aase jan erik dbs greenwich 2016-11-17 vfinal
TRANSCRIPT
© 2016 Information Services Group, Inc. All Rights Reserved.
© 2016 Information Services Group, Inc. All Rights Reserved.
Jan Erik Aase – Director of Research and Principal Analyst
Analyst InsightRethinking IT as a Service Broker
© 2016 Information Services Group, Inc. All Rights Reserved.
Agenda
1. IT’s Change Imperative
2. The Digital Agenda
3. New Business Model Drivers
4. IT4IT enables the Service Broker model
5. Seven Habits of the new IT
(What is the cost of bad or no action?)IT’s Change Imperative
© 2016 Information Services Group, Inc. All Rights Reserved.
IT’s Change Imperative
Change or die. Technology is now the product/service. IT has direct interfaces with the client. There are consequences – good and
bad. Value comes through collaboration. IT4IT leads to efficiency and agility.
(Who is the business calling?)The Digital Agenda
© 2016 Information Services Group, Inc. All Rights Reserved.
Analytics/Social
Mobility/Social
Robotics
Internet Of things
Augmented Reality
67%
71%
100%
100%
100%
The Business Digital Agenda
Source: IAOP/ISG State of the Industry Survey - 2016
Implementing Digital Projects 65% of clients leverage services providers
to implement their projects 35% only leverage interal IT Augmented Reality, IoT and Robotics are
100% outsourced Mobil and Analytics still have heavy
reliance on outsourcing
© 2016 Information Services Group, Inc. All Rights Reserved.
Enterprises will extract business value through their digital fabric in four main fields.
The Business Digital Agenda
Change of staff structure (skills management)
Installation/enhancement of security management
Increase systems integration capabilities
Development / improvement of the transparency of IT´s business
value
Development / adjustment of a technology roadmap
Restructuring of the business process landscape
22%
22%
29%
36%
38%
52%
Source: IAOP/ISG State of the Industry Survey - 2016
New skills are needed Clients lack capital to move entirely to
a new service architecture Incumbents are challenged to move
from T&M to outcome based Incumbents are not proactively
redesigning “out with the old and in with the new”
(How will they be leveraged)New Business Model Drivers
© 2016 Information Services Group, Inc. All Rights Reserved.
The Pyramid
The hyper market
Access over ownership
The Freemium Model
The Market Place
The Experience Model
The Free Model
Omni Channel
The Ecosystem
The Subscription Model
The On Demand Model
3% , e.g. Amazon
4% , e.g. Amazon, Zalando
5% , e.g. Zipcar, ParkCirca
5% , e.g. Dropbox, LinkedIn
6% , e.g. eBay, Al-ibaba
8% , e.g. Apple,Tesla
8% , e.g. Google, Facebook
12% , e.g. Starbucks
17% , e.g. Apple, Google
23% , e.g. Netflix, Kindle
29%, e.g. Uber, TaskRabbit
The Business Digital Agenda?
Source: IAOP/ISG State of the Industry Survey - 2016
Source: IAOP/ISG State of the Industry Survey - 2016
© 2016 Information Services Group, Inc. All Rights Reserved.
Business Model Drivers
95% of clients are aware of the new business models
Biggest challenge is setting up an application eco-system
Complicated by a growing diversification of application environments
(Can they demonstrate the value?)
IT4IT Enables the Service Broker Model
© 2016 Information Services Group, Inc. All Rights Reserved.
Enable the Service Broker Model
Value Streams: The new “IT Factory” Strategy to Portfolio: IT
investments are prioritized for business demands
Requirement to Deploy: Build or buy and then integrate
Request to Fulfill: Delivered via service catalogs and self service
Direct to Correct: Always onSource: ISG Insights - 1928 PGI Leadership Insight
(Is value being delivered?)7 Habits of the New IT
© 2016 Information Services Group, Inc. All Rights Reserved.
Seven Habits of the New IT
2 Sell products and services “by-the-drink”
4 Own the Value Chain
5 Enable the marketplace for buyers and sellers
6 Leverage crowdsourcing 2.0
Embrace platforms as a product
1
7 Sell what the market wants, as they want it
Rationalize products for synergy
3
www.isg-one.comimagine your future™
let’s connect…