a recipe for communication
TRANSCRIPT
1 part strategy, 2 parts sparkle
a recipe for communication
Andy Heck | Communication Strategist | Orange Sparkle Ball, Inc.vampstock
Why?
1 part strategy, 2 parts sparkle: Why? 2 jill gr
eenb
erg
1 part strategy, 2 parts sparkle: Why? 3
Why?
How?
What?
The Golden Circle from Start with Whyby Simon Sinek
Say what?
1 part strategy, 2 parts sparkle: Say what? 4
telzio.com
1 part strategy, 2 parts sparkle: Say what? 5
A strategy describeshow we will win.Guiding principles:1. Put your audience first.2. Don’t be full of $h!*3. Get the players into the game.
Contributions by Gordon Rudow
& Dwain Cox
AudienceSpeaker
Message
Tools
1 part strategy, 2 parts sparkle: Tools 6
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elead
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coac
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1 part strategy, 2 parts sparkle: Tools 7
Communication channels are vehicles that transmit information from the speaker to the audience.
How many examples can we identify?
1 part strategy, 2 parts sparkle: Tools 8
Credibility is directly proportional
to message alignment.(Do what you say.)
credibility
align
men
t
1 part strategy, 2 parts sparkle: Tools 9
If we agree that credibility is critical, how does that inform (and enlarge) our understanding of channels?
(Do what you say.)
1 part strategy, 2 parts sparkle: Tools 10
A termini-WHAT? and the best laid plans of mice and men often go awry. (How do THEY see it?)
debbieteak
le.com
1 part strategy, 2 parts sparkle: Tools 11
The buck stops here. Who tends to have the most influence on credibility (and buy-in) within any organization?
1 part strategy, 2 parts sparkle: Tools 12
What you can control
What you would like
to influence
Start here
1 part strategy, 2 parts sparkle: Tools 13
1. Lead yourself (learn to be a great follower)
2. Choose Positivity (Remember the Titans)
3. Fight for we over me (make the decision “right”)
4. Think critically (but don’t be critical)
5. How can I help? (don’t judge, jump in)
How to Lead When You’re Not in Charge
Clay Scroggins
1 part strategy, 2 parts sparkle: Say what? 14
The guy behind the guy, behind the guy
AudienceSpeaker
Message
1 part strategy, 2 parts sparkle: Say what? 15
The guy behind the guy, behind the guy
AudienceSpeaker
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