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AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor, Centre for Exercise, Nutrition and Health Sciences University of Bristol

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Page 1: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

AASP 2012Exercise psychology keynote address

Taking exercise psychology into public health research and

practice

Ken Fox PhD FFPHEmeritus Professor,

Centre for Exercise, Nutrition and Health Sciences

University of Bristol

Page 2: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Post Graduate Centre for Exercise, Nutrition and Health

Sciences, University of Bristol 1999-present

MSc in Nutrition, Physical Activity and Public Health

Research into biomedical, psycho-social,and socio-environmental aspects of activity and nutrition

Page 3: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

The mediating role of the self

Self ExerciseWell-being

The development and preliminary validation of the Physical Self-Perception Profile, Journal of Sport and Exercise Psychology, 1989

The Physical Self: From Motivation to Well-Being. Human Kinetics, Champaign,IL , 1997

Page 4: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Presentation outline

• Public health and its development • Exercise psychology in public health • Working in the world of public health• Working in the commercial sector • Opportunities for exercise psychology

Page 5: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Public health and its development

Page 6: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Earliest public health epidemiology

Problem:

Cholera spreading in London (1853-4)

Thought to spread through ‘bad’ air or miasma

But Dr John Snow suspected something different

Page 7: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Death Rates From Cholera 1853-54

WaterCompany

Number ofHouses

Deaths FromCholera

Deaths per10,000 Houses

Southwark& Vauxhall

40,046 1263 315

Lambeth 26,107 98 37Rest ofLondon

256,423 1422 59

Page 8: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,
Page 9: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Original Broad Street with pump

Simple and cheap solution?: Remove the handle from the Broad Street pump. This ended the epidemic

Page 10: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Not much to do with psychology?

Page 11: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

UK Public Health Association: Definition of public health

• an approach that focuses on the health and well being of a society and the most effective means of protecting and improving it

• encompasses the science, art and politics of preventing illness and disease and promoting health and well being

• addresses the root causes of illness and disease, including the interacting social, environmental, biological and psychological dimensions, as well as the provision of effective health services

Page 12: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Kmietowicz, Z. BMJ 2003;327:68

Page 13: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Reducing health inequalities:Implications for studies and policy

1. Must focus on the health needy sector of the population

2. Convenience sampling is out of the question

3. Have to show that you have recruited the difficult to reach sector to your intervention

4. If not you are at risk of increasing inequalities!

Page 14: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Foresight report into obesity (2008)

Modern diseases have multiple causes that need multiple solutions

Page 15: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Societal influencesIndividual psychology

Biology

Activity environment

Individual activityFood

ConsumptionFood Production

Page 16: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Societal influencesIndividual psychology

Biology

Activity environment

Individual activityFood

ConsumptionFood Production

Page 17: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Biological and cultural mismatches to the westernised

environment

FOOD• Strong signals to eat• Weak signals to stop • Increased availability• Eating is rewarding• No viable alternatives• Eating well is high

status

ACTIVITY• Weak activity signal • Strong signals to stop• Reduced availability• Inactivity is rewarding• Inactivity is a viable

alternative• Inactivity is high status

Page 18: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Hippocrates (400 BC)

“Eating alone will not keep a man well:he must also exercise. For food and exercisewhile possessing opposite qualities, yet work together to produce health.

It is necessary….. to proportion exercise to the bulk of food, to the constitution of the patient and the age of the individual”

Page 19: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

First clinical episodes* of CHD in male central London bus drivers and conductors aged 35-64, 1949-1950

Professor Jerry Morris et al., Lancet 1953

59 years ago!

No. of cases Age standardised Rate per 1000 p.a.

Drivers 80 2.7

Conductors 31 1.9

*Angina, MI, CHD mortality

Page 20: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

A Tribute to Professor Jeremy Morris (1912-2010):The Man Who Invented the Field of Physical Activity EpidemiologySteven N. Blair, George Davey Smith, I-Min Lee, Kenneth Fox, Melvyn Hillsdon, Robert McKeown, William L. Haskell

American Journal of Epidemiology (2011)

"We in the West are the first generation in human history in which the mass of the population has to deliberately exercise to be healthy. How can society's collective adaptations match?" (Jerry Morris, 2009)

Page 21: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Health behavior is simply a case of • Being informed ?• Making intelligent choices ?• Having positive attitudes ?• Making health a priority ?• A nudge in the right direction? (Thaler and Sunstein, 2008)

Page 22: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Nuffield intervention ladder of policy approaches to behavior change

Eliminate choice

Restrict choice

Guide choice by disincentives

Guide choice by incentives

Guide choice by changing default policy

Enable choice

Provide information

Do nothing

Legislation

Brockman, R., Fox, K.R. (2011). Activity promotion by stealth not health ? The potential health benefits of a workplace transport plan. Public Health.. 125, 210-216

Page 23: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

A Taxonomy of Behaviour Change Techniques use in InterventionsAbrahams & Michie, Health Psychology, 2008

The behaviour change wheel: A new method for characterising and designing behaviour change interventionsMichie, van Stralen, West . Implementation Science, 6, 2011.

Page 24: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

The need for a stronger focus on behavior change strategies is finally being recognised

• National Prevention Research Initiative (4 phases)• Lifelong Health and Well-Being Initiative• NIHR Public Health section

Show us you that you can produce long term change in health behavior in a way that might be replicated in the

community

Page 25: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Exercise psychology and physical activity for health

Page 26: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Popular theoretical frameworks featured in exercise psychology

• Attribution theory

• Theory of planned behavior

• Self-efficacy theory

• Self-perception models

• Achievement goals theory

• Goal setting theories

• Health belief model

• Transtheoretical model

• Health action process approach

(Biddle 1994, 2007. 2011)

Page 27: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Systematic reviews of reviews of intervention components associated with increased effectiveness in dietary and physical activity interventionsGreaves, Sheppard, Abraham, Hardeman, Roden, Evans, Schwartz, IMAGE Study

Group, BMC Public Health (2011)

Evidence to support the following strategies:

1. Providing instruction

2. Establishing self-monitoring

3. Relapse prevention techniques

4. Goal setting

5. Individual tailoring (for PA)

6. Time management techniques

7. Encouraging self talk

8. Use of pedometers

9. Motivational interviewing

Page 28: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Challenges in the application of theory to activity interventions

• For public health application we need to be theory users • We need strategies that change constructs that clearly

emerge from theories• Testing theory means seeking evidence of which

constructs mediate change in behavior• Often need a menu of ‘best bet’ strategies that derive

from several theories• Measurement opportunities are very limited in public

health settings.

Page 29: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Importance of measurement of processes and product

Motivational theory

Target construct

Effect on behavior

Intervention strategy

Self-perception theory

Physical self-perceptions

Confidence building through incremental success

Adherence to exercise program

Page 30: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Deep-seated drivers of human behavior

• Unconditional love and regard

• Competence

• Autonomy and control

• Significance and importance

• Affiliation, relatedness and belonging

(Rogers, 1951; Epstein, 1973; Campbell, 1984; Baumeister, 1993; Cloninger, 1994; Deci & Ryan, 1995;)

Page 31: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Self-determination theory (SDT)Deci & Ryan, 2001

The self as the agency of change

Perceived autonomy drives long term behaviors

The self drives attempts to satisfy needs– Need to feel autonomous and in control

– Need to feel competence and confidence

– Need to feel relatedness and belonging

Page 32: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Key SDT strategies

• Language changes from instruction and prescription to facilitation

• Increase participant competence and confidence through incremental mastery goals

• Engage participants in choice decisions and encourage ownership “you made it happen”

• Build behaviors into a new identity• Maximise the social benefits including belonging, support, and

contribution• SDT fits well with motivational interviewing, some aspects of

CBT, self theories, achievement goals theory (task v ego)

Page 33: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Motives evidence

• Mental benefits– Improved mood – Improved subjective well-being– Reduced anxiety and tension– Improved physical self-perceptions – Social affiliation and interaction

Physical activity and psychological well-being

Biddle, Fox, Boutcher (2000) Routledge

Page 34: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Intrinsic-extrinsic continuum

Intrinsic(emersion?) (persuasion?)

Extrinsic (coersion?)

PaymentWeight loss

Prize

Pleasure

Mastery

Body image

Fitness Competition

Status

Competence

Autonomy

FriendshipMood

Page 35: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Other theories worth considering or revisiting?

“Should I go or should I stay” The Clash theory Personal investment theory (Rusbult and Farrell, 1983) Commitment theory (Scanlan 1993)Moreira, H, Fox, K.R., & Sparkes, A.C. (2002). Job motivation profiles of physical educators. British Educational Research Journal, 28, 845-861

Habit theory (Verplanken, 1993, 2008)

Social learning theory (Bandura)confidence buildingmodelling as a means of inspiring others

Page 36: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Exercise psychology

Key questions:-

1. How do we increase exercise and sport participation among the population?

2. How does exercise and sport influence mental health and well-being?

Participation and

performance

Mental health and well-being

Page 37: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Mental health

MENTAL WELL-BEING

MENTALILLNESS

PHYSICALDISEASE RISK

Prevention Treatment/therapy

COGNITIVEFUNCTION

Page 38: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Public health relevance

• Prevalence of suffering– % of population

• Burden of suffering– Mortality and morbidity– Human costs – QoL and well-being of sufferers and carers – Economic costs – health and social care, productivity

• Potential for reduction of suffering– Feasibility– Cost-effectiveness

Page 39: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Physical activity and risk of dementia

risk ratio.1 .5 1 1.5

Combined

Yoshitake (1995)

Wang (2002)

Simons (2006) Female

Simons (2006) Male

Rovio (2005)

Ravaglia (2008)

Podewilis (2005)

Laurin (2001) Female

Laurin (2001) Male

Larson (2006)

Hebert (2000) Female

Hebert (2000) Male

Fabrigoule (1995)

Carlson (2008) Male

Andel (2008)

Abbott (2004) Male

Physical activity is associated with lower risk of premature cognitive decline, dementia and Alzheimer’s disease: Systematic review and meta-regression analysis. Kenneth R Fox, Neha Khandpur, Rod Taylor , Mark Davis

Page 40: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Exercise training increases size of hippocampus and improves memoryErikson et al. (2011) Proc Nat Acad Sci, USA

• 120 older adults without dementia assigned to intervention and control

• Moderate intensity aerobic exercise 3 days per week for 12 months

• Size of hippocampus (anterior) increased 2% in exercise group and decreased 1.4% in stretching control

• Change was related to change in aerobic fitness

Page 41: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Exploring the effects of exercise and brain stimulation on brain plasticity (Funded by Wellcome Trust and NIHR) NIHR Biomedical Research UnitUniversity of OxfordHeidi Johansen-Berg, Claire Mackay,Helen Dawes, Ken Fox et al. (2012-17)

Objectives1. Improve sensitivity of fMRI measures2. Identify key changes in brain structure and function3. Assess effects of frequency, intensity, duration, setting, and concomitant conditions of exercise?

Page 42: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Breaking the decline spiral in older age Today’s best buy in public health?

Sedentary and low activity habits

Decline in physical and cognitive function

Accelerated biological ageing / subclinical disease

Increasing isolation and loss of independence

Premature death

Chronic disease development and huge care costs

Cost and suffering

Page 43: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Working in the world of public health research and practice: A few lessons learned

1. Developing partnerships and networks to create sequences of research

Research councils require: • Multidisciplinarity

• Service providers, agencies and user involvement

• That your work has IMPACT

Page 44: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Research partners:GeographersPlannersEconomistsSociologistsLocal authoritiesPrimary care trustsOlder adults

Socio-ecological models

Older people and active living

Page 45: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Research with older adults……..• 2003-5 Better Ageing - EU funded intervention• 2006-9 Project OPAL – NPRI funded descriptive study

using objective measures • 2009-10 AVONet – LLHW funded collaborative network• 2010-11 OPAL-PLUS – 3 yrs on – Dunhill Medical Trust• 2012-14 Project ACE• 2012- Projects ENABLE, HABIT and PALS?

Page 46: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Avon Network for the Promotion of Active Ageing in the Community (AVONet) 2009-10

Lifelong Health and Well-Being Collaborative Network

3 universities, local councils, service providers, older people themselves

Aim:Identify ‘best bet’ solutions to physical activity promotion for older

adults

Page 47: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Network activities over 12 months

• Reviews of formal and grey literature• Three day-long workshops

– Structured exercise/physical activity interventions for older people living in the community

– Lifestyle and environmental interventions targeting older people living in the community

– Best bet strategies for physical activity promotion in older adults in the Avon region

• Guidance report for commissioners of services and activity coordinators

• Two grant proposals for interventions

Page 48: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Lesson learned Managing networks

Helping all parties feel valued

Getting buy-in

Servicing the needs of all parties

Communicating objectives

Regular updates

Celebrating outcomes

Page 49: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Lessons learned• Logical sequences of research increase credibility

• Establishing strong and stable core teams is effective

• Successful partnerships: – Increase credibility for further grants

– Improve intervention design

– Provide strategies for recruiting health needy populations

– Provide networks for recruitment of participants

– Ground interventions in the reality of local challenges and the needs of the population

Page 50: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Working in the world of public health research and practice:

2. Recognising different priorities and questions in public health

Page 51: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Moving from efficacy to public health effectiveness

• Does physical activity work? - efficacy trial?

• Does it work for those who need it most?– feasibility and recruitment studies?

• Does it work in the delivery system? - pragmatic trial?

• Is it actually being delivered adequately?

• Is the effect worth the public investment – cost effectiveness, cost comparison?

Page 52: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Health outcomes

Physical activity

INTERVENTION PACKAGE: Application of regime to increase activity

EFFICACY and PROOF of CONCEPT

Page 53: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Health outcomes

Physical activity

INTERVENTION PACKAGE: Behavior change strategies

Psychosocial states and conditions

Theoretical framework and evidence base

Page 54: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Health outcomes

Activity and eating behaviors

INTERVENTION PACKAGE: Recruitment strategiesBehavior change strategies

Psychosocial states and conditions

Recruiting the target

population

PUBLIC HEALTH SERVICE INTERVENTIONSTheoretical framework and

evidence base

Page 55: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

A Pragmatic Randomised Controlled Trial to Evaluate Physical Activity as a

Treatment for Depression

Chalder, M., Wiles, N.J., Campbell, J., Hollinghurst, S.P., Haase, A.M., Taylor, A.H., Fox, K.R., Costelloe, C., Searle, A., Baxter, H.,

Winder, R., Wright, C., Turner, K.M., Calnan, M., Lawlor, D.A., Peters, T.J., Sharp, D.J., Montgomery, A.A., Lewis, G. (2012). Facilitated physical activity as a treatment for depressed adults:

randomised controlled trial. British Medical Journal. 344:e2758 doi: 10.1136/bmj.e2758

Primary Care, Social Medicine, Exercise, Nutrition and Health Sciences, University of Bristol and Exeter

Page 56: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Intervention components• Delivered by a visiting primary care physical activity facilitator (PAF)

trained in counselling and motivational interviewing techniques

• 4 face to face sessions and up to 10 phone sessions

• Based on self-determination theory and targets– Confidence building (incremental goal setting)– Autonomy and independence (driven by the patient) – Activity preference/choice rather than prescription– Support (the PAF and significant others)

Haase, A.M., Taylor, A.H., Fox, K.R., Thorp, H., Lewis, G. Rationale and development of the physical activity counselling intervention for a pragmatic Trial of Exercise and Depression in the UK (TREAD-UK). Mental Health and Physical Activity. November 2010 issue.

Page 57: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Health outcomes

Physical activity

INTERVENTION PACKAGE: Recruitment strategiesBehavior change strategiesTraining strategies

Psychosocial states and conditions

Recruiting the target

population

PUBLIC HEALTH SERVICE INTERVENTIONSTheoretical framework and

evidence base

Did we recruit the right people?Did we retain them?Which bits worked for participants?What did the professionals feel? Was the intervention delivered?Which bits actually made a difference?How does this affect future trials?

Page 58: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Results and outcomes

• No evidence of impact on symptoms of depression (BDI)

• Heavy media coverage stating that “exercise is no good for depression”

• Evidence of small increases in physical activity in intervention group sustained at 12 months

• Currently looking at mediators of activity

Page 59: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Lessons learned

• Be really careful when presenting results to the media

• There is plenty to learn from RCTs even if the results aren’t what you want

• Exercise psychology needs to produce construct measures that are brief, understandable, and have diagnostic properties

Page 60: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Working in the world of public health research and practice

3. Importance of feasibility and recruitment strategies research

Page 61: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Feasibility studies: Research questions

• Intervention refinement using professionals and potential users – what is acceptable

• What is the recruitment rate using different strategies?

• What is the burden of the measurement load • What are attendance and completion rates? • What are participants reactions to intervention

elements• Estimates of outcome variances, basic costs

Page 62: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Project ACE:Active, Connected, and Engaged (LLHW)

24 month feasibility study

• Neighbourhood based to encourage getting out and about

• Paid neighbourhood champions (ACE coordinators)• Unpaid volunteers (ACE activators) (n=20)• ACE participants (n=100)

All three roles to be evaluated in terms of activity and well-being effects

Page 63: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Current feasibility or recruitment studies

• TEAMPLAY - parenting program for increasing activity in 7-8

year olds

• ACTION330 - teaching assistant led after school program to increase activity in 11-12 year olds

• FIT and FAB – recruiting hard to reach into activity interventions

Page 64: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Lessons learned

• Smaller projects needing less funding• A great starting place for early career researchers

who want to get an idea going• Starting place for building a program of research • Now seen as necessary before RCTs are funded• Qualitative and quantitative methods needed• Results are publishable and valuable

Page 65: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Working with commercial organisationsto increase physical activity for health

and weight management

Page 66: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Partnership with a commercial weight loss company

(SlimmingWorld) to promote physical activity Benefits:• Genuine desire to upgrade emphasis on physical activity

• Access to large numbers (500,000) on a weekly basis of a healthy needy population who are

• overweight/obese,

• low SES

• low activity levels

• Experienced marketing machine

• Know their population, how to get their attention, and how to talk to them

Page 67: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Challenge

• Facilitate more positive attitudes towards physical activity and its benefits

• Provide a system that will facilitate sustainable increases in physical activity

• Deliver it through 1 x 90 minute class/wk by non specialists and with support from booklet, recognition system, web-based support, magazine articles

Page 68: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Theoretical framework

• Self-perceptions, self-esteem and identity

• Positive health motives– Improved mood and well-being

– Free time and relaxation

– Improved physical self-perceptions

– Social affiliation and interaction

• Modelling by similar models

• Evidence-based behaviour change strategies

Page 69: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Commitment to physical activityPsychological commitment

Exercise

Behavioural commitment

Exercise adherence

EducationExpectationsExpertiseExperienceEfficacy

StrategiesSupport systems

Intrinsic commitment

Personal identificationIntrinsic rewardsMental well-being

Fox, K.R. (1992). A clinical approach to exercise in the markedly obese. In T.A. Wadden & T.B. Van Itallie (Eds.). Treating the severely obese patient (pp 354-381). New York: Guilford Press

Page 70: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,
Page 71: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

‘We’reexerciseconverts

Meet five Slimming World members who have lost weight and learned to love exercise.

Here they share the Body Magic moves that work for them

Togetherwe’ve lostmore than16st

Beth Fraser, 65, is retired and has lost 6st at Christine Warren’s Slimming World group in Alexandria, Scotland How did you discover your healthy heart class? Six years ago, I had a heart attack caused by the high blood pressure I’ve had since I was 21. I heard about the healthy heart class through the cardiac rehabilitation programme at my local hospital and it seemed like the ideal way to keep fit.What do you like about it? It’s a fun, circuit-based routine which we take at our own pace. After warming up, we split up into small groups and work our way around each ‘station’ doing a variety of aerobic and strength exercises, from hand weights and stretching to stepping and shuttle walks – or, as in my case now, runs! I’m even going to do a couple of charity runs this year andI never thought I’d say that!

Page 72: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Is Body Magic being delivered well?

• Surveys of consultants (2003, 2008)• Over 90% believed in the importance of exercise• 30% highly committed, 30% not treating it as a priority• Commitment associated with confidence to deliver

activity, their own activity levels, and feeling they don’t set a good example

• Company is currently upgrading their training provision and quality assurance procedures

Page 73: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Lessons learned

Academic/commercial partnerships can bring– Access to a large health needy population– Good resources for communication and marketing – Input of scientific evidence and theory into

practical strategies that match the population’s needs, language, and level of understanding

Page 74: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Summary of 10 opportunities for exercise psychology in public health

1. Carry on with what you are doing to develop and refine theories.

2. But think carefully about instrument development and versions that are public health friendly

3. Get involved in multidisciplinary teams to secure funding for larger interventions and RCTs

4. Take responsibility for intervention design, mediating factors, process, intervention fidelity research

5. Take the lead on chasing research funds that address the role of activity in mental illness and mental well-being as they increase in status

Page 75: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

6. Start with feasibility and developmental studies and document user and professional input and reactions

7. Become expert in overcoming recruitment challenges

8. Be skilled in qualitative work to understanding participant and professional needs and perceptions.

9. Study break points in the delivery system and find out how to rectify

10. Need for off the shelf packages, training programmes, manuals for recruitment strategies, weight loss, drug companies.

Page 76: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,

Many thanks for listeningAny easy questions?

[email protected]

Page 77: AASP 2012 Exercise psychology keynote address Taking exercise psychology into public health research and practice Ken Fox PhD FFPH Emeritus Professor,