Recipe On-Boarding Needs for

BHG.com and Recipe.com

December 2011

2

1. Partner name

2. Partner description — Max of 250 characters (see examples below)

3. Partner logo — high-resolution jpg, at least 150 pixels x 150 pixels

4. URL that the partner wants to link to (many use their site’s URL)

• Recipe.com • BHG.com

5. Photo for each recipe• At least 550 pixels wide and at least 458 pixels tall• A list clearly outlining which photo goes with which recipe (if an XML feed,

corresponding recipe/photo IDs is best) • Photos can be sent in a zipped folder, via a 3rd-party service such as SendIt, or posted

on an ftp site

Requirements for both Recipe.com and BHG.com

3

1. Related Links

• 2 for BHG.com (Top Brands page)

• Up to 5 for Recipe.com (on all partner’s recipes)

Related Links for both Recipe.com and BHG.com

4

1. For fewer than 500 recipes, send them in any format such as Word, Excel, or a list of URLs (if they’re already online)

• Recipes will be on-boarded exactly as they’re sent to us

• For Recipe.com, we may add a search-engine-optimized blurb to boost discoverability of your recipes, but it has no effect on the recipe itself

2. For more than 500 recipes, we need them as noted above. If an XML file is available, with both recipes and photos, please send that in addition.

3. Character-count limits

Recipe Requirements for both Recipe.com and BHG.com

ITEMCHARACTER MAXRecipe Name 100Introduction 1,000Servings Text 200Instruction Header 100Steps4,000

ITEMCHARACTER MAXIngredient Name 1,000Partner Name 200Partner Description 250