abcd's of social media
DESCRIPTION
Part of a larger social media presentation @ The 6th Annual Puget Sound Leadership ConferenceTRANSCRIPT
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ABCD’s of Social Media
by Brian Hsi
Board of DirectorsAsian Pacific Islander Community Leadership Foundation
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IS IT REALLY JUST A COOL LOGO?
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Social Media is comprised of ARTIFACTS
• Everything created and left for the world to see– Blog posts– Forum messages– Wiki edits– Videos– Tags– Comments– Profiles– etc
http://www.flickr.com/photos/b2ix/1538183203/
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Social media is not an end, but a BEGINNING…
• Of a conversation
• Of a relationship
• Of engagement
Photo by asphaltbuffet/Ben Lechlitnerhttp://www.flickr.com/photo_zoom.gne?id=120482533&size=o
http://www.flickr.com/photo_zoom.gne?id=120482533&size=o
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COMMUNITY is central to Social Media
blogs
wikis
Social network sites
RSS forums
Social bookmarking
Photo/video sharingMobile devices
Community
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Social Media is DISCOVERABLE
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COMPETITIVE ADVANTAGEWhy bother?
Successful nonprofit players in the new media space will be those who figure out how to interface with the broad platforms like YouTube, Flickr, del.icio.us, Blogger,
Miro, SecondLife, Google Maps, or Facebook by implementing campaigns that have both
personal and organizational resonance.
Daniel Ben-Horin, founder and co-chief executive officer, TechSoup (formerly CompuMentor) in San Francisco
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TREMENDOUS GROWTH AND OPPORTUNITY
Why bother?
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DISTRIBUTED POWERWhy bother?
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Traditional media You (audience)
Content creation
Before social media
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Traditional media
Content creation
blogswikis
Social network sites
RSS
forums
You (audience)
Social bookmarking
Photo/video sharing
Mobile devices
After social media
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GLOBAL IMPACT
Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
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HELPS COMMUNITIES ORGANIZE
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BUT REALLY, IT’S REALLY ABOUT PEOPLE
Photo by Joe Slabotnikhttp://www.flickr.com/photo_zoom.gne?id=305410323&size=l
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PEOPLE TRUSTING OTHER PEOPLE(AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC)
Photo by technicolorcavalry/Colin Ashehttp://www.flickr.com/photo_zoom.gne?id=255235933&size=l
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(BESIDES, EVERYONE’S DOING IT)
Source – http://www.businessweek.com/magazine/content/07_24/b4038405.htm
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HOW DO I USE IT?
Photo by sfllaw/Simon Lawhttp://www.flickr.com/photo_zoom.gne?id=222795669&size=l
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• Essentially this boils down to:–Who is your audience?–What do you want to do?–What do they want to do?–How do you pair up these goals?–What tools do you use?
• Simple, right?
Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
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IT’S ALL IN THE DETAILSPhoto by xiaming/ Ming Xiahttp://www.flickr.com/photo_zoom.gne?id=144269428&size=l
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Foster “flow”(adapted from Mihaly Csikszentmihalyi)
• Listen• Share• Feedback• Connect• Personalized• Call to action
Photo by Scuddrhttp://www.flickr.com/photo_zoom.gne?id=477563236&size=l