a plead for geekness - personal branding & digital reputation
Post on 18-Oct-2014
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A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geeknessTRANSCRIPT
About geeks and being ungoogleablePersonal Branding in the Reputation
EconomyTom De Bruyne – managing director
The web is a conversation medium
Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation
Victim of the conversationA little fairytale about a drunk minister
Aftoetsen van strategische uitgangspuntenAftoetsen van eerste conceptenAfspraken over oplevering
Nathalie Lubbe Bakker writes article
Belgian Newspaper picks up the story via a few blogposts that pointed at this story
De Crem warns against this dangerous blogosphere trend
Blogosphere and Twitter.com conversations explode
Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
De Crem apologiges in public
Fueling the conversationA (very) little fairytale about a popstar
Participating in the conversationA fairytale about 4 geeks
BART DE WAELE – AN ENTREPRENEURIAL GEEK
SHARING
NETWORK EFFECTS
NR 1 MEDIA RESOURCE ON SOCIAL MEDIAPARTICIPATION IN SEVERAL STARTUPSOFTEN SOUGHT SPEAKEREXCELLENT REPUTATION FOR NETLASHIMPRESSIVE NUMBER OF TOUCHPOINTSMASSIVE GOOGLE JUICE…
MAXIME VERHAGEN– A POLITICAL GEEK
ROBERT SCOBLE – A CORPORATE GEEK
DAVID ARMANO– A FREELANCE GEEK
LINKBAIT MASTER
KEVIN WERBACH – BUSINESS SCHOOL GEEK
IGNORING / IGNORED BY THE CONVERSATIONA FAIRYTALE ABOUT A NEW CEO
ERIC BRAND– CEO SKYNET
<GEEN FOTO GEVONDEN>
THE MORAL OF THESE FAIRYTALES
The internet is a conversation ecosystem in which “stuff that matters” floats
around
Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
From “knowledge is power” to “sharing knowledge is power”
In a hyper transparent world, you are what you contributed… and Google filters it for everyone
In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone
Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation
It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,…OR ISN’T IT?
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