abishek final
TRANSCRIPT
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PRESENTED BY:
ABHISHEK NAYAKGIRISH C V
MOUNASHREE H D
NAVEENA B CPRADEEP H C
PUNYASHREE M
SHILPA Y D
VINYAK H C
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Industry Profile
The telecom industry is one of the fastest growing industries inIndia.
India has nearly 200 million telephone lines and the third
largest network in the world after China and USA. History of Indian Telecommunication started in 1851 when the
first operational land lines were laid by the government nearCalcutta.
The Indian Telecommunications network with 203 millionconnections is the third largest in the world and the secondlargest among the emerging economies of Asia.
Telecom sector accounts for 1 percent of India’s GDP. Likely todouble in 2-3 years.
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Company Profile
Bharat Sanchar Nigam Ltd. formed in October, 2000, is
World’s 7th largest Telecommunications Company providingcomprehensive range of telecom services in India.
BSNL has installed Quality Telecom Network in the country
and now focusing on improving it, expanding the network,
introducing new telecom services with ICT applications invillages and wining customer’s confidence.
Today, it has about 47.3 million line basic telephone capacity, 4
million WLL capacity, 49.76 Million GSM Capacity, more than
37382 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS),
287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm
of Microwave Network connecting 602 Districts, 7330
cities/towns and 5.5 Lakhs villages.
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Cont...
BSNL is the only service provider, making focused efforts and
planned initiatives to bridge the Rural-Urban Digital Divide
ICT sector.
BSNL has more than 2.5 million WLL subscribers and 2.5
million Internet Customers who access Internet through variousmodes viz. Dial-up, Leased Line, DIAS, Account Less
Internet(CLI). BSNL has been adjudged as the NUMBER ONE
ISP in the country.
BSNL has set up a world class multi-gigabit, multi-protocol
convergent IP infrastructure that provides convergent services
like voice, data and video through the same Backbone and
Broadband Access Network .
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Interesting Facts:- There are 2 million BSNL mobile connections in rural India(a record,
no other connection is as famous as bsnl in rural areas).
BSNL supplies phone lines to all other network such as Airtel,
Vodafone etc.
BSNL is the only network which offers broadband connections .
More than 50% of the international calls coming to India,use Reliancenetwork.
Largest pan India coverage-over 11000 towns & 3 lakh villages.
India’s No. 1 wireless service provider with more than 50million
customers. An incredible speed of 2mbps is only offered by BSNL.
The only Mobile service available through out thecountry including
Jammu and Kashmir and North Eastern states like Arunachal Pradesh,
Nagaland, Mizoram etc.
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Aspiration and Vision
Be the leading Telecom Service Provider in India with global
presence. Create a customer focused organisation with excellence in
sales, marketing and customer care.
Leverage technology to provide affordable and innovative products/services across customer segments
Vision To be a high tech customer oriented unit of BSNL with
emphasis on value addition enabling BSNL to become thelargest telecom service provider in Asia.
Be the leading telecom service provider in India with global
presence. Create a customer focused organization with excellence in
customer care, sales and marketing.
Leverage technology to provide affordable and innovativetelecom. Services/products across customer segments.
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Mission & Quality Policy
Mission
To provide world class State-of-art technology telecom
services to its customers on demand at competitive prices.
To Provide world class telecom infrastructure in its area ofoperation and to
contribute to the growth of the country's economy.
Quality Policy
BSNL Telecom Factory Mumbai is committed
to continually improve through excellence and
customer satisfaction with employee’s participation.
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Products / Services Profile:-
•BSNL LANDLINE
•BSNL MOBILE
•POSTPAID
•
PREPAID•UNIFIED MESSAGING
•GPRS/WAP/MMS
•DEMOs
•TARIFF
•BSNL BROADBAND
•BSNL MANAGED NETWORK
SERVICES
•BSNL MPLS-VPN
• ISDN
•
•LEASED LINE
• INTELLIGENT NETWORK
• FREE PHONE SERVICE
PREMIUM RATE SERVICEINDIA TELEPHONE CARD
VIRTUAL PRIVATE NETWORK
(VPN) VOICE VPN
UNIVERSAL NUMBER
UNIVERSAL PERSONAL NUMBER
TELE VOTING• VIDEO CONFERENCING
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COMPETITORS INFORMATION:-
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Meckensy 7S frame workSYSTEM :System in the 7’S frame work
refers to all the rules regulations and
procedure both formal and informalthat compliment the organizationstructure. System is an assembly ofthings connected or interrelated So as toform a complex unity, or wholecomposed of parts in orderly
arrangement according to Some schemeor, plan.
SKILLS:Skill is the distinctive
capabilities or competences of personal
or of the organization as whole. Inother words it is what the company doesthe best in way of selecting capablepersonas and well trained person. InBSNL all employees are skilled and welleducated, in some area there is a need of
training.
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Cont......
STAFF:Staffing is the process of
acquiring human resources for the
organization and assuming that theyhave the Potential to contribute to theachievement of the organizational good.In the Mckensys 7 s team work the termstaff has a specific connotation. Theterm staff refers to way organizations
introduce young recruits into themainstream of their activities.
STYLE:Style basically means
management behavior towardsemployees, customers, share holders,suppliers, and every other persondealing with the company. A particularstyle adopted by the company will have various implications over various peopledealing with the organization and thus it will have an impact over the relationship
between the organization and the otherparty
STRATEGIES: Strategy is the choice
of direction and action of the company
adopt to achieve its objectives in varioussituations. It explains the objectives ofthe organization and how the companyachieves them.The improvement in the performance isdriven by a focus on cost reduction
materials and operating expenses as wellas by increasing in sales volume.
SHARED VALUES: What are the
fundamental values that thecompany/team was built on?Shared values means that the employeesshare the same guiding values are thingsthat you would strive for even they weredemonstrably not profitable. Values actas an organization’s conscience,providing in times of crisis. Identifying
corporate value is also the first essentialstep in defining the organization’s role
t t
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ro t an oss account
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b l h
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balance sheet
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THREATS
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THREATS :- Competition from private operators Keeping pace with fast technological changes
Market maturity in basic telephone segment Manpower churning Multinational eyeing Indian telecom market Private operators demand for sharing last mile
WEAKNESSES: -
Poor marketing strategy Limited number of value added services Poor franchisee network Legacy of poor service image Lack of strategic alliances Poor IT penetration within organization
Poor knowledge Management
OPPORTUNITIES
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OPPORTUNITIES:-
Untapped broadband services
Untouched international market Diversification of business to turn-key projects
Leveraging the brand image to source funds
Almost un-invaded VSAT market
STRENGTHS: -
Experienced telecom service provider
Total telecom service provider
Huge Resources (financial & technical pool)
Huge customer base
Most trusted telecom brand
Transparency in billing
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TOWS
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Findings and Suggestions
Findings
The 24x7 (around the clock) service of BSNL is to be appreciated.
It would be better if BSNL carries all its accounting transactions in any of the public secter banks rather then going for ICICI bank Ltd, which is a privatesecter banks.
It is worth to consider the changing trends, tastes and preferences of(transitional) consumers.
More than 250000 employees working in BSNL
SUGGESTION
To the each customer differently as per needs. Since the customer needs keepon changing, the products and offerings have to be regularly changed too.
The majority of the respondent customers have an opinion that BSNL is
having good tangibles. BSNL staff’s are should be provide prompt services, guideline and equal
prominence have to be given to all customers.
i i
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Learning experience:-
First of all, we learnt to be co-operative with one anotheramong all of our team members.
With the help of this project, we could know how to
approach a corprate firm to get information.
It was indeed a new experience to go out and seekinformation with the employer, employees, customers,
suppliers etc.
Along with this experience, eductionetc a bit of
entertainment and enjoyment was also there owing to this
project.
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Conclusion:
The BSNL is one of the largest telecommunicationservices providers in India, and offered variety ofproducts and services to attract and satisfy new as well
as old customers and BSNL is continuously givingexiting offers to the public to retain the existing andattract the new customers in India,even thoughtelecom sector facing tuff computation, customer hasgood opinions about BSNL services. Presently morethan 300000 lakh employees are working in BSNL andit also offered exiting plans to it own employees andgiving preference to the students needs with low pricedata plans.
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BIBLIOGRAPHY:-
www.bsnl.co.in
www.cellone.co.in
www.bharatsancharnigam.com Magazines and Books:
TRAI magazine yearly magazine
Yellow pages
Telecom sector in India articles
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THANK YOU