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    A RESEARCH REPORT

    ON

    INDIAN BANKING SECTOR

    SUBMITTED IN PARTIAL FULFILLMENT OF THE

    AWARD OF THE DEGREE OF MASTER OF BUSINESS

    ADMINISTRATION OF SURESH GYAN VIHAR

    UNIVERSITY, JAIPUR

    SUBMITTED TO: SUBMITTED BY:

    MRS. PARUL BHARGAV CHANDRA MOHAN

    MAM KUSHWHA

    (MBA-IV SEM)

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    ACKNOWLEDGEMENT

    I take this opportunity to express my gratitude to all the people who

    are instrumental in the successful completion of this project.

    I would like to express my sincere gratitude to my project

    guide Mrs. Parul Bhargav Arora mam for her continues support and

    guidance towards making this project successful.

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    PREFACE

    The project on Indian banking sector is an attempt to study an

    overall banking structure of India. This report brings you a

    sample of key details from the banking sector and some macro

    economic variables that are related to it. This report primarily

    focused on the detail study of the Indian banking sector withunderstanding the credit card facility provided by the state bank

    of India (SBI)

    A study has been done to find out the features and

    benefits of the SBI credit card that has been offered to its

    customers. I learnt a lot from this project and it would help me a

    lot in making my career.

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    INDEX

    CHAPTER PG NO.

    1. Objective 52. Research methodology 63. Introduction of banking sector in india 7

    i. History 8-10ii. Structure of banking sector 11-15

    iii. Service provided by banks 16-18iv. Types of bank 19-22

    4.

    Introduction of SBI 23-25i. Sbi card 26-27ii. Signature card 28-34

    iii. Platinum card 35-40iv. Gold card 41-43

    5. Conclusion 446. Bibliography 45

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    OBJECTIVES OF THE STUDY

    To understand the importance of banking sector.To study the Indian bank scenario and its problemTo study the role of bank in Indian Market.To study different types of services provided by the banks.To study the features and benefits of credit card provided by

    state bank of india.

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    RESEARCH METHODOLOGY

    Research design:- descriptive research Data collected:- secondary Data collected through

    ovouchero pampletso Internet

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    INTRODUCTION OF BANKING SECTOR IN INDIA Banking in India originated in the first decade

    of 18th century with The General Bank of India coming intoexistence in 1786. This was followed by Bank of Hindustan. Boththese banks are now defunct. The oldest bank in existence in Indiais TheState Bank of Indiabeing established as "The Bank ofBengal" in Calcutta in June 1 806.

    A couple of de cades la ter , foreign banks l ike

    Credit Lyonnaisstarted their Calcutta operations inthe 1850s. At that point of time, Calcutta was the mostactive trading port, mainly due to the trade of the British Empire,and due to which banking activity took roots there andprospered.

    The first fully Indian owned bank was theAllahabad Bank, which was established in 1865.By the 1900s,the market expanded with the establishment of banks suchas Punjab National Bank,in 1895 in Lahore and Bank ofIndia, in 1906, in Mumbaiboth of which were foundedunder private ownership.

    The Reserve Bank of India formally took on theresponsibility of regulating the Indian banking sector from1935.After India's independence in 1947, the Reserve Bankwas nationalized and given broader powers.

    http://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/Credit_Lyonnaishttp://en.wikipedia.org/wiki/Credit_Lyonnaishttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Allahabad_Bankhttp://en.wikipedia.org/wiki/Allahabad_Bankhttp://en.wikipedia.org/wiki/Allahabad_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Bank_of_Indiahttp://en.wikipedia.org/wiki/Bank_of_Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Bank_of_Indiahttp://en.wikipedia.org/wiki/Bank_of_Indiahttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Allahabad_Bankhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Credit_Lyonnaishttp://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/State_Bank_of_India
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    History of Banking in India

    The first bank in India, though conservative, wasestablished in 1786. From 1786 till today, the journey of IndianBanking System can be segregated into three distinct phases:

    Early phase of Indian banks, from 1786 to 1969 Nationalization of banks and the banking sector reforms,

    from 1969 to 1991 New phase of Indian banking system, with the reforms after

    1991

    Phase1

    The first bank in India, the General Bank of India, was set upin 1786. Bank of Hindustan and Bengal Bank followed. The EastIndia Company established Bank of Bengal (1809), Bank ofBombay (1840), and Bank of Madras (1843) as independent units

    and called them Presidency banks. These three banks wereamalgamated in 1920 and the Imperial Bank of India, a bank ofprivate shareholders, mostly Europeans, was established.Allahabad Bank was established, exclusively by Indians, in 1865.Punjab National Bank was set up in 1894 with headquarters inLahore. Between 1906 and 1913, Bank of India, Central Bank ofIndia, Bank of Baroda, Canara Bank, Indian Bank, and Bank ofMysore were set up. The Reserve Bank of India came in 1935.

    During the first phase, the growth was very slow and banksalso experienced periodic failures between 1913 and 1948. Therewere approximately 1,100 banks, mostly small. To streamline thefunctioning and activities of commercial banks, the Governmentof India came up with the Banking Companies Act, 1949, whichwas later changed to the Banking Regulation Act, 1949 as peramending Act of 1965 (Act No. 23 of 1965).

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    The Reserve Bank of India (RBI) was vested with

    extensive powers for the supervision of banking in India as theCentral banking authority. During those days, the general publichad lesser confidence in banks. As an aftermath, depositmobilization was slow. Moreover, the savings bank facilityprovided by the Postal department was comparatively safer, andfunds were largely given to traders.

    Phase2

    The government took major initiatives in bankingsector reforms after Independence. In 1955, it nationalized theImperial Bank of India and started offering extensive bankingfacilities, especially in rural and semi-urban areas. Thegovernment constituted the State Bank of India to act as theprincipal agent of the RBI and to handle banking transactions ofthe Union government and state governments all over the

    country. Seven banks owned by the Princely states werenationalized in 1959 and they became subsidiaries of the StateBank of India. In 1969, 14 commercial banks in the country werenationalized.

    In the second phase of banking sector reforms, seven morebanks were nationalized in 1980. With this, 80 percent of thebanking sector in India came under the government ownership.

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    Phase3

    This phase has introduced many more products andfacilities in the banking sector as part of the reforms process. In1991, under the chairmanship of Mr. Narasimham, a committeewas set up, which worked for the liberalization of bankingpractices. Now, the country is flooded with foreign banks andtheir ATM stations. Efforts are being put to give a satisfactoryservice to customers. Phone banking and net banking are

    introduced. The entire system became more convenient and swift.Time is given importance in all money transactions.The financial system of India has shown a great deal of resilience.It is sheltered from crises triggered by external macroeconomicshocks, which other East Asian countries often suffered. This is alldue to a flexible exchange rate regime, the high foreign exchangereserve, the not-yet fully convertible capital account, and thelimited foreign exchange exposure of bank.

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    BANKING STRUCTURE IN INDIA

    The commercial banking structure in India consists ofscheduled commercial banks and unscheduled banks. Scheduledbanks constitute those banks that are included in the SecondSchedule of Reserve Bank of India (RBI) Act, 1934.As on June 30, 1999, there were 300 scheduled banks in Indiahaving a total network of 64,918 branches. The scheduledcommercial banks in India comprise State Bank of India and its

    associates (8), nationalized banks (19), foreign banks (45), privatesector banks (32), co-operative banks, and regional rural banks.Before the nationalization of Indian banks, the State Bank of India(SBI) was the only nationalized bank, which was nationalized onJuly 1, 1955, under the SBI Act of 1955. The nationalization ofseven State Bank subsidiaries took place in 1959.

    After the nationalization of banks in India, the branches ofthe public sector banks rose to approximately 800 percent indeposits and advances took a huge jump by 11,000 percent.

    Nationalization Process

    1955: Nationalization of State Bank of India 1959: Nationalization of SBI subsidiaries 1969: Nationalization of 14 major banks 1980: Nationalization of seven banks with deposits over Rs

    200 crore

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    RESERVE BANK OF INDIA (RBI)

    The central bank of the country is the Reserve Bank ofIndia (RBI). It was established in April 1935 with a share capitalof Rs 5 crore on the basis of the recommendations of the HiltonYoung Commission. The share capital was divided into fully paidshares of Rs 100 each, which was entirely owned by privateshareholders in the beginning. The government held shares of

    nominal value of Rs 220,000.The RBI commenced operation on April 1, 1935,under the Reserve Bank of India Act, 1934. The Act (II of 1934)provides the statutory basis of the functioning of the Bank. TheBank was constituted to meet the following requirements:

    Regulate the issue of currency notes Maintain reserves with a view to securing monetary stability Operate the credit and currency system of the country to its

    advantage

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    FUNCTIONS OF RBIThe Reserve Bank of India Act of 1934 entrusts

    all the important functions of a central bank with the ReserveBank of India.

    Bank of Issue: Under Section 22 of the Act, the Bank hasthe sole right to issue currency notes of all denominations.

    The distribution of one-rupee notes and coins and smallcoins all over the country is undertaken by the Reserve Bankas an agent of the government.

    Banker to the Government: The second importantfunction of the RBI is to act as the governments banker,agent, and adviser.

    Bankers' Bank and Lender of the Last Resort: TheRBI acts as the bankers' bank. Since commercial banks can

    always expect the RBI to come to their help in times ofbanking crisis, the RBI becomes not only the banker's bankbut also the lender of the last resort.

    Controller of Credit: The RBI is the controller of credit,i.e., it has the power to influence the volume of credit createdby banks in India. It can do so through changing the Bankrate or through open market operations.

    Custodian of Foreign Reserves: The RBI has theresponsibility to maintain the official rate of exchange.Besides maintaining the rate of exchange of the rupee, theRBI has to act as the custodian of India's reserve ofinternational currencies.

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    Definition of the Bank :-

    Banks are financial institution whose primary activity isto act as a payment agent for customers and to borrow andlend money. Banks are important players of the market andoffer services as loans and funds.

    Abankis a financial institution and a financialintermediarythat accepts deposits and channels those depositsinto lending activities, either directly by loaning or indirectlythrough capital markets. A bank is the connection betweencustomers that have capital deficits and customers with capitalsurpluses.

    Banks borrow money by accepting funds deposited oncurrent accounts, by accepting term deposits, and by issuing debtsecurities such as banknotes and bonds. Banks lend money by

    making advances to customers on current accounts, bymaking installment loans, and by investing in marketable debtsecurities and other forms of money lending.

    http://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Financial_intermediaryhttp://en.wikipedia.org/wiki/Financial_intermediaryhttp://en.wikipedia.org/wiki/Deposit_accounthttp://en.wikipedia.org/wiki/Loanhttp://en.wikipedia.org/wiki/Capital_markethttp://en.wikipedia.org/wiki/Term_deposithttp://en.wikipedia.org/wiki/Banknoteshttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Installment_loanhttp://en.wikipedia.org/wiki/Installment_loanhttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Banknoteshttp://en.wikipedia.org/wiki/Term_deposithttp://en.wikipedia.org/wiki/Capital_markethttp://en.wikipedia.org/wiki/Loanhttp://en.wikipedia.org/wiki/Deposit_accounthttp://en.wikipedia.org/wiki/Financial_intermediaryhttp://en.wikipedia.org/wiki/Financial_intermediaryhttp://en.wikipedia.org/wiki/Financial_institution
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    Channels

    Banks offer many different channels to accesstheir banking and other services:

    Automated Teller Machines A branch Call center Mobile banking Online banking Relationship Managers Telephone banking Video banking

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    SERVICES PROVIDED BY BANKS

    serviceprovided by

    banks

    fund/fee basedservices

    non fund basedservices

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    A. FEE BASED SERVICES

    Working Capital FinanceWorking Capital facilities are provided to finance the

    day-to-day business requirements. Funding requirements arestructured to finance procurement of raw materials/stores and

    payment towards manufacturing costs and other overheads.Sales are financed against sundry debtors/ receivables.

    Cash CreditThis facility is given by the banker to the

    customer by way of a certain amount of credit facility.Its limit is fixed on the basis of security of the company`scurrent assets.

    OverdraftBanks allow selected customers to write cheque in

    excess of the balance in their current account, i .e . tooverdraw.

    Bills DiscountingT h i s i s t h e m o s t i m p o r t a n t f o r m i n

    w h i c h a b a n k l e n d s without any collateralsecurity.

    http://www.anz.com/edna/dictionary.asp?action=content&content=bankhttp://www.anz.com/edna/dictionary.asp?action=content&content=current_accounthttp://www.anz.com/edna/dictionary.asp?action=content&content=current_accounthttp://www.anz.com/edna/dictionary.asp?action=content&content=bank
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    Short Term FinanceThe Bank offers short-term loans for a period

    ranging from 3 months to 12 months to sound corporate formeeting their specific short-term working capitalrequirements.

    Export FinanceExport finance is providing to the exporter

    NON FUND BASED SERVICES

    Letter of credit: it facilitates purchase of goods in tradingoperations, both domestic and international.

    Bank guarantee: it is a guarantee issued by a banker that,in case of an occurrence or non-occurrence of a particularevent, the bank guarantees to make good the loss of moneyas stipulated in the contract.

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    TYPES OF BANKS

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    Scheduled BankAll banks which are included in the Second Schedule to

    the Reserve Bank of India Act, 1934 are scheduled banks.

    These banks comprise Scheduled Commercial Banks andScheduled Cooperative Banks. The type of banks comes under

    these Scheduled Commercial Banks and Scheduled Cooperative

    Banks can be seen in the above figure.

    All most all banks are Scheduled banks in India.

    Commercial BanksCommercial banks may be defined as, any banking

    organization that deals with the deposits and loans of business

    organizations. Commercial banks issue bank checks and drafts, as

    well as accept money on term deposits. Commercial banks also

    act as moneylenders, by way of installment loans and overdrafts.

    Commercial banks also allow for a variety of deposit

    accounts, such as checking, savings, and time deposit. These

    institutions are run to make a profit and owned by a group of

    individuals. It includes

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    Public Sector BanksThese are banks where majority stake is held by the Governmentof India.

    Examples of public sector banks are: SBI, Bank of India,

    Canara Bank, etc.

    Private Sector BanksThese are banks majority of share capital of the bank is

    held by private individuals. These banks are registered as

    companies with limited liability.

    Examples of private sector banks are: ICICI Bank, Axis bank,

    HDFC, etc.

    Foreign BanksThese banks are registered and have their headquarters in

    a foreign country but operate their branches in our country.

    Examples of foreign banks in India are: HSBC, Citibank, Standard

    Chartered Bank, etc.

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    Regional Rural BanksRegional Rural Banks were established under the

    provisions of an Ordinance promulgated on the 26th September

    1975 and the RRB Act, 1976 with an objective to ensure sufficient

    institutional credit for agriculture and other rural sectors.

    Cooperative BanksA co-operative bank is a financial entity which belongs to

    its members, who are at the same time the owners and the

    customers of their bank. Co-operative banks are often created by

    persons belonging to the same local or professional community or

    sharing a common interest. Co-operative banks generally provide

    their members with a wide range of banking and financial services

    (loans, deposits, banking accounts, etc).They provide limited banking products and are specialists in

    agriculture-related products.

    Cooperative banks are the primary financiers of agricultural

    activities, some small-scale industries and self-employed workers.

    Co-operative banks function on the basis of "no-profit no-

    loss". Anyonya Co-operative Bank Limited (ACBL) is the first co-operative bank in India located in the city of Vadodara in Gujarat.

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    STATE BANK OF INDIA

    INTRODUCTION

    SBI is the largest bank in India. It is also,measured by the number of branch offices and employees,

    the largest bank in the world. Established in1806 as Bankof Bengal, it remains the oldest commercial bank in theIndian Subcontinent and also the most successful oneproviding various domestic, international and NRI products andservices, through hits vast network in India and overseas.With an asset base of $126 billion and its reach, it is aregional banking behemoth.

    The bank was nationalized in 1955 with

    the Reserve Bank of India ha vi ng a 60 % st ak e. It ha sla id emphasis on reducing the huge manpowerthrough Golden handshake schemes and computerizing itsoperations .State Bank of India has often acted as guarantor to theIndian Government, most notably during Chandra Shekhar 'stenure as Prime Minister of India.

    With more than 9400 branches and a further4000+ associate bank branches, the SBI has extensive coverage.

    State Bank of India has electronically networked most of itsmetropolitan, urban and semi-urban branches under CoreBanking System (CBS). The bank has the largest ATM network inthe country having more than5600 in number.

    http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Chandra_Shekharhttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Chandra_Shekharhttp://en.wikipedia.org/wiki/Chandra_Shekharhttp://en.wikipedia.org/wiki/Government_of_India
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    The State Bank of India has had steady growth overits history, though It was marred by the Harshad Mehta scamin 1992.Following its arch-rival ICICI Bank , the bank has

    started Core banking process by which more than 4400+branched have been completed so far. In recent years, thebank has sought to expand its overseas operations bybuying foreign banks. It is the only Indian bank to feature in thetop 100 world banks in the Fortune Global500 rat ing and various other rankings. According to the Forbes 2000 listing it tops all Indian companies.

    CURRENT BOARD OF DIRECTORS

    As on 14 January 2013, there are fifteen members in the SBIboard of directors:-

    Pratip Chaudhuri (Chairman) Hemant G. Contractor (Managing Director) Diwakar Gupta (Managing Director) A. Krishna Kumar (Managing Director) S. Visvanathan (Managing Director) S. Venkatachalam (Director) D. Sundaram (Director) Parthasarathy Iyengar (Director) Thomas Mathew (Director) S.K. Mukherjee (Officer Employee Director) Rajiv Kumar (Director) Jyoti Bhushan Mohapatra (Workmen Employee Director) Deepak Amin (Director) Harichandra Bahadur Singh (Director) D. K. Mittal (Director

    http://en.wikipedia.org/wiki/Harshad_Mehtahttp://en.wikipedia.org/wiki/1992http://en.wikipedia.org/wiki/ICICI_Bankhttp://en.wikipedia.org/wiki/Core_bankinghttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Forbes_2000http://en.wikipedia.org/wiki/Pratip_Chaudhurihttp://en.wikipedia.org/wiki/Pratip_Chaudhurihttp://en.wikipedia.org/wiki/Forbes_2000http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Core_bankinghttp://en.wikipedia.org/wiki/ICICI_Bankhttp://en.wikipedia.org/wiki/1992http://en.wikipedia.org/wiki/1992http://en.wikipedia.org/wiki/Harshad_Mehta
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    Group companies

    SBI Capital Markets Ltd SBI Mutual Fund SBI Factors and Commercial Services Ltd SBI DFHI Ltd SBI Cards and Payment Services Pvt. Ltd SBI Life Insurance Co. ltd

    Associate banks

    SBI has five associate banks; all use the State Bank of Indialogo, which is a blue circle, and all use the "State Bank of" name,followed by the regional headquarters' name:

    State Bank of Bikaner & Jaipur State Bank of Hyderabad State Bank of Mysore State Bank of Patiala State Bank of Travancore

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    SBI CREDIT CARDS

    SBI card offers various credit cards according to customersuite

    Sbi credit card features

    Simply acceptedAccepted in over 24 million outlets worldwide and 3

    million outlets in india .

    Simply manageIt allows you to manage your card online

    Instant card account summaryAnalyze card spends through the spends analyzerHotlist stolen/lost cardsRequest for duplicate card statement

    Simply sliceSbi card gives the freedom to convert big

    purchase into simple easy to pay EMIs with flexi pay.

    Simply pay billsSimplify life with easy bill pay and pay insurance,

    electricity and mobile bills on time.

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    AVAILABLE SBI CREDIT CARD PRODUCTS

    Sbi signature cardSbi platinum cardSbi gold card

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    SBI SIGNATURE CARD

    FEATURES

    Cash Access Across the WorldWith SBI Card we have instant access at 1 million

    Visa ATMs worldwide including over 18,000 Visa ATMs inIndia and more than 10,000 State Bank ATMs spread acrossmore than 100 cities in India.

    E-statementsNo postal delays or lost statements. Get monthly

    statement directly in e-mail inbox. This gives global access24 by 7.

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    Balance Transfer at Low Interest RatesTransfer the balances from other Bank

    Credit Card to SBI Card at low interest rate to avail thisfacility, the amount transferred should be a minimum ofRs. 5,000 or upto a maximum of 75% of available creditlimit on the SBI Card, whichever is higher. Processing Feewould be charged as applicable.

    SBI Card Onlinenow we can manage sbi card a/c online and can paid allthe bills online and check monthly statement online.

    Fuel FreedomNo Surcharge in any city on any pump on purchase of fuelfor amounts between Rs. 500/- and Rs. 4,000/- each time.

    Easy Bill Pay FacilityA FREE service that ensures utility bills (electricity,

    mobile, insurance and telephone) are paid on time.

    FlexipayOn purchase of anything repayments in easy

    monthly installments.

    Easy Money FacilityThis service is useful for payments of various

    bills, taxes, fees and a lot else.

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    Online Railway Tickets BookingNow booking your railway tickets online and

    getting them delivered at doorstep.

    Global CardHonored in 2 million Visa outlets worldwide and 2,

    85,000 Visa outlets in India.

    Add On CardsNow can share the power of your SBI Card with

    your family, by applying for add-on cards for your spouse,children, siblings over 18 years and parents.

    Emergency Card ReplacementPlatinum Card replaced anywhere in the world

    SMS Alertswe can get credit card status, mini statements,

    payment confirmations, credit and cash limit updates onsms.

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    SIGNATURE CARD BENEFITS

    Signature Rewards

    - By using Signature 2 Reward Points For Every Rs 100Spent- 5x Reward Points On Dining, Departmental stores, Grocery &International Spends- Freedom From Paying 2.5% Fuel Surcharge Across All PetrolPumps

    Signature Entertainment

    By Swiping Signature 2 complimentary movie tickets onBoo k My Show every month. The Ticket Voucher Value is Rs.250/Ticket. Show Timings only till 4 PM on any day. Tickets tobe booked minimum 2 days in advance.

    Annual Spends Bonus Reward Point

    Rs. 2 Lakh 10,000

    Rs. 3 Lakh 10,000

    Rs. 4 Lakh 10,000

    Rs. 5 Lakh 20,000

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    Signature Lounges

    International Airport Luxury Lounge Access To Over 600airport lounges in over 300 cities worldwide at a nominal fee

    through the complimentary Priority Pass.

    Signature Book of Rewards

    Redeem your Signature Reward Points across categories:

    Travel Holidays Lifestyle Gadgets

    Indigo Taj Louis Philippe/Lifestyle

    Fossil/Armani

    KingfisherMake My Trip

    Shoppers Stop/Raymond's

    Sony

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    Signature Offers

    Discounted stay upto 75% off at more than 55, 000Hotels & Villas across the world.

    Best credit card offers across 900 Luxury Hotelsworldwide.

    Savings of upto 10% on Hertz Car Rental Program Travel accident Insurance cover of $ 500,000. 30% discounted green fees at 300 golf clubs worldwide. 24X7 Concierge service across the world

    Fraud Liabilty Cover

    Credit Card Fraud cover of Rs 1, 00,000* with loss coverperiod of:

    48 hours prior to reporting of loss. 7 days post reporting of loss.

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    FEE & CHARGES

    Fees

    Joining Fee (One time) Rs. 4,999

    Annual Fee (p.a.) + Rs. 4,999

    Add-on Fee (p.a.) Nil(only one card)

    Extended Credit

    Interest Free Credit Period 20-50 days (applicable onlyon retail purchases and ifprevious months outstandingbalance is paid in full)

    Finance charges Upto 3.35% p.m. (40.2% p.a.)from the transaction date

    Minimum Amount Due 5% of Total Outstanding (MinRs. 200) + Govt. Service Tax

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    SBI PLATINUM CARD

    Platinum card features

    Cash Access Across the WorldWith SBI Card we have instant access at 1 million

    Visa ATMs worldwide including over 18,000 Visa ATMs inIndia and more than 10,000 State Bank ATMs spread acrossmore than 100 cities in India.

    E-statementsNo postal delays or lost statements. Get monthly

    statement directly in e-mail inbox. This gives global access24 by 7.

    SMS Alertswe can get credit card status, mini statements, paymentconfirmations, credit and cash limit updates on sms.

    SBI Card Onlinenow we can manage sbi card a/c online and can paid allthe bills online and check monthly statement online.

    Fuel FreedomNo Surcharge in any city on any pump on purchase of fuelfor amounts between Rs. 500/- and Rs. 4,000/- each time.

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    Easy Bill Pay FacilityA FREE service that ensures utility bills (electricity,

    mobile, insurance and telephone) are paid on time.

    FlexipayOn purchase of anything repayments in easy

    monthly installments.

    Online Railway Tickets BookingNow booking your railway tickets online andgetting them delivered at doorstep.

    Global CardHonored in 2 million Visa outlets worldwide and 2,

    85,000 Visa outlets in India.

    Add On CardsNow can share the power of your SBI Card with

    your family, by applying for add-on cards for your spouse,children, siblings over 18 years and parents.

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    Sbi platinum card benefits

    True Lifestyle: 5X Cash Points on Dining, Departmental Store and

    International Spends.

    10 Cash Points for every Rs.100 spent on Dining,Departmental Store & International Spends.

    Access to over 200 Golf Courses across the world

    True Lounge Access:

    Priority Pass Program: Complimentary membership to theElite Priority Pass program. Get access to over 600 Super

    Luxury Airport Lounges across 300 cities worldwide.

    - Visa Airport Lounge Access Program get access to AirportLounges in India & Abroad under the Visa Airport LoungeAccess Program.

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    True Value:

    Get rewarded at every stage of your relationship with yourSBI Platinum Credit Card.

    Welcome Gift: Choice of Base Fare Free Domestic ReturnAir Ticket Or apparel voucher worth upto Rs.3,000.

    Spend Rewards 1: Spend Rs.4 Lakhs in a year and earn aFull Fare Free One Way Domestic Air Ticket or ApparelVouchers worth Rs.3,000.

    Spend Rewards 2: Spend Rs.5 Lakhs in a year and earn aFull Fare Free One Way Domestic Air Ticket or ApparelVouchers worth Rs.3,000.

    Anniversary Gift: Choice of Base Fare Free DomesticReturn Air Ticket Or apparel voucher worth upto Rs.3,000on Renewal (annual spends>Rs.2 Lakh).

    Car Rental and Limousine Referral andReservation Assistance

    To take care of transportation needs.

    Hotel Referral and Reservation AssistanceTake care of your hospitality requirements, by referring or

    reserving hotel rooms anywhere in India.

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    True Lifestyle:5X Cash Points on Dining, Departmental Store and

    International Spends

    Movie TicketsWhile in Delhi, Mumbai, Bangalore & Chennai simply call

    for the contact details of the best theatres to watch the latestmovies.

    Add On CardsShare the power of SBI Card with family, by applying for

    add on cards for spouse, children, siblings over 18 years andparents.

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    SBI PLATINUM CARD FEES & CHARGES

    Extended Credit

    Interest Free Credit Period 20-50 days (applicable only

    on retail purchases and if

    previous months outstanding

    balance is paid in full)

    Finance charges Upto 3.35% p.m. (40.2% p.a.)

    from the transaction date

    Minimum Amount Due 5% of Total Outstanding

    (Min Rs. 200) + Govt. Service

    Tax

    Joining Fee (One time) Rs. 2,999

    Annual Fee (p.a.) Rs. 2,999

    Add-on Fee (p.a.) Nil

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    SBI GOLD CARD

    features

    Worldwide AcceptanceSBI Gold Credit Card can be used in over 24 million

    outlets across the globe, including 3, 25,000 outlets inIndia.

    Credit FacilitySBI Gold Credit Card now offers great flexibility of

    payment. Now can pay any amount from the minimumamount due to the total outstanding amount due as shownin Monthly Statement and carry forward the unpaidbalance at one of the lowest finance charges available.

    Cash on theNow can withdraw cash from over 1 million

    VISA/MasterCard across the globe, including 18,000ATMs in India..

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    Book your railway tickets onlineNow can book railway tickets online and getting them

    delivered at doorstep

    Add-on cards - Enhanced Power to your familySBI Gold Credit Card now lets you apply for add-on cardsfor your spouse, parents, children or siblings above the ageof 18.

    Utility Bill Payment FacilityAll the utility bills like electricity, insurance, telephone willget paid before the due date with this facility from SBIGold Card.

    Balance Transfer on low interest ratesSBI brings you a fast and convenient way totransfer the outstanding amount with balance transferfacility from other card to SBI Card at the lowest rates ofInterest.

    SBI Card OnlineManage SBI Card account & online bill payments at the clickof a mouse.

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    Fuel FreedomNo Surcharge in any city on any pump.

    (fuel diesel and lubricants condition is 400 to 5000)

    Fee charges

    Fees

    Joining Fee (one time) Rs. 299

    Annual Fee(p.a.)+ Rs. 299

    Add on Fee(p.a.) NIL

    Extended Credit

    Interest Free Credit Period 20-50 days (applicable only

    on retail purchases and if

    previous months outstanding

    balance is paid in full)

    Finance Charges Upto 3.35% p.m. (40.2% p.a.)

    from the transaction date

    Minimum Amount Due 5% of Total Outstanding (Min

    Rs. 200) + Govt. Service Tax

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    CONCLUSION

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    BIBLIOGRAPHY

    www.google.comwww.sbicard.com

    Pamplets of sbi card Research methodology R.C. Kothari Indian banking sector- preeti sharma

    http://www.google.com/http://www.google.com/http://www.sbicard.com/http://www.sbicard.com/http://www.sbicard.com/http://www.google.com/