Artificial IntelligenceBA635

Aaron Summers

What is Artificial Intelligence (AI)?Great question right?

Is this really AI?

Hollywood would have you believe that AI will lead to an end of world scenario where Terminators hunt the remaining human survivors from the nuclear war that Skynet started after becoming self aware… but this simply isn’t true.

Definition of AI

The study of man-made computational devices and systems which can be made to act in a manner which we would be inclined to call intelligent.

Wikipedia

Neural NetworksThe earliest research into thinking

machines was inspired by a confluence of ideas that became prevalent in the late 30s, 40s and early 50s.

Research in neurology had shown that the brain was an electrical network of neurons that fired in all-or-nothing pulses.

Analyzed networks of idealized artificial neurons showed how simple logical functions c0uld be performed by thinking machines

AI OriginsIn 1950 Alan Turing published a

landmark paper in which he speculated about the possibility of creating machines with true intelligence.

He noted that intelligence is difficult to define and devised his famous Turing Test.

The test involved having a conversation with a machine via a teleprinter to determine intelligence levels.

No computer has passed the test, yet.

Purpose of AIThe exponential increase in

performance (no bathroom and lunch breaks) and the ability to make non emotional based decisions

Narrow AI - An artificial intelligence system which is not intended to match or exceed the capabilities of human beings

Strong AI – An artificial intelligence that matches or exceeds human intelligence

Applications Where AI Is UsedUsed in a wide range of fields including

medical diagnosis, stock trading, robot control, law, scientific discovery and toys.

Google is a form of AI as it tracks every search that you have ever made in a database.

DARPAThe Defense Advanced Research Projects

Agency (DARPA) is an agency of the United States Department of Defense responsible for the development of new technology for use by the military. DARPA has been responsible for funding the development of many technologies which have had a major effect on the world, including computer networking and the growth in artificial intelligent systems

EthicsWe must create AI that is ethical towards

humansOnce the singularity occurs and AI becomes

self aware will it then decide to still be ethical towards humans

Time will tell

AI Milestones

Natural language processing programs allow computers to have a voice

Programs are created that allow computers to begin thinking and learning various processes

Real world uses of AI are increasingly integrated all around us in search engines, spam filters, and the motion sensing Kinect for Xbox

IBM’s Watson SupercomputerIBM creates the Watson supercomputer that

is capable of answering questions posed in natural language allowing it to win at Jeopardy against the best humans

Watson’s main innovation is its ability to quickly execute thousands of proven language analysis algorithms simultaneously to find the correct answer

The goal is to have computers start to interact in natural human terms across a range of applications and processes

SingularityThe hypothetical future emergence of greater-than human

intelligence through technological meansAI is only as smart as we make it as long as we continue to make it.

Artificial Intelligence MarketingArtificial intelligence marketing provides a

set of tools and techniques that enable behavioral targeting

This is a form of direct marketing leveraging database marketing techniques as well as AI concept and model such as machine learning and Bayesian Network

This enables tracking profiles for everyone beyond Facebook and Twitter

Collect, Reason, ActArtificial intelligence marketing principle is based on the

perception-reasoning-action cycle found in cognitive science.Collect relates to all activities which aims at capturing customer

or prospect data. Whether taken online or offline this data is then saved into customer or prospect databases.

Reason is where data is transformed into information and eventually intelligence or insight. Artificial intelligence and machine learning are key.

With the intelligence gathered action can now be taken. In marketing context act would be some sort of communications that would attempt to influence a prospect or customer purchase decision using an incentive driven message.

The future of AI

The future of where AI will take us is uncertain.

We know that at some point in the future we will make machines that are smarter then the human brain

A fourth wave is coming, are you prepared?

Questions