a year in the life of a brand
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A Year in the Life of a BrandRichard BerryHead of Creative Design
Headingley Carnegie Stadium
Carnegie World Club Challenge
Year two Bradford v Wests
played in Huddersfield
Key messages
Carnegie Premier League
Three divisions Women’s league Cup competition Youth league Junior supporters
Everest West Ridge
Partnership with The Army
Three Peaks
Partnership event with RFL
Great Student Run
Jane Tomlinson
Branding development
Leeds Met Harrogate
Package to relaunch Harrogate College
Leeds Met Africa
Launched by world’s greatest athlete Haile Gabreselassie
When Leeds Met…
Carnegie Stand
Graduation
Events in the Summer, Winter and overseas
Staff Development Festival
Events with partners in Leeds and the Regional University Network
Freshers’ Festival
Partnership with Students’ Union
Musical events
Events
Sporting partners
RFL IFA Leeds Rugby YCCC YWRL YWRU Tonga
Estate
Times Higher Awards 2006
2007