aberdeen oil & gas event - enterprise cloud adoption patterns
DESCRIPTION
In this presentation from the recent AWS Oil & Gas event in Aberdeen, AWS Technical Evangelist Ian Massingham describes and discusses the common patterns for adoption of the AWS Cloud within established enterprises.TRANSCRIPT
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Architectural Patterns for Cloud Adoption in Enterprises
@IanMmmm
Ian Massingham — Technical Evangelist
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A broad and deep platform that helps customers build sophisticated, scalable applications
What is Cloud Computing?
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Why are companies adopting cloud computing and AWS so quickly?
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The primary reason businesses are moving so quickly to AWS and the cloud
#1: Agility
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Hotels Music StorageMagazines
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Old World:
Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
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A Culture of Innovation: Experiment Often & Fail Without Risk
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Who is using AWS and what are they using it for?
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Startups on AWS
http://aws.amazon.com/solutions/case-studies/
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150,000people are hosted on any given night
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Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
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Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
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0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
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Why AWS?
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We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
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Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/
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70% reduction inoperational costs
#1: Development and Testing
Do more dev and test work, faster
Sharepoint and SAP SAP
Reduced dev and test environment costs
Oracle
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#2: New Workloads
Product prototyping
Audience management & creative design
Hotel booking engine
Biological data research
Global deals engine
Video streaming
SIM card credit News distribution
App streaming Firmware upgrades
Mobile gamesMobile musicdiscovery
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#3: Supplement Existing Workloads with the Cloud
Export operational data to Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-compliant to restore all data
within 2 hours
Equipment leasing app
Operational applications
Export data to AWS for analytics processing
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#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application content & data
Integration back to Samsung Data Centers for financial transactionsExisting systems
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#5: Migrating Existing Applications
Migrated 500 web properties in 5 months
1,700 web properties
New product websites in 2 days vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
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#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS usage
APIs help govern usage and control cost
Enabling global collaboration
3,000 applications by January 2015
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#7: All-in — IT Entirely in the Cloud
“We have to be great at a number of things…
operating data centers is not one of those things”
“We are a hospitality management organization, not
an IT services company”2000 applications migrating
to AWS in 18 months
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How can I use AWS services to develop, deploy and scale my applications?
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11 regions 28 availability zones 51 edge locations
Infrastructure
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P H Y S I C A LN E T W O R K
S Y S T E M
PEOPLE & PROCESS
Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem
Comprehensive Security Capabilities, Validated by Experts
https://aws.amazon.com/security/
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Infrastructure Regions Availability Zones Points of Presence
Enterprise Applications Virtual Desktops Sharing & Collaboration
Core Services Storage(Object, Block and Archival)
Compute(VMs, Auto-scaling and Load Balancing)
Databases(Relational, NoSQL, Caching)
Networking(VPC, DX, DNS)
CDN
Access Control
Usage & Resource Tracking
Monitoring and Logs
Administration & Security
Key Storage & Management
Identity Management
Service Catalog
Platform Services
Deployment & Management
One-‐click web app deployment
Dev/ops resource management
Resource Templates
Push Notifications
Mobile Services
Identity
Sync
Mobile Analytics
App Services
Queuing & Notifications
Workflow
App streaming
Transcoding
Search
Analytics
Hadoop
Data warehouse
Data Pipelines
Real-‐time Streaming Data
Code Deploy
Code Pipeline
Code Commit
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Compute
Compute(EC2 Instances, Auto-scaling and Load Balancing)
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New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized
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Networking, Security & Access Control
Networking
VPCRoute 53Direct Connect
Security
IAMCloudTrailCloudHSM
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Storage
Storage(Object, Block and Archive)
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New EBS Volumes
Up to 16TB 10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB 20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)
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DatabasesRelational
NoSQL
Caching
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AnalyticsHadoop
Real-time
Data warehouse
Data workflows
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App ServicesQueuing
Orchestration
App Streaming
Transcoding
Search
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λ Introducing AWS Lambda
An event-driven computing service for dynamic applications
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Deployment & ManagementContainers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
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Mobile ServicesIdentity
Sync
Mobile Analytics
Notifications
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Amazon Cognito
Amazon Mobile Analytics
Amazon Mobile SDK
SNS Push Notifications
Hi!
AWS Mobile Services
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Small, autonomous teams Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the Hands of Customers, Quickly
Small, “Two Pizza” Teams
Operational stability High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic Collaboration+ =
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2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 45 price reductions
+454
2014
Amazon Mobile Analytics
Amazon Cognito
AWS Zocalo
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
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@IanMmmm
Ian Massingham — Technical Evangelist
@AWScloudAWS Global News and Service Launches
@AWS_UKIAWS UK & Ireland News, Events & Webinars