a presentation on m commerce

8/2/2019 A Presentation on m Commerce

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11202136 PRITHI RAJ CHAKRABORTY

11202144 SOUMYA M BHATTACHARYA

11202152 TANAY BANERJEE

11202160 KAMNA KESHRI

11202169 SURABHI DUBEY

11202177 DEZYRANI NAYAK

11202185 MANASWINI ACHARYA

11202193 SHERIE SOHENA

11202275 SUBHANKAR SATAPATHY

INFORMATION TECHNOLOGYMANAGEMENT

GROUP-3, SEC-C, MBA-I, KSOM


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INTRODUCTION

MOBILE COMMERCE OVERVIEW

BUSINESS APPLICATIONS

TECHNICAL ENVIRONMENT

LATEST NEWS


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Mobile Commerce refers to wireless electronic commerce used forconducting commerce or business through a handy device likecellular phone or Personal Digital Assistant (PDAs).

It is also said that it is the next generation wireless e-commerce thatneeds no wire and plug-in devices.

Mobile commerce is usually called as 'm-Commerce' in which usercan do any sort of transaction including buying and selling of thegoods, asking any services, transferring the ownership or rights,transacting and transferring the money by accessing wireless internet

service on the mobile handset itself.


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Its more likely that youll forget your keys than your mobile phone whenyou leave home in the morning.

?


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As technology advances, mobile phones are able to beused to extend the reach of the person and delegate manyfunctions that would previously have been more timeconsuming or would have to be carried out in person.

3

1.61.4 1.3

1.1

0.8 0.7 0.25

Usage In Billions


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ACTOR STAKEHOLDERS EXPECTED ROLES

CONSUMERS Interact with businessthrough Mobile Phones

COMPANIES Manufacturers, Distribution /Wholesalers, Logistics /Transporters, Retailers

Relevant applications,provide content &transact with consumers

MOBILE

INDUSTRY &SERVICE

PROVIDERS

Mobile Phone Manufacturers,

Mobile NetworkOperators/Carriers, MarketingAgencies

Develop Technology

DeviceData SourceNetwork

ENABLERS&REGULATORS

Government Agencies,Standards Organizations,

Consumer/User Associations.

Provide regulations,standards & guidelines


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M-commerce has several major advantages over itsfixed counterparts because of its specific inbuiltcharacteristics such as ubiquity, personalization,

flexibility, and distribution, mobile commercepromises exceptional business market potential,greater efficiency and higher fruitfulness.

Thus it is not surprising that mobile commerce isemerging much faster than its fixed counterpart.

M-commerce is more personalized than e-commerce and thus needs a gentle approach to

appraise m-commerce applications.


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FINANCE SECTORS

TELECOMMUNICATION SECTORS

SERVICE/RETAIL SECTORS

INFORMATION SECTOR

MOBILE TICKETING, VOUCHERS, COUPONS

CONTENTS PURCHASE & DELIVERY

LOCATION BASED SERVICES

MOBILE BANKING, BROKERAGE

MOBILE MARKETING & ADVERTISING


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Identification keys: numeric codes that are used to identifyobjects

Data carriers: physical representation that carries the numericcodes (such as a bar code or RFID tag)

Mobile devices: able to capture data from the data carrier

Network providers and technologies: make it possible toexchange data across a network

Information providers: provide information processing andtransactional functionality

The individual components that can be put together to satisfy aparticular business need or process can be separated into:


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THE DATA CARRIERS CAN BE OF FOLLOWING TYPES:BAR CODES

RFID TAGS


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Mobile internet, M-commerce to lead trend: Google India MDRAJAN ANANDAN

25 NOV, 2011, 09.40PM IST, PTI

"Mobile phones are the future. More smart phones and tablets are being

shipped in India than desktops and laptops. In fact, about 40 per cent ofsearch queries for Google India comes from mobile phones as against US (14per cent), UK (6 per cent) and Russia (11 percent)

"In 2011, 21 million smart phones are likely to be sold in India. This is likely togrow to 32 million in 2012, and eventually reach 100 million smart phones by

2015. Also, the emerging opportunities for innovation in India are in areas likemobile, e-commerce and SaaS (Software as a Service)

He further said that about 67 per cent of E-commerce in India happens inmobile and consumer appliances.


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a presentation on m commerce

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