a village of p's and c's, digital content strategies conference keynote
DESCRIPTION
Tired? Frustrated? Intimidated by content? Welcome, friend. You’re in the right place. Your content takes a village, and the evolution of modern content strategy comes with just that: an unmistakable, inescapable culture of community. We share, collaborate, and socialize our work. That’s a practice you can bring home to address the people, process, and politics unique to your own corporate culture. At the same time, those topics are key to infusing content marketing efforts with the laser focus of content strategy. Addressing your content as a business asset? Content strategy makes it happen. We’ll discuss how you can harness the power of community to make your content marketing efforts more focused and successful than ever before. Presented at the Digital Content Strategies Conference 2013, San Diego; #DCSC13 March 13, 2013.TRANSCRIPT
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© 2013 © 2012 A VILLAGE OF P’s AND C’s
Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13
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© 2013 This is community.
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What is content strategy?
Planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
This takes a village… to mind the P’s and C’s.
Political
Political People
Political People Process
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Sustainable content is content you can create—and maintain—without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns. Erin Kissane, The Elements of Content Strategy
Collaboration
Collaboration Community
Collaboration Community Culture
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Web 1.0 brochureware blah blah blah.
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Web 2.0 = conversation. Conversation demands strategy.
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Thank you!
Margot Bloomstein @mbloomstein [email protected] slideshare.net/mbloomstein http://amzn.to/CSatWork All other images © Margot Bloomstein unless otherwise noted.