a2 music video evaluation[1]
TRANSCRIPT
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A2 MUSICVIDEOEVALUATION
By Mark Amico
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INTRODUCTION
The song we decided to do
was Noah and the whale- blue
skies. The reason we picked
this song is because it is
perfect for the indie genre. We
also felt that it would be
perfect to create a story
around. This is because wecould take it in so many
different directions. But what
we decided I think was the
best idea possible for the
story I think its perfect as we
were able to show our skills
as media students as itrequired lots of editing
different technologies and it
challenged us to find ways of
fitting into conventions and
try and make our music video
look as professional as
possible.
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Q1: INWHATWAYSDOESYOUMEDIAPRODUCTUSE,DEVELOPORCHALLENGEFORMSOFREALMEDIAPRODUCTS?
Before me and my group started planning ourmusic video we researched the conventions ofthe genre which was indie in our case. Welooked at different videos and bands that werein the genre and how their videos challengedthe conventions and how they fit in with otherreal media products in the chosen genre. Welooked at many different videos and took outwhat we thought was the main conventions.This was shown in essays we all producedwhich talked about the conventions of indie. Inthis essay I found that the followingconventions are:
Natural settings
Natural lighting
Bright colours used
Close ups used very often
Had lots of different special effects
Narrative music videos
From finding this out we had a basis on whichwe could start thinking of our music video.
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LINKSBETWEENTHELYRICSANDTHE
VISUALS
The music video we chose to do was
Noah and the whale- blue skies. This
is a very good song for creating the
indie genre.
The lyrics had to match the video
otherwise at points it wouldnt make
sense like when the singer says blue
skies are calling we have a shot of a
perfect blue sky to link the lyrics with
the visual.
Even at the very beginning they have a
guitar solo which our actor also does
this is another great link from thesong and the visual. It also gives the
audience the first glimpse that the
actor is also the singer of the song.
This also uses
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LINKSBETWEENTHELYRICSANDTHE
VISUALS
when the lyrics say this is a song for
anyone with a broken heart the actor
kisses the phone which the audience
must assume is the girl he loves. This
is done to show how much he loves
the girl and how much she means to
him even if the feelings are not
shown back. At this point his love isnot obsessive but bordering on that.
At the end of the song it goes into the
solo music with no words but its
almost the climax and it shows the
main actor walking away from the
dead girl this is to show the only way
for him to get over her is for her not
to be around but it also shows the
regret that he has after killing her.
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LINKSBETWEENTHELYRICSANDTHE
VISUALS
We had a scene where the
screen turned white and almost
showed a dream state. The
reason we put this in where he
is holding the hand of the girl is
because its his imagination we
did this to show the difference
between his dreams and reality.The lightness shows that he
believes it to be a perfect
moment but then it changes
back to normal colouring which
shows him almost crashing
back to reality. This will be in
my view the start of thedangerous obsession.
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LINKSBETWEENTHELYRICSANDTHE
VISUALS
We also had a scene where it
truly shows him panicking and
not knowing what to do. This is
when he has the girl he loves
tied to the tree. He for the first
time starts to show regret
maybe even shock at the fact he
could do such a thing. I think itsimportant to show him feeling
this way because it makes him
more human and not just this
evil obsessed guy. We had to
show that he regrets his actions
and is feeling scared because
he's nota criminal mastermindwho doesnt have feelings but is
a guy deeply in love but does
crazy things because he doesnt
get that love shown back to him.
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CONVENTIONS
As I talked about before we did
try and challenge the
conventions of indie music this
is because indie music is often
always breaking its own
conventions. An example of this
is snow patrol- chasing cars. It
doesnt use natural lightingthroughout and not much
natural surroundings. From this
we knew that we could still be
considered an indie music video
but not have to follow the
conventions to the letter which
is why we decided onperformance sections of the
song and the lip syncing
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COSTUMES
Even down to our costumes we tried
to follow the conventions. With our
actor we kind of broke this convention
as we had him in a suit. We did this to
represent the fact that hes still in 6th
form as we thought it was important
to make sure people knew he is young
and doesnt know how to deal withlove.
The girl actor and member of our
group wore all the clothing that fits
into the indie convention. Mostly quite
light colours. We also decided that our
actors should be at comfort and not
strictly following the costumesconventions.
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QUESTION 2: HOWEFFECTIVEISTHECOMBINATION
OFYOURMAINPRODUCTANDANCILLARYTEXTS?
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MYTHREEPRODUCTS
For our ancillary tasks me and my group produced two
advertisements and a digipak.
We tried to follow all the normal conventions of the
indie genre which I think we stuck to very well.
The conventions that we had to stick too was the
same as the videos conventions. Here are the
conventions for the ancillary products we have: Natural settings in most cases
Abstract art
Bright colours
The artists pictures
A colour theme.
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THEFIRSTANCILLARYPRODUCT
The first magazine advert we made was
this one (picture on the right) the reason
we had decided on this was because we
thought it fit in nicely with the album name
unrest the reason it fits in so well is
because the blurry colours and picture
shows the unrest in the mind of the singer.
It also links up well with the main productas our singer plays a obsessive boy who's
madly in love with a girl who he ends up
killing.
I think this shows the messed up frame of
mind that the boy is in as everything is
distorted and weird.
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THESECONDANCILLARYPRODUCT
We had thought of a second advert design
that links up perfectly with the main
product. The reason we did this is because
we wanted it to fit in with all the
conventions. It has natural lighting and
natural surroundings. It also incorporates
our digipak. It links to the main product
because even the clothes and surroundingsare all the same as the video we have
created.
We thought it would be perfect and we
made it look very professional with the
HMV logo at the bottom as well as our
riddle records logo this was to make this
advert as authentic as we possibly could.
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THETHIRDANCILLARYPRODUCT
We stuck to the theme of nature
and bright colours. We decided
on a very different colour
scheme because it shows unrest
on the digipack. We also
followed the conventions of the
indie genre by putting images of
natural surroundings .
We also decided to put a picture
of our actor and singer as its
another convention of the genre
and it also creates the link to
our main product as we made
sure he had the same clothes as
he does in the video.