customer preference on biscuts

8/2/2019 Customer Preference on Biscuts

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Presenting By

Gourav

Madhu

Krishna

Mayank


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y

Page 2

CONTENTS

INTRODUCTION

OBJECTIVE OF THE STUDY

PRODUCT PROFILE DATA ANALYSIS OF SURVEY

CONCLUSION

Contents


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INTRODUCTION

This project is about the market share of different brands ofbiscuits based on consumer taste, choice and preferences.

The sample size of our survey was limited due to timeconstraint.

Still we tried best to estimate the result which gives a fairoverview of the Warangal market.

The survey was conducted in a small region of Warangal, sowe cannot assume this data as the general consumer choiceof the whole India.


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OBJECTIVE OF THE STUDY

This report basically focuses on theconsumer behavior and perception about thebiscuit market.

We tried to study the brand consciousness,purchasing capacity, taste and preferences ofthe consumers.

The idea behind this topic is to explore thehidden potential of the biscuit market of theFMCG sector.


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PRODUCT PROFILE

Biscuit is a family of the candy group which is

largely consumed by children and teenagers. Biscuits

can be savory, sweet, plain baked, filled or coated

(or a mixture of several of these options). Somebiscuits supply special dietary needs, such as those

for high fibre, protein or extra vitamins ( as in infant

rusks). Biscuits also contain fat and often sugar, and

are cut or moulded into thin layers and baked rapidlyand thoroughly. If packed in a moisture proof

material, biscuits can have a long shelf life.


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FREQUENCY OF EATING

BISCUITS

18%

24%

21%

37%ONCE

TWICE

OFTEN

DEPEND


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BISCUIT AS A SNACK

SUBSTITUTE

0

10

20

30

40

50

60

NO YES NOT SO OFTEN DON'T KNOW

Series1 25 51 19 5

NO.OFCUSTOMERS


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REASON TO PREFER A BRANDAS THEIR FAVOURITE

38%

34%

26%

2%

TASTE

ENERGY

GOOD QUALITY

OTHER


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MOST POPULAR BRANDS

48%

17%

16%

19%

BRITANNIA

SUN FEAST

CADBURY

OTHER


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BRAND SWITCHING

PATTERN

0

5

10

15

20

25

30

35

40

45

50

NO YES NOT SO OFTEN NOT BRANDCONCIOUS

Series1 16 46 29 9

NO.OFCONSUMER


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PREFFERED FLAVOUR

26

23

38

13

0 5 10 15 20 25 30 35 40

CHOCOLATE

ORANGE

COOKIE

OTHER


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MOST PREFERED

PACKAGING

0

5

10

15

20

25

30

35

CARDBOARDBOX METAL OR PLASTICBOX

PLASTIC WRAPPER OTHER

Series1 34 24 31 11

NO.OFCUSTOMERS


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IMPACT OF PACKAGING

42%

20%

28%

10%

YES

NO

NOT MUCH

DON'T KNOW


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MOST LIKED SHAPE

05

10152025303540

4550

CIRCLE SQUARE RACTANGLE

OTHER

Series1 50 21 17 12

AxisTitle

Chart Title


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RANKING OF BRANDS

0

5

10

15

20

25

30

35

40

45

50

BRITANNIA PRIYAGOLD

PARLE SUN FEAST ANMOL BISK FARM HORLICKS CADBURY

Series1

Series2

Series3


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PRICING PATTERN

0 10 20 30 40 50

5-10 Rs

11-15Rs

16-20Rs

OWN PRICE

5-10 Rs 11-15Rs 16-20Rs OWN PRICESeries1 17 42 32 9


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CONCLUSION

We can conclude from the overall analysis that there isa significant difference between preferences of biscuitsamong different customers according to taste, quantitypurchased and quality assured even packaging pattern.

The statement highlights the main objective of thisproject that consciousness of the various brands has asignificant difference among them which creates asignificant impact over the perception and purchasingpattern of the consumers regarding biscuits.

Thus, the presence of various brands will give thecustomers a lot of choices and take care of theirsatisfaction levels.

customer preference on biscuts

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