a worthy goal save the dhole
TRANSCRIPT
oh, hello
What do we know about the dhole?
= 2000 adults left
Conserva)onEfforts?Notmany…
People know
and and and
maybe
They do not (yet) know well enough
1 out of 5 people knew how to say “dhole”.
“D-hole?” “dhole? Like, dole, right?”
“DhholeEEE.” “D-hole. Hee.”
“Like a-hole, with a d.” “D-hole.”
Only one out of 10 knew what a Dhole was
Who do we believe can make a difference in
awareness? And which channels are best?
The biggest hurdle for saving the dhole?
Branding.
…so how people get to know about the dholes?
We educate We entice We charm
We do not need to rebrand the dhole, we introduce it to a fresh audience
save the dhole: it’s a worthy goal
Our concept, applied
Thank you for your consideration!