Product Manufactured by lab921 

Dec 06, 2007

y  Starbucks Announces R ecall of 8-Cup Coffee Brewers Due to Possible Fire Hazard 

Oct 17, 2006

y  CPSC, Starbucks Coffee Company Announce R ecall of Ceramic Teapots 

Nov 28, 2005

y  CPSC, Starbucks Coffee Co. Announce R ecall of Children¶s Tumbler Cups 

May 28, 2003

Business Ethics and Compliance

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  Starbucks believes that conducting business ethically and striving to do the right thing arevital to the success of the company.

Business Ethics and Compliance is a program that supports Our Starbucks Mission and helps protect ourculture and our reputation by providing resources that help partners make ethical decisions at work.

The program develops and distributes awareness materials, including the Standards of Business Conduct;facilitates legal compliance and ethics training; investigates sensitive issues such as potential conflicts of interest; and provides additional channels for partners to voice concerns. Partners are encouraged to reportall types of issues or concerns to the program through their choice of the offered communication channels.

The majority of reports received by Business Ethics and Compliance involve employee relations issues. This

trend is consistent with other companies ± retail or otherwise ± that provide alternative reportingmechanisms as part of a comprehensive ethics and compliance program.

For more information about our commitment to Global R esponsibility, visit Starbucks Shared Planet. 

For more information about Starbucks Business Ethics and Compliance, please email

[email protected].

Standards of Business Conduct

The Standards of Business Conduct booklet is a resource distributed to all partners to help them makeappropriate decisions at work. The standards are a brief statement of some of the company's expectationsof how we are all to conduct Starbucks business, consistent with our Mission and core values.

y  English (568K Adobe® Acrobat® file)

y  Chinese (780 Adobe® Acrobat® file) 

y  Dutch (586K Adobe® Acrobat® file)

y  French (589K Adobe® Acrobat® file)

y  French Canadian (592K Adobe® Acrobat® file)

y  German (582K Adobe® Acrobat® file)

y  Spanish (588K Adobe® Acrobat® file)

y  Thai (759K Adobe® Acrobat® file)

To learn more about our commitment to Global R esponsibility, visit Starbucks Shared Planet 

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To learn more about Starbucks Business Ethics and Compliance, please [email protected].