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A Social Enterprise Strategy for Edinburgh 2013 - 2018 Enabling Enterprise

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  • A Social Enterprise Strategy for Edinburgh

    2013 - 2018

    Enabling Enterprise

  • 2

    A Social Enterprise Strategy for Edinburgh2013-2018

    Contents

    Foreword 3

    Methodology 4

    Vision And Strategic Outcomes 5

    Terminology: Social Enterprise 5

    Introduction 6

    Social Enterprise 6

    Social Enterprises In Edinburgh 7

    Context 7

    Social Enterprise Strategy 2013-18 10

  • 3

    A Social Enterprise Strategy for Edinburgh2013-2018

    FOREWORD

    Social Enterprise Strategy Steering GroupSocial enterprises are making a significant contribution to Edinburgh by generating local employment, training and volunteering opportunities; taking innovative approaches to creating products and services and ploughing their profits back into their local communities.

    For the past nine months the Social Enterprise Strategy Steering Group for Edinburgh (SESSGE) has been considering how the social enterprise sector can be supported to grow and develop over the next five years. We wanted to create an inclusive strategy for the city that would create opportunities not just for existing social enterprises but also for new social entrepreneurs and third sector organisations that want to increase their trading income and that place social enterprises at the heart of a vibrant Edinburgh economy.

    Neil McLean, Chair, Social Enterprise Strategy Steering GroupNovember 2013

    Edinburgh CompactEdinburgh Compact Partnership brings together the third sector with the public sector to increase social value and build resilient communities. Edinburgh continues to face major social and environmental challenges and significant inequalities.

    In a time of rapid social and demographic change with a hugely challenging fiscal environment the Compact Partnership believes we need to do things differently. The Compact Partnership welcomes this Social Enterprise Strategy and Action Plan as a key tool in supporting new ways of doing business for social good.

    Harriet Eadie, Chair, Edinburgh Compact PartnershipNovember 2013

  • 4

    A Social Enterprise Strategy for Edinburgh2013-2018

    METHODOLOGY

    This strategy was developed by the Social Enterprise Strategy Steering Group for Edinburgh (SESSGE) operating as a sub-group of the Edinburgh Compact Partnership, part of the Edinburgh Community Planning Partnership.

    The strategy builds on Edinburgh’s two previous social enterprise strategies: ‘A New Way of Doing Business’ (2005-2008) and ‘Adding Value to Business’ (2010-2013).

    In December 2012 a consultation event, ‘The Future of Social Enterprises in Edinburgh’, was organised to give social enterprises the opportunity to express their views about how the sector could be supported and developed. This event was attended by around 40 people and was used as the foundation for the development of the strategy.

    The strategy was then developed by the SESSGE over a period of nine months. During this time evidence was gathered from research documents and a broad range of stakeholders and potential delivery partners.

  • 5

    A Social Enterprise Strategy for Edinburgh2013-2018

    VISION AND STRATEGIC OUTCOMES

    VisionSocial enterprises are key to a vibrant economy that delivers the best outcomes for the people of Edinburgh.

    Strategic Outcomes

    The strategy is based around 5 strategic outcomes:

    1. Edinburgh’s social enterprise sector grows and becomes more resilient;

    2. The social value of public services is maximised and profiled;

    3. Engagement by social enterprises with users and customers is enhanced;

    4. The social and economic impact of Edinburgh’s social enterprise sector is understood and recognised; and

    5. Access to social enterprise education increases in schools and in further and higher education.

    TERMINOLOGY: SOCIAL ENTERPRISE

    Within this strategy the term social enterprise should be taken to mean:

    Existing and new social enterprises, enterprising third sector organisations and new start social entrepreneurs.

  • 6

    A Social Enterprise Strategy for Edinburgh2013-2018

    INTRODUCTIONThis strategy sets out how social enterprises will be key to a vibrant economy that delivers the best outcomes for the people of Edinburgh.

    Edinburgh is home to a thriving community of social enterprises and has long been recognised as a leading centre for social enterprise. In 2005 it became one of the first cities in the UK to have a dedicated social enterprise strategy when it published ‘A Social Enterprise Strategy for Edinburgh: A New Way of Doing Business’.

    When the first strategy was written there was no directory of social enterprises in the city so it was not possible to measure the size of the sector. In 2005, a group of social enterprises came together to form the Edinburgh Social Enterprise Network (ESEN). This was a vehicle for organisations to share best practice and trade with each other. In 2011 ESEN partnered with Edinburgh Voluntary Organisations Council (EVOC) and the Volunteer Centre Edinburgh (VCE) to form the Edinburgh Third Sector Interface, which provides strategic support to social enterprises, third sector organisations and volunteers. This enabled the sector to participate more closely in community planning and to build strategic partnerships with other key players.

    This is an ambitious strategy that will require buy-in, support and resources from a wide range of partners and stakeholders.

    SOCIAL ENTERPRISESocial enterprise is a way of doing business that takes innovative approaches to the development of products and services and to meeting social and environmental challenges. Social enterprises can achieve their aims through the running of their business and/or by investing their profits into social or environmental good.

    The essential criteria that define a social enterprise are set out in the Social Enterprise Code*. In summary, social enterprises are: businesses that operate in markets and whose primary objective is to achieve social or environmental benefit; their governing documents must contain an asset lock; they must aspire to financial independence through trading and they must be distinct from the public sector.

    This strategy takes an inclusive approach to social enterprise, recognising that growth in the sector will come not just from existing social enterprises, but from new social entrepreneurs and third sector organisations wishing to become more independent through trading.

    * www.se-code.net

  • 7

    A Social Enterprise Strategy for Edinburgh2013-2018

    SOCIAL ENTERPRISES IN EDINBURGHIn 2013, Edinburgh Social Enterprise Network (ESEN) had a total of 120 Edinburgh social enterprises listed on its database. ESEN estimates that the number of organisations in the city meeting the criteria in the Social Enterprise Code could be as high as 300.

    A mapping study carried out by ESEN in 2013 showed that there were over 4,400 people involved in the running of Edinburgh’s social enterprises and the turnover of the sector was £44million per annum, of which 75% was generated through trading.

    ESEN estimates that the number of social enterprises in the city is growing at 15% per year. Firstport, the national support programme for new start social entrepreneurs, reports that it supports double the national average of new social entrepreneurs in Edinburgh.

    ESEN’s 2013 mapping study showed that the largest market for social enterprises in the city is consumers, followed by third sector organisations and businesses, with the public sector making up only 13% of the market. This is peculiar to Edinburgh as, elsewhere; the public sector generally forms a much larger part of the market for social enterprises.

    Edinburgh has an incredibly diverse range of social enterprises, delivering over 30 different types of product and service. It has large number of social enterprises working in the creative industries; venues; cafes and reuse and recycling services and currently has fewer than the average numbers of social enterprises working in the field of health and social care.

    CONTEXTThe Social Enterprise Strategy for Edinburgh has to operate within a broad context, working within the Edinburgh Partnership’s strategic objectives and as a strategy owned by the Compact Partnership. It must also take account of other significant plans, for example, the City Economic Strategy and the Cooperative Capital Framework.

    The strategy helps deliver many aspects of these arrangements in particular complementing the over arching vision ‘Edinburgh is a thriving, successful and sustainable capital city in which all forms of deprivation and inequality are reduced’. This reiterates the benefits of a social enterprise approach while operating as a business, the enterprise is based on social objectives and has the capacity to reduce deprivation and inequality through jobs and training and community development.

  • 8

    A Social Enterprise Strategy for Edinburgh2013-2018

    City Community Plan

    Edinburgh is a thriving, successful and sustainable capital city in which all forms of deprivation and inequality are reduced. Action to deliver this vision will be concentrated on four high level outcomes outlined in the diagram below.

    Edinburgh’s children and young people enjoy their childhood and fulfil

    their potential

    Edinburgh’s citizens experience

    improved health and wellbeing, with reduced inequalities

    in health

    Edinburgh’s economy delivers

    increased investment, jobs and opportunities

    for all

    Edinburgh’s communities are safer and have

    improved physical and social fabric

    Edinburgh is a thriving, successful

    and sustainable capital city in which all forms of deprivation and inequality are

    reduced

    Reducing inequalities is integral to all four outcomes because this is the most effective preventative action for many social and health problems. The vision, and four accompanying outcomes, capture the essence of the Partnership’s ambition for the city. The outcomes and actions in this Community Plan are designed to tackle some of the key economic, health, educational and social priorities in the city.

    The Partnership also wants improved outcomes in these areas to bring benefits to as many citizens as possible, seeking to reduce poverty, inequality and disadvantage and provide a positive legacy for future generations. Partners’ resources will be harnessed efficiently and effectively and better targeted to tackle these priority issues. The Partnership provides services which embrace the approaches of prevention, early intervention and innovation, based on evidence and centred on the needs of our citizens.

    Compact

    This strategy was developed by the Social Enterprise Strategy Steering Group, which worked under the auspices of the Edinburgh Compact Partnership, part of the Edinburgh Partnership cohort of Strategic Partnerships.

    The Edinburgh Compact Partnership brings together key public sector partners and a range of third sector partners under the over arching principle ‘In Equal Respect’. Partners collaborate to strengthen positive and purposeful relations while taking forward a range of joint initiatives that benefit Edinburgh’s communities of interest and place.

    The Social Enterprise Strategy for Edinburgh aligns with the Edinburgh Volunteering Strategy 2012-2017, which was developed by the Implementation Group Inspiring Volunteers in Edinburgh (iGIVE), also operating under the auspices of the Edinburgh Compact Partnership.

  • 9

    A Social Enterprise Strategy for Edinburgh2013-2018

    Third Sector Interface

    The Edinburgh Third Sector Interface (TSI) provides support to the wider third sector and volunteers in the city. It is funded by the Scottish Government and is a collaboration between ESEN, Edinburgh Voluntary Organisations Council and the Volunteer Centre Edinburgh. By working together, the partners aim to build and enable resilient, sustainable and inclusive communities in Edinburgh.

    Within the TSI, the Edinburgh Social Enterprise Network (ESEN) supports social enterprises in the city. It provides services to help social enterprises thrive including: a business support programme; an online and printed social enterprise directory; a social enterprise web site; networking opportunities, training and an e-newsletter. As a membership organisation, ESEN also represents the social enterprise sector in Edinburgh and is responsible for building strategic partnerships with social enterprises.

    Cooperative Capital

    A key component of the Capital Coalition’s vision is to ‘To build a cooperative and more prosperous Edinburgh in which every resident and community benefits’. The City of Edinburgh Council in October 2012 approved the adoption of the ‘Framework to Advance a Cooperative Capital 2012/17’. The Framework consists of six core themes and is aligned to several Capital Coalition pledges to develop cooperative organisations in the city to deliver energy, housing, child-care and social care services.

    Key elements of the framework are reflected in this strategy, for example: the development of cooperatives and intentions around co-production. The planned application of sustainable procurement approaches resonates with the cooperative procurement theme. The cooperative corporate social responsibility (CCSR) theme embraces a range of collaborative efforts between and across the public, enterprise and business communities.

    National Context: Scottish Government

    In 2008, the Scottish Government produced the ‘Enterprising Third Sector Action Plan 2008 – 2011’ to help create the right conditions in which an enterprising third sector, including social enterprises, can thrive, enabling the third sector to play a full role in the development, design and delivery of policy and services in Scotland.

    The Scottish Government has continued to be supportive of the enterprising third sector by funding Just Enterprise and the Enterprise Ready Fund. It supports Social Enterprise Scotland, Senscot and Social Firms Scotland to help social enterprises to network, develop, collaborate and grow, to raise the profile of social enterprise and to have an input into policy development. The role of local social enterprise networks was also recognised in the new Third Sector Interfaces (TSIs) infrastructure, which was introduced by the Scottish Government.

    Just Enterprise

    The Just Enterprise programme, which is funded by the Scottish Government, supports social enterprises through the provision of tailored support. Just Enterprise has a number of strands: Just Enterprise business support assists enterprising third sector organisations in their development; Firstport provides start-up support to social entrepreneurs and Just Enterprise Learning and Development services have been designed to ensure third sector leadership is enhanced to increase business skills and competencies and support business development and sustainability.

  • 10

    A Social Enterprise Strategy for Edinburgh2013-2018

    A SOCIAL ENTERPRISE STRATEGYFOR EDINBURGH 2013-18

    Enabling Enterprise

    The StrategyThe social enterprise sector has never been stronger and is in a position to play a key role in the development of a vibrant, mixed economy in Edinburgh. This action plan sets out how the city can strengthen and grow the sector over the next five years. We want to see a sector that is comprised of strong businesses; that is a strategic partner to the public sector; that engages well with businesses and people of Edinburgh; that is clear about its own size and impact and that works with schools, colleges and universities to create the next generation of social entrepreneurs.

    The action plan recognises the current economic situation and outcomes are proposed on the basis of maximising the impact of existing resources and working cooperatively to deliver outputs.

    An increase in sustainable income for the social enterprise sector will lead to more employment, training and learning opportunities leading to increased economic and social benefit for Edinburgh’s communities.

    Action Plan 2013 - 18The term social enterprise should be taken to mean: existing and new social enterprises, enterprising third sector organisations and new start social entrepreneurs unless otherwise stated.

    The delivery of some actions is subject to resources being made available.

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  • 13

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    ateg

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    utco

    me

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    he s

    oci

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  • 14

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    ic s

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    oces

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    ic b

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    flect

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    ublic

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    aise

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    • Th

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    n th

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    et tr

    ansf

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    • Le

    sson

    s le

    arnt

    will

    be m

    ade

    avai

    labl

    e to

    oth

    er in

    tere

    sts

    in

    Edi

    nbur

    gh a

    nd b

    eyon

    d

    Soc

    ial e

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    publ

    ic

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    ings

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    s a

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    I par

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    sfer

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    ners

    hip

    of p

    ublic

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    d bu

    ildin

    gs

    Soc

    ial e

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    ceiv

    e ap

    prop

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    to ta

    ke o

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    p of

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    gs:

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    ocia

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    rece

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    EN

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    ners

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    Opp

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    e m

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    hip

    Com

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    acity

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    Sum

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    Oct

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    14

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    Ow

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    Sup

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    Ser

    vice

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    Dev

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    sts

    Ass

    ocia

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    Sco

    tland

  • 17

    Str

    ateg

    ic O

    utco

    me

    3: E

    ngag

    emen

    t b

    y so

    cial

    ent

    erp

    rise

    s w

    ith u

    sers

    and

    cus

    tom

    ers

    is e

    nhan

    ced

    Stra

    tegi

    c ob

    ject

    ive

    Act

    ions

    Out

    puts

    Pro

    pose

    d de

    liver

    y pa

    rtner

    s

    Key

    pe

    rform

    ance

    in

    dica

    tor

    Tim

    esca

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    3AA

    war

    enes

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    f so

    cial

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    rise

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    the

    city

    is

    incr

    ease

    d

    A s

    trat

    egic

    app

    roac

    h to

    pro

    mot

    ing

    the

    sect

    or is

    dev

    elop

    ed:

    • A

    nee

    ds a

    naly

    sis

    in re

    latio

    n to

    mar

    ketin

    g an

    d pr

    omot

    ion

    of th

    e se

    ctor

    is c

    arrie

    d ou

    t

    • A

    com

    mun

    icat

    ions

    pla

    n fo

    r so

    cial

    ent

    erpr

    ises

    is d

    evel

    oped

    Soc

    ial e

    nter

    pris

    es w

    ill be

    pro

    mot

    ed o

    nlin

    e an

    d th

    roug

    h so

    cial

    med

    ia

    and

    othe

    r ro

    utes

    :

    • Th

    e on

    line

    and

    prin

    ted

    dire

    ctor

    y w

    ill be

    mai

    ntai

    ned

    and

    prom

    oted

    • S

    ocia

    l ent

    erpr

    ises

    will

    be p

    rom

    oted

    thro

    ugh

    soci

    al m

    edia

    • Th

    e co

    mm

    unic

    atio

    ns p

    lan

    for

    the

    sect

    or w

    ill be

    impl

    emen

    ted

    Pro

    mot

    ion

    and

    com

    mun

    icat

    ions

    pla

    n in

    stal

    led

    ES

    EN

    dire

    ctor

    y

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    City

    of E

    dinb

    urgh

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    ounc

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    ines

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    atew

    ay

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    ds a

    naly

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    ied

    out

    Com

    mun

    icat

    ions

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    an d

    evel

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    Com

    mun

    icat

    ions

    pl

    an im

    plem

    ente

    d

    Sec

    tor

    turn

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    ows

    by 5

    %

    annu

    ally

    Apr

    il 20

    14

    Mea

    sure

    d in

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    5 an

    d 20

    17

  • 18

    Str

    ateg

    ic O

    utco

    me

    3: E

    ngag

    emen

    t b

    y so

    cial

    ent

    erp

    rise

    s w

    ith u

    sers

    and

    cus

    tom

    ers

    is e

    nhan

    ced

    Stra

    tegi

    c ob

    ject

    ive

    Act

    ions

    Out

    puts

    Pro

    pose

    d de

    liver

    y pa

    rtner

    sK

    ey p

    erfo

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    ce

    indi

    cato

    rTi

    mes

    cale

    3BM

    ore

    so

    cial

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    rise

    p

    rod

    ucts

    and

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    rvic

    es a

    re

    pur

    chas

    ed

    Mor

    e bu

    sine

    sses

    will

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    prod

    ucts

    and

    ser

    vice

    s fro

    m s

    ocia

    l ent

    erpr

    ises

    :

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    onne

    ctio

    ns a

    mon

    gst s

    ocia

    l ent

    erpr

    ises

    and

    bus

    ines

    ses

    will

    be

    deve

    lope

    d th

    roug

    h st

    rate

    gic

    part

    ners

    hips

    • A

    foru

    m fo

    r in

    tera

    ctio

    n be

    twee

    n th

    e pr

    ivat

    e se

    ctor

    and

    soc

    ial

    ente

    rpris

    es w

    ill be

    est

    ablis

    hed

    • Th

    e E

    SE

    N s

    ocia

    l ent

    erpr

    ise

    dire

    ctor

    y w

    ill be

    dis

    trib

    uted

    to

    inte

    rest

    ed b

    usin

    esse

    s

    Mor

    e co

    nsum

    ers

    will

    buy

    prod

    ucts

    and

    ser

    vice

    s fro

    m s

    ocia

    l ent

    erpr

    ises

    :

    • In

    form

    atio

    n ab

    out s

    ocia

    l ent

    erpr

    ises

    will

    be m

    ade

    avai

    labl

    e in

    pub

    lic

    spac

    es s

    uch

    as li

    brar

    ies,

    sch

    ools

    and

    com

    mun

    ity c

    entr

    es

    • E

    SE

    N w

    ill es

    tabl

    ish

    a ‘fr

    iend

    s of

    soc

    ial e

    nter

    pris

    e’ e

    -new

    slet

    ter

    • Th

    e fe

    asib

    ility

    of r

    unni

    ng a

    soc

    ial e

    nter

    pris

    e fe

    stiv

    al w

    ill be

    in

    vest

    igat

    ed a

    nd h

    eld

    if fe

    asib

    le c

    onne

    cted

    with

    ent

    erpr

    ise

    activ

    ity

    Inte

    r-tr

    adin

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    ongs

    t thi

    rd s

    ecto

    r or

    gani

    satio

    ns s

    hall

    be in

    crea

    sed:

    • S

    ocia

    l ent

    erpr

    ise

    and

    third

    sec

    tor

    prod

    ucts

    and

    ser

    vice

    s ar

    e pr

    omot

    ed th

    roug

    h TS

    I par

    tner

    s’ c

    omm

    unic

    atio

    ns

    • C

    ross

    -sec

    tora

    l spe

    ed-d

    atin

    g ev

    ents

    are

    hel

    d

    • A

    cam

    paig

    n en

    cour

    agin

    g H

    ousi

    ng A

    ssoc

    iatio

    ns to

    buy

    from

    an

    d en

    gage

    with

    soc

    ial e

    nter

    pris

    es w

    ill be

    incl

    uded

    in th

    e C

    omm

    unic

    atio

    n S

    trat

    egy

    • S

    ocia

    l ent

    erpr

    ises

    will

    be s

    uppo

    rted

    to d

    evel

    op p

    artn

    ersh

    ips

    and

    cons

    ortia

    with

    a v

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    Spe

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    ges

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    Whe

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    ppro

    pria

    te

    busi

    ness

    par

    tner

    ship

    s an

    d/or

    con

    sort

    ium

    s w

    ill be

    form

    ed to

    str

    engt

    hen

    the

    pros

    pect

    s of

    at

    trac

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    inve

    stm

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    Bus

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    Apr

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    esse

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    iver

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    ied

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    VC

    E

    ES

    EN

    Volu

    ntee

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    soci

    al e

    nter

    pris

    es

    grow

    s by

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    nual

    ly

    2015

    2017

  • 19

    Str

    ateg

    ic O

    utco

    me

    4: T

    he s

    oci

    al a

    nd e

    cono

    mic

    imp

    act

    of

    Ed

    inb

    urg

    h’s

    soci

    al e

    nter

    pri

    se s

    ecto

    r is

    u

    nder

    sto

    od

    and

    rec

    og

    nise

    d

    Stra

    tegi

    c ob

    ject

    ive

    Act

    ions

    Out

    puts

    Pro

    pose

    d de

    liver

    y pa

    rtner

    sK

    ey p

    erfo

    rman

    ce

    indi

    cato

    rTi

    mes

    cale

    4AT

    he s

    ize

    of

    the

    sect

    or

    is

    und

    erst

    oo

    d a

    nd

    pro

    mo

    ted

    The

    size

    of t

    he e

    ngag

    ed s

    ocia

    l ent

    erpr

    ise

    sect

    or is

    und

    erst

    ood:

    • Th

    e si

    ze a

    nd im

    pact

    of s

    ocia

    l ent

    erpr

    ises

    eng

    agin

    g w

    ith E

    SE

    N w

    ill be

    map

    ped

    on a

    bie

    nnia

    l bas

    is

    • Th

    e re

    sults

    of t

    his

    map

    ping

    will

    be p

    rom

    oted

    thro

    ugh

    PR

    cha

    nnel

    s an

    d m

    ade

    avai

    labl

    e to

    pol

    icy

    lead

    ers,

    ele

    cted

    mem

    bers

    , etc

    • S

    ocia

    l ent

    erpr

    ises

    par

    ticip

    ate

    in C

    ompa

    ct in

    itiat

    ives

    to m

    easu

    re th

    e he

    alth

    of t

    he th

    ird s

    ecto

    r

    The

    size

    of t

    he s

    ecto

    r in

    term

    s of

    org

    anis

    atio

    ns th

    at m

    eet t

    he S

    ocia

    l E

    nter

    pris

    e C

    ode

    is u

    nder

    stoo

    d:

    • A

    map

    ping

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    rcis

    e in

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    ing

    TSI p

    artn

    ers

    will

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    nder

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    at

    will

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    tify

    and

    anal

    yse

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    scal

    e of

    org

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    atio

    ns th

    at m

    eet t

    he

    Soc

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    FOREWORDMETHODOLOGYVISION AND STRATEGIC OUTCOMESTERMINOLOGY: SOCIAL ENTERPRISEINTRODUCTIONSOCIAL ENTERPRISESOCIAL ENTERPRISES IN EDINBURGHCONTEXTA SOCIAL ENTERPRISE STRATEGYFOR EDINBURGH 2013-18