Apple Inc. Journey

A report on

Apple Inc – Journey from Macintosh to I phone 5

Submitted to: Mrs. Roopa Rao Submitted by: Priyanka Ganguly

Roll no. : 17

PGP - 1

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Apple Inc. Journey

INDEX

Sr. No. Topics Page no.1 Introduction to Apple Inc. 4

2 Launch of Apple I in 1976 5

3 Launch of Apple 2 6

4 Apple III 7

5 Macintosh 10

6 1985- STEVE’s left Apple 11

7 1989 PORTABLE MAC launched 12

8 APPLE POWERBOOK 13

9 Launch of iMac 15

10 iTunes Music Store 19

11 Launch of iPod 20

12 Tablet Market reinvigorated – with iPad 21

13 Apple’s entry in cellular Market through Iphone 23

2

Apple Inc. Journey

14 Apple after Steve Jobs 30

15 SWOT Analysis 33

16 Conclusion 34

17 Bibliography 35

3

Apple Inc. Journey

Introduction to Apple Inc.

Organization of Apple was established in 1976 as a computer company.  Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer. Apple Computer had introduced many of the now-commonplace features of personal computers, including the GUI, the mouse, the floppy disk drive, and color graphics. Apple Computer's Macintosh line of PC's had brought numerous software and hardware components within reach of the average home consumer, often in a stylish case and with an emphasis on usability.

Apple Computer Inc. was founded in 1976 by 3 friends, Steve Jobs, Steve Wozniak and Ronald Wayne, who were not much rich to start their own business, for which they have to took $250000 from Mike Marcela. But today Apple Inc. is today one of the richest companies, generating $108 billion in 2011. It has more than 60,000 employees, 365 retail stores in different countries. It is really interesting to know how the Apple Computer Inc. changes into Apple Inc. and how its products have become a status symbol for people.

Wozniak had been dabbling in computer-design for some time when, in 1976, he designed which became the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak should try to sell the machine, and on April 1, 1976, Apple Computer was born.

1976 – Apple was born

Source: http://www.oppapers.com/essays/An-Introduction-To-Apple-Company/242967

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Apple Inc. Journey

http://www.thenewstribe.com/2012/07/14/apple-inc-and-steve-jobs-a-journey-of-apple-i-iii-ipod-iphone- and-ipad-and-others/#.UGCXqq6EvUw

http://apple-history.com/h1

Launch of Apple I in 1976

Apple 1 is the result of efforts put in by Steve Wozniak, Steve Jobs, and

Ron Wayne. Apple I was launched in 1976 which was developed by Steve

Wozniack and Steve Jobs did what he does best, advertising the Apple I to

friends and family. The Apple I was a fully assembled circuit board containing

about 60+ chips. However, to make a working computer, users still had to add a

case, power supply transformers, power switch, ASCII keyboard, and composite

video display. The Apple I's built-in computer terminal circuitry was distinctive.

All one needed was a keyboard and an inexpensive television set.

The Apple I went on sale in July 1976 at a price of US$666.66 and it was

then replaced by Apple II a more user friendly and a much more practical

equipment.

Source: http://applemuseum.bott.org/sections/computers/a1.html

http://www.old-computers.com/museum/computer.asp?st=1&c=67

5

Apple I Launched in 1976

Apple Inc. Journey

Launch of Apple 2

Apple II was based on Steve Wozniacks Apple I, but with many new additional

changes. It was a design of plastic case, it had graphics, color display a larger

ROM, more expandable RAM 4K to start, and 8 expansion slots.

The Apple II was followed by:

1979 - Apple II Plus

1983 - Apple IIe

Both are similar to the Apple II, but with many new features and upgrades built-

in. One version of the IIe had a numeric keypad built into the right side of the

keyboard. Apple Computer introduces the Apple II Plus, with 48KB memory,

for US$1195. Apple continued to produce and sell Apple IIe's up until 1993,

extending the life of the Apple II series past 15 years.

Source: http://apple-history.com/aiiplus

http://apple2history.org/

http://oldcomputers.net/appleii.html

6

Apple II Launched in 1977

Apple Inc. Journey

Apple III

The Apple III project started in late 1978 under the management of Dr.

Wendell Sander, with the internal code-name Sara named after Sander's

daughter .It was the first Apple model not designed by Steve Wozniack. The

Apple III is a business-oriented personal computer produced and released by

Apple Computer that was intended as the successor to the Apple II series, but

largely considered a failure in the market. It was released in May 1980.To add

to its great success, Apple began designing a computer specifically for

businesses in 1978. Unlike Wozniak's Apple II, the Apple III was designed by

committee, features continually being added by the many engineers and

marketers involved. Apparently no one doubted the machines' success. In 1981,

International Business Machines unveiled the IBM Personal Computer (IBM

PC) – a completely new 16-bit design soon available in a wide range of

inexpensive clones. This was a great competition to Apple III.

The Apple III was the first Apple product that allowed the user to choose

both a screen font and a keyboard layout: either QWERTY or Dvorak. These

7

Apple III

Apple Inc. Journey

choices could not be changed while programs were running, unlike the Apple

IIc, which had a keyboard switch directly above the keyboard, allowing

switching on the fly.

The Apple III Plus was introduced in December 1983, while

discontinuing the revised III model. This newer version included a built-in

clock, video interlacing, standardized rear port connectors, 256K RAM as

standard, and a re-designed keyboard. The keyboard was designed in the style

of the earlier beige Apple IIe.

Despite many new add-ons Apple III proved to be a failure because it was

expensive than any other business computers at that time.

Source: http://www.landsnail.com/apple/local/design/apple3.html

http://www.apple3.org/iiimanuals.html

http://lowendmac.com/coventry/06/apple-iii-failure.html

8

Apple III Plus launched in 1983

Apple Inc. Journey

Launch of IBM PC

IBM PC

Launch of IBM Pc had a great impact on the sales of Apple III

computers. Apple III computers was launched a year before IBM launched its

PC. But this time IBM took it seriously, people opted for IBM-PC which

worked hard on its design targeted at the business market to compete head-on

with Apple. On August 12, 1981, at a press conference at the Waldorf Astoria

ballroom in New York City, Don Estridge announced the IBM PC at US$1,565.

IBM, the computer giant, demonstrated the seriousness and potential of personal

computing in the business arena. This launch and strategic move by IBM, the

computer giant proved to be disaster for Apple because business across the US

bought IBM PC not even looking or considering Apple as its option.

Source: http://www.landsnail.com/apple/local/design/ibmpc.html

http://lowendmac.com/coventry/06/apple-iii-failure.html

9

Apple Inc. Journey

Macintosh

Macintosh, the successful personal computer, according to everyone is

Steve Jobs idea but in reality the real father of the Apple Macintosh is Jef

Raskin. The Macintosh project started in the late 1970s with Jef Raskin, an

Apple employee who envisioned an easy-to-use, low-cost computer for the

average consumer. The Macintosh or Mac is a series of personal computers

(PCs) designed, developed, and marketed by Apple Inc. The first Macintosh

was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it

was the first commercially successful personal computer to feature a mouse and

a graphical user interface rather than a command-line interface. After the

introduction of the "Macintosh", 50,000 units had been sold after seventy four

days.

10

The original Macintosh 128k with Graphics Interface.

Apple Inc. Journey

Source: http://www.webopedia.com/TERM/M/Macintosh_computer.html

http://www.markusehrenfried.de/mac/applehistory.html

http://inventors.about.com/library/weekly/aa051599.htm

Source: http://www.minyanville.com/special-features/articles/apple-products-failed-products-apple-

computers/3/2/2011/id/33109

http://www.markusehrenfried.de/mac/applehistory.html

1985- STEVE’s left Apple

This was the year in which both Steve Wozniack and Steve Jobs, the

pioneers and founders of Apple left the company. Steve Wozniack left the

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Apple Macintosh with graphics user interface and a mouse.

Apple Lisa

Lisa project named after Steve Jobs daughter but is also an acronym for "Local Integrated Software Architecture". Apple targeted the business community and priced it $10,000.It was the first personal computer to offer a graphical user interface. But still Lisa failed to attract customers because of its high price.

Apple Inc. Journey

company in February to pursue his studies. While Steve jobs was fired by the

CEO John Sculley, who was formerly the president of Pepsi –Cola. He

confronted Jobs and asked Apple's Board of Directors to vote on the issue.

Everyone voted for Sculley and Jobs quit, in lieu of being fired.

After resigning from Apple he founded NeXT , a company focused on

creating powerful computers for business and educational purposes. The

company wasn’t as successful as Jobs would have wanted but it was influential.

Jobs sold NeXT in 1997 to Apple Computer, for $429 million in cash.

Pixar — Job’s other project which he invested in while he was absent from Apple turned out to be an amazing success and one of the most important companies in entertainment today. Jobs acquired Pixar from Lucasfilm in 1986 for $5 million and he further invested another $5 million of his own money. Jobs sold it to Walt Disney Company in 2006 for $7.4 billion in a transaction that made Jobs the single largest shareholder of Disney stock. It was in the year 1996 when Steve Jobs joined Apple again. In September 1997 Jobs was named Apple's interim CEO after the company recorded losses of more than $1.8 billion.

Source: http://inventors.about.com/library/weekly/aa051599.htm http://mashable.com/2011/10/06/steve-jobs-next-pixar/

http://inventors.about.com/library/weekly/aa051599.htm

1989 Apple launched – PORTABLE MAC

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PORTABLE MACINTOSH

Apple Inc. Journey

Apple’s first mobile computer - Portable MAC, launched in 1989 proved to be

a disaster. The portable computer was used in space and the first to send an

email from space, in 1991. Its introductory price was $6500. Reaction to the

Portable was poor. It was clunky, slow, had no expansion capabilities, and its

active matrix screen made it incredibly expensive. Portable was a heavy and

bulky portable computer. Lead-acid batteries, although providing long uptime,

contributed to its weight and bulk. It was in the year 1991 that Apple computers

discontinued the production of Macintosh Portable.

Source: http://www.roughlydrafted.com/2008/08/30/two-decades-of-portable-

macs-1989-2009/

http://news.cnet.com/2009-1041-6054524.html

http://oldcomputers.net/macportable.html

APPLE POWERBOOK

The PowerBook is a line of Macintosh laptop computers that was designed,

manufactured and sold by Apple Computer Inc. from 1991 to 2006. Powerbook

went through several major revisions and redesigns, being the first to

incorporate features that would later become standard in competing laptops.

The PowerBook line was targeted at the professional market, and received

numerous awards, especially in the second half of its life, such as the 2001

Industrial Design Excellence Awards "Gold" status, and Engadget's 2005

"Laptop of the Year". In 2003 Apple launches the 12” PowerBook and the 17”

PowerBook, which at 1” thick and 6.8 lbs is the world’s slimmest and lightest

17” notebook computer.

Wins the Design Museum's first Designer of the Year prize.

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Apple Inc. Journey

Powerbook 100: After the failure of Portable Mac the reason being the

weight and size which made it very hard for mobility and also it was very

expensive Apple looked and focused the first and foremost thing - weight, at 5.1

pounds it was just one-third as heavy. Secondly, it was several thousand dollars

less expensive.

In terms of total volume, the PB 100 was the most compact PowerBook

until the Titanium PowerBook G4 came out in 2001 - it took nearly a decade for

Apple to create something smaller the 15" TiBook was 127 cubic inches, vs.

168 for the PB 100. The PB 100 also has the second-smallest footprint of any

Mac notebook to date, just a bit bigger than the PowerBook 2400c and a tiny bit

smaller than the 12" PowerBook G4.

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Powerbook 100Powerbook 150

Apple Inc. Journey

Source: encyclopedia2.thefreedictionary.com/PowerBook+100+series

http://designmuseum.org/exhibitions/online/jonathan-ive-on-apple/jonathan-ives-biography

http://apple-history.com/100

http://lowendmac.com/pb/powerbook-100.html

iMac

iMac was announced in the year 1998, was Apple’s computer for the

millennium. The iMac is a range of all-in-one Macintosh desktop computers

designed and built by Apple Inc. and has been the primary part of Apple's

consumer desktop offerings. Apple declared the 'i' in iMac to stand for

"Internet"; it also represented the product's focus as a personal device ('i' for

"individual").

Apple later adopted the 'i' prefix across its consumer hardware and

software lines, such as the iPod, iBook, iPhone, iPad and various pieces of

software such as the iLife suite and iWork and the company's media

player/store, iTunes.

15

Titanium PowerBookIntroduced in 2001, the 99.5% pure titanium body and 15.2" wide screen set this G4-based PowerBook apart from the crowd. Only one inch thick and weighing five pounds, its thin, crisp look began a new era in Macintosh laptop design.

Apple Inc. Journey

It was aimed for the low-end consumer market and designed with the

internet in mind, the iMac was positioned by Apple as the most original new

computer since the original Mac in 1984, and came in a stylish new case design,

with translucent "Bondi Blue" plastics. iMac G3 was sold for $1,299. The USB

ports being the only device inputs on the iMac were revolutionary at the time.

Source: http://apple-history.com/imac

http://www.applegazette.com/imac/apple-history-evolution-of-the-imac/

iMac G3

iMac G3 was launched firstly in Bondi Blue color at a price of $1299.A

233MHz G3 processor, 512MB L2 cache, 32MB RAM, ATI Rage IIc graphics,

4GB hard drive, tray-loading CD-ROM drive, 2 USB ports, stereo speakers, a

funky mouse, garish keyboard and, of course, a 15-inch CRT display all built

around a semi-translucent blue shell attracted the consumers. Consumers

immediately responded by ditching the boring, beige alternative, and soon

iMacs were brightening desktops everywhere. Bondi Blue didn’t appeal to

everyone; Steve took the iMac to "a whole new level." Determined to let users

"express themselves in a new way," the iMac picked up five fruit-inspired

colors Strawberry, Blueberry, Lime, Grape and Tangerine for its first major

revision.

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Apple Inc. Journey

Source: http://www.maclife.com/article/feature/complete_imac_history_bondi_aluminum

http://apple-history.com/imacrevc

iMac G4

In January of 2002, Apple introduced the next generation of the iMac. The iMac

G4. This amazing machine featured an amazing 15 inch LCD flat panel display

focused design, and updated specs that included 700/800 mhz G4 processor, up

to 1 Gb of Ram, and up to 60 Gbs of storage space. This new design was very

well received, and is considered by some to be the best computer Apple has

ever designed. The iMac G4 Flat Panel featured an entirely new case design,

built around the idea of a screen that could rotate and change angles easily. The

"desk lamp" design was mounted atop a semi-spherical base, 10.6 inches in

diameter, which housed the rest of the computer. The machine had been

developed over the course of two years,

Source: http://www.applegazette.com/imac/apple-history-evolution-of-the-

imac/

http://apple-history.com/imac_flat

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Apple Inc. Journey

iMac G5

The iMac G5 was a marvel of miniaturization introduced on the last day

of August 2004; the iMac G5 brought the power and muscle of the G5 processor

to the iMac line, it was only 2 inches thick. This design has gone through a

myriad of internal changes from its original 1.6/1.8 GHz G5 days. The design

remained in tact when Apple made the switch to Intel processors in early 2006.

At low CPU loads this rendered the iMac G5 virtually silent.

In 2007, Apple redesigned the iMac, it featured a striking new aluminum

case design the iMac also included a new, extremely-thin aluminum keyboard.

Source: http://apple-history.com/imac_g5

http://www.applegazette.com/imac/apple-history-

evolution-of-the-imac/

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iMac G5 first modeliMac launched in 2007 with new striking features

Apple Inc. Journey

http://www.maclife.com/article/feature/complete_imac_history_bondi_aluminu

m

iTunes Music Store - A Revolutionary Online Music Store

iTunes is a media player computer program used for playing, downloading,

saving, and organizing digital music and video files on desktop or laptop

personal computers. It can also manage contents on iPod, iPhone, iPod Touch

and iPad devices. The initial development of iTunes wasn’t by Apple, however,

but by Casady & Greene, from whom Apple purchased the rights to SoundJam

MP in 2000. In January 2001, Apple unveiled the iTunes music player and in

2003, Apple opens iTunes Music Store.

The iTunes Music Store is launched with a library of 200,000 tracks, with

participation from all five of the major record labels namely BMG, EMI, Sony

Music Entertainment, Universal and Warner. The iTunes Music Store also

features exclusive tracks from over 20 artists, including Bob Dylan, U2,

Eminem, Sheryl Crow and Sting and also music videos of these artists. The cost

of downloading the song was 99 cents per song.

itune store is a great success for Apple. Apple’s innovative thought and its

ability to create a market for its product has always been appreciated n liked by

its customers.

Source: http://www.timetoast.com/timelines/history-of-the-apple-ipod-and-itunes

https://www.apple.com/pr/library/2003/04/28Apple-Launches-the-iTunes-Music-Store.html

http://news.cnet.com/2100-1027-998590.html

http://www.brighthub.com/computing/mac-platform/articles/104305.aspx

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Apple Inc. Journey

Launch of iPod – Apple entered the

digital music market

iPod is a line of portable media players created by and marketed by Apple Inc..

It was officially announced on October, 2001. The product line-up consists of

the hard drive-based iPod classic, the touch screen iPod touch, the compact iPod

nano and the ultra-compact iPod shuffle. iPod classic models store media on an

internal hard drive, while all other models use flash memory to enable their

smaller size.

The second-generation iPod waved sayonara to the clunky mechanical

scroll wheel and introduced the touch-sensitive version still in use today, albeit

in a different form. It was released in July 2002, built on the success of the first

incarnation because of its new features and came in capacities up to 20GB for

£399, with the 5GB model at £259 and 10GB for £329.

ipod classic:

Source: http://inventors.about.com/od/istartinventions/a/iPod.htm

http://asia.cnet.com/the-complete-history-of-apples-ipod-62032174.htm

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iPod shuffle, iPod nano, iPod classic, iPod touch.

Apple Inc. Journey

Ipad – The Tablet computers market Reinvigorated

iPad

The iPad is a line of tablet computers designed and marketed by Apple Inc.,

primarily as a platform for

audio-visual media

including books,

periodicals, movies,

music, games, apps and

web content. Its size and

weight fall between those

of contemporary

Smartphone’s and laptop

computers. Like iPhone and iPod Touch, the iPad is controlled by a multitouch

display—a departure from most previous tablet computers. It was announced in

the year 2010 by Steve Jobs. Apple positioned the iPad as the first device in an

entirely new market segment, making the claim that it would be better at many

tasks than either Smartphone or traditional laptops. It had A4 processor. The

iPad caught the tech world by storm due to its success despite having such

conservative specs by 2010 standards. Its A4 SOC (system-on-chip) included

only a single-core CPU with 256MB of RAM in its SOC — and was soon

overshadowed by the iPhone 4.

iPad 2

The iPad 2 came packed with a lot of improvements. It featured a dual-core

CPU and twice as much RAM as the original iPad (512MB) in its A5 SOC. It

also features a thinner and lighter form factor along with a camera attached that

was greatly anticipated. The new iPad features all around improvements in

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Apple Inc. Journey

hardware, although the leap is the greatest when it comes to its display. It now

features a Retina screen capable of producing 2048×1536 resolutions.The SOC

is called A5X and offers a quad-core GPU, and the same dual-core CPU along

with an improved 1GB of RAM. The original iPad did not have camera but iPad

2 had front & back facing camera.

Source: http://www.trainsignal.com/blog/ipad-history

http://apple-history.com/ipad_2

http://www.pcmag.com/slideshow/story/295265/history-of-the-ipad

The New iPad

The successor to the iPad 2 was

unveiled on March 7, 2012 by

Apple CEO Tim Cook. The third

generation iPad is surprisingly not

called as iPad , rather it is known

as The New iPad. It is the third

tablet release of Apple and this

time too they enhanced and

strengthen their hardware. The original iPad and iPad 2, both had Wi-Fi and 3G

network but the new iPad has Wi-Fi and 4G LTE. The prominent improvement

is made in the screen resolution. As compared to iPad 2, New iPad included a

stunning high-resolution "retina" display which doubled the resolution of the

iPad 2. Dictation support was added (via iOS 5.1), but the iPhone 4S's "Siri"

feature was not included.

Source: http://apple-history.com/ipad_3

http://www.trainsignal.com/blog/ipad-history

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Apple Inc. Journey

Launch of i phone – Apple’s entry in cellular Market

Iphone

At the Macworld Conference & Expo in January 2007, Steve Jobs

revealed the long anticipated iPhone, a convergence of an Internet-enabled

Smartphone and this marked the entry of Apple in

cellular phone market place. Steve Jobs described it

as wide screen iPod and a revolutionary mobile

phone. It was first advertised in February 2007 and

then was sold in June 2007. The iPhone was sold in

two configurations: a 4 GB model sold for $499

and an 8 GB model for $599. In September 2007,

Apple discontinued the 4 GB model, and dropped

the price of the 8 GB model to $399. In February

2008, a $499 16 GB model was added. All models were discontinued in June

2008, with the release of the iPhone 3G. Apple gave a popular slogan to iPhone

as “Touching is believing”

Source: http://socialwayne.com/2010/12/05/infographic-apples-iphone-history-and-specifications/ http://apple-history.com/iphone

iPhone 3G

The iPhone 3G is Apple’s

second iPhone model. It builds

on the success of the first-

generation iPhone and adds a

number of new features to the

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Apple Inc. Journey

device. It was first launched on the 11th July, 2008. One key addition is 3G

wireless connectivity, an improved data standard that makes downloads nearly

twice as fast as on the original iPhone. It is the most successful iPhone and two

prominent features firstly the 3G networking and inbuilt GPS. Well its main

limitation was that its battery life was short because of the use of 3G

networking. The iPhone 3G featured a curved back, making it thinner on the

edges. The various hardware improvements was the 2.0 version of the iPhone

OS, which shipped with the iPhone 3G. It was finally discontinued in June

2010, after the introduction of the iPhone 4. “The first phone to beat the

iPhone” this was the slogan for iPhone 3G when it was launched.

Source:http://ipod.about.com/od/understandingiphonemodels/g/iphone_3g_def.htm

http://apple-history.com/iphone_3g

http://lazycopyblogger.com/5-generations-ldquoiphonerdquo-appropriate-slogans/

iPhone 3G[S]

The iPhone 3GS is the third iPhone

model released by Apple. It takes the

second-generation iPhone 3G as its base

and adds fine-tunings and a few major

new features. It can be very well

described as the successor of iPhone 3G.

It was first released in the year 2009 and

over 1 million units were sold in the first

weekend. “The fastest most powerful

iPhone yet” was the catching slogan

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Apple Inc. Journey

by Apple. The iPhone 3GS doubles the capacity of the iPhone 3G, offering

16GB and 32GB. It was available in two colors- black and white. Apple 3GS

performs much better and faster than 3G, Apple claiming a two fold increase in

the speed. The “S” in the 3GS stands for Speed. The design of 3G S model was

identical to its predecessor 3G. The iPhone already created its market and

people liked it very much. Especially in India having an iphone became a status

symbol among people.

Source: http://apple-history.com/iphone_3gs

http://ipod.about.com/od/understandingiphonemodels/g/iphone-3gs-def.htm

http://theiphonewiki.com/wiki/index.php?title=Timeline

http://lazycopyblogger.com/5-generations-ldquoiphonerdquo-appropriate-

slogans/

iPhone 4

IPhone 4 is the fourth generation iPhone, and successor to the iPhone 3GS. The

most noticeable difference between the

iPhone 4 and its predecessors is the new

design, which incorporates an un-

insulated stainless steel frame that acts

as the device's antenna. Jobs called it the

thinnest Smartphone around. The new

features were two cameras: front

(640×480 VGA) and back (5

megapixels) and the back camera also

have a LED Flash. iOS 4, which adds a

selection of long-overdue features is

another striking feature of Iphone 4 and the result is a sleek, satisfying, and

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Apple Inc. Journey

compelling device that keeps Apple strongly competitive in an increasingly

crowded marketplace.

With the iPhone 4, Apple again shows that it is a powerful player in the

Smartphone wars. It won't be for everyone, AT&T's network remains a sticking

point, but the handset's striking design, loaded feature set, and generally

agreeable performance make it the best iPhone yet.

Source: http://reviews.cnet.com/iphone-4-review http://apple-history.com/iphone_4 http://theiphonewiki.com/wiki/index.php?title=N90ap

Iphone 4S

Introduced in October 2011,by Tim Cook the iPhone 4S represented a

significant under-the-hood hardware

upgrade from the original iPhone 4.It

is the fifth generation of the iPhone

and retains the exterior design of its

predecessor, the iPhone 4, but is host

to a range of improved hardware

specifications and software updates.

The phone added a voice recognition

system known as “Siri” from which

the "4S" designator came. Other

enhanced configuration was an 8

Megapixel camera, with improved contrast and color balance, Bluetooth 4.0.

GSM and CDMA compatibility in a single phone, meaning that the same phone

will work on both kinds of networks, rather than requiring separate devices for

AT&T and Verizon networks, as the iPhone 4 did. On the iPhone 4S, texting

can be aided by the voice assistant, which allows speech-to-text. Thus Iphone

26

Apple Inc. Journey

proved to be good in features differentiating it from others. And Apple again

has added value to its Smartphone by new distinct features.

Source: http://apple-history.com/iphone_4s

http://ipod.about.com/od/understandingiphonemodels/g/iphone-4S-

definition.htm

What is Siri?

Siri allows the user to give the iPhone commands, which it can execute

and respond to. An impact of Siri, as shown by Apple video messages, is that it

is much easier for people to use device functions while driving, exercising, or

when they have their hands full. It also means people with trouble reading,

seeing, or typing can access the phone more easily. Siri was originally

developed as a standalone iOS app by a company called Siri. Apple bought the

company in April 2010 for an undisclosed amount of money.

Source: http://ipod.about.com/od/iphonesoftwareterms/g/Siri-For-Iphone-Definition.htm

Iphone 5

Iphone 5 was the most awaited Smartphone by people after Apple’s

successful Iphone 4S.It is the successor of Iphone 4S and the sixth generation

Smartphone of Apple Inc.It was announced on 12th September 2012 and

released on 21st September 2012. It is thinner and faster than ever, with a new

form factor that uses a gorgeous panoramic screen with more resolutions and

less consumption. It also surfs the web much faster, because of its new LTE

(Long Term Evolution) capabilities. It has been improved in every aspect of its

predecessor’s. It is the world’s thinnest LTE phone. It's also 20 percent lighter

than the current iPhone, just 3.95 ounces i.e., 112 grams. It also has a new CPU,

27

Apple Inc. Journey

the A6—which Apple claims is 2 times faster than the current iPhone 4S both in

CPU and graphics.

Iphone 5 is brushed aluminum back and slightly sharper edges which

gives a different look than Iphone 4S and is more stylish. The speaker and

microphone are both behind more substantial metal grilles. The iPhone 5′s

combination of the powerful, dual-core A6 chip and new LTE 4G wireless

make this a pleasingly nimble and spectacularly fast Smartphone. The new 4G

network offers speeds of up to five times faster than 3G and allows

uninterrupted access to the web on the go, high-definition films downloaded in

minutes and TV streamed without buffering.The phone takes a nano-SIM,

smaller than the micro-SIM of the iPhone 4 and iPhone 4S. The iPhone 5 16GB

is $199, the 32GB is $299 and the 64GB is $399.

Source: http://www.mobileburn.com/definition.jsp?term=LTE

http://gizmodo.com/5942588/apple-iphone-5-everything-you-need-to-know

http://mashable.com/2012/09/27/siri-iphone-5-versus-other-smart-phones/

http://mashable.com/2012/09/24/iphone-5-review/

28

Apple Inc. Journey

“Apple fans buy 5 MILLION iPhones in three

days” – The Daily Mail UK.

Dated 24 September

2012

Despite many rumors about software problems in Apple’s newly launched Smartphone; people around the world are queuing for Iphone 5. After looking at the demand Apple CEO Tim Cook said that demand for iPhone 5 has been incredible and that they working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible. The sales figures announced as a new survey found Apple has taken Aston Martin’s title as the UK’s coolest brand.

Source: http://www.dailymail.co.uk/sciencetech/article-2207859/iPhone-5-sales-Apple-fans-buy-5-MILLION-iPhones-3-days.html#ixzz28cbUlifk

[People around the world are hoping into the Apple stores to get the new Iphone in the market.]

29

Apple Inc. Journey

Apple after Jobs

Steve Jobs Apple's former CEO and co-founder died on 5th October

2011at the age of 56, after a long battle with cancer. His innovation has created

many things and has changed the world a lot. Many market participants,

analysts estimated that the death of Steve Jobs would demolish the market for

Apple, but the fact that the stock market feedback to the Apple is still the same.

In fact the stock of Apple is 78% up since the death of Jobs. The iPad still

dominates the tablet market. The iPhone 5 is the fastest-selling iPhone ever.

Source: http://techland.time.com/2012/10/05/apple-without-steve-jobs-the-first-

year-only-tells-us-so-much/#ixzz28dLKVU3g

Even after many failures in his life he proved to be great entrepreneur and

people admire him for this. Not everything that Jobs touched turned to gold.

Especially in his career, Jobs made some wrong decisions – but he was quick to

learn and adapt from his mistakes rather than repeating those mistakes. Not

everyone could suffer to be ousted from his own company, only to join back at

its lowest point, and turn everything around and make it the most profitable

company in the world.

30

Apple Inc. Journey

Apple has changed in the last year

Apology for MAPS:

Iphone 5 has map detection problems for which Apple CEO Tim Cook

apologized to customers. He said he was extremely sorry for the frustration its

new maps application has caused to its customers. Apple has admitted mistakes

only 16 times in 36 years. But post Jobs CEO Tim Cook has said ‘sorry’ 4 times

this year alone. If it was Jobs he would have rather not allowed half baked

product to launch in the market or would have quietly fixed it.

Accepting Awards:

Apple had a strict no awards policy under Jobs. After his death, Jony Ive and his

senior team at Apple went specifically to accept awards at London’s Design &

Art Direction event.

Paying Dividends:

Jobs used all funds for R&D – so Apple had not paid any dividend since 1995.

But this year CEO Tim Cook has announced that Apple will be paying dividend

to shareholders.

Larger iPhones:

When the iPhone was first launched Jobs made it clear that 3.5 –inch screen was

the ideal size – it allowed for seamless one hand operation. However the iPhone

5 has 4 inch screen now & we may see an even larger screen soon.

31

Apple Inc. Journey

Leaked Information:

Jobs was adamant about keeping his products secret till the actual launch.

People working on a project weren’t allowed to discuss it with families. There

was limited communication between people working on the same product –

they only knew their bit. There was hardly any leak during his reign at Apple.

However, this time, accurate iPhone 5 images were leaked months before its

actual launch.

Source: Economic Times; Remembering an Icon , 5 October 2012

Despite the loss of Jobs, Apple has maintained and even extended its

leadership with a record-breaking introduction of the iPhone 5, helping lift its

shares to record highs. The working though has changed in Apple after Jobs but

still it is doing phenomenally well. He has widely been referred to as

"legendary", a "futurist" or simply "visionary", and has been described as the

"Father of the Digital Revolution", a "master of innovation", and a "design

perfectionist". Impact of Jobs absence from the company can be truly and

visibly measured. Even though the company today is doing well but it is making

mistakes which can harm its long term existence.

32

Apple Inc. Journey

SWOT Analysis of Apple Inc.

Source: http://timesofindia.indiatimes.com/tech/news/hardware/Apple-in-2012-A-SWOT-analysis/

articleshow/11599618.cms

33

Weakness1.)Product recalls may harm Apple's repuatation & significant warranties and other expenses.2.) Patent infringement law suit may affect financial condition and operating results.

like in january 2010 Nokia filled law suit for patent infrigement with US ITC

Opportunities1.)Strong growth in smartphones and tablet markets to boost Apple's revenues.2.)Strongest player in mobile apps market with 350,000 apps.3.) Robust outlook for mobile advertising marjet provides growth oppurtunities.

Threats1.)Rising popularity of Google Android may affect the market share of Apple - 350,000 Android Smartphones are activated daily &150,000 iPhones are activated daily.2.)Steve Jobs' death impact high growth sustenance levels - Jobs was innovative and visionary for Apple. His death may hinder the future development of Apple.

S W O T A N A L Y S I S

Apple Inc. Journey

Conclusion

Apple ignited the personal computer revolution in the 1970s with the

Apple II and reinvented the personal computer in the 1980s with the Macintosh.

Apple is committed to bringing the best personal computing experience to

students, educators, creative professionals and consumers around the world

through its innovative hardware, software and Internet offerings. Over the past

30 years Apple has amplified from computer design to developing consumer

electronics. And the most interesting thing about Apple is that they are very

innovative and early adapters. Apple is usually the first company to come out

with a new product line before anyone else. This is very risky but it seems to be

working to Apples advantage. This shows that taking risks can sometimes make

or break you. But this kind of risks taken by Apple has made it the most

profitable company in the world.

34

Apple Inc. Journey

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Apple Inc. Journey

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Apple Inc. Journey

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d e f i n i t i o n . h t m > .

" A p p l e I n c . j o u r n e y " W h a t i s S i r i ? . 3 0 s e p t . 2 0 1 2

< h t t p : / / i p o d . a b o u t . c o m / o d / i p h o n e s o f t w a r e t e r m s / g / S i r i - F o r - I p h o n e -

D e f i n i t i o n . h t m > .

" A p p l e I n c . j o u r n e y " i P a d . 1 O c t 2 0 1 2 < h t t p : / / w w w . t r a i n s i g n a l . c o m / b l o g / i p a d - h i s t o r y > .

" A p p l e I n c . j o u r n e y " i P a d . 1 O c t 2 0 1 2 < h t t p : / / a p p l e - h i s t o r y . c o m / i p a d _ 2 > .

39

Apple Inc. Journey

" A p p l e I n c . j o u r n e y " i P a d . 1 O c t 2 0 1 2

< h t t p : / / w w w . p c m a g . c o m / s l i d e s h o w / s t o r y / 2 9 5 2 6 5 / h i s t o r y - o f - t h e - i p a d > .

" A p p l e I n c . j o u r n e y " T h e N e w i P a d . 1 O c t 2 0 1 2 < h t t p : / / a p p l e - h i s t o r y . c o m / i p a d _ 3 > .

" A p p l e I n c . j o u r n e y " T h e N e w i P a d . 1 O c t 2 0 1 2 < h t t p : / / w w w . t r a i n s i g n a l . c o m / b l o g / i p a d -

h i s t o r y > .

"reinvigorated." Definitions.net. STANDS4 LLC, 2012. Web. 7 Oct.

2012.<http://www.definitions.net/definition/reinvigorated>.

" A p p l e I n c . j o u r n e y " i P h o n e 5 . 2 O c t 2 0 1 2 < h t t p : / / w w w . m o b i l e b u r n . c o m / d e f i n i t i o n . j s p ?

t e r m = L T E > .

" A p p l e I n c . j o u r n e y " i P h o n e 5 . 2 O c t 2 0 1 2 < h t t p : / / g i z m o d o . c o m / 5 9 4 2 5 8 8 / a p p l e - i p h o n e -

5 - e v e r y t h i n g - y o u - n e e d - t o - k n o w > .

" A p p l e I n c . j o u r n e y " i P h o n e 5 . 2 O c t 2 0 1 2 < h t t p : / / m a s h a b l e . c o m / 2 0 1 2 / 0 9 / 2 7 / s i r i - i p h o n e -

5 - v e r s u s - o t h e r - s m a r t - p h o n e s / > .

" A p p l e I n c . j o u r n e y " i P h o n e 5 . 2 O c t 2 0 1 2 < h t t p : / / m a s h a b l e . c o m / 2 0 1 2 / 0 9 / 2 4 / i p h o n e - 5 -

r e v i e w / > .

"Steve Jobs & After" THE ECONOMIC TIMES 5 October 2012: 13.

"Apple Inc. journey" “Apple fans buy 5 MILLION iPhones in three days” (2012) 5 oct 2012

<http://www.dailymail.co.uk/sciencetech/article-2207859/iPhone-5-sales-Apple-fans-buy-5-MILLION-iPhones-

3-days.html#ixzz28cbUlifk >.

"Apple in 2012: A SWOT analysis" The Times of India (2012) 5 oct 2012

<http://timesofindia.indiatimes.com/tech/news/hardware/Apple-in-2012-A-SWOT-

analysis/articleshow/11599618.cms>.

40

Apple Inc. Journey

41