abc social media pres 611
DESCRIPTION
Here is a presentation I did for the Association of Bridal Consultants on June 14, 2011. It\'s a quick view of how to use Facebook, Twitter & LinkedIn to get connected in any industry.TRANSCRIPT
Getting Social with Social Media
Connecting with industry members to grow your networking opportunities
Who is Green Gorilla Marketing?
Tamara Bernadot Over 25 years of Retail Experience
Over 12 years on Internet Marketing Experience
Strategic Team Member of 3 successful Start-ups
Brand Manager & Social Media Consultant
Over 20 years in the IT Industry
Over 15 years of Internet Marketing Experience
Entrepreneur, Trainer, Speaker & Coach
Social & Digital Media Consultant
Catherine Tryon
What We Will Discuss Tonight
How you can use social media to:
Get Connected
Build Your Business
Social Media: A Whole New World
Now What?
Are You Connected?
Social Media Overview 500+ Million Active members 700+ Billion minutes are spent on facebook, every month20 Million apps installed daily (mobile is the next big thing)Average user has 130 friendsAverage user connected to 80 pages, groups and events
200+ Million Users 40 Billion Tweets 140 Million Tweets per dayNearly 1 in 5 Internet users age 25-34 use Twitter 500,000 accounts added, daily
100 Million+ Members 1 Million new members every week 17.8 Million belong to Groups 1.2 Million comments and posts to groups each week 1 Million companies have a page
How Does It All Connect?
www.facebook.com
Your Facebook Fan PageCreate a Fan Page and invite your current friends & clients to join-
This is a great way to Nurture your current clientele. Lowest hanging fruit!
Choose the category that best fits your business and Complete your Page Information
Facebook Fan PageComplete the INFO portion of the page:
Use words that clients would use to search for you on Google!Be sure to include your phone #, website, email addressGoogle LOVES Facebook You love to be found
Upload Photos:A picture is worth a Thousand Words!Showcase your talents Where are you looking right now?
Be active on your Page:Be engaging & relevantRespond promptlyGive credit where credit is due!
www.twitter.com
I just don’t get this Twitter Thingy.
What is Twitter?
Think of it as a Text Message to your followers!
Many Tweets Answer the question:What are you doing?/Did you Know?
Can include Links to articles, websites, pages, etc.140 Character Limit
A 3 Step Approach
1. Create
2. Follow
3. Engage
Create A Twitter Account
Choose Your Twitter Name (your Handle)@ Your-Twitter-NameCreate a Profile with Link to your site
Customize your Profile BackgroundUpload YOUR picture-not a logo but a real faceClick “Settings” & then“Design”Choose from pre-loaded Options or Upload your Logo
Follow & Be FollowedUse the “Who to Follow” button
You follow me, I’ll follow you mentality
Choose Like-minded Tweeters to Follow Not a popularity contest
www.Twellow.comSearch by CategorySearch by Location-Twellowhood
Ask your Facebook Fans to Follow you
Say Something!Now it’s time to TweetKeep messages Short & Sweet (140 characters)
Relevant and to the point
Use Links Bit.ly is a great URL shortener
Don’t have much to say? Retweet other Tweets-It’s easy! Just hit the Retweet button!
Tweet Often—Easy to get lost in the crowd of Twitterers
www.linkedin.com
Try to get your profile 100% complete as soon as possible
Reduces the chance people view you as a casual user
Upload a Professional Photo of yourself. This is your business image you want to portray
Don’t use logo or image Different audience than Facebook
Make your profile Public so you can be found!
Getting Started
Search for and connect with people that you know
Check for former colleagues, classmates, and business friends using the people search feature
Send an Invite and **Make Sure That You Create A Personal Note and DO NOT use the standard LinkedIn message!!!!**
Using LinkedIn to get Connected
Navigating LinkedIn
Groups
Join or create groups within your professional and personal interests.
LinkedIn GroupsJoin Groups related to Associations you belong to
Join Groups related to your interests
Can’t find the Group you want? Create your own and invite Connections to join
Shortcut ToolsManage your Facebook, Twitter & LinkedIn accounts from one place:HootSuite.com
Also try:Tweetdeck.comPing.fm
Thank you for your time this evening.
I will post this presentation on my LinkedIn Page You can download it from there. OR
Email me and I will be happy to send it to you!
Best of Luck to you in the Social Media World!
I invite you to connect with me:
www.Facebook.com/GreenGorillaMarketing
@GotGreenGorilla
http://www.linkedin.com/in/tamarabernadot
608-320-5256
Tamara Bernadot