AbaKus- Technology means Smart Business

ABAKUS Technology Interest Group at IIMK

Choose any three organizations from the below listed ones and list out the methods or actions

made by them using IT to attain the following competitive strategies -

Lower costs

Differentiate

Innovate

Promote Growth

Develop Alliances

The three firms that you are supposed to research upon are to be chosen from the following.

Amazon

ITC

IBM

Asian Paints

Deloitte Consulting

Cognizant Business Consulting

Hindustan Unilever Limited (HUL)

Based on your readings from Reading Material I, you are required to do a primary or

secondary research and present your findings in a PowerPoint presentation with not more

than seven slides for each company. Each strategy must be in a separate slide for the three

companies you choose. Appropriate references for your findings should be cited in the last

slide.

Also note that all submissions would be scanned through plagiarism checker and if detected

to be copied from unspecified sources, the assignment would be deemed invalid and will not

be given any credits.