a web-based survey to evaluate the aesthetic impact of the golden ratio gaganjit singh mario...
TRANSCRIPT
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A Web-based Survey to Evaluate the Aesthetic Impact of the Golden Ratio
Gaganjit SinghMario Verdicchio
Mario Arrigoni Neri
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Our objective
Perform an Internet survey
to check whether abstract designs based
on the golden ratio are preferred by our
subjects
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Related work
A. Ajluni, C. Martin, and A. Yalamarthy,
“A Study on AdultFemale Human
Perception of the Golden Ratio in
Paintings using Psychological Survey”
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vs.
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Shortcoming
The compared paintings are different on so
many levels, we cannot attribute the
choice on the sole golden ration factor
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More related work
A. Dumitrescu, “Experiment for the rediscovery of the
perfect proportion of rectangle”
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Shortcoming
The use of cardboard rectangles
with different ratios hardly constitutes an aesthetic
experience
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Moreover
Subjects of first test:105 Parisian womenSubjects of second
test:57 students
of a technical university
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We wanted more
More subjects from different
contextsMore aesthetic
experience than isolated rectangles
but without too many other interfering
factors
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To have more subjects
An Internet-based international survey
with invitations spread out
by means of email and social networks
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To have more aesthetic experience focused on rectangles
A generative algorithm to create abstract compositions with
rectangles
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Please check
cs.unibg.it/GenerativeTest
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Test 1
vs.
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Test 2
vs.
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Test 3
vs.
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Results660 test subjectsfrom 27 different
countriesRussia, UK, Italy,
India, Switzerland, Ukraine, USA,
Argentina, Germany, Canada, Greece, Japan, Sweden,
Belarus, France, Netherlands, Spain,…
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Results
By far the biggest survey
on the golden ratio ever performed
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Results
But…
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Results 1
Goldenon the right
Goldenon theleft
58%wins
57%win
s
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Results 2
58%wins
51%win
s
Goldenon the right
Goldenon theleft
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Results 3
51%wins
41%lose
s
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Interpreting the results
Although we tried to leave out any other
aesthetic factor than
the rectangle ratio there seem to be at
least two interfering issues
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Space-filling [S]
Subjects prefer compositions that fill
the available space in a better way:
not too empty, not overcrowded
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Ergonomics [R]
As most of the subjects are right-
handed (87%) when undecided
there is a tendency to click on the right
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Interpreting the results
A combination of these two factors seems to offer an explanation
of the results
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Results 1
+[S]+[R]
+[S]-
[R]
58%wins
57%win
s
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Results 2
58%wins
51%win
s
+[S]+[R]
+[S]-
[R]
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Results 3
51%wins
41%lose
s
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Conclusions
Instead of providing indications on the golden ratio, our
test yielded two more hypotheses to test,
about composition and about ergonomy
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Challenge
To design a test that isolates one of several
factors that affect
our aesthetic experience
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Thank you