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TRANSCRIPT
Everyone needs a portfolio
by Abby_The_IA
The best Portfolios...
1. Show pride, not Just proof
2. tell a story, not a catalog
3. illustrate Process, Not just passion
Step 1: Define Your Chronology
Now begins 7 minutes of silence...
Break the timeline of your story in chunks of context and start layering on important details.
Don’t forget: Personal Achievement, Volunteerism, education, promotions etc.
College First Job Promotion Second Job
Volunteered
Third Job
TaughtRan Marathon
Volunteered
Step 2: Tell Your Story + Highlight interest
College First Job Promotion Second Job
Volunteered
Third Job
TaughtRan Marathon
Each person has 5 minutes to tell their story. The rest of the team will take notes on that persons story.
5 minutes will then be given for the team to give them notes on what they found the most interesting and why.
Volunteered
4
2004 20112007 2008 2009 201020062005
First job as an Information Architect @ EMC Microsoft Practice.
Design Lead Information Architect on innnovation team for Fidelity Investments
Started information architecture practice in strategic healthcare agency.
Director of Strategic Planning + UX at Draftfcb
Senior UX Planner at DraftFCB
School of Visual Arts - Content Management System
American Society of Training - Intranet System
Medicare Pilot Program - Call Center Application
Bank of America - Talent Management Application
The Hartford Insurance - HR Self Service Application
Stratex Partners - HR Self Service Application
Pricewaterhouse Coopers - Marketing Site Redesign
Kraft Foods- On and Offline Engagement Program
Prismacolor - Marketing Site Redesign
Sharpie - Liquid Pencil Launch
Boston New Hampshire Chicago
Abby The IA: Career Timeline
JELL-O - Facebook
Managing Partner, TUG
Attended Northeastern Bachelors in Graphic Design
Sharpie.com
Herman Miller
JSTOR Personas
2012
New York City
IDEA 2010
IA Summit 2010
Consultant & Teacher
IA Summit 2010
Executive Producer for:
Project Highlights
Take 5 minutes of silence to come up with short, job title-less description of yourself.
Write each attempt on a note card.
Then quickly go around and share these for reaction from your team.
Step 3: Who are you?
What is common about what is interesting in your story?
About me:
I make the unclear, clear.
Next Steps toward a
great portfolio
Decide what you should (and can)
show
Show Process
Show Your Deliverables
Show The Story
Show The Result
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Sharpie.com
Lead in redesign that brought together Sharpie’s very popular social community properties with the more standard catalog functionality
About this effort:
Good Example of:
Sharpie.com
Results: Sharpie was written up in the NY times on site launch day. They also received the TED Ads Worth Spreading Award in 2012.
If ever possible, Show The Numbers
7
Prismacolor.com | Summer 2009
Lead on full site redesign including a rich social community of artists sharing their work online.
Results: Redesign resulted in a 400% improvement in engagement as measured through site traffic, time on site and uploads, comments and views of the member gallery.
About this effort:
Good Example of:
Prismacolor.com
Good Examples
Before you go..
Trade Cards
thank you!
Twitter: @Abby_The_IAEmail: [email protected]: www.AbbytheIA.com
Slides: Slideshare.com/abbycovert