m commerce - a presentation given to the amia mobile industry group
DESCRIPTION
mobile has a real opportunity to eat into the 85% of transactions that are still cash. lets see howTRANSCRIPT
mCommerce – experiences and thoughts
2014 – Still lots of analogue
Cash 85% of all retail payment transactions
Receipts
Invoicing
Dial Up 45% of POS terminals
Parking Meter in Sydney
Connection!!
Coin!!
Mobile …. Dial !!!!!
Data?/Insights
CyprusGlobal fallout of crisis continuesLeads to more regulation, less security of sovereign paper and opens door for digital currencies
Fun and Social
Angry Birds
Fun of Use
Replaces
Ease of Use
Fun to Use overtakes Ease of UseAs the design mantra
Who does the youth want to talk to?
Nearly three quarters of America's millennials would rather go to the dentist than listen to what their banks have to say and are more interested in hearing from tech firms about financial services.
Positions the tech giants strongly for wallet plays and bank accounts
Football stadiums are ripe for mcommerce
Especially with balance sheets like this
Lead with Loyalty
Shared taxis and small cash constrained businesses will drive micro loans
Charity segment is fabulous for getting out and amongst it
Commerce and everything will go mobile