“A study on customer preference of Induction cooker/ Stove in Ghazipur city”

SURVEY PROJECT REPORT

Submitted to

Veer Bahadur Singh Purvanchal University, Jaunpur

In partial fulfillment of the requirements of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by: Under the Supervision of:Sachin Rai Mrs. Neetu SinghB.B.A. 4th Semester Assistant professor,Roll Number - 5460051 Department of Business AdministrationEnrollment No. - PU011/

2014

Technical Education & Research Institute Post-Graduate College, Ravindrapuri

Ghazipur-233001

Certificate

This is to certify that Sachin Rai Pursuing BBA 4th Semester from this institute has prepared the

survey project report entitled “A study on customer preference of Induction cooker/ Stove in

Ghazipur city” in partial fulfillment of the requirements of the degree of Bachelor of Business

Administration from Veer Bahadur Singh Purvanchal University, Jaunpur during the session

2013-2014.

This report is based on research project undertaken by Sachin Rai, under my supervision during

the course of sixth semester and fulfills the requirements of regulations relating to the nature and

standard of BBA course of V.B.S.Purvanchal University.

I recommend that this project report may be sent for evaluation.

Rahul Anand Singh Mrs. Neetu Singh

Associate Professor &Head, Assistant professor,

Dept. of Business Administration Dept. of Business Administration

Declaration

I,Sachin Rai, hereby declare that this survey project report entitled “A

study on customer preference of Induction cooker/ Stove in Ghazipur city”

has been prepared by me on the basis of research done during the course of my

sixth semester of B.B.A programmeunder the supervision of Mrs. Neetu Singh,

Assistant Professor, Department of Business Administration, TERI, Ghazipur.

This research project report is my bonafide work and has not been submitted

in any form to any University or Institute for the award of any degree or diploma

prior to the under mentioned date. I bear the entire responsibility of submission of

this project report.

15thNovermber 2014

Sachin RaiBBA 4th semesterDepartment of Business Administration

Technical Education & Research InstituteP.G. College, Ghazipur

Index Of Contents

Preface

Acknowledgement

CHAPTER -1

Introduction to the topic………………………………………….1

CHAPTER-2

Objective…………………………………………………………44

Scope……………………………………………………………..45

CHAPTER-3

Research Methodology …………………………………………46

CHAPTER-4

Data Analysis & Interpretation ………………………………..59

Finding & Recommendations…………………………………79

CHAPTER-5

Conclusion…………………………………………………….82

Suggestions……………………………………………………83

Bibliography……………………………………………………84

Preface

The first real insight of an organization for management student comes only during his

preparation of project work because student first interacts with real practical work. This is first

introduction to industry and its working. This project work synthesize the theoretical concept

learn in the class room and its practical orientation in organization.

In my project I have studied the“A study on customer preference of Induction cooker/ Stove

in Ghazipur city”.

The First chapter deals with the introduction of the topic, It also describes the profile and

history of telecom industry.

FIRST CHAPTER:-

The Introductory stage of this survey report is based on introduction of the comparative study of

General Insurance service provided, , company profile and history of these Insurers.

SECOND CHAPTER:-

Second chapter is objective and importance.

THIRD CHAPTER:-

Dealt with Research Methodology. The process of carrying out the whole research is defined in

it. It constrains information about the methods of data collection, sampling, sample design.

FOUR CHAPTERS:-

Data analysis & interpretation. Table, Graph and chart also included in this chapter

Is finding and recommendation.Contains the findings and recommendation of the study. This

based on the data analyzed and interrelated in previous chapters. This is the most important

section of the report, for repot is evaluated on the validity and correctness of it’s findings.

depicted recommendation which concludes the whole repot, that is, gives a brief description of

the process employed so far. It also showed annexure which contains a format of the

questionnaire used for the purpose of data collection.

FIVE CHAPTER:-

one title conclusion contains the list of sources from where the matter and information is

collected this chapter is Bibliography. It contains the list of books, author, volume number, issue

year, publisher etc.

Acknowledgement

Completing the work assigned by a single hand is not always possible. The same was here and

this is an opportunity to thank all of them who directly or indirectly shared their efforts to

complete task give to me.

I would like to express my heart felt thank to Mr. Rahul Anand Singh (HOD Department of

Business Administration), Ghazipur.

This research report could not have been taken shape without the able guidance given by Mrs.

Neetu SinghAssistant Professor, T.E.R.I. P.G College Ghazipur.

Lastly, I would like to express my thanks to my parents & friends for their encouragement &

support through out the duration of Research.

Sachin RaiBBA 6th semester

Chapter-1

Introduction

INTRODUCTION

The economic development of a country to a large extends

dependson technological development. The technological development in allfields is necessary.

The looking had been developed to a high level. Herewe are going to study about the induction

stove which plays an importantrole in the cooking. The induction stoves also have been

developed by thetechnology. The consumer preference in selecting induction stove

had become very tough. As every company is introducing their inductionstove with more

features and with a best performance which is more important for creating a good name in the

induction stove market. In every country in induction stove companies are trying to produce

theinduction stove with features which satisfies the consumer. Everycompany is using more

technology as possible to attract the consumers. Hence here we are going to study about the

consumer preference and attitude towards induction stove.

USES OF INDUCTION STOVE IN COOKING:

An induction cooker uses induction heating for cooking.

Unlikeother forms of cooking heat is generated directly in the pot or pan(cooking vessel), as opp

osed to being generated in the stovetop byelectrical coils or burning gas. To be used on an

induction cooker, acooking vessel must be made of a ferromagnetic metal.In an induction

cooker, a coil of copper wire is placed underneath the cooking pot. An alternating electric current

flows through the coil,which produces an oscillating magnetic field. This field induces anelectric

current in the pot. Current flowing in the metal pot produces resistive heating which heats the

food. While the current is large, it is produced by a low voltage.

History of Induction cooker

An early induction cooker patent from 1909 illustrates the principle. The coil of wire S induces a

magnetic field in the magnetic core M. The magnetic field passes through the bottom of the pot

A, inducing eddy currents within it. Unlike this concept, a modern cooking surface uses

electronically generated high-frequency current.

First patents date from the early 1900s. Demonstration stoves were shown by the Frigidaire

division of General Motors in the mid-1950s on a touring GM showcase in North America. The

induction cooker was shown heating a pot of water with a newspaper placed between the stove

and the pot, to demonstrate the convenience and safety. This unit, however, was never put into

production.

Modern implementation in the USA dates from the early 1970s, with work done at the Research

& Development Center of Westinghouse Electric Corporation at Churchill Borough,

near Pittsburgh, That work was first put on public display at the 1971 National Association of

Home Builders convention in Houston, Texas, as part of the Westinghouse Consumer Products

Division display. The stand-alone single-burner range was named the Cool Top Induction Range.

It used paralleled Delco Electronics transistors developed for automotive electronic ignition

systems to drive the 25 kHz current.

Westinghouse decided to make a few hundred production units to develop the market. Those

were named Cool Top 2 (CT2) Induction ranges. The development work was done at the same

R&D location, by a team led by Bill Moreland and Terry Malarkey. The ranges were priced at

$1,500, including a set of high quality cookware made of Quadraply, a laminate of stainless

steel, carbon steel, aluminum and another layer of stainless steel (outside to inside).

Induction cooking technology was introduced in the “Kitchen ofthe Future” at the Chicago

“Century of Progress” World’s Fair in1933. For the first time, fairgoers witnessed the miracle of

“coolheating” using electrical power (along with projection television,LOL). For the next 40

years the technology was used primarily forannealing metal in industrial applications. Then in

the 1970’sEuropean companies took the lead in developing inductioncooking systems to fill a

demand for cleaner, more energyefficient cooking systems. In the US, NASA developed it for

thespace program. Consumer units followed in the US, but wereplagued by low power, reliability

and noise problems. The lastconsumer induction units produced by American manufacturerswent

off the market in 1999.Though induction faded from theAmerican consumer scene; it continued

to be developed inEurope and Asia where energy conservation is tantamount.

Some US manufacturers like Cooktek and Luxine continuedto develop commercial units for the

food service industryhere. In 2000, European manufacturers made a breakthrough(in conjunction

with DuPont) in insulating materials designfor integrating the electronics with the induction

generatorcoils. The snap together design of these fourth generationsystems along with the

reduced fabrication costs enabled themanufacturers to produce induction generators for far

lessthan previously, with much more compact designs that wereinherently more reliable. As a

result the market in Europe reallytook off. Currently induction cook tops are de rigueur in new

construction in many European countries and are only about20–30% more expensive than radiant

ceramic cook tops there.

In Asia a similar phenomenon has occurred. Huge numbersof Asian households are switching to

induction for their wokcooking due to the safer and cooler cooking environment itprovides. All-

metal technology (meaning that the pots don’t haveto be magnetic) has been introduced in Asia

by Panasonic and iscurrently being developed by the European manufacturers.

Available brand in Ghazipur City

a. Prestige

b. Philips

c. Pigeon

d. Surya

e. Maharaja

f. Kenstar

g. Marc Eco

h. Bajaj

i. Preethi Excel

j. ACS

k. Jaipan

l. Usha and Other Brands

Prestige-

Prestige Smart Kitchen

Over the past five decades TTK Prestige Limited, has emerged as India’s largest kitchen

appliances company catering to the needs of home makers in the country. Every Prestige brand

product is built on the pillars of safety, innovation, durability and trust, making the brand the first

choice in millions of homes.

 

Prestige Smart Kitchen, a division of TTK Prestige Ltd, is an exclusive retailer for Prestige

Products. A Prestige Smart Kitchen outlet is the only store where every Prestige Product is

available 365 days a year. Every model and every variation available for you to see and evaluate.

A Personalised sales team helps you understand your complete requirement and suggests

appropriate products.

 

At our stores, users are given various options and services which are unique only to the Prestige

Smart Kitchen chain of retail outlets. These services are.

Objective

Scope

Importance

Objective

1-To Study about The Features of the Induction Stove Which satisfies The Consumers.

2. To Know Which Model Induction Stove Is Most Preferred By The consumers.

3. To Study about the Problems Faced by the Consumers in Using induction Stove.

4. To Know the Suggestion of Consumers about Their Induction stove.

5. To Know The Consumers Attitude In Choosing Induction Stove.

6. To know the opinion of the consumer’s regarding the price and quality.

7. To know the customers readiness towards innovative.

Scope

The study was restricted to only twin cities, the scope of thestudy is to find out the behavior of

the consumers regardingthe quality and price, the study is limited to the capabilitiesof the

respondents in appropriately answering the questions,the study is conducted on 100 customers

selected by samplingmethods in each brand, the study is of studying the customers’behavior

towards the induction cooker.

Importance

Economic development of any nation to a large extend depends upon the development of

the technology in that country.

The success depends upon the technology development in the nation. If the technology is

developed in every source then the consumer’s role in selecting induction stove will be tougher.

Since a study cannot be madein induction stove, so we feel a “study about consumer preference

Chapter-2

Research Methodology

Research Methodology

`Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &

intimation on a specific topic research is use full & research objective can be achieved if it is

done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches in

obtaining information. The data (information can be collected from primary sources & secondary

sources.) By primary data we mean data collected by researches himself for the first time to

collaborate the data which has previously not been used is known as primary data By secondary

data we mean the data collected from various published matters, a Magazine newspapers status

of previous research report etc. In other words we can say that the data which as already been

used your different purpose by different people is known as secondary Primary data can be

collected through questionnaire and personal interview as for as concern my research is limited

to dealers personality Secondary data are collected from the various books journals new

spapereditional expert suggestions web sites & internet & etc. Research is a common language

refers to a search of knowledge. Research is scientific & systematic search for pertinent

information on a specific topic, infect research is an art of scientific investigation. Research

Methodology is a scientific way to solve research problem. It may be understood as a science of

studying how research is doing scientifically. In it we study various steps that are generally

adopted by researchers in studying their research problem. It is necessary for researchers to know

not only know research method techniques

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step

determines the native of the last step to be undertaken. Why a research has been defined, what

data has been collected and what a particular methods have been adopted and a host of similar

other questions are usually answered when we talk of research methodology concerning a

research problem or study. The project is a study where focus is on the following points:

RESEARCH DESIGN-

A research design is defined, as the specification of methods and procedures for acquiring the

Information needed. It is a plant or organizing framework for doing the study and collecting the

data. Designing a research plan requires decisions all the data sources, research approaches,

Research instruments, sampling plan and contact methods.

Research design is mainly of following types: -

1. Exploratory research.

2. Descriptive studies

3. Experimental

EXPLORATORY RESEARCH-

The major purposes of exploratory studies are the identification of problems, the more precise

Formulation of problems and the formulations of new alternative courses of action. The design

of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is marked by the prior formulation of

specific research Questions. The investigator already knows a substantial amount about the

research problem. Perhaps as a Result of an exploratory study, before the project is initiated.

Descriptive research is also characterized by a Preplanned and structured design.

EXPERIMENTAL DESIGN:-

A casual design investigates the cause and effect relationships between two or more variables.

The hypothesis is tested and the experiment is done. There are following types of casual designs:

I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design.

VI. Consumer panel design

VII. Exposit facto design

B) DATA COLLECTION METHOD

PRIMARY SECONDARY

Direct personal Interview

Indirect personal Interview

Information from correspondents Govt. publication

Mailed questionnaire Report Committees & Commissions

Question filled by enumerators. Private Publication

Research institute

PRIMARY DATA

These data are collected first time as original data. The data is recorded as observed or

encountered. Essentially they are raw materials. They may be combined, totaled but they have

not extensively been statistically processed. For example, data obtained by the peoples.

SECONDARY DATA

Following are the main sources of secondary data:

Official Publications.

Publications Relating to Trade:

Journal/ Newspapers etc.:

Unpublished SourcesPublished Sources

Data Collected by Industry Associations:

Unpublished Data: Data may be obtained from several companies, organizations,

working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.

Area of study: The study is exclusively done in the area of marketing. It is a process requiring

care, sophistication, experience, business judgment, and imagination for which there can be no

mechanical substitutes.

Sampling Design: The convenience sampling is done because any probability sampling

procedure would require detailed information about the universe, which is not easily available

further, it being an exploratory research.

Sample Procedure: In this study “judgmental sampling procedure is used. Judgmental sampling

is preferred because of some limitation and the complexity of the random sampling. Area

sampling is used in combination with convenience sampling so as to collect the data from

different regions of the city and to increase reliability.

Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling

Probability Sampling

It is also known as random sampling. Here, every item of the universe has an equal chance or

probability of being chosen for sample.

Probability sampling may be taken inform of:

Simple Random Sampling A simple random sample gives each member of the population

an equal chance of being chosen.  It is not a haphazard sample as some people think!  One way

of achieving a simple random sample is to number each element in the sampling frame and then

use random numbers to select the required sample. Random numbers can be obtained using your

calculator, a spreadsheet, printed tables of random numbers, or by the more traditional methods

of drawing slips of paper from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point is chosen at

random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of parts or 'strata'

according to some characteristic, chosen to be related to the major variables being studied. For

this survey, the variable of interest is the citizen's attitude to the redevelopment scheme, and the

stratification factor will be the

values of the respondents' homes. This factor was chosen because it seems reasonable to suppose

that it will be related to people's attitudes.

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are evident in a

statistical population. It is often used in marketing research. In this technique, the total

population is divided into these groups (or clusters) and a sample of the groups is selected. Then

the required information is collected from the elements within each selected group. This may be

done for every element in these groups or a sub sample of elements may be selected within each

of these groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,

every item in the universe does not have an equal, chance of being included in a sample.

It is of following type:

Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is done

easy. Convenience sampling does not represent the entire population so it is considered bias.

Quota Sampling

In quota sampling the selection of the sample is made by the interviewer, who has been given

quotas to fill from specified sub-groups of the population.

Judgment Sampling

The sampling technique used here in probability > Random Sampling.

The total sample size is 100 profiles.

I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal interaction.

Specific questionnaire is prepared for collecting data. Data is collected with more interaction and

formal discussion with different respondents and we collect data about investment pattern of

people by face to face contact with the persons from whom the information is to be obtained

(known as informants). The interviewer asks them questions pertaining to the survey and

collects the desired information.

Chapter – 3

Data Analysis

&

Interpretation

Q.1. Do you use Induction cooker/ stove?

S. No Option Respondent Percentage

1 Yes 80 80%

2 No 20 20%

Total 100 100%

Yes No

53%

47%

Induction cooker/ stove

Analysis

On the basis of this survey it is found that 80 people use Induction cooker/ stove, and 47

people do not use Induction cooker/ stove.

Interpretation

On the basis of this analysis the researcher come to know 80% people use Induction

cooker/ stove, and 20% people do not use Induction cooker/ stove.

Q.2 Which Induction cooker/ stove brand is easily available in your city?

S. No Option Respondent Percentage

1 Philips 21 21%

2 Surya 10 10%

3 Maharaja 19 19%

4 Pigeon 12 12%

5 Prestige 18 18%

6 Bajaj 20 20%

Total 100 100%

Philips Surya Maharaja Pigeon Prestige Bajaj

21%

10%

19%

12%

18%20%

Easily available in Ghazipur citySeries1

Analysis

On the basis of this survey it is found that 21 people says that PhilipsInduction cooker/

stove are easily available in Ghazipur city, 10 people says that SuryaInduction cooker/

stove are easily available in Ghazipur city, 19 people says that MaharajaInduction

cooker/ stove are easily available in Ghazipur city, 12 people says that Philips

PigeonInduction cooker/ stove are easily available in Ghazipur city, 18 people says that

PrestigeInduction cooker/ stove are easily available in Ghazipur city, 20 people says that

BajajInduction cooker/ stove are easily available in Ghazipur city.

Interpretation-

On the basis of this analysis the researcher come to know 21% people says that

PhilipsInduction cooker/ stove are easily available in Ghazipur city, 10% people says that

SuryaInduction cooker/ stove are easily available in Ghazipur city, 19% people says that

MaharajaInduction cooker/ stove are easily available in Ghazipur city, 12% people says

that Philips PigeonInduction cooker/ stove are easily available in Ghazipur city, 18%

people says that PrestigeInduction cooker/ stove are easily available in Ghazipur city,

20% people says that BajajInduction cooker/ stove are easily available in Ghazipur city.

Q.3. Are you influence due to promotional scheme of Induction cooker/ stove?

S. No Option Respondent Percentage

1 Yes 65 65%

2 No 35 35%

Total 100 100%

Yes No

65%

35%

Influence due to promotional scheme of Induction cooker/ stove

Analysis

On the basis of this survey it is found that 65 people influence due to promotional scheme

of Induction cooker/ stove and 45 people is not influence by the promotional scheme of

Induction cooker/ stove.

Interpretation

On the basis of this analysis the researcher come to know 65% people influence due to

promotional scheme of Induction cooker/ stove, and 45% people are not influence by the

promotional scheme of Induction cooker/ stove.

Q.4. what qualities you want in your preferred Induction cooker/ stove?

S. No Option Respondent Percentage

1 Energy consumption 17 17%

2 Design 30 30%

3 Durability 20 20%

4 Other 33 33%

Total 100 100%

Energy consumption Design Durability Other0

5

10

15

20

25

30

35

Analysis

On the basis of this survey it is found that 17 people less energy consumption want to

prefer Induction cooker/ stove, 17 people better design want toprefer Induction cooker/

stove,20 people more durability want to prefer Induction cooker/ stove, 33 people other

want to prefer Induction cooker/ stove.

Interpretation

On the basis of this analysis the researcher come to know 17% people less energy

consumption want to prefer Induction cooker/ stove, 17% people better design want to

prefer Induction cooker/ stove,20% people more durability want to prefer Induction

cooker/ stove, 33% people other want to prefer Induction cooker/ stove.

Q.5. which factor is consider most by you when purchasing Induction cooker/ stove?

S. No Option Respondent Percentage

1 Durability 11 11%

2 Quality 59 59%

3 Price 16 16%

4 Other 14 14%

Total 100 100%

Durability Quality Price Other0

10

20

30

40

50

60

70

Analysis

On the basis of this survey it is found that 11 people durability is consider at the

purchasing time of Induction cooker/ stove, 59 people quality is consider at the

purchasing time of Induction cooker/ stove, 16 people price is consider at the purchasing

time of Induction cooker/ stove, 14 people other is consider at the purchasing time of

Induction cooker/ stove.

Interpretation

On the basis of this analysis the researcher come to know 11% people durability is

consider at the purchasing time of Induction cooker/ stove, 59% people quality is

consider at the purchasing time of Induction cooker/ stove, 16% people price is consider

at the purchasing time of Induction cooker/ stove, 14% people other is consider at the

purchasing time of Induction cooker/ stove.

Q.7. Which Induction cooker/ stove brand will provide more quality?

S. No Option Respondent Percentage

1 Philips 21 21%

2 Surya 10 10%

3 Maharaja 19 19%

4 Pigeon 12 12%

5 Prestige 18 18%

6 Bajaj 20 20%

Total 100 100%

Philips Surya Maharaja Pigeon Prestige Bajaj0

5

10

15

20

25

Analysis

On the basis of this survey it is found that 21 people says Philips Induction cooker/ stove

are provide more quality, 10 people says Surya Induction cooker/ stove are provide more

quality, 19 people says Maharaja Induction cooker/ stove are provide more quality, 12

people says Pigeon Induction cooker/ stove are provide more quality,18 people says

Prestige Induction cooker/ stove are provide more quality, and 21 Bajaj says Philips

Induction cooker/ stove are provide more quality.

Interpretation

On the basis of this analysis the researcher come to know21% people says Philips

Induction cooker/ stove are provide more quality, 10% people says Surya Induction

cooker/ stove are provide more quality, 19% people says Maharaja Induction cooker/

stove are provide more quality, 12% people says Pigeon Induction cooker/ stove are

provide more quality,18% people says Prestige Induction cooker/ stove are provide more

quality, and 21% Bajaj says Philips Induction cooker/ stove are provide more quality.

Q.8. Which Induction cooker/ stove brand will provide more cooking speed?

S. No Option Respondent Percentage

1 Philips 25 25%

2 Surya 10 10%

3 Maharaja 15 15%

4 Pigeon 10 10%

5 Prestige 20 20%

6 Bajaj 20 20%

Total 100 100%

Philips Surya Maharaja Pigeon Prestige Bajaj0

5

10

15

20

25

30

Analysis

On the basis of this survey it is found that 25 people says Philips Induction cooker/ stove

are more provide cooking speed, 10 people says Surya Induction cooker/ stove are

provide more cooking speed, 15 people says Maharaja Induction cooker/ stove are

provide more cooking speed, 10 people says Pigeon Induction cooker/ stove are provide

more cooking speed,20 people says Prestige Induction cooker/ stove are provide more

quality, and 20 Bajaj says Philips Induction cooker/ stove are provide more cooking

speed.

Interpretation

On the basis of this analysis the researcher come to know25% people says Philips

Induction cooker/ stove are more provide cooking speed, 10% people says Surya

Induction cooker/ stove are provide more cooking speed, 15% people says Maharaja

Induction cooker/ stove are provide more cooking speed, 10% people says Pigeon

Induction cooker/ stove are provide more cooking speed,20% people says Prestige

Induction cooker/ stove are provide more quality, and 20% Bajaj says Philips Induction

cooker/ stove are provide more cooking speed.

Q.9. Which Induction cooker/ stove brand will you more qualitative product at less price?

S. No Option Respondent Percentage

1 Philips 21 21%

2 Surya 10 10%

3 Maharaja 19 19%

4 Pigeon 12 12%

5 Prestige 18 18%

6 Bajaj 20 20%

Total 100 100%

Philips Surya Maharaja Pigeon Prestige Bajaj0

5

10

15

20

25

Analysis

On the basis of this survey it is found that 21 people says Philips Induction cooker/ stove are

provide more quality, 10 people says Surya Induction cooker/ stove are provide more quality,

19 people says Maharaja Induction cooker/ stove are provide more qualitative product at less

price, 12 people says Pigeon Induction cooker/ stove are provide more qualitative product at

less price,18 people says Prestige Induction cooker/ stove are provide more qualitative

product at less price, and 21 Bajaj says Philips Induction cooker/ stove are provide more

qualitative product at less price.

Interpretation

On the basis of this analysis the researcher come to know 21% people says Philips Induction

cooker/ stove are provide more qualitative product at less price, 10% people says Surya

Induction cooker/ stove are provide more qualitative product at less price, 19% people says

Maharaja Induction cooker/ stove are provide more qualitative product at less price, 12%

people says Pigeon Induction cooker/ stove are provide more qualitative product at less

price,18% people says Prestige Induction cooker/ stove are provide more qualitative product

at less price, and 21% Bajaj says Philips Induction cooker/ stove are provide more qualitative

product at less price.

Q.10. Which Induction cooker/ stove brand will you more after sale services?

S. No Option Respondent Percentage

1 Philips 25 25%

2 Surya 10 10%

3 Maharaja 15 15%

4 Pigeon 10 10%

5 Prestige 20 20%

6 Bajaj 20 20%

Total 100 100%

Philips Surya Maharaja Pigeon Prestige Bajaj0

5

10

15

20

25

30

Analysis

On the basis of this survey it is found that 25 people says Philips Induction cooker/ stove are

more provide more after sale services, 10 people says Surya Induction cooker/ stove are

provide more after sale services, 15 people says Maharaja Induction cooker/ stove are

provide more after sale services, 10 people says Pigeon Induction cooker/ stove are provide

more after sale services,20 people says Prestige Induction cooker/ stove are provide more

quality, and 20 Bajaj says Philips Induction cooker/ stove are provide more after sale

services.

Interpretation

On the basis of this analysis the researcher come to know 25% people says Philips Induction

cooker/ stove are more provide more after sale services, 10% people says Surya Induction

cooker/ stove are provide more after sale services, 15% people says Maharaja Induction

cooker/ stove are provide more after sale services, 10% people says Pigeon Induction cooker/

stove are provide more after sale services,20% people says Prestige Induction cooker/ stove

are provide more quality, and 20% Bajaj says Philips Induction cooker/ stove are provide

more after sale services.

Q.11. Are you satisfied with verities of Induction cooker/ stove brands present in the Ghazipur?

S. No Option Respondent Percentage

1 Yes 76 76%

2 No 24 24%

Total 100 100%

Yes No

76%

24%

Satisfied with verities of Induction cooker/ stove brands present in the Ghazipur

Analysis

On the basis of this survey it is found that 76 people says that they are satisfied with their

chosen Induction cooker/ stove and 24 people is not satisfied with the Induction cooker/

stove.

Interpretation

On the basis of this analysis the researcher come to know 65% people influence due to

promotional scheme of Induction cooker/ stove, and 45% people are not influence by the

promotional scheme of Induction cooker/ stove.

Chapter – 3

Data Analysis

&

Interpretation

Finding

1) On the basis of this analysis the researcher come to know 80% people use Induction

cooker/ stove, and 20% people do not use Induction cooker/ stove.

2) On the basis of this analysis the researcher come to know 21% people says that Philips

Induction cooker/ stove are easily available in Ghazipur city, 10% people says that Surya

Induction cooker/ stove are easily available in Ghazipur city, 19% people says that

Maharaja Induction cooker/ stove are easily available in Ghazipur city, 12% people says

that Philips Pigeon Induction cooker/ stove are easily available in Ghazipur city, 18%

people says that Prestige Induction cooker/ stove are easily available in Ghazipur city,

20% people says that Bajaj Induction cooker/ stove are easily available in Ghazipur city.

3) On the basis of this analysis the researcher come to know 65% people influence due to

promotional scheme of Induction cooker/ stove, and 45% people are not influence by the

promotional scheme of Induction cooker/ stove.

4) On the basis of this analysis the researcher come to know 17% people less energy

consumption want to prefer Induction cooker/ stove, 17% people better design want to

prefer Induction cooker/ stove,20% people more durability want to prefer Induction

cooker/ stove, 33% people other want to prefer Induction cooker/ stove.

5) On the basis of this analysis the researcher come to know 11% people durability is

consider at the purchasing time of Induction cooker/ stove, 59% people quality is

consider at the purchasing time of Induction cooker/ stove, 16% people price is consider

at the purchasing time of Induction cooker/ stove, 14% people other is consider at the

purchasing time of Induction cooker/ stove.

6) On the basis of this analysis the researcher come to know21% people says Philips

Induction cooker/ stove are provide more quality, 10% people says Surya Induction

cooker/ stove are provide more quality, 19% people says Maharaja Induction cooker/

stove are provide more quality, 12% people says Pigeon Induction cooker/ stove are

provide more quality,18% people says Prestige Induction cooker/ stove are provide more

quality, and 21% Bajaj says Philips Induction cooker/ stove are provide more quality.

7) On the basis of this analysis the researcher come to know25% people says Philips

Induction cooker/ stove are more provide cooking speed, 10% people says Surya

Induction cooker/ stove are provide more cooking speed, 15% people says Maharaja

Induction cooker/ stove are provide more cooking speed, 10% people says Pigeon

Induction cooker/ stove are provide more cooking speed,20% people says Prestige

Induction cooker/ stove are provide more quality, and 20% Bajaj says Philips Induction

cooker/ stove are provide more cooking speed.

8) On the basis of this analysis the researcher come to know 21% people says Philips

Induction cooker/ stove are provide more qualitative product at less price, 10% people

says Surya Induction cooker/ stove are provide more qualitative product at less price,

19% people says Maharaja Induction cooker/ stove are provide more qualitative product

at less price, 12% people says Pigeon Induction cooker/ stove are provide more

qualitative product at less price,18% people says Prestige Induction cooker/ stove are

provide more qualitative product at less price, and 21% Bajaj says Philips Induction

cooker/ stove are provide more qualitative product at less price.

9) On the basis of this analysis the researcher come to know 25% people says Philips

Induction cooker/ stove are more provide more after sale services, 10% people says Surya

Induction cooker/ stove are provide more after sale services, 15% people says Maharaja

Induction cooker/ stove are provide more after sale services, 10% people says Pigeon

Induction cooker/ stove are provide more after sale services,20% people says Prestige

Induction cooker/ stove are provide more quality, and 20% Bajaj says Philips Induction

cooker/ stove are provide more after sale services.

10) On the basis of this analysis the researcher come to know 65% people influence due to

promotional scheme of Induction cooker/ stove, and 45% people are not influence by the

promotional scheme of Induction cooker/ stove.

Chapter – 4

Conclusion

&

Recommendation

Conclusion

Recommendation

QUESTIONNAIRE

QUESTIONNAIRE

DEAR RESPONDENT,

Myself Sachin Rai Pursuing B.B.A at T.E.R.I. P.G. GHAZIPUR.I seek your responses and

kind co-operation for the purpose of successful of my survey project report.

THANK YOU

Sachin Rai B.B.A.4th sem

T.E.R.I. P. G. CollegeGhazipur

Name:…………………………………………………………………………………………

Age:……………………………………………………………………………………………

Address:………………………………………………………………………………………

Gender:………………………………………………………………………………………

Occupation:……………………………………………………………………………………

Q.1. Do you use Induction cooker/ stove?

a) Yes ( ) (b) No ( )

Q.2 Which Induction cooker/ stove brand is easily available in your city?

(a) Philips ( ) (b) Surya ( )

(c) Maharaja ( ) (d) Pigeon ( )

(e) Prestige ( ) (f) Bajaj ( )

Q.3. Are you influence due to promotional scheme of Induction cooker/ stove?

a) Yes ( ) (b) No ( )

Q.4. What qualities you want in your preferred Induction cooker/ stove?

(a) Schemes ( ) (b) Replacement ( )

(c) Warranty ( ) (d) Durability ( )

Q.5. Which factor is consider most by you when purchasing Induction cooker/ stove?

(a) Factor ( ) (b) Quality ( )

(c) Price ( ) (d) Varity ( )

Q.6. Are you satisfied with varieties of Induction cooker / stove present in the Ghazipur

City?

(a) Philips ( ) (b) Surya ( )

(c) Maharaja ( ) (d) Pigeon ( )

(e) Prestige ( ) (f) Bajaj ( )

Q.7. Which Induction cooker/ stove brand will you prefer for suitable price?

(a) Philips ( ) (b) Surya ( )

(c) Maharaja ( ) (d) Pigeon ( )

(e) Prestige ( ) (f) Bajaj ( )

Q.8. Which Induction cooker/ stove brand will you prefer for speed?

(a) Philips ( ) (b) Surya ( )

(c) Maharaja ( ) (d) Pigeon ( )

(e) Prestige ( ) (f) Bajaj ( )

Q.9. Which Induction cooker/ stove brand will you prefer for minimum cost of printing?

(a) Philips ( ) (b) Surya ( )

(c) Maharaja ( ) (d) Pigeon ( )

(e) Prestige ( ) (f) Bajaj ( )

Q.10. Which Induction cooker/ stove brand will you prefer for warranty?

(a) Hp ( ) (b) Epson ( )

(c) Canon ( ) (d) Brother ( )

Q.11. Are you satisfied with verities of Induction cooker/ stove brands present in the

Ghazipur?

(a) Yes ( ) (b) No ( )

Q.12 Give Comments for your brand.

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

Thankyou………………..