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12/8/2016 1 © 2015 Align Technology, Inc. All rights reserved. Lauren Gueits, RDH, BS The Hygienist’s Role: Implementing Invisalign ® Therapy A Two-Part Series © 2015 Align Technology, Inc. All rights reserved. About the Speaker: Lauren Gueits, RDH BS Lauren Gueits, a dental hygienist of 20+ years and a recipient of the 2010 RDH Sunstar Award of Distinction, lectures nationally to health professionals on Comprehensive Care and Oral/Systemic links. Lauren received her degree from the State University of New York at Farmingdale in 1991 and post graduate training in Myofunctional Therapy through the AOMT in 2013. Lauren is a published author and has been seen on WNBC, WABC and the Colgate Oral Health Network raising awareness about diabetes and oral health. She is passionate about the perio-ortho connection and the health benefits of aligned teeth, thus enjoying her role as Hygiene Education Manager for Align Technology. *Mom of 3 all in Invisalign treatment © 2015 Align Technology, Inc. All rights reserved. PART II The Hygienist’s Role in Implementing Ortho in the Dental Practice

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12/8/2016

1

© 2015 Align Technology, Inc. All rights reserved.

Lauren Gueits, RDH, BS

The Hygienist’s Role:

Implementing Invisalign® TherapyA Two-Part Series

© 2015 Align Technology, Inc. All rights reserved.

About the Speaker: Lauren Gueits, RDH BS

• Lauren Gueits, a dental hygienist of 20+ years and a recipient of the 2010 RDH Sunstar Award of Distinction, lectures nationally to health professionals on Comprehensive Care and Oral/Systemic links. Lauren received her degree from the State University of New York at Farmingdale in 1991 and post graduate training in MyofunctionalTherapy through the AOMT in 2013. Lauren is a published author and has been seen on WNBC, WABC and the Colgate Oral Health Network raising awareness about diabetes and oral health. She is passionate about the perio-ortho connection and the health benefits of aligned teeth, thus enjoying her role as Hygiene Education Manager for Align Technology.

• *Mom of 3 — all in Invisalign treatment

© 2015 Align Technology, Inc. All rights reserved.

PART II

The Hygienist’s Role in Implementing

Ortho in the Dental Practice

12/8/2016

2

© 2015 Align Technology, Inc. All rights reserved.

Our Time Together: Part Two

Part I

• Ortho 101: Perio-Ortho-Systemic Connections

• Long Term Oral Health Solutions with Invisalign Therapy

• Abfractions vs. Abrasions

• Implementing Ortho in the Dental Practice

Part II

• Orthodontic Conversations from the Hygiene Chair

• Hygiene Ortho Exam

• Effective Strategies for Increased Case Acceptance

• Case Reviews

© 2015 Align Technology, Inc. All rights reserved.

Clinical Protocol:

“Prevention” Planning• PERIO

• ORTHO

• RESTORATIVE*

*Restorative takes precedence

if active decay/pathology/pain.

© 2015 Align Technology, Inc. All rights reserved.

Supportive Evidence…

Most Need Straighter Teeth, but Few Get Treated

1. Brunelle, et. al. in Journal of Dental Research (2/96)

2. National Center for Health Statistics

3. Data on file. Align study of 18,000 adults 25-49.

75% of US affected with malocclusion1

Epidemiological study by NCHS2

49% want straighter teeth3

Braces vs. no treatment? Opt for no TX

12/8/2016

3

© 2015 Align Technology, Inc. All rights reserved.

Invisalign Therapy

© 2015 Align Technology, Inc. All rights reserved.

Invisalign vs. Braces

Rossini G, Parrini S, Castroflorio T, Deregibus A, Debernardi C. Periodontal health during clear aligners treatment:

a systematic review. The European Journal of Orthodontics. 2015;37(4):345-353.

vs

• Oral Hygiene compromised

• High risk for enamel decalcification

• Must avoid certain foods

• Less esthetic: wires/brackets

• Enhanced periodontal health1

• Less risk for enamel de-calcification

• No food restrictions

• Esthetic clear advantage: No wires

• Less time in dental chair

BRACESINVISALIGN CLEAR ALIGNERS

• Emergency appointments

/ broken brackets

© 2015 Align Technology, Inc. All rights reserved.

Not One Case of Root Resorption

in Over 3M Cases!

12/8/2016

4

© 2015 Align Technology, Inc. All rights reserved.

Caries ExamOral Cancer

Screening

Periodontal

Assessment

Hygienists “Duties”

© 2015 Align Technology, Inc. All rights reserved.

Who Is Doing the Ortho Exam? In Many Offices, No One!

• Doctor is focused on esthetics

and restorative

• Hygienist who focuses on

optimum oral health

• Ortho exam should be a

routine part of the hygiene exam

© 2015 Align Technology, Inc. All rights reserved.

CLOSE!

One Second Ortho Exam

12/8/2016

5

© 2015 Align Technology, Inc. All rights reserved.

Evaluating Lingual Inclination

© 2015 Align Technology, Inc. All rights reserved.

Easy Way to Visualize Lingual Inclination

12

6

39

1

2

4

5

11

7

8

1030°

© 2015 Align Technology, Inc. All rights reserved.

12/8/2016

6

© 2015 Align Technology, Inc. All rights reserved.

Top Five Clues to Disclose Malocclusion (CLAWS)

clefting/Recession

lingual Inclination

abfractions

wearing (night guard candidates)

shifting (slipped the contact)

C

L

A

W

S

© 2015 Align Technology, Inc. All rights reserved.

Barry: Slip the Contact

BEFORE

© 2015 Align Technology, Inc. All rights reserved.

Case Selection…Who Qualifies?

• Crowding

• Spacing

• Ortho relapse

• Anterior cross-bite

• Deep Bite (over-bite)

• Narrow Arches (Lingual Inclination)

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Pre Restorative Ortho

Combo case with Invisalign and

veneers with post-op profile shift

Combo case with Invisalign

opportunity for full mouth TX

Pre Profile Shift

Pre Profile Shift

and Veneers

© 2015 Align Technology, Inc. All rights reserved.

The orthodontic

conversation Getting patients to Value

tooth alignment

© 2015 Align Technology, Inc. All rights reserved.

1. They Don’t Feel a Connection

2. They Don’t Understand the Value of the Dentistry

3. You Don’t Listen

4. You Don’t Have a Treatment Coordinator

5. You Rarely Follow Up

6. You Don’t Offer Financing

6 Reasons Dental Patients Say “No” to Treatment

McKenzie, Sally. "6 Reasons Dental Patients Say No to Treatment, and How You Can Change That." Dentistry IQ.

Dentistry IQ, 30 Apr. 2015. Web. <http://www.dentistryiq.com/articles/2015/05/6-reasons-dental-patients-say-no-to-

treatment.html>.

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

The Orthodontic Conversation in the Hygiene Chair

COST

VALUE

Goal: Patients to Understand the VALUE of Tooth Alignment

© 2015 Align Technology, Inc. All rights reserved.

• Do not offer solutions before discussing problems

• What “not” to say:

– “Have you considered straightening your teeth?

– “Your teeth are crowded, does this bother you?”

“Show and Tell” — “Bib On” and “Bib Off” Conversations

© 2015 Align Technology, Inc. All rights reserved.

“Bib On” Conversations

12/8/2016

9

© 2015 Align Technology, Inc. All rights reserved.

“ING” Conversation Starters: This Concerns Me Because…

© 2015 Align Technology, Inc. All rights reserved.

“ING” Conversation Starters: This Concerns Me Because…

• Your gums are receding

• Your teeth are chipping

• The enamel is thinning

• Your teeth are shifting

• Your teeth are wearing

• How is Dr. _____ going to fix this in 10, 20 years?

• “Your teeth are colliding rather than sliding”

“Show and Tell”

INGRecedChippThinnShiftWearSlid

© 2015 Align Technology, Inc. All rights reserved.

Solve Instead of Sell

• Clear Aligner Therapy

• Shifting or crowding

• Align

• “No such thing as

“crooked teeth”

• Ortho / Braces

• Crowded

• Straighten

• Crooked

REPLACE WITH6 WORDS NOT TO USE

• “Teeth out of trauma”(solution)• Invisalign

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

“Bib On” Conversations:

A Review Goal: Create Patient Value

1. My concern is, If you do not take your teeth out of trauma “something’s gotta give” (law of physics) = destruction of hard tissue/soft tissue. Use “ING” words resulting in fractured

teeth, loss of tooth support, etc.

2. “We really need to consider taking your teeth

out of trauma”

3. Pause: Patient will usually inquire “how do we do that?” … “Do you mean braces?”

4. Offer vehicle of solution: “No, you do not need braces, we use a modern approach; clear aligner therapy” You may have heard of… INVISALIGN

5. NOW IS TIME FOR BIB OFF AND IT’S ALL ABOUT INVISALIGN THERAPY!!

© 2015 Align Technology, Inc. All rights reserved.

“Bib Off”

Conversation

© 2015 Align Technology, Inc. All rights reserved.

“Bib Off” Conversations: Hygiene Invisalign Education

Goal: Patient Consult (5–10 minutes chair time)

• “You may have heard of Invisalign”: Now “bib off” “Let me show you”…

• Sample aligners Typodont in operatory

• Straight talk brochure as chair side tool

• Review Patient Case Portfolio/Gallery: Show Evin

• Explain how clear aligner therapy works: play movie of ClinCheck

• Review Patient intra-extra oral photos/mirror Play Straight Talk Video

• Review findings from Straight Talk Brochure with doctor in front of patient

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Teeth Don’t Age, They Wear

• “Anti-Aging Strategies”

• Roman time skull

• “Real Age” 200–400 AD

• “Do you want to keep your teeth for a lifetime”?

• “Teeth that fit together properly, last longer”

© 2015 Align Technology, Inc. All rights reserved.

Malpositioned

teeth causing

malocclusion

PROVIDE SOLUTION

Take your teeth

out of trauma

SHOW AND TELL

CONSEQUENCE

“ING” Words

Chipping, receding, shifting

Hard and soft tissue damage

Tooth loss and costly dentistry:

surgery, implants

PCS: Problem, Consequence, Solution

IDENTIFY PROBLEM

© 2015 Align Technology, Inc. All rights reserved.

Communication Flow: Use Straight Talk Brochure

Teamwork Team Communication

5x Trust Transfer

1. Hygienist to Patient

2. Hygienist to Doctor

3. Doctor to Patient

4. Hygienist to Office Manager

5. Office Manager to Patient

Teamwork Team Communication

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Recipe for Invisalign Success Pathway

Patient Value from Hyg Chair“ING’s”PCS ModelBib On

5–10 Minute Hygiene Invisalign Education“Evan” Bib Off

Dr. Exam Confirms RDH Examand PCS Model

TC/OM Sets up Consult GathersInsuranceBenefits Info

Complimentary Consult Dr. and TC/OMPictures/ScanNo Impression$ before Recordsor sending scan

© 2015 Align Technology, Inc. All rights reserved.

When to Refer to Orthodontist

• Class II or Class III A/P Correction (Teen)

• Pre-Teen Mixed Dentition

• Are Auxiliaries Required?

• What is GP comfort level?

• Consider networking with Orthodontists

© 2015 Align Technology, Inc. All rights reserved.

What if a Patient is Periodontally Compromised?

Courtesy of Ben Miraglia, DDS

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Hygienists and Ortho Are Integral to Comprehensive Care!

• Be proactive! Is this condition related to malocclusion?

• Offer patients long term solutions that are

non-invasive; Treat problems not symptoms

• Patients trust RDH’s to give them proper guidance

© 2015 Align Technology, Inc. All rights reserved.

How Could This Have Been Prevented?

© 2015 Align Technology, Inc. All rights reserved.

Invisalign As an Oral Health Solution?

Scientific Evidence + Clinical Expertise=

Evidence Based Dentistry

• Does this make sense?

• Will my patients benefit?

• Is it minimally invasive?

• Pros vs. cons?

• Do my patients deserve options?

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Dental Economics: May 2015 Edition

http://www.dentaleconomics.com/articles/print/volume-105/issue-5/science-tech/invisalign-in-the-ppo-general-practice.html

• Dr. Miguel Casanas went from 0–65 cases

in 9 months

• Hygienists are integral component to

patient education!

• Patients “Happy and Healthy”

• More Referrals

• More productive hygiene schedule with

longer hygiene appointment times

© 2015 Align Technology, Inc. All rights reserved.

FACT

MYTH

Recession Caused by Tooth Brush Abrasion...Really?

© 2015 Align Technology, Inc. All rights reserved.

Monday Morning Action Items

• Use the conversation starters, Try an “ING” or two!

• Avoid the “6 words”

• Use the intra-oral camera on each patient. ( focus on recession, abfractions, excessive wear)

• Schedule appointment with Territory Manager to assist in setting up operatory /tools/role play

12/8/2016

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© 2015 Align Technology, Inc. All rights reserved.

Thank You…

Transforming people’s lives by

improving the journey to a healthy,

beautiful smile.

Contact: [email protected]