for the College & High School Pool

ToolkitAToolkit

Table of ContentsIntroduction 3

Athletics 4

Aquatics & Community Use 9

Research and Scientific Study 19

Introduction:The X80 underwater treadmill and jet machine offers exceptional and vast opportunitiesto provide superior rehabilitation, training, and research capabilities, to several distinctstakeholders at your institution. Those are:

� Athletic Training and Rehabilitation for intercollegiate athletics

� Low impact running and training for track and cross country teams

� Water exercise and weight loss clinics for both Campus and Community use

� Research opportunities for Human Performance, Physical Therapy and KinesiologyDepartments

In this Toolkit, we’ll quickly and simply highlight the broad uses discussed above and directyou to the appropriate tabs that showcase the X80 for your specific area of interest:

� Athletic Training for Sports --- pg. 4

� Aquatic Programming & Community Use --- pg. 9

� Track & Cross Country Training --- pg. 5

� Research & Scientific Use --- pg. 19

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Athletics

The Versatility is Unlimited ---- Sports Medicine,Track, Cross Country & Sports Performance

Is your recreational pool truly being used to maximumcapacity for all your student-athletes? Why shouldn’t it be?That amazing body of water on your campus has thepotential to revolutionize the way you are currentlyaddressing your athletic training and many of your healthysports training methodologies.

With the X80 underwater treadmill & jet machine added to your pool, you can expandhow athletics currently uses their available water space to maximize its amazing propertiesfor performance and rehabilitation. PLEASE WATCH THE ATTACHED DVD ---- IT SHOWSHOW ATHLETIC TRAINERS AND TRACK AND CROSS COUNTRY TEAMS USE THE X80!

Professional sports teams, elite running teams and top sports performance facilities haveall known a rehabilitation and fitness secret for years ---- that a HydroWorx underwatertreadmill and jet system will revolutionize the way your pool users think about water exercise!

Offer Your Teams A New Amazing Training & Rehab Tool---- in the same water space you have right NOW!

If you have water on your campus, why not use it effectively?The healing properties of water and the versatility of theHydroWorx X80 allows you to successfully serve yourstudent-athletes ranging from your track & cross countryrunners to team sports athletes struggling with injuries or overuse injuries.

An immediate return on investment can be seen by allowing your athletic training staff touse the X80 with athletes who need rehabilitation. For over a decade, HydroWorx productshave proven to be rapid rehabilitation tools at the pro, college and high school level.

Here are the most common athletic training& athletic performance uses for your campus pool:

Athletic Training for Common Injuries & Post-Surgery Rehab

Before or after any type of knee, ankle, spine or shoulder surgery, the weightlessness andpain free nature of exercise on the HydroWorx X80 can be incredibly helpful to anindividual’s pre or post surgery fitness, strength and mobility. Here’s how:

� Early, rapid initiation of sport specific activities on the underwater treadmill willenhance your athletes’ mobility and decrease pain.

� Studies show the underwater treadmill and jets will add lean muscle tissue so yourathletes will be stronger before or after surgery.

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� Water massage with the powerful jets will help reduce joint or post-surgical swellingand increase joint flexibility to aid recovery.

� Stretching in the water using the X80 support bars will significantly enhance yourathletes’ flexibility and balance during the rehab process.

Additional Training for Track & Cross Country Team Members

Your running-focused athletes can now take their running workouts to a whole new lowimpact level. Here’s how the X80 underwater treadmill can help your running programs:

� Encourage your track and cross country team members to utilize the underwatertreadmill to enhance their weekly mileage. Alberto Salazar and Oregon Project runnerslike Mo Farah and Galen Rupp do 30% of their weekly mileage on HydroWorx units.

� Encourage intense interval sessions against the resistance jets and on the high-speedtreadmill (up to 9 mph) for performance and VO2 Max training.

� Have runners end each session with a soothing deep tissue massage to aid in recoveryfrom water or land workouts.

� When injured, runners can often “wet train” and keep their conditioningat performance level.

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Aquatic Performance Training for All Sports

Elite programs push athletes to theirmaximum limits in a low-impactenvironment. Here’s what they often do:

� Use the integrated resistance jets,underwater treadmill and water weightsto push your athletes’ gravity-free bodyto their cardiovascular limit... but withoutresidual soreness.

� Move sport specific training to the waterand do all the running and footwork drillson the underwater treadmill.

� Finish the session with an amazing deeptissue water massage that will leave yourathletes feeling refreshed like never before.

Financial Return ---- Winning ina competitive sports landscape

By integrating an X80, you will be gaininga competitive advantage over other athleticprograms that don’t have access to thesame rehabilitation and conditioningtechnology. THERE IS A VALID REASONTHE WORLD’S ELITE TEAMS HAVE BEENUSING HYDROWORX FOR YEARS.

Here’s a partial listing of colleges and proteams who use HydroWorx treadmill andjet technology in the World Today:

� Louisiana State University, 2012 BCSNational Championship Team

� 2011 Men’s Hockey NationalChampionship Team: Universityof Minnesota Duluth

� 2011 NCAA Men’s Basketball NationalChampionship Team: Universityof Connecticut

� 2011 NCAA Women’s BasketballNational Championship Team:Texas A&M University

� 2011 NCAA Men’s SoccerChampionship Team: University of NorthCarolina Chapel Hill

� 2011 NCAA Women’s SoccerChampionship: Stanford University

� 2011 NCAA Women’s Indoor Track& Field National Championship Team:University of Oregon

� 2011 NCAA Men’s Outdoor Track& Field National Championship Team:Texas A&M University

� 2011 NCAA Women’s Outdoor Track& Field National Championship:Texas A&M University

� 2011 NCAA Men’s College World SeriesChampionship Team: University of SouthCarolina

� 2011 NCAA Wrestling NationalChampionship: Penn State University

� 2011 NCAA Men’s Volleyball NationalChampionship Team: the Ohio StateUniversity

� 2011 NCAA Men’s Lacrosse NationalChampionship Team: Universityof Virginia

� 2011 NCAA Women’s Lacrosse NationalChampionship Team: NorthwesternUniversity

� 2011 NCAA Field Hockey NationalChampionship Team: University ofMaryland Professional Champions

� NBA: 2011 Dallas Mavericks

� NFL: 2012 New York Giants

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Student Athlete Recruiting Opportunities

Your investment will be a sought after andduring recruiting visits and you shouldhighlight the product to parents andstudent-athletes in your recruiting efforts.This will emphasize the institutions’ passionin the wellbeing of their student-athletes.

Now, you can highlight the fact that yourorganization has the latest HydroWorxtechnology on campus for your student-athletes to utilize for training andrehabilitation. This message has proven toresonate with visiting athletes and familiesat other programs throughout the U.S.

The Science That Helps Validate the Use

There have been manyresearch studies conductedthat have proven theeffectiveness of HydroWorxaquatic training for running,

exercise, weight loss and rehabilitation.

Doctors W. Matthews Silvers and DennisDolny conducted several conclusivehydrotherapy research experiments at theUniversity of Idaho. In the first study, it wasfound that HydroWorx products can createa metabolic and cardiovascularenvironment as stressful as traditionalland-based treadmills but with reducedjoint stress—a hallmark feature ofHydroWorx aquatic exercise.

In follow-up studies, positive results werealso verified with factors such as maximaloxygen consumption, heart rate,ventilation, blood lactate, leg stride rate andlength, and perception of effort. Each studyconfirmed the effectiveness and equivalentresponses with aquatic fitness vs. land-based treadmills.

For weight loss, led by Dr. Stephen Crouse,and a team of Texas A&M scientists,conducted two important experimentscomparing land-based treadmill exercise toHydroWorx exercise. The studies werecompleted with 32 overweight adults overa three month period. Each participant inthe study was over 40 years of age.

The study showed that:

� HydroWorx pool exercise burns morecalories per minute than land treadmillexercise when walking or jogging at 4mph or above (jets at 50% or above).

� Those subjects using the HydroWorxpool gained more lean muscle massthan those using the land treadmill (jetsat 50% or above).

� Subjects lost a higher body fatpercentage using the HydroWorx poolthan they did using the land treadmill(jets at 50% or above).

� 4 out of 5 subjects preferred exercisingin the HydroWorx pool rather than onthe land treadmill.

The study results significantly proved thatthe overall health and fitness of theparticipants utilizing HydroWorx productswas improved without the joint trauma and“wear and tear” that one normallyexperiences working out on land.

In addition to obtaining the samecardiovascular benefits, burning morecalories and gaining leaner muscle mass onthe underwater treadmill, 4 out of 5research participants preferred exercisingon the HydroWorx than on a land treadmill!

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Aquatics & Community Use

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Expanding Your Pool’s Potential

Is your campus recreational pool being used in a diversified way that keeps it busy everyhour of every day? Is it being used aggressively for upright, vertical exercise as much asit’s used for swimming?

With a HydroWorx X80 added to your pool, you can encourage your students, faculty andcommunity members to rethink the way they exercise. Greatly expand the volume ofactivities and the amount of time the pool is utilized each day. PLEASE WATCH THEATTACHED DVD ---- IT SHOWS AMAZING AQUATIC GROWTH AT A YMCA in ONLY90 DAYS!

Professional sports teams, elite hospitals, renown orthopedic doctors and top sportsperformance facilities have all known a rehabilitation and fitness secret for years ---- thatHydroWorx technology will revolutionize the way you think about water for rehabilitationand exercise!

By adding a HydroWorx X80 to your facility’s pool, you are offering the first really pain-free vertical exercise environment for members of all populations and all fitness levels.

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How is it different than normal water exercise or exercising on land?

� While walking or running on the underwater treadmill, it’s a virtually pain-freeexperience. Your reduced body weight eases the pressure on your joints so you canmove freely.

� The hydrostatic pressure of water naturally decreases inflammation and increasescirculation, never leaving you with muscle soreness after an intense workout.

� The resistance or viscosity of water helps you burn more calories. The extra resistanceof water provides up to 14 times more resistance than air.

� You can really dial up the intensity and calories burned by turning on the X80’sresistance jet. Full-out running interval programs and strenuous upper body workoutsare possible.

� The risk of re-injury during rehabilitative conditioning is greatly minimized by water’ssupportive properties.

� Our deep tissue massage allows you to ease sore muscles and manipulate scar tissueat the end of a long or intense workout.

Grow Your Utilization and Create Campus & Community “Buzz” Like Never Before

Offer a new amenity at your campus recreational pool that everyone can use! The healingproperties of water and the versatility of the HydroWorx X80 allows you to successfullyserve members ranging from your students and faculty to elite athletes, runners & tri-athletes. Even community members struggling with obesity and weight loss or those inneed of rehabilitation. The following section will help you realize the most commonservices you can provide with the X80 underwater treadmill.

� Aquatic Personal Training & Boot Camps

� Running, Walking & Triathlon Training

� Pain Free Weight Loss Clinics

� Pre and Post Surgery Rehab & Conditioning Programs

� Long Term Arthritis, Chronic Pain & Joint Health Classes

Please use the “Fitness Toolkit” DVD to gain a complete understanding of HydroWorxProducts and their potential to enhance your facility’s aquatics program as shown below.

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Aquatic Personal Training & Boot Camps

Treat your pool users to alow impact but incrediblychallenging aquaticpersonal training or bootcamp session on the X80.

You can push participants to their limitswithout the pain, joint or muscular stiffnessand soreness they would experience onland. Here’s how to do it!

� Use the integrated resistance jets,underwater treadmill and water weightsto push your gravity-free body to thelimit... but without soreness.

� Alone or with a friend or two, guideindividuals through a weightless bootcamp or interval workout against thetreadmill and jets.

� Finish the session with an amazing deeptissue massage that will leave themfeeling refreshed like never before.

Running, Walking & Triathlon Training

Athletes can now taketheir marathon, triathlon orother specific sporttraining to a whole newimpact level. Here’s how

the X80 underwater treadmill can help you:

� Encourage members to utilize theunderwater treadmill to increase theirweekly mileage. Alberto Salazar andOregon Project runners like Galen Ruppdo 30% of their weekly mileage onHydroWorx units.

� In addition to the underwater treadmill,add underwater bikes near theswimming space to create a trainingspace with everything a triathlete needsto train all in the pool!

� Encourage intense interval sessions orTabata training against the resistancejets and on the high speed treadmill (upto 9 mph) for performance and VO2Max training.

� Members can end each session with asoothing deep tissue massage to aid inyour recovery from water or landworkouts.

Pain Free Weight Loss Clinics:

HydroWorx’s watertreadmill and jet systemshave been proven to bevery effective for weightloss. Here’s why it “worx”

for your students, faculty or communitymembers:

� Studies show you burn more calories inthe water exercising than on land butwithout the damage on your joints.

� Water’s resistance will put on attractivelean muscle that will help you burn fat atrest--- land treadmills don’t!

� In chest deep water you are only 20% ofyour body weight and this helps youmove and exercise pain free.

� At the end of a weight loss session,members can use the water massage asa fun reward… it’s amazing and feelsgreat!

Financial Return

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Pre and Post Surgery Rehab & Conditioning Programs

Before or after any type of knee, ankle, spine or shoulder surgery, the weightlessness andpain free nature of exercise on the HydroWorx X80 can be incredibly helpful to anindividual’s pre or post surgery fitness, strength and mobility. Here’s how:

� Walking or jogging on the underwater treadmill will enhance mobility and decreasestiffness—pain free!

� Studies show the underwater treadmill and jets will add lean muscle tissue so yourusers will be stronger before or after surgery.

� Water massage with the powerful jets will help reduce joint or post-surgical swellingand increase joint flexibility.

� Stretching in the water using the X80 support bars will significantly enhance flexibilityand balance.

Long Term Arthritis, Pain & Joint Health Classes

Relaxation and low impact movement are two of the key elements in controlling any kindof chronic pain. It’s important to keep joints and muscles moving but without addingundue stress. Here’s how utilizing an underwater treadmill and jet can help to make thishappen:

� Exercise sessions will be at chest depth where you’ll only be 20% of your body weight.

� The warm water, gentle jet massage and smooth treadmill create the ultimate pain freejoint movement environment.

� The therapeutic water massage system will help reduce joint swelling and massageaway troublesome daily pain.

The Science Behind it All

There have been several research studies conducted that have proven the effectiveness ofHydroWorx aquatic training for exercise, weight loss and rehabilitation.

Doctors W. Matthews Silvers and Dennis Dolny conducted several conclusivehydrotherapy research experiments at the University of Idaho. In the first study, it was

Financial Return

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found that HydroWorx products can createa metabolic and cardiovascular environmentas stressful as traditional land-basedtreadmills but with reduced joint stress—ahallmark feature of HydroWorx aquaticexercise.

In follow-up studies,positive results were alsoverified with factors suchas maximal oxygenconsumption, heart rate,

ventilation, blood lactate, leg stride rate andlength, and perception of effort. Each studyconfirmed the effectiveness and equivalentresponses with aquatic fitness vs. land-based treadmills.

For weight loss, led by Dr. Stephen Crouse,and a team of Texas A&M scientists,conducted two important experimentscomparing land-based treadmill exercise toHydroWorx exercise. The studies werecompleted with 32 overweight adults overa three month period. Each participant inthe study was over 40 years of age.

The study showed that:

� HydroWorx pool exercise burns morecalories per minute than land treadmillexercise when walking or jogging at 4mph or above (jets at 50% or above).

� Those subjects using the HydroWorxpool gained more lean muscle massthan those using the land treadmill (jetsat 50% or above).

� Subjects lost a higher body fat percentageusing the HydroWorx pool than they didusing the land treadmill (jets at 50% orabove).

� 4 out of 5 subjects preferred exercisingin the HydroWorx pool rather than onthe land treadmill.

The study results significantly proved thatthe overall health and fitness of theparticipants utilizing HydroWorx productswas improved without the joint trauma and“wear and tear” that one normallyexperiences working out on land.

In addition to obtaining the samecardiovascular benefits, burning morecalories and gaining leaner muscle mass onthe underwater treadmill, 4 out of 5research participants preferred exercisingon the HydroWorx than on a land treadmill!

Financial Return

Adding an amenity like the X80 to yourpool is a great way to increase aquaticutilization by your students, faculty, and thesurrounding community. The X80 has beenproven to increase personal training andrehabilitation potential for a pool and createa “buzz” about the pool that you may havenever seen before.

By integrating an X80, you will be gaining acompetitive advantage over othercommunity wellness facilities that do notutilize this amazing new technology. Alarge percentage of the population does notwork out because it is painful or they areafraid of becoming injured. Once potentialmembers hear you have a way to exercisein a pain free environment without the fearof injury or the promise of muscle sorenessthe next day, they will be lining up to try it!

When you consider that an X80underwater treadmill can be leased for$399/ month, you can quickly see that ifyour average membership cost is$50/month, you would only need to obtainand retain 8 new members (total!) to payfor this addition to your facility.

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In addition to increasing pool utilization, other facilities have seen great participation andfinancial success by offering small group training or personal training boot camps on theX80 underwater treadmills. One-on-one or in a group setting, members typically love theworkout they get in the water but desire the attention and structure of a program. At aYMCA, customers typically pay $40- 45/session for personal training or $10-15/personfor a small group aquatic boot camp of 5 people. In a fitness club setting we’ve seenindividuals pay $75/ session for personal training and $20-25/session for small grouptraining. Through successful marketing to your community members, the opportunitiesare limitless!

In addition to performance and weight loss, HydroWorx products are utilized worldwidefor rehabilitation and sports medicine. By renting your pool and X80 underwatertreadmill(s) to physical therapy clinics in the area, you can obtain new medicalpartnerships and simultaneously expose your facility to new members as they progresstoward fitness or wellness after their rehabilitation. Be sure to also build relationships withdoctors in your area to educate them on your new offerings for increased referral traffic toyour door.

Financial Return

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Marketing Opportunities

Your investment will be a sought after addition to your campus recreational pool andhighlighting the product in your campus-wide and community marketing efforts willdemonstrate passion for your members’ wellbeing. Below is a timeline of marketing andmarketing samples to help you successfully inform your staff, current members andsurrounding community members of the new, state-of-the-art services you offer. Thismarketing plan was utilized by Randolph YMCA and they saw huge success in memberadoption, as well as, awareness with non-members and local medical offices. Timelinesare based on the date you unveil your new X80 underwater treadmills to your members.

� Two months before: Begin training your staff and Board on the new product you will beoffering and how it will be used. *sample PowerPoint available.

� One month before: Place two education pods with video in strategic locationsthroughout your facility. These should be located in high traffic areas where yourtargeted members will typically pass through. We also suggest that you move theeducation pods frequently to keep them visible within the facility and boost exposure.

� One month before: X80 Underwater Treadmills are delivered.

� One month before (ongoing): Announce the arrival of the X80 underwater treadmill(s)on your website and in email. Be sure to promote the programming you’ll now haveavailable that involves the new products.

� Three weeks before: Begin training your aquatics staff on how to use the X80(s).

� Two to three weeks before (ongoing):Offer VIP and a select group of personal invites apreview of the product to create buzz. These are hand-selected individuals should beinfluencers within your school and community. Consider members of your board,fitness enthusiasts within your faculty, medical professionals, tri-athletes or others youknow that will be excited and spread the word. *sample postcard invitation available.

� Two weeks before (ongoing): Send press release to local media announcing the newproduct and programs available. *sample press release available.

� Launch date:Officially open the new treadmills and services to your fitness community.Offer a sign-up sheet with time slots of 20 minute increments for each unit.

� Launch date to present: Place Billboards in surrounding area announcing new aquaticsofferings.

� Launch date to present: Use cable advertisements to spike membership or eventattendance. Call to action like “Stop in for a free session on the underwater treadmill”

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� Two to three months after opening:Host a one day Open House event. We have seengreat success when the Open House event is centered around two or three boot campsessions held throughout the day. Participants should be hand selected based on theaudience you are targeting. HydroWorx can work with you to also secure anappearance from a sports medicine professional from a notable sports team in yourarea. This typically helps to draw interest and helps to validate use of the sameproducts by professional and collegiate athletes. Be sure to utilize local media contactsto obtain additional exposure and media coverage of the event. *Samples available:boot camp video, boot camp photos, press release and email invitation.

� Ongoing: Continue to educate faculty members, VIP and medical staff in thecommunity on the benefits of aquatic training.

� NOW: Consult with an industry professional who has successfully integrated threeX80 underwater treadmills into her fitness facility for experienced support.

Financial Return

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Research & Scientific Study

Expanding the Study of Water for Exercise, Weight Loss and Rehabilitation

Water is being studied more and more as a tool to combat many of the health problemsfacing our Society. Underwater exercise is well known to be an effective wellness tool formany conditions such as total knee replacement, spine surgery and paralysis but it’s notwidely researched and much opportunity exists to study it further.

Why not use your existing pool on your Campus to expand your research capabilities andoffer your students an exciting research area that directly impacts the aging, overweightand health care challenges facing the World today?

The field of WATER exercise and rehabilitation is truly an exciting and expanding fieldof science!

Here are just a few of the known areas currently being researched in Universitysettings today:

� Impact of water treadmill exercise v. land treadmill exercise v. land bicycle exercisein subjects that suffer from knee osteoarthritis (Penn State University/HersheyMedical Center)

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� Use of water treadmill and jet exercise immediately following strenuous sprint trainingin trained college-age adults to prevent soreness (Texas A&M University)

� Water treadmill and jet training as a tool to enhance balance in osteoarthritis patients(Utah State University)

Historical Studies to Consider as a Foundation for Expanded Research Efforts

Adding the X80 modality to a University’s fitness or rehabilitation research curriculum is aproven model to consider. Scientists at Texas A&M, Utah State, Wake Forest, Idaho,Wisconsin, Penn State/Hershey Medical Center, Nevada and BYU have done meaningfulstudies and below are some of those that have been published:

� Quantifying Cardiovascular responses to aquatic treadmill compared with landtreadmill exercise (Texas A&M University)

� Comparative Efficacy of Water and Land Treadmill Training for Overweight and ObeseAdults (Texas A&M University)

� Peak Cardiorespatory Responses During Aquatic and Land Treadmill Exercise(University of Idaho)

"I discovered that an underwatertreadmill could be one of the mostvaluable pieces of equipment forcoaches and runners. Thanks to theinnate power of water to almostcompletely eliminate the peskygravitational forces that put unduestress on the body during training,my athletes and I have been able toincrease our miles each day withoutrisk of hurting ourselves."

- Alberto Salazar,Oregon Project Coach

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Marketing Opportunities

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� Water Treadmill Parameters Needed to Obtain Land Treadmill Intensities in Runners(Brigham Young University)

� Trunk Muscle Activity During Land Exercises Performed on Land and in Water(Utah State University)

� Cardiorespatory Responses During Underwater and Land Treadmill Exercise in CollegeAthletes (Wake Forest University)

Unlimited Research Opportunities

Your investment or shared cost with the aquatics or athletic department will open thedoor for an unlimited number of research topics involving underwater treadmillrehabilitation or exercise. So much has not been studied in the field of arthritis, spinal cordinjury, sports performance, total joint replacement, obesity, balance and many others. Thefield of study is so vast that one can pick any field and they will find subject matter toapply scientific study.

Please contact HydroWorx if you are interested in learning more about this excitingand growing modality.

1420 Stoneridge Drive | Suite C | Middletown, PA 17057800.753.9633 Phone | 717.902.1923 Office | 717.902.1933 Fax | www.hydroworx.com