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AARHUS UNIVERSITET Health literacy: From populations to people Gill Rowlands Health Literacy Group UK Fellow of the Royal College of General Practitioners, UK Professor of Public Health, Aarhus University Denmark Clinical Senior Lecturer, King’s College, London, UK 1

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AARHUSUNIVERSITET

Health literacy: From populations to people

Gill Rowlands

Health Literacy Group UKFellow of the Royal College of General

Practitioners, UKProfessor of Public Health, Aarhus University

DenmarkClinical Senior Lecturer, King’s College, London, UK

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AARHUSUNIVERSITET

What is health?

Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.

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Preamble to the Constitution of the World Health Organization as adopted by the International Health Conference, New York, 19-22 June, 1946; signed on 22 July 1946 by the representatives of 61 States (Official Records of the World Health Organization, no. 2, p. 100) and entered into force on 7 April 1948

AARHUSUNIVERSITET

What is health literacy?

Health literacy implies the achievement of a level of knowledge, personal skills and confidence to take action to improve personal and community health by changing personal lifestyles and living conditions.

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Nutbeam D. Health Promotion Glossary. Health Promotion International. 1999;13(4):349-64

AARHUSUNIVERSITET

What is health literacy?

Health literacy means more than being able to read pamphlets and make appointments. By improving people’s access to health information, and their capacity to use it effectively, health literacy is critical to empowerment

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Nutbeam D. Health Promotion Glossary. Health Promotion International. 1999;13(4):349-64

AARHUSUNIVERSITET

Health literacy and public health

• People with lower health literacy• Feel less well• Are more likely to be ill• Have lifetsyles that increase the risk

of illness• If they have a long-term illness they

are more likely to find the illness limiting

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AARHUSUNIVERSITET

The size of the problem

In industrialized countries, about half the population do not have the ‘level of knowledge, personal skills and confidence to take action to improve personal and community health by changing personal lifestyles and living conditions’

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AARHUSUNIVERSITET

Health literacy levels in England

The health information gap: the mismatch between population health literacy and the complexity of health information, an observational study.

Rowlands G, Protheroe J, Winkley J, Richardson M, Seed PT, Rudd RE. BJGP 2014 (accepted for

publication). Funders: MSD

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AARHUSUNIVERSITETNational and regional picture: % of

adults aged 16-65 years for whom health information is too complex

52

35

3538

4041

44

44

46

National average43%

Text (literacy) component of health materials

AARHUSUNIVERSITETNational and regional picture: % of

adults aged 16-65 years for whom health information is too complex

66

55

5455

5960

60

62

64

National average61%

Text (literacy) andNumeracycomponent of health materials

AARHUSUNIVERSITET

Population portraits: literacy and numeracy

Lower job status: supervisory, routine, unemployed53% of population = 18 million peopleHealth material too complex for 74% of this group

Higher job status: managerial, intermediate47% of population = 16 million peopleHealth material too complex for 24% of this group

AARHUSUNIVERSITET

Health literacy and patients

• How does it feel to be a patient with low health literacy?

• How should we respond to the challenges faced by patients with health literacy needs?

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AARHUSUNIVERSITET

How does it feel to be a patient with low health literacy?• Disempowered• Struggling with complex information• Multiple sources• High complexity• Stigmatised• Likely to be coping with other barriers to

health and well-being, e.g. low job status, low income, membership minority ethnic group etc.

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AARHUSUNIVERSITET

Improved health information• Need to ensure health information is

written at an accessible level• Develop systems to share high quality

information at different levels of complexity – tailored to patient health literacy as well as clinical need

• Meeting run by health literacy group UK to take this forward: 6 March 2015 in Leeds

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AARHUSUNIVERSITET

Health literacy and people

Building skills for health in individuals and communities

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AARHUSUNIVERSITET

Why?›Health is important to people – for themselves and their families – so is attractive as a learning objective

›Health literacy skills courses (e.g. Skilled for Health) build health knowledge, health skills, and confidence in health settings

›Skills building in communities supports social engagement and social networks – builds ‘distributed health literacy skills’ that community members can call upon if needed

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AARHUSUNIVERSITET

Why?›The skills built through health literacy courses are transferable to other areas of life e.g. finance

›Empowers communities – supports people to take control of their own health

›Moves from an illness setting (GP surgeries, hospitals) to a health setting (everyday life!)

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AARHUSUNIVERSITET

A call for partnerships›Low health literacy is a public health issue that has a real impact on people

›The solutions lie in simultaneous approaches› A health service more in tune to peoples’ health literacy needs› Community education that builds skills and empowers communities

›Health professionals have clinical skills and knowledge›Educators know how to develop skills in individuals and communities

›New streamlined and flexible systems bring opportunities for funding and joint working

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AARHUSUNIVERSITET

Discussion and Questions

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AARHUSUNIVERSITET

Health literacy: from populations to people

Gill Rowlands

[email protected]

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