abg office - space and environment design - case study

May 16, 13 VYAS GIANNETTI CREATIVE ©

VGC DESINGS AN INSPIRED CREATIVE SPACE FOR A NOT-‐SO-‐CORPORATE, CORPORATE OFFICE


VGC, IN ITS ONGOING RELATIONSHIP WITH ADITYA BIRLA GROUP, THERE HAVE BEEN A VARIETY OF EXCITING PROJECTS THAT WE HAVE BEEN A PART OF. THIS TIME, THE TEAM HAD A BLANK CANVAS TO WORK ON – A SHELL OF AN OFFICE THAT WAS TO BE TRANSFORMED INTO AN INSPIRED SPACE FOR THE CONSUMER INSIGHTS AND BRAND DEVELOPMENT CELL.


THE BRIEF

To design a dynamic and inspired office space that would encourage insighUul learning and sharing of ideas for a passionate group of ABG employees that take thinking out of the box.

CreaZng Insights and Processes that help our Brands delight Consumers be[er.

A small group of individuals with a desire to learn more about our consumers, and apply that learning to our brands.

The office is not intended as a transacZonal space, but more as an ideaZon and innovaZon space.

The people in this cell need to think differently and ask quesZons that were not asked before

This office is a part of the Aditya Birla Group while remaining unique Not just another ‘corporate’ office, but a partner to the businesses.


THE CANVAS


THE MANDATES

• Aditya Birla Group Values • Our Brands • Our Consumers • Insights & fresh thinking


THE INSPIRATION


THE DESIGN PROCESS


THE EXECUTION

Thank You


abg office - space and environment design - case study

Documents

inspired creative space

inspired space

inspired oce space

corporate oce

innovazon space

transaczonal space

corporate office

small group of individuals