a revolution in fitness · sources: ihrsa 2016 health club consumer reports. community 63% of...
TRANSCRIPT
A Revolution in FitnessProven Concept. Highly Profitable.
Amazing Franchise Potential
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Sources: IHRSA 2016 Health Club Consumer Reports, Amazon, Alphabet, & NetFlix annual reports
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Sources: IHRSA 2016 Health Club Consumer Reports
Community63% of members exercise at their current gym because of the people who go there
The top 3 reasons for joining a boutique gym are:
ExperienceNearly ½ say they go because of the atmosphere or the vibe
Attention4 out of 10 say they go because of the more personalized attention/coaching they receive
Source: Nielsen Global Consumer Exercise Trends Survey 2014
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Source: Unsolicited Member Testimonials
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Targeted Digital Advertising
New Member Acquisition:
Deal CampaignsMedia Coverage Digital Platforms
Leverages a Limited Number of Highly Cost Effective Measures
Highly TargetedEquity Building
Broad Reach Less Equity Building
Broad ReachEquity Building
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Sense of community, progressive goals, personal attention & variety keep people coming back
Different routines daily, and dynamic workouts are changed every 4 weeks
Member Retention:
“These guys are the real deal. I joined via Groupon deal and then converted into a membership.”
“Epic offers a combination of personal training and high intensity classes that few gyms provide.”
“EPIC was the one gym that has truly CHANGED my life. I had bought a Livingsocial deal and after 4 classes, I was hooked! “
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$15/visit
$20/visit
$25/visit
$15/visit
$20/visit
$25/visit
Est. Year 1 Revenueper Location
Est. Net Income per Location**
