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Water for Life Brand Guidelines

Proper usage of the Water for Life logo and supporting graphicsNovember 2009

Water for Life Brand Guidelines

Section 1

3 The Water for Life Brand

4 Logo Usage

5 Water for Life Logo with NSW Government

6 Water for Life Logo without NSW Government

8 Clear Space

9 Minimum Size

10 Misuse

11 Water for Life Equation

12 Water for Life Equation used as a Heading

within Copy

13 Colour Palette

14 Colour Bars

15 Typography

16 Pull Quotes

17 Tone of Voice

18 Imagery

Section 2

19 Water for Life Templates

20 Word Documents

21 PowerPoint Slides

22 Fact Sheets

23 Banners

24 CD/DVD Case and Face

Section 3

25 Co-branding

26 Co-branding with NSW Government

Corporate Logo

27 Co-branding with Department Logos

28 Co-branding with NSW Offi ce of Water Logo

29 Co-branding with Council and other Logos

Contents

Section 4

30 Co-branding Templates (Water for Life with NSW Offi ce of Water Logo)

31 Letterheads

32 PowerPoint Slides

33 DL Brochures

34 Press Advertisements

35 Posters

Section 5

36 Co-branding Templates (Water for Life with Council and other Logos)

37 Full Page Advertisements

38 Full Page Advertisements – Alternate

39 Press Advertisements – Double Page Spread

40 Press Advertisements – Strip

41 Bus Shelter Advertisements

Section 6

42 Master Artwork Library

43 Logos

44 Water for Life Equation

45 Colour Bars

46 Images

47 Water for Life Templates

48 Co-branding Templates

(Water for Life with NSW Offi ce

of Water Logo)

49 Co-branding Templates

(Water for Life with Council and

other Logos)

50 For Further Information

Water for Life Brand Guidelines Introduction3

Water for Life is the overarching brand for all water supply and demand

programs and initiatives by the NSW Government in greater Sydney.

Water for Life reinforces that water is essential for life, for people now as well as

future generations and also for our environment.

Water for Life brand unifi es all community water education and communications

material, providing a clear and consistent message regarding the importance of

using water wisely and raising awareness of NSW Government measures to secure

our water supply.

This includes water quality initiatives, including river and catchment health, and other

water-related initiatives across NSW, where it is considered appropriate by relevant

senior program managers, and where research supports its application.

The Water for Life brand can also be used by local government and non-government

organisations across NSW for water projects and programs.

The purpose of this document is to ensure that the Water for Life brand is defi ned,

understood and used accurately and consistently by all relevant government

agencies, councils and relevant non-government organisations. It is essential that

a strong and unifi ed brand image is presented on all publications (eg. brochures,

reports, fl yers, event signage or booklets) websites and documents associated

with NSW Government water programs.

Coordination for the use of Water for Life is undertaken by the NSW Offi ce of

Water (NOW).

Section 1The Water for Life Brand

Water for Life Brand Guidelines The Water for Life Brand4

Consistent application of the Water for Life logo will reinforce public recognition

of the brand as a strong, expert authority on water initiatives.

The Water for Life logo is available with and without the NSW Government logotype.

The elements that make up each logo have a fi xed size and position and are not to be

used separately. The relationship between the elements can not be altered. The logos

should never be redrawn, rearranged or distorted.

The logo should only be used in the colour variants available in this document.

They should only be reproduced from the supplied master artwork.

Note: Authorisation from NOW is required for any use of the Water for Life logo.

Logo Usage


Water for Life NSW Government is the overarching brand to link and

promote water programs and initiatives being undertaken and supported by

the NSW Government.

It is to be used on:

• NSW Government Metropolitan Water Plan initiatives in greater Sydney, including

the Water for Life Education Program

• NSW Government urban water supply and demand initiatives in non-metropolitan

areas across NSW

• projects and programs funded or directly supported by the NSW Government.

It may be used where considered appropriate or supported by research for NSW

Government water quality programs and initiatives across NSW, including river and

catchment health, and drinking water quality.

Relevant NSW Government agencies and state-owned corporations to use the brand

include, but are not limited to:

• Department of Environment, Climate Change and Water

• Sydney Catchment Authority

• Sydney Water Corporation

• Hunter Water Corporation

• Department of Industry and Investment

• Department of Premier and Cabinet

Water for Life Logo with NSW Government

Full colourRef: W4L_NSW Gov_Logo_CMYK.ai

MonoRef: W4L_NSW Gov_Logo_MONO.ai

2DRef: W4L_NSW Gov_Logo_2D.ai

Full colour reversedRef: W4L_NSW Gov_Logo_CMYK REV.ai

2D reversedRef: W4L_NSW Gov_Logo_2D.ai

Mono reversedRef: W4L_NSW Gov_Logo_MONO REV.ai

NOTE: The 2D logo shall

only be used on surfaces

where technical limitations

apply (eg. screen printing or

embroidery), or where the

droplet does not adequately

stand out from the

background colour.

Note: 2D logo is only

supplied in Pantone colours.

Grey PMS 430

Blue PMS 3005

Note: Logotype is 40%

black

NOTE: Mono reversed logo

must always be reversed

out of a background

signifi cantly darker than the

shade of the water drop.


The Water for Life logo without NSW Government is for use by stakeholders

on initiatives where it is considered appropriate for the audience and where

it strengthens the message by linking the initiative to other water-related

initiatives across NSW.

These initiatives may include non-government and local government activities which

promote short-term and long-term solutions to reduce demand, source new supplies

of water, increase recycling, improve drinking water quality and improve the health of

our rivers and catchments.

Example: A council is developing materials such as brochures or print advertisements

to engage the community in saving water and considers that Water for Life would

add value to the materials when used in conjunction with its own brand.

(See Co-branding page 25).

It is also to be applied in place of the Water for Life logo with NSW Government

where use of the NSW Government corporate logo is mandatory (see page 26).

(continued overleaf)

Water for Life Logowithout NSW Government

Full colourRef: W4L_Logo_CMYK.ai

MonoRef: W4L_Logo_MONO.ai

2DRef: W4L_Logo_2D.ai

Full colour reversedRef: W4L_Logo_CMYK REV.ai

2D reversedRef: W4L_Logo_2D.ai

Mono reversedRef: W4L_Logo_MONO REV.ai

Note: 2D logo is only

supplied in Pantone colours.

Grey PMS 430

Blue PMS 3005

Note: Logotype is 40%

black

NOTE: The 2D logo shall

only be used on surfaces

where technical limitations

apply (eg. screen printing or

embroidery), or where the

water does not adequately

stand out from the

background colour.

NOTE: Mono reversed logo

must always be reversed

out of a background

signifi cantly darker than the

shade of the water drop.


The Water for Life logo (without NSW Government) may be used by:

Local government and water utilities

The Water for Life brand is available to all councils in NSW who develop

communication and education materials to promote short-term and long-term solutions

to reduce demand, source new supplies of water, increase recycling, improve drinking

water quality and improve the health of our rivers and catchments.

Non-government organisations and associations (NGOs)

The Water for Life brand is available to NGOs in NSW who develop communication and

education materials to promote short-term and long-term solutions to reduce demand,

source new supplies of water, increase recycling, improve drinking water quality and

improve the health of our rivers and catchments.

Business and industry

The Water for Life brand is available to business and industry in NSW who develop

communication and education materials to promote short-term and long-term

solutions to reduce demand, source new supplies of water, increase recycling,

improve drinking water quality and improve the health of our rivers and catchments.

It can be used by commercial enterprises to promote NSW Government initiatives, for

example in promoting NSW Government rebates.

Water for Life Logowithout NSW Government

Water for Life Education Program partnership funding recipients

Organisations who secure funding for projects under the Water for Life Education

Program are required to use the Water for Life logo on all communication and

education materials including website or printed material associated with their project.

In this case, when using the Water for Life logo, the accompanying tag line is required

to be used: This project has been assisted by the NSW Government’s Water for Life

Education Program.

Climate Change Fund (Water Savings Fund) Recipients

Organisations who secure funding for a water-related project through the Climate

Change Fund (and previously through the Water Savings Fund) are required to use the

Water for Life logo on any communication and education material including website

or printed material associated with their project.

Note: It is inappropriate to use Water for Life to promote commercial products

or services, or on company publications, letterheads, or annual reports. Any

inappropriate use is considered a breach of copyright.


To ensure the prominence and clarity of the Water for Life logo, it is

important to make sure that it is always surrounded by an area of clear space

which remains free of other elements, such as type, logos, graphics and the

edge of the page.

The minimum area of clear space is based on the height of the ‘e’ in the logotype.

The clear space area applies to all logo versions.

Clear Space


To ensure maximum clarity and legibility of the Water for Life logo

a minimum size has been determined.

The Water for Life logo cannot be any smaller than 22mm in width, however,

the preferred logo size is a minimum of 30mm in width.

The minimum size applies to all logo versions.

Minimum Size

22mm 30mm

22mm 30mm


Misuse

Do not use the Water for Life droplet on its own.

Do not use the Water for Life logo in any colours other than supplied.

Do not alter the size and position of the elements.

Do not rotate the logo.


To achieve a sustainable and secure water future, the NSW Government’s

Metropolitan Water Plan outlines a range of supply and demand

management measures, including four key initiatives:

Dams – a large network of 11 major dams

Recycling – providing 12% of our water needs by 2015

Desalination – providing up to 15% of our water needs

Water Effi ciency – saving 24% off our water needs by 2015

These are graphically presented as the ‘water equation’. There are four variations of the

Equation. Which one to use is at the discretion of the designer and depends on the layout

being designed. There are several rules to be followed:

The elements that make up all versions of the Water for Life Equation have a fi xed size

and position and are not to be resized separately. The relationship between the elements

can not be altered. The logos should never be redrawn, rearranged or distorted.

The logo should only ever be used in the colour variants available in this document.

They should only ever be reproduced from the supplied master artwork.

Full Equation

When designing a layout with any of the three versions of the full equation, it is

unnecessary to use the Water for Life logo as a separate element. Therefore, if NSW

Government must be recognised use either the corporate logo or in the case of Water

for Life Education Program partnership funding recipients the by-line: This project has

been assisted by the NSW Government’s Water for Life Education Program.

Horizontal Equation

Two versions of the horizontal Water for Life equation have been developed. One is

the Full Equation with the equals Water for Life logo and the other without called

the Part Equation. The Part Equation is for use when the Water for Life logo is used

elsewhere on the surface.

Water for Life Equation

Full colourRef: W4L_Full_Equation_horizontal_CMYK.ai

Note: Part Equation is for use when the Water for Life logo appears on the same page, for an

example of this see page 20.

Full colourRef: W4L_Part_Equation_horizontal_CMYK.ai

Full colourRef: W4L_Full_Equation_stacked_CMYK.ai

Full colourRef: W4L_Equation_semi-stacked_CMYK.ai


The Water for Life Equation may be used within copy as headings.

When used in this way the elements must keep the same proportions as the Stacked

Equation (see page 11).

Water for Life Equationused as a Heading within Copy

Greater Sydney’s network of 11 major dams gives us one of the largest per capita storages in the world. Because our dams rely on rain it’s also important to have other sources.

Large and small scale recycling projects such as the Rouse Hill residential scheme will provide 12% of our water needs by 2015.

Ready in the summer of 2009–10, the desalination plant can provide 15% of our water needs. A new wind farm being built at Bungendore will power the plant with 100% renewable energy.

If we all continue to be water wise we’ll save 24% of our water needs by 2015.

Having four water sources will help us overcome the uncertainty of climate change and meet the water needs of greater Sydney’s growing community.

For the full story visit waterforlife.nsw.gov.au

Water for people and the environment


Water for Life has its own distinctive palette of colours that act as important

identifi ers distinguishing the Water for Life brand.

Due to the nature of our logo and the material we produce, CMYK is the main colour

type used. Pantone equivalents have been supplied for the rare cases they are needed.

Note: Throughout this guide colours are referred to by the names at right.

Colour Palette

Brand GreyCMYK: C15 M0 Y0 K45PANTONE: 430

Dams BlueCMYK: C85 M42 Y10 K0PANTONE: 2945

Recycling PinkCMYK: C30 M65 Y10 K0PANTONE: 688

Desalination CyanCMYK: C64 M0 Y0 K0PANTONE: 298

Effi ciency GreenCMYK: C64 M0 Y100 K0PANTONE: 368


This graphic device refl ects the colour coding of the four measures in the

NSW Government’s Metropolitan Water Plan and suggests the equation in its

absence. This device becomes a way to emphasise headings and break up text.

Headings sit the height of their ascender above the bar.

Where copy is placed below the bar is up to the designer discretion. It must be at

least the same distance away as the heading but can be placed lower creating white

space in the design.

The elements that make up the colour bar have a fi xed size and position and are not

to be used separately. The relationship between the elements can not be altered. The

logos should never be redrawn, rearranged or distorted.

The colour bars must always be horizontal and never cropped.

They should only ever be used in the colour variants available in this document.

They should only ever be reproduced from the supplied master artwork (see page 45).

Colour Bars

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The height of the heading ascender equals the distance

between the heading baseline and the colour bar

Copy must be placed at least the same distance away from the colour bar as the heading

or more

Note: Rounded corners have a defi ned radius and should

only be reproduced from the supplied master artwork.


The Water for Life brand typeface has been carefully selected to be modern,

approachable and professional.

The typeface is Frutiger.

Frutiger Light 45 is the main typeface used for all headings, sub headings and body copy.

The colour of type is limited to black, white, Branding Grey and Dams Blue. Never set

type in Recycling Pink, Desalination Cyan or Effi ciency Green.

Frutiger Bold 65 is to be used minimally when text needs highlighting.

Copy is always left aligned.

Note: Where Frutiger is not available Arial can be used.

Typography

Frutiger Light 45

Frutiger Bold 65

Arial RegularArial Bold


Pull quotes can be used throughout a layout to engage the reader and

emphasise important points.

A pull quote style has been developed in line with the Water for Life brand, see right.

Pull Quotes

Everyone should be educated to conserve water so less is needed

Ascender height = X

X

X

3X

2X

Quote in Frutiger Light 45 in Brand Grey

Quote marks are set in Times New Roman Regular

in Water for Life Desalination Cyan


The Water for Life brand tone is conversational and uses contemporary

language which is technically and grammatically correct. It’s straightforward

and concise to engage the reader in a friendly manner and imply knowledge

and authority.

Case and punctuation

Titles are written in title case with all copy in sentence case.

URLs should be written in lower case, with no www and no punctuation marks at the

end eg. waterforlife.nsw.gov.au

Example of bullet points

When a bullet point list must occur it should be written like the below example.

You can save water and money by:

• taking shorter showers

• installing a water effi cient showerhead.

Last bullet point to use a full stop.

Numbers

Within copy, numbers one to nine should be written in full, numbers greater than

nine and all prices should be written as numerals.

Tone of Voice


The use of full bleed colour photography is important ingredient in the

Water for Life brand.

Photography focusing on people’s connection and interaction with water engages the

reader and emphasises the individual’s involvement in the future of our water supply.

An image library has been supplied on the master artwork CD.

Imagery

Water for Life Brand Guidelines Water for Life Templates19

The examples shown on the following pages are supplied on the attached

master artwork CD as InDesign, Word or PowerPoint documents and should

be used when creating new layouts for the Water for Life brand.

Section 2Water for Life Templates


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Ihitaqu Odigent Iundae

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A Microsoft Word template has been supplied on the master artwork CD.

Word Documents

Heading Frutiger Light 45 Dams Blue

Follow-on page is the same as front page

without heading and lead paragraph

Sub headings Frutiger Light 45 Dams Blue

Colour bars underline heading

Lead paragraph Frutiger Light 45 Brand Grey

Body copy Frutiger Light 45 black

Word document front page

Word document follow-on page


PARTNER LOGO



















PowerPoint templates have been supplied on the master artwork CD.

PowerPoint Slides

When co-branding place co-branding logo here





Everyone should be educated to conserve water so less is needed








conse veliqua simintus quo invelendanis nimposs itaquam quam, sed mod modi tet as pelest res estiatet.












For more information visit www.waterforlife.nsw.gov.au










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soloreptat.



















Fact Sheet

A template for fact sheets is supplied on the master artwork CD in Adobe InDesign.

Fact Sheets

Image area – any number of images can be used but they must fi t within

the columns and fi ll the width




Colour bars top

Use images to create interest

Use pull quote to emphasise important points



Fact sheet front

Fact sheet back – this layout may be changed to suit your requirements


A template for banners is supplied on the master artwork CD in Adobe InDesign.

Banners

waterforlife.nsw.gov.au

Follow the guide on page 18 when selecting imagery


This DVD features Clip 1: Elicatem as neseribusa

Department of Water and Energy

227 Elizabeth St Sydney 2000

02 8281 7391

[email protected]

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Genihic te vent


Genihic te vent

image to go here


Genihic te vent

Two CD/DVD case templates have been supplied on the master artwork CD. One

template uses photography; the other doesn’t. Either can be used but the face of the

CD/DVD must always stay the same.

CD/DVD Case and Face

CD case fronts

CD case back

CD case internal CD face

When using an image it must be full bleed. Follow the guide on

page 18 when selecting imagery and remember to have a clear space for

text to overlay.

Heading Frutiger Light 45 white or Dams Blue

CD Contents Frutiger Bold 65 for heading and

Light 45 for copy white


Sub headings Frutiger Light 45 white or Dams Blue



Water for Life Brand Guidelines Co-branding25

The following pages demonstrate how to co-brand the Water for Life logo

with the NSW Government corporate logo, department logos and

council logos.

Section 3Co-branding


It is preferable to use the NSW Government version of the Water for Life

logo where possible.

However, in certain instances, use of the NSW Government corporate logo will

be mandatory, eg. mass media communications. In such cases, the non-NSW

Government version of the Water for Life logo is to be used.

Do not place the NSW Government corporate logo and the Water for Life logo adjacent

to one another (as per the Offi ce of Water logo on the following page). In layouts, the

NSW Government corporate logo appears on the bottom left and the Water for Life

(non-NSW Government) logo appears on the bottom right, as per the example shown.

The logos should only be reproduced from the supplied master artwork. Please refer

to minimum sizes shown.

Co-branding with NSW Government Corporate Logo

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To play your part, visit waterforlife.com.au

NSW Government logo is placed in the bottom left

Water for Life logo withoutNSW Government is placed

bottom right

10mm 22mm

Height of NSW Government

corporate logo

Half of height of NSW Government corporate logo


The Water for Life brand is to be applied across all NSW Government water

initiatives, where appropriate, as per the request of the Minister for Water.

This means the Water for Life logo will be applied with a range of logo devices

from various government agencies. These include:

• NSW Office of Water

• Sydney Catchment Authority

• Office of the Hawkesbury-Nepean

• Department of Environment, Climate Change & Water.

The Department of Services, Technology & Administration has developed

guidelines regarding the use of the new NSW Government corporate logo in

conjunction with those of state government agencies. Please refer to these

guidelines when co-branding your department logo with the NSW Government

corporate logo.

The guidelines state “NSW Government agencies that currently use the State

arms for their logo will adopt the new logo for their corporate livery”. Further

guidelines will be developed pending the outcome of this change.

Co-branding with Department Logos


In instances where the Water for Life logo appears with the NSW Offi ce of

Water logo, the non-NSW Government version of the Water for Life logo is

to be used.

When designing a layout using these two logos, the Water for Life logo is always

positioned at the bottom right corner of the document and the NSW Offi ce of Water

logo at the bottom left.

Please refer to Section 4: Co-branding Templates (Water for Life with NSW Offi ce of

Water Logo) on page 30 for examples.

Co-branding with NSW Offi ce of Water Logo

Height of NSW Government

corporate logoHalf of height of NSW Government corporate logo


When applying co-branding without the NSW Government corporate logo,

the Water for Life logo with the NSW Government logotype is generally used.

Organisations with which the Water for Life logo is to be co-branded will already have

guidelines concerning the layout of logos. Please follow these guidelines taking note

of our preferred relative proportions.

When the co-branding organisation’s logo is horizontal in format it’s recommended

that it can not be wider or higher than the Water for Life logo.

When the co-branding organisation’s logo is vertical in format it’s recommended

that it can be no higher than three times the ‘W’ of the Water for Life logo and must

be centred.

Please refer to Section 5: Co-branding Templates (Water for Life with Council and

other Logos) on page 36 for examples.

Note: Authorisation from NOW is required for any use of the Water for Life logo.

Co-branding with Council and other Logos

Co-branding with horizontal format logoMaximum size of horizontal format logo – height is equal to the height of the droplet

Co-branding with square format logo

Co-branding with vertical format logo

Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)30




Section 4Co-branding Templates (Water for Life with NSW Offi ce of Water Logo)


227 Elizabeth St, Sydney 2000 Tel: 02 8281 7778 Fax: 02 8281 7355 Email: [email protected]

www.water.nsw.gov.au

your text area

Letterheads

A Microsoft Word letterhead template has been supplied on the master artwork CD.


PowerPoint Slides

A Microsoft PowerPoint template is supplied on the master artwork CD.

your image and text area



DL Brochures

When creating a DL brochure a footer containing the department logo and the Water

for Life logo must be used. The footer must always be white with the department

logo to the left and Water for Life logo to the right. The relative proportion guidelines

must be adhered to (see page 28).

A template has been supplied in the master artwork library.


Press Advertisements

When creating a press advertisement a footer containing the department logo

and the Water for Life logo must be used. The footer must always be white with

the department logo to the left and Water for Life logo to the right. The relative

proportion guidelines must be adhered to (see page 28).

For small advertisements the minimum size of the Water for Life logo must be

adhered to (see page 9). your image and text area


Posters

When creating a poster a footer containing the department logo and the Water for

Life logo must be used. The footer must always be white with the department logo to

the left and Water for Life logo to the right. The relative proportion guidelines must

be adhered to (see page 28).

your text and image area

Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)36




Section 5Co-branding Templates (Water for Life with Council and other Logos)


The following pages demonstrate several advertisement layouts. As every possibility

can not be accounted for, it is up to the individual designer’s discretion to create

visually engaging layouts. There are, however, several rules to follow:

• Big, bold image. Use photography to connect people with our brand. It should

always be the focus in layouts and bleed off the top and sides. Please follow the

guide on page 18 when selecting imagery.

• Rule of thirds. The page must always be split in thirds with the copy positioned in

the top or bottom third.

• Layer. Place text over photography. So make sure your pic has clear space.

• Graphics. Use the colour bars to underline headings (see page 14). They create a

consistent element across all materials.

• Copy left. Always left align copy. Don’t extend your text box the full width of the

page making your lines too long. Align the right side of the text box with the end

of the third colour bar.

Full Page Advertisements




PARTNER LOGO

Heading in Frutiger Light 45

Margins will depend on particular publications requirements

Text area must be positioned in top third of page

Body copy in Frutiger Light 45

NSW Government corporate logo placed bottom left

Water for Life logo with partner logo placed bottom right


This page demonstrates how to design an advertisement when the image used has no

clear space to place copy.

The image must fi ll the top two thirds of the page with text area below.

Full Page Advertisements – Alternative




PARTNER LOGO

Heading in Frutiger Light 45Dams Blue


Image area fi lls top two thirds of page

Body copy in Frutiger Light 45Dams Blue




This example demonstrates how the NSW Government corporate logo is used

on its own when the Water for Life logo appears as part of the equation.

Press Advertisements – Double Page Spread

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PARTNER LOGO







This page demonstrates how our style translates to a horizontal layout, with copy

positioned in one half.

Press Advertisements – Strip

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PARTNER LOGO



Colour bar and text extends to centre of page


Text area must be positioned in top half of page




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PARTNER LOGO

This example demonstrates how a bus shelter advertisement can be laid out.

Capture people attention and imagination with an emotive photograph from

our image library and overlay with a strong headline. Use the colour bars to

underline the heading and position other elements as shown.

Bus Shelter Advertisements


Margins will depend on particular visual safe area requirements




The following pages catalogue the contents of the attached master

artwork CD with thumbnails and fi le names.

Section 6Master Artwork Library

Water for Life Brand Guidelines Master Artwork Library43

Logos

Full colourRef: W4L_NSW Gov_Logo_CMYK.ai

MonoRef: W4L_NSW Gov_Logo_MONO.ai

2DRef: W4L_NSW Gov_Logo_2D.ai

Full colourRef: W4L_Logo_CMYK.ai

MonoRef: W4L_Logo_MONO.ai

2DRef: W4L_Logo_2D.ai

Full colour reversedRef: W4L_NSW Gov_Logo_CMYK REV.ai

2D reversedRef: W4L_NSW Gov_Logo_2D.ai

Mono reversedRef: W4L_NSW Gov_Logo_MONO REV.ai

Full colour reversedRef: W4L_Logo_CMYK REV.ai

2D reversedRef: W4L_Logo_2D.ai

Mono reversedRef: W4L_Logo_MONO REV.ai

NSW Government Corporate LogoRef: NSW_Government_logo_CMYK.eps

NSW Offi ce of Water LogoRef: NSW_Offi ce of Water_Logo_CMYK.eps


Water for Life Equation

Ref: W4L_Full_Equation_horizontal_CMYK.ai

Ref: W4L_Part_Equation_horizontal_CMYK.ai

Ref: W4L_Full_Equation_stacked_CMYK.ai

Ref: W4L_Equation_semi-stacked_CMYK.ai


Colour Bars

Ref: W4L_Colour bars.eps


Images

Ref: W4L_01.tif Ref: W4L_02.tif Ref: W4L_03.tif Ref: W4L_04.tif

Ref: W4L_11.tif Ref: W4L_12.tif Ref: W4L_13.tif




Water for Life Templates

W4L PowerPoint.potx

partner logo



















W4L Word Document.dotx W4L Fact Sheets.inx W4L Banners.inx



































Fact Sheet
























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image area


W4L CD Case with Image.inx W4L CD Case without Image.inx W4L CD Face.inx


Genihic te vent


Genihic te vent

image to go here


Genihic te vent


Co-branding Templates (Water for Life with NSW Office of Water Logo)

NOW Letterheads.doc NOW PowerPoint.ppt NOW DL Brochures.inx

NOW Press Advertisements.inx NOW Posters.inx

227 Elizabeth St, Sydney 2000 Tel: 02 8281 7778 Fax: 02 8281 7355 Email: [email protected]

www.water.nsw.gov.au

your text area




your text and image area


Co-branding Templates (Water for Life with Council and other Logo)

Press Ad DPS.inx Press Strip Ad.inx

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partner logo


Resequid Eiciminis Re Volorum Nonecaborum

Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum estga exerit ad ea doluptatem consequi omnis veliquunt ipistrum nulloribus doloriorepra ghapit pratqui odicilliquam lamusci atione volorerspel mossin nus atis eaquam et labor sande stium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam.


partner logo

Full Page Ad.inx Full Page Ad_Alt.inx




partner logo




partner logo

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Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra.


partner logo

Bus Shelter Ad.inx


[email protected]


For Further Information

www.waterforlife.nsw.gov.au