brigham young university alumni association awareness, use, satisfaction & uncommon loyalty
TRANSCRIPT
BYU Alumni Association
• The Alumni Association is an integral part of the university and its community.
• Serves as a link between the university and its alumni, students, parents, and friends.
• Encourages support of the purposes of the university, raise funds, and encourage involvement.
• All individuals you have attended the university or were employees of the university are considered members of the Alumni Association.
• Individuals who support the university are eligible for membership as well as the induction of honorary members
Objectives• How aware are the alumni of the services offered by the association?• How much do the alumni use the services offered by the association? • How satisfied are the alumni with the services offered by the association?• What inclinations do alumni have for giving back to the university?• What type of donation is most prominent?• What leads alumni to give back to the university?• How involved in various areas were the alumni as students at the
university?• Has that involvement lead to continued involvement today?• Where did BYU have the most impact on the alumni’s life as a student?• What in the alumni’s experience as a student leads to uncommon loyalty
for the university?
Errors, Limitations, & Influences
• Number of Respondents– Data Errors (gender, Utah)– Data Quantity (6500 respondents)
• Increased Response Rate of More Recent Alumni
1937
1947
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
****
FYear
0
1
2
3
4
5
6
7
Per
cen
t
Academic Clubs
Academic Clubs
64%
12% 7% 6% 4% 3% 3%
0%10%20%30%40%50%60%70%
• 64% had not been involved• 10% had been involved
Honors Clubs
• 71% had not been involved• 9% had been involved
Honors Clubs
71%
11%6% 4% 4% 3% 2%
0%10%20%30%40%50%60%70%80%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
BYUSA Clubs and Associations
• 67% had been involved• 9% had not been involved
67%
13%6% 4% 2% 3% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Community Service or Volunteer Work
• 27% had not been involved• 21% had been involved
Community Service or Volunteer Work
27%
18% 18% 16%
9%7% 5%
0%
5%
10%
15%
20%
25%
30%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Club Sports or Extramural
• 81% had not been involved• 6% had been involved
Club Sports or Extramural
81%
7% 2% 3% 2% 2% 2%
0%10%20%30%40%50%60%70%80%90%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Intramurals
• 52% had not been involved• 24% had been involved
Intramurals
52%
9% 7% 8% 8% 7% 9%
0%
10%
20%
30%
40%
50%
60%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Varsity Athletics or Cheer Squads
• 93% had not been involved• 4% had been involved
Varsity Athletics or Cheer Squads
93%
2% 1% 1% 1% 1% 2%0%
10%20%30%40%50%60%70%80%90%
100%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Theatre and Performing Arts Groups
• 77% had not been involved• 10% had been involved
Theatre and Performing Arts Groups
77%
7% 4% 3% 2% 2% 6%
0%10%20%30%40%50%60%70%80%90%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Music/Dance
• 63% had not been involved• 13% had been involved
Music/Dance
63%
11%7% 6% 4% 3% 6%
0%
10%
20%
30%
40%
50%
60%
70%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Other Clubs
• 63% had not been involved• 9% had been involved
Other Clubs
63%
13%7% 7% 4% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
Notinvolved
1
2 3 4 5 6 Highlyinvolved
7
Generally speaking, are you still involved with Brigham Young University?
Are you still involved with Brigham Young University?
YES62%
NO37%
NO RESPONSE
1%
• 62% of alumni are still involved with Brigham Young University.
Nature of Involvement
• Athletic and performing arts activities• Masters Degree• Part of faculty • Donations• BYU magazine, BYU TV & RADIO• Attending Education Week• Contact with professors• Children attend BYU
Do Past Involvements Affect Current Involvement with Brigham
Young University ?
• Analysis by Cross Tabulations and Chi-Square
Percent of Current Involvement with BYU
• If not involved in Academic Clubs 60%
• If involved in Academic Clubs 67%
• If not involved Honors Programs 61%
• If involved Honors Programs 70%
Percent of Current Involvement with BYU
• If not involved in BYUSA Clubs and Associations 60%
• If involved in BYUSA Clubs and Associations - 69%
• If not involved in Community Service or Volunteer Work 59%
• If involved in Community Service or Volunteer Work 66%
Percent of Current Involvement with BYU
• If not involved in Club Sports or Extramural – 61%
• If involved in Club Sports or Extramural – 74%
• If not involved in Intramurals – 57%
• If involved in Intramurals – 69%
Percent of Current Involvement with BYU
• If not involved in Varsity Athletics or Cheer Squads – 62%
• If involved in Varsity Athletics or Cheer Squads – 74%
• If not Involved in Other Clubs – 62%
• If involved in Other Clubs – 68%
Conclusion
If students are actively involved in various extracurricular school activities during their school year(s), they are more likely to be involved with BYU after school than those who do not participate in such activities.
Recommendations
• BYU Alumni Associations should encourage students to be involved in extracurricular school activities.
How often are you involved with BYU?
Given the nature of your involvement, how often are you involved with BYU
17% 16% 16%21%
30%
Gender and Involvement with BYU
• Male still involved with BYU – 61%
• Male not involved with BYU – 36%
• Female still involved with BYU – 61%
• Female still involved with BYU – 38%
Are you involved with the BYU Alumni Association?
• 20% of alumni are involved with the BYU Alumni Association.
Are you involved w ith the BYU Alumni Association?
20%
80%
YES NO
Gender and Involvement with the BYU Alumni Association
• Males involved with BYU Alumni Association – 19%
• Males not involved with BYU Alumni Association – 78%
• Females involved with BYU Alumni Association – 19%
• Females not involved with BYU Alumni Association – 78%
Highest Degree and Involvement with Brigham Young University
• No Degree 66%
• Associates 71%
• Bachelors 60%
• Masters 69%
Age Category and Involvement with Brigham Young University
• Under 25 - 60% 26~34 – 56%
• 35~44 – 62% 45~54 – 69%
• 55~64 – 69% 65 and over – 72%
Participation in Church Meetings and Involvement with Brigham Young University
• Weekly 66%
• Nearly every week 35%
• Few times a year 16%
• Never 40%
Conclusion and Recommendations
1. Gender doesn’t affect involvement with BYU.
2. Older aged people tend to be more involved with BYU. Encourage and motivate younger people to be involved with the school.
3. People who go to church often tend to be more involved with BYU. Encourage and motivate people to attend church.
Negative impressions
•Serves mainly old people•Inconvenience (with Webpage/Alumni directory/slow updates, etc.)•Utah centric•Sports oriented •Feel excluded due to either high cost or marital or job status)•Unorganized and too impersonal•Poor Alumni/career network •Fail to catch their genuine interests•Church oriented•No time and no interest/ Simply not involved
57.8%
9.1% 6.9%
Request money Inactive localChapters/Regions
Lack of information
Positive impressions
•Good staff and employees•Scholarships•Online Database (website/e-mail)•Organized/Helpful/Brings BYU spirit•Service oriented/Professional/Leadership•Activities including:
Aspen Grove, Tours, Active local chapters, Alumni Directory, Discount/Insurance, Alumni Career service
25.3%
20.2%17.8%
Network Source to Getinvolved
BYU Magazine
984
596
910
674
741
438
801
47
Alumni Directory
Alumni Career Services
Aspen Grove and Conference Center
Alumni Benefits and Discounts
Alumni Activities
Lifetime Email Forwarding
My BYU News Email Newsletter
Other
Which of the services listed below are you aware of?
599
823
343
584
298
102
BYU Alumni Website
BYU Magazine
Family/Friends
Other
How did you find out about these services?
Use and SatisfactionQuestions
• How often have you used these services in the last two years?
• Of these services you have used in the past two years, how satisfied were you with each?
Many respondents did not answer either the first question or the second question and approximately 3.7% of them skipped the both questions.
Example. Alumni Directory Case Processing Summary
1498 100.0% 0 .0% 1498 100.0%Use of AlumniDirectory *Satisfaction
N Percent N Percent N PercentValid Missing Total
Cases
Use of Alumni Directory * Satisfaction Crosstabulation
Count
27 3 1 2 33422 19 12 11 211 8 10 15 70827 5 16 28 89 33 46 15 2595 7 16 49 35 32 12 1563 5 11 30 29 35 22 1352 7 7 24 41 18 992 1 5 10 30 18 66
3 4 14 21 42488 24 41 73 397 143 209 123 1498
No Use 123456Frequent Use 7
AlumniDirectory
Total
ExtremelyDissatisfied
1 2 3 4 5 6
ExtremelySatisfied
7
Satisfaction
Total
Chi-Square Tests
1017.093a 49 .0001094.850 49 .000
1498
Pearson Chi-SquareLikelihood RatioN of Valid Cases
Value dfAsymp. Sig.
(2-sided)
22 cells (34.4%) have expected count less than 5. Theminimum expected count is .53.
a.
•The respondents who used Alumni Directory service offered by the BYU Alumni Association more often were highly satisfied with the service (same with the rest of the services).
•Through the Chi-Square test, we found that the results are statistically significant at a 100% confidence level.
Satisfaction and Frequency of Recommend to others
Questions
Many respondents did not answer either the first question or the second question and approximately 3.3% of them skipped the both questions.
•Of these services you have used in the past two years, how satisfied were you with each?
•How often have you recommended these services to friends or family?
Satisfaction and Frequency of Recommend to others
• No matter how the respondents were satisfied with each service offered by the BYU Alumni Association, they did not often recommend it to others.
• Through the Chi-Square test, we found that the results are statistically significant at a 100% confidence level.
Recommendations1. Ask for donations politely to the alumni who are
non-recent Graduates.
2. Search the alumni's interests and focus on such topics for BYU Magazine.
3. The BYU Alumni Association must continue to provide all the services that are currently available.
• Alumni Career service and Lifetime Email Forwarding service need to be marketed better to increase the alumni's awareness.
4. The BYU Alumni Association must promote its service, features, and benefits more actively through professors, fliers, meetings, etc.
ContributionTwo approaches
• How inclined are BYU Alumni to give back to BYU through:– personal services, volunteer services, money,
tangible assets, and other forms?
• When did BYU Alumni last give back to BYU through:– personal services, volunteer services, money,
tangible assets, and other forms?
How inclined are BYU Alumni to give back to BYU?
GIVEOther
GIVEAssets
GIVEMoney
GIVEVolunteer
GIVEServices
• BYU Alumni are
more inclined to
give back to BYU
through:– Personal services
– Money
How Inclined are BYU Alumni to give back to BYU?
Not Inclined (1) – Highly Inclined (7)GIVEServices
1
2
3
4
5
6
7
GIVEVolunteer
1
2
3
4
5
6
7
Personal Services Volunteer Services
How Inclined are BYU Alumni to give back to BYU?
Not Inclined (1) – Highly Inclined (7)GIVEMoney
1
2
3
4
5
6
7
GIVEAssets
1
2
3
4
5
6
7
Money Tangible Assets
How Inclined are BYU Alumni to give back to BYU?
Not Inclined (1) – Highly Inclined (7)GIVEOther
1
2
3
4
5
6
7
Other
Association between Gender & Alumni inclination to contribute to BYU
through Personal Services• Of Males:
– About 18% were highly inclined to give back
– 12% were not inclined to give back
• Of Females:– 15% were highly
inclined to give back – 22% were not inclined to
give back
VAR93 * VAR141 Crosstabulation
Count
102 125 227
83 54 137
70 57 127
126 108 234
181 98 279
168 60 228
155 66 221
885 568 1453
Not Inclined
2
3
4
5
6
Highly Inclined
How inclinedare you togive back toBYU withPersonalServices
Total
Male Female
Gender
Total
Association between Gender & Alumni inclination to contribute to BYU
• Males and females are not as inclined to contribute with volunteer services.
• The remaining contribution types were not statistically significant in association with gender.
Association between Age & Alumni inclination to contribute to BYU
through Money
• Those under the age of 25 are more inclined to contribute to BYU with money then those who are older.
VAR95 * VAR140 Crosstabulation
Count
15 90 34 50 34 9 232
28 69 40 52 26 10 225
22 55 31 26 19 4 157
44 128 49 51 16 8 296
32 90 33 49 21 1 226
25 71 25 36 13 3 173
34 51 27 27 14 5 158
200 554 239 291 143 40 1467
Not Inclined
2
3
4
5
6
HIghly Inclined
How inclinedare you togive back toBYU withMoney
Total
Under 25 26 to 34 35 to 44 45 to 54 55 to 64 65 and over
In which age category do you fall
Total
Association between Age & Alumni inclination to contribute to BYU
• Personal Services:– Those up to age 44 were more highly inclined to give
back than those over the age of 44. • Volunteer Services:
– Those over age 25 most likely won’t give back to BYU. • Tangible Assets:
– Those over 35 had only a few highly inclined to give back.
• Other:– The majority of those under 34 were not inclined to
contribute.
Association between College Majored in & Alumni inclination to contribute to BYU
through Personal Services• Only 285 out of 1466 were
still involved with BYU.
• Those involved had 26% highly inclined to give back and only 6% not inclined.
• Those not involved had 18% not inclined to give back and 13% highly inclined to give back.
VAR93 * VAR35 Crosstabulation
Count
17 213 230
17 119 136
20 109 129
37 199 236
62 221 283
59 170 229
73 150 223
285 1181 1466
Not Inclined
2
3
4
5
6
Highly Inclined
How inclined areyou to give back toBYU withPersonal Services
Total
Yes No
Are you still involved with thecollege you majored in
Total
Association between College Majored in & Alumni inclination to contribute to BYU
• Volunteer Services:– Only 281 out 1454 were still involved with their college.
– Out of those involved, 23% were not inclined to give back to BYU, and only 9% were highly inclined.
– Those not involved had 33% not inclined to contribute and 4% highly inclined.
• The remaining contribution types were not statistically significant in association with college majored in.
Association between Involvement with BYU & Alumni inclination to contribute to BYU
through Personal Services
• Out of those involved with BYU:– 53% were highly inclined to contribute– 28% were not inclined to contribute
• Those not involved with BYU:– 73% were highly inclined to contribute– 11% were not inclined to contribute
Crosstab
Count
241 55 55 24 28 455 858
53 25 34 9 13 365 499
294 80 89 33 41 820 1357
1
2
BYUinvolved
Total
1 2 3 4 5 6
WHENServices
Total
Association between Involvement with BYU & Alumni inclination to
contribute to BYU• Volunteer Services:
– Those involved had 79% highly inclined to contribute, and 7% not inclined.
– Those not involved had 88% highly inclined to contribute, and 2% not inclined.
• Money: – Only 2% of those involved with BYU were highly inclined to
contribute, and 54% were not inclined.– Of those not involved with BYU, 41% were highly inclined to
contribute with money, and 26% were not inclined.
• The remaining contribution types were not statistically significant in association with college majored in.
When did BYU Alumni last give back to BYU?
• Note:– Survey questions were
scaled from one to five, with one representing the most frequent contributors and five the least.
– Smaller wedges thus depict more active contributors.
• BYU Alumni contributed more with Money than the other contribution types.
WHENServices
WHENVolunteer
WHENMoney
WHENAssets
WHENOther
When did BYU Alumni last give back to BYU?
Within the last year (1) – Never (6)
WHENServices
1
2
3
4
5
6
WHENVolunteer
1
2
3
4
5
6
Personal Services Volunteer Services
When did BYU Alumni last give back to BYU?
Within the last year (1) – Never (6)
WHENMoney
1
2
3
4
5
6
WHENAssets
1
2
3
4
5
6
Money Tangible Assets
When did BYU Alumni last give back to BYU?
Within the last year (1) – Never (6)
WHENOther
1
2
3
4
5
6
Other
Association between Gender & Alumni’s last contribution to BYU through Personal
Services
• Males:– 26% gave back within the last year – 54% never contributed
• Females:– 15% gave back within the last year– 71% never contributed
VAR141 * VAR98 Crosstabulation
Count
226 47 63 23 32 464 855
78 22 32 13 7 379 531
304 69 95 36 39 843 1386
Male
Female
VAR141
Total
Within past yearMore than a year agobut less than 2 years
Between 2-5years ago
Between 6-10years ago
More than 10years ago Never
VAR98
Total
Association between Yearly Household Income & Alumni’s last contribution to BYU
through Money
• In the lowest bracket, 32% contributed within the last year and 36% never contributed.• Incomes of $20,000 to $59,999 had 30% give back within the last year with 30% never contributing.• Incomes of $60,000 to $79,999 had 41% contribute within the past year with 24% never contributing.• Those with $80,000 or above gave back more frequently then those with lower annual incomes.
VAR100 * VAR144 Crosstabulation
Count
48 82 85 90 268 573
33 35 46 21 53 188
11 47 30 32 63 183
4 7 12 14 16 53
2 2 9 8 17 38
54 92 89 52 87 374
152 265 271 217 504 1409
Within the past year
More than a yearago, but less than 2years ago
Between 2-5 yearsago
Between 6-10 yearsago
More than 10 yearsago
Never
Whendid youlast giveback toBYU withmoney
Total
0 to$19,999
$20,000to
$39,999
$40,000to
$59,999
$60,000to
$79,999$80,000or above
What is your yearly household income
Total
Association between college attended & Alumni’s last contribution to BYU through
Money
• Alumni attending the following colleges donated more within the past year: – Marriott = 45%, Physical and Mathematical Services = 45%, Engineering and
Technology = 43%, David O. McKay School of Education = 48%, Biology and Agriculture = 49%, Nursing = 53%, and Continuing Education = 71%.
• 605 out of 1483 respondents donated, and 388 never contributed.
VAR13 * VAR100 Crosstabulation
Count
127 36 38 13 8 61 283
50 26 18 6 10 60 170
53 11 17 3 5 29 118
55 19 26 6 5 43 154
56 20 18 7 1 27 129
108 47 36 9 8 87 295
17 5 9 1 16 48
43 8 11 6 2 19 89
55 17 11 4 2 24 113
9 2 2 4 17
22 7 6 1 1 16 53
10 2 2 14
605 198 192 56 44 388 1483
Marriott
Fine Arts
Physical & MathematicalServices
Humanities
Engineering andTechnology
Family, Home, & SocialSciences
Kennedy Center forInternational Studies
David O. McKay School ofEducation
Biology & Agriculture
Nursing
Health & HumanPerformance
Continuing Education(General Studies)
Whatcollegedid youattend
Total
Within thepast year
More than a yearago but less than 2
years ago
Between2-5 years
ago
Between6-10
years ago
More than10 years
ago Never
When did you last give back to BYU with Money
Total
Association between college attended & Alumni’s last contribution to BYU
• Personal Services:– The following colleges donated more within the past year:
• Marriott = 27%, Fine Arts = 21%, Physical = Mathematical Services = 24%, Biology and Agriculture = 21%, Nursing = 29%, and Continuing Education = 29%.
– The other colleges had 19% or below contribute within the past year.
• The remaining contribution types were not statistically significant in association with college attended.
Association between involvement with BYU & Alumni’s last contribution to BYU through
Money
• Those involved with BYU had 10% contribute within the past year, and 27% not contribute.
• Alumni not involved with BYU had 14% contribute within the past year and 5% never contribute.
Crosstab
Count
87 110 92 178 148 130 120 865
133 93 68 91 51 37 25 498
220 203 160 269 199 167 145 1363
1
2
BYUinvolved
Total
1 2 3 4 5 6 7
GIVEMoney
Total
Association between involvement with BYU & Alumni’s last contribution to BYU
• Volunteer Services:– Those involved with BYU had 28% contribute within
the last year, and 43% never contribute.
– Those not involved with BYU had 7% contribute within the past year and 2% never contribute. Most of them contributed within the past 10 years or less.
• The remaining contribution types were not statistically significant in association with involvement with BYU.
Recommendation
• To increase contributions from BYU Alumni, involvement with the university should be increased.
BYU is MY SCHOOL. I am totally loyal to its mission and its message and have
sent my children to the university.
-Survey Respondent
Loyalty to BYU
1 2 3 4 5 6 7
LOYBYU
0
10
20
30
40
50
Pe
rce
nt
• Most alumni feel a sense of loyalty to the university but it is not as drastic an increase as Gratefulness and BYU’s Impact
BYU Impact
1 2 3 4 5 6 7
BYUImpact
0
10
20
30
40
50
60
70
Pe
rce
nt
• A large majority of the alumni felt that BYU had a great impact on their life
Grateful To BYU
• A large majority of the respondents felt grateful to BYU
1 2 3 4 5 6 7
BYUGrateful
0
10
20
30
40
50
60
70
Pe
rce
nt
What was the Impact
• In performing a t-test and measuring for statistical significance it was found that this difference is significant at the .000 level
0
1
2
3
4
5
6
Mea
n
Correlations
EXPSpiritual LOYBYU Pearson Correlation
1 .494(**)
Sig. (2-tailed) . .000
EXPSpiritual
N 1417 1395 Pearson Correlation
.494(**) 1
Sig. (2-tailed) .000 .
LOYBYU
N 1395 1665
** Correlation is significant at the 0.01 level (2-tailed).
Correlations
1 .541**
. .000
1417 1412
.541** 1
.000 .
1412 1424
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
EXPSpiritual
BYUImpact
EXPSpiritual BYUImpact
Correlation is significant at the 0.01 level (2-tailed).**.
Spirituality
• There is a correlation of .494 between Spiritual Experience and Loyalty
• There is a correlation of .541 for Spiritual Experience and BYU’s Impact
Spirituality
• In a regression between Spiritual Experiences and Loyalty, loyalty increases at a rate of .423 for every increase on one in spiritual experiences.
Coefficientsa
3.627 .118 30.624 .000
.423 .020 .494 21.209 .000
(Constant)
LOYBYU
Model1
B Std. Error
UnstandardizedCoefficients
Beta
StandardizedCoefficients
t Sig.
Dependent Variable: EXPSpirituala.
BYU Mission Statement
All instruction, programs, and services at BYU, including a wide variety of extracurricular experiences, should make their own contribution toward the balanced development
of the total person.
To succeed in this mission the university must provide an environment enlightened by living prophets and sustained
by those moral virtues which characterize the life and teachings of the Son of God. In that environment these four
major educational goals should prevail:
• The BYU experience is driven primarily by a students experience, and BYU’s impact on the students, in the areas of spirituality and academics.
• This experience is what drives increases involvement, loyalty, and giving to the university.
Recommendations• The Alumni Association should continue to fulfill the
objective in its mission statement that says the alumni association will support the purposes and mission of BYU.
• Find opportunities to help BYU increase the spirituality and academic setting that impacts students positively.
• By providing an opportunity to continue to have exposure to the spiritual experiences and academic experiences of BYU, the Alumni Association will be able to increase the loyalty felt by the alumni for the university.
Thank YouWe would like to thank:
The BYU Alumni Association
Mike Busenbark & David Alcorn
Michael Guerts and Lauren Anderson
All BYU Alumni