EXHIBITOR PROSPECTUS

ANNUAL MEETING & EXHIBITIONPHILADELPHIA, PACONFERENCE DATES: AUGUST 7–10, 2013EXHIBIT DATES: AUGUST 7–9, 2013

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THE POINT OF POSSIBLE AADE13

exhibitors.heiexpo.com/AADE

WHO ARE THE AADE MEMBERS?

AADE13: THE POINT OF POSSIBLE | exhibitors.heiexpo.com/AADE

SOURCE: 2012 AADE MEMBERSHIP STATISTICS

As the care and management of diabetes advances, so does the depth and breadth of the AADE Annual Meeting & Exhibition. AADE13 attendees rely on the AADE session content paired with the hands-on opportunities on the exhibit fl oor to give them the latest tools, techniques and technologies to help them perform better in their practice setting. They search for your products and services to bring back to their patients and workplaces. The AADE13 exhibit fl oor gives you the opportunity to reach these infl uencers and spread information on your organization across the country.

PARTICIPATION IN THE AADE13 EXHIBITION BRINGS YOU:• Face-to-face interaction with 3,500 diabetes

educators and allied professionals; over 94% of attendees ranked visiting the exhibit hall a top reason for attending the Annual Meeting.

• Access to additional advertising, sponsorship, and presentation opportunities; the ability to highlight a product or service to this targeted audience.

• An exhibit hall schedule to allow attendees plenty of time to explore all facets of the exhibit fl oor; special pavilions, posters sessions and demonstration areas draw tra� c to the exhibit hall.

The valuable content presented on the exhibit fl oor combined with the extensive attendance promotion program developed by AADE, make the Annual Meeting & Exhibition a primary opportunity for you to reach a targeted audience of infl uencers all in one place.

PROFESSIONAL DISCIPLINE: 58% Registered Nurse 32% Registered Dietitian 4% Registered Pharmacist

3% Nurse Practitioner 3% Other (Includes Physician, Podiatrist, Optometrist, Exercise Physiologist)

PRACTICE SETTING: 40% Hospital 16% Physician, Primary Care, Endocrinologist O� ce

13% Self Employed 8% Public Health/Community Health 7% Diabetes Center 5% Industry

3% University2% Military Base/Government Facility/

VA Hospital6% Other

YEARS AS AADE MEMBER: 47% 10 or more years

11% 6-9 years 22% 2-5 years 20% 1 year or less

AADE13

WHAT DO THEY WANT TO SEE?

HOW DOES AADE PROMOTE EXHIBITS?

AADE attendees utilize the exhibit hall to search for the latest products and services to bring to their patients and peers. Time spent in the exhibits allows them to ask questions and provide feedback as they gather information they can use immediately in their workplace. A recent survey of attendees identifi ed those products and services they seek out:

THE HIGH QUALITY AADE ATTENDEES SEARCH FOR THESE PRODUCTS ON THE EXHIBIT FLOOR:

• Blood Glucose Monitoring• Blood Sampling• Dietary/Weight Management • Educational Books/Videos• Exercise Programs and Equipment• Food/Nutritional • Foot Care/Foot Wear• Impotence Treatment

• Injectors (Automatic/Needless) • Insulin Delivery Systems• Internet• Lifestyle Center/Inpatient Treatment

Programs• Medical ID Jewelry • Needle/Lancet Disposal• Nutraceuticals/Supplements

• Oral Health/Dental Care• Pharmaceuticals• Publications• Self-Management Software• Skin Care• Technology/Mobile Communications• Vision Care• Wound Care

AADE MAILS Over 40,000 registration brochures to all AADE members and non-member buyers, as well as healthcare professionals from associations like: - Academy of Nutrition & Dietetics - American Diabetes Association - National Association of Community Pharmacists - National Certifi cation Board of Diabetes Educators• Multiple listings in the AADE Journal The Diabetes

Educator including description and category listings. • Over 15,000 copies of the AADE Preview Newspaper

to AADE members, current Annual Meeting & Exhibition attendees and potential attendees with key information on exhibit hall times and programming.

AADE E-MAILS • 15 targeted e-blasts to over 40,000 AADE members,

and interested healthcare professionals providing highlights on exhibit hall activities.

• 5 Daily News emails to 50,000 AADE database of members, and attendees sharing important Annual Meeting & Exhibition news and schedule information.

• Monthly eFYI to 11,000 AADE Members educating them on new products, courses and exciting association and Annual Meeting & Exhibition news.

MY AADE SCHEDULE PLANNER • Provides 24/7 information featuring online exhibitor

directory with complete description, web-site link and category listings.

AADE13 MOBILE APP• Attendees have access to exhibitor directory, new

product information, schedule planner and the ability to customize an exhibit hall map all through their smart phones.

AADE ON-SITE• AADE Social Media and Text Messages promoting

important events activities. • AADE Meeting Guide o� ering a complete listing of

exhibitors by booth, product and service category. • Daily News delivered to all attendees staying in the

O� cial AADE Block featuring Annual Meeting News, exhibitor listings, exhibit hall map and more!

EXHIBITOR PROSPECTUS

FOR A COMPLETE LIST OF COMPANIES WHO EXHIBITED IN 2012, VISIT:iebms.heiexpo.com/aade/AADE12Exhibitors

MAXIMIZEYOUR PRESENCE:The American Association of Diabetes Educators o� ers a variety of corporate support opportunities and advertising to fi t any budget and help reach your target audience. Please check out our opportunities below:

PRINT ADVERTISING• Registration Brochure• Preview Newspaper• Pre-Meeting Mailer• Onsite Meeting Guide

• Daily Newspaper• Post Newspaper• City Guide

HOTEL ROOM DELIVERIES:• Educator’s Bag DIGITAL ADVERTISING• ePreviews• eDaily• ePost• Mobile App

• My AADE Planner Website• Social Media• Texting

SIGNAGE AND MESSAGING• Convention Center Banners and Signage• Escalator, Stair, and Carpet Runners• Resource Center• Hotel Key Cards• And more

AADE13: THE POINT OF POSSIBLE | exhibitors.heiexpo.com/AADE

SEIZE YOUR OPPORTUNITY TO PARTICIPATE!

EXHIBIT INSTALLATION MON August 5 8:00A – 4:30P TUES August 6 8:00A – 4:30PWED August 7 8:00A – 9:30A

EXHIBITS SHOW HOURSWED August 7 11:00A – 5:00P THUR August 8 11:00A – 5:00PFRI August 9 11:00A – 3:00P

Please note schedule is subject to change. Specifi c unopposed Exhibit Hall times are TBD. AADE will ensure that Exhibitors receive an minimum of 8 hours of unopposed exhibit time.

EXHIBITS DISMANTLE FRI August 9 3:00P – 8:00P SAT August 10 8:00A – 8:00P

FOR INFORMATION ON EXHIBIT SPACE, PLEASE CONTACT:

EXHIBITION MANAGEMENT AND SALESGreg Andruch or Jennifer Ibe98 E. Chicago AvenueWestmont, Illinois 60559P: 877.342.3382F: 630.434.1216aade@heiexpo.comhttp://exhibitors.heiexpo.com/AADE13

To learn more about advertising and sponsorship opportunities, please contact Maureen Maurer: mmaurer@ascendintegratedmedia.com or 913.780.6633.

A complete listing of sponsorships and an advertising rate card is available on the Annual Meeting Exhibitor Web-site: exhibitors.heiexpo.com/AADE.

Please note: AADE13 Sponsorships and Advertising opportunities are only available to companies exhibiting at AADE13.

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