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[email protected] © 2021 Proprietary & Confidential – medsii®
Predicting & Preventing
Future Health Problems
®
- Predicting & Preventing Health Problems
© 2021 Proprietary & Confidential – medsii®
[email protected] Video Introduction
- Google & Social Media: unverified, conflicting & dubious- WebMD & specialized sites difficult to read & understand
Self Diagnosis Information Overload
- Multiple sources needed for News & Info, including co-morbidities
- Patient information leaflets unreadable
Fragmented Information Sources
- Only few people can understand health information they need
- People from lower socio-economic groups have poorer health outcomes
Health Disparities
© 2021 Proprietary & Confidential – medsii®
a
The Problem
46% of UK on at least 1repeat prescription*
inc. 60% of women in 50s
1 in 3 of the world have at least 2 Chronic
Conditions*
1/3 1.3Bn29M
© 2021 Proprietary & Confidential – medsii®
1.3 bn Medicines prescribed in 2019 just
in the UK*
Size of the Problem
* Source: NHS Repeat Prescriptions Report * Source: NHS Repeat Prescriptions Report* Source: US National Institutes of Health
- We scan, monitor and select the latest health & medicines information from trusted sources
- We curate and publish them in a succinct, readable & comprehensible format
Comprehensive Health Information
- Mobile-first, award-winning User Experience- Deliver timely, actionable news & information to any
device and anywhere
Patient-Centric, Timely & Free
- Targeted, relevant and personalized health & medicines news pushed to each user
- Track conditions as well as co-morbidities
AI-driven Proactive Delivery
The Solution
© 2021 Proprietary & Confidential – medsii®
Live now or visit medsii.com
The Product
© 2021 Proprietary & Confidential – medsii®
Push App Alerts
AI Tailored News
Patient Spprt Grps
Trusted Sources
Google WebMD NHS UK Regulatoryauthorities
Patients Like Me
? 1
? 2
1 Google alerts allow users to signup for different types of alerts; however alerts are not easily customizable by users for the manifold variations in medicines & medical conditions2 Google search promotes advertisements to the top of results, thereby prioritizing listings of commercial companies and their products/services rather than relevance © 2021 Proprietary & Confidential – medsii®
Mobile First
Global Sources
Competitor Analysis
• 3k webapp users on medsii.com
• 1.2k webapp users in last 30 days
• Minimal paid promotions to-date - $50 a day
• UK highest butUSA starts July
• 100+ countries
• 20k native app downloads since Oct 2020 launch• 31k app user interactions in the last 30 days
Click to See Video“I'm much impressed by the app. It will be key in my training towards writing my license exams”
Alfred Kwama, Trainee Pharmacist in Ghana, Africa
Traction & Feedback
© 2021 Proprietary & Confidential – medsii®
197 million with at least 1
chronic condition
150 million Smartphone
users 21 million
© 2021 Proprietary & Confidential – medsii®
Market Opportunity
- Initial markets: UK, US & Italy- Also targeting English speakers in: India, Pakistan, Philippines, Nigeria
Target Addressable
Market Service Addressable
Market
Service Obtainable
Market
Premium Subscriptions
Ads &
sponsored posts
© 2021 Proprietary & Confidential – medsii®
Revenue Model – B2C
$5/month$50/year
Connect with Professionals
3rd Party Writers & Creators- Doctors & Pharmacists- Academics & Scientists- Medical Lawyers
medsii premium content- Allergies- Drug interactions- Analytics Dashboard
Native Ads- Promoted posts- Manual placement- Real Time Bidding
Licensed Data
Services
White Label
Services
© 2021 Proprietary & Confidential – medsii®
Revenue Model – B2B
Data-as-a-service for:
- Pharma
- Biotech
- Insurance
- Financial Analysts
Distribution channel for:
- Retailers
- Pharmacies
- Health Insurers
- Companies
®
Personalized Walmart Offers
Pharmacist Tele-consultations
Follow Topics, Conditions
& Medicines
Report Side Effects here
Walmart Diet Promo here
Click to Like, Save & Share
Keep Updated with
AI Push Notifications
© 2021 Proprietary & Confidential – medsii®
White Label – Walmart Use Case
Q3 2020 Q1 2021 Q2 2021 Q4 2021 Q1 2022
AI recommender live
medsii White Label Launch
2021 Webby Honoree Award in the Health & Wellness Category
In-app programmatic Ads
Closed Pre-seed
Round $300k
Commenced Seed Round
$1.1M
Launched iOS and Android apps and Medsii platform
USA Market Launch
Q3 2022
Allergy Data Integrated
AI Development
Continues
Commence Series A Round
Q4 2020
Launched medsii.com webapp
HIPAA Compliance
Medsii Creators Launch
Italy Launch
medsii Premium Service LaunchSOC2 & ISO27001
Compliance
BUILD
SCALE
Roadmap
Q3 2021 Q2 2022
© 2021 Proprietary & Confidential – medsii®
© 2021 Proprietary & Confidential – medsii®
Potential Outcomes
Best-case scenarioMarket leader
B2C & B2B
$1B Valuation
Realistic ScenarioB2C PenetrationB2B Revenues
$100M Valuation
Worst Case ScenarioImprove Health OutcomeReduce Health Disparities
We Help People
Salaries23%
Marketing 28%
Technology28%
Content production 19%
Flex 2%
Seed Capital of $1.1m Will get us to
© 2021 Proprietary & Confidential – medsii®
The Ask
S/EIS Approved
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
-$5,000,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
21/22 22/23 23/24 24/25
Total B2C Revenues Cost Profit Registered users
Nasir Hussain PhD (CSO)25+ years of pharma experience (Eli Lilly, Gilead) including 5 years at the MHRA (UK medicines regulator) & representing the MHRA at the European Medicines Agency
UK registered pharmacist with deep knowledgeof drug development & regulatory requirements
Has been involved as a founder & employee in 5 early-stage start-ups
Rav Roberts MBA (CEO)A track record in the USA & UK of successfully leading diverse teams, delivering complex, global digital products & systems (Accenture, Diageo)
Co-founded 2 startups (1 in San Francisco)
Rav, a type 2 diabetic, is passionate about helpingpeople understand their medicines & conditions
Deep understanding of launching digital platforms, paid, earned & owned digital marketing channels, global digital & data governance + GDPR compliance
Paolo Ursino MBA (CTO)25+ years experience in a wide range of tech, including cellular comms, IoT, B2B and B2C cloud platforms, web and mobile apps
Worked for large corporates, e.g. Samsung & Broadcom, as well as co-founding two start-ups
Paolo is passionate about technology with MSc in electronical engineering from the University of Bologna, Italy
© 2021 Proprietary & Confidential – medsii®
The Team
Dr. Annabelle PainterAnnabelle is a NHS Doctor working in med-tech & studied medicine at the University of Oxford
Co-founder of the Digital Doctors Network &member of the Digital Health Council at the UK’sRoyal Society of Medicine
Previously an AI Clinician at Babylon Health
He has an Executive MBA from Cass Business School, & substantial experience advising international businesses on executive compensation, employee incentives, M&A, IPOs, private equity, advisory corporate, corporate governance, employment law & successfully building teams of lawyers
Brenda King MBEBrenda was awarded a MBE by the Queen in 2004 awarded for services to the UK’s BAME communities as CEO of her Black African Caribbean charity
Working with Brenda on an app version to support the UK Black community disproportionally impacted by Covid-19
Brenda has a BSc in Statistics & Computing (UCL ) & MSc Management Science (Warwick)
Dr. Robert Adams MD, MBABob, our US Brand Ambassador advising on ourUSA market entry, is a retired, distinguished USArmy Colonel & former US Navy SEAL
Bob founded & practiced in his full-service clinic Knightdale Family Medicine
Bob is on a charity Board serving at-risk male & female US veterans www.vlcnc.org & on the Board of the Institute for Medical Research US Veterans Administration www.imr.org
Jeremy GloverJeremy Glover acts as our In-house Legal Counsel
© 2021 Proprietary & Confidential – medsii®
Advisors
▪ 10% of profits to Patient Support
Groups chosen by users
▪ 1,713 votes cast by users
CSR is central to our strategy
Top 12 Charities Chosen
Allergy UK
Diabetes UK
MIND
Action on Pain
Bowel Cancer UK
Alzheimer’s Soc.
Blood Pressure UK
Anxiety Care
Heart UK
British Lung Fndn.
Breast Cancer Now
Addiction Today
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© 2021 Proprietary & Confidential – medsii®
Corporate Social Responsibility @ Pharma Sentinel
Launched October 2020
Raising $1.1m in Seed funding
S/EIS Advance Assurance Approved
®
© 2021 Proprietary & Confidential – medsii®
Thank you
medsii.com
Video Introduction
Business Model: B2C 1st & 3rd Party Data Drives B2B
Pharma & BiotechCompetitor medicines market intelligence + side
effects of marketed medicines with augmented
data sets
InsurancePatient co-pay modelling & actuarial
risk & life tables assessment
White Label ServiceHealth Insurers, pharmacy retailers etc. offer a
white label solution to their customers / employees
Doctors, Pharmacists &
Healthcare ProfessionalsPharmacists, HCPs, scientists and students
receiving up-to-date medicines alerts
FMCG Hygiene, CosmeticsConsumer behavior, competitor information and
brand & product protection
Data Platform
machine learning
medsii 1st Party Data
UK - 29 mil medicine takers
(58 MILLION smartphone users)
USA - 131 mil medicine takers
(251 MILLION smartphone users)
INDIA - 463 mil medicine takers
(375 million smartphone users)
LATAM - 200 mil medicine takers
(250 million smartphone users)
3rd Party Data
Side Effects
Diet
Pollution
Health Records
ITA - 22 mil medicine takers
(53 MILLION smartphone users)
© 2021 Proprietary & Confidential – medsii®
Total Addressable Market (UK Only)
Pharma Sentinel UK Target Market 23 million
(Age between 20 and 79 with at least one chronic condition)
UK Total Addressable Market
29 million people
34,711,380 32% of women in their 20s
(1,380,214)16% of men in their 20s
(702,563)
38% of women in their 30s
(1,595,397)28% of men in their 30s
(1,162,527)
29,106,997 45% of women in their 40s
(2,065,143)39% of men in their 40s
(1,744,802)
61% of women in their 50s
(2,562,536)53% Of men in their 50s
(2,173,006)
16,029,153
13,007,844
females
males
29,106,997 on at least one repeat
prescription (46% of UK population),
49% of all females & 42% of males.
Data Sources: ONS, NHS (2017)© 2021 Proprietary & Confidential – medsii®
UK Consumers TAM (Breakdown)
Aged between 20 and 79 with at
least one chronic condition
148,314
2,562,536
1,744,802
2,065,132
1,162,527
1,595,397
702,563
1,380,214
793,908
862,490
764,145
624,351
Female 90+ 373,378
Male 80-89 959,904
Female 80-89 1,424,298
Male 70-79
Female 70-79
2,006,915
2,314,878
Male 60-69 2,621,761
Female 60-69 2,826,480
Male 50-59 2,173,006
Male 90+
Female 50-59
Male 40-49
Female 40-49
Male 30-39
Female 30-39
Male 20-29
Female 20-29
Male 10-19
Female 10-19
Male 0-9
Female 0-9
23,156,210
© 2021 Proprietary & Confidential – medsii®
Our Mission
To Democratize Medicines & Health Information to
Proactively Improve Patient Well-being & Health Outcomes
© 2021 Proprietary & Confidential – medsii®
medsii is a highly scalable, secure & GDPR compliant award-winning
UK HealthTech startup with global ambitions, addressing the rising
demand for trusted medicines & medical conditions news &
information.
- Our technology helps each user to lead a safer life by using AI to
deliver free, trusted, comprehensible & highly customized
medicines & medical conditions news & information.
- Users can follow & register for push-alert news on heart disease,
arthritis neurological disorders, diabetes, sports injuries & more.
- medsii will soon be launching a ‘creator’ service, enabling doctors,
pharmacists, health academics & scientists to monetise their
knowledge, via subscriptions on our platform.
Live now or visit medsii.com
© 2021 Proprietary & Confidential – medsii®
Appendix: Product Screens
DISCLAIMER
This documentis issuedby Pharma SentinelLimited(theCompany), owner of the registered trademark medsii,a companyregisteredin England
and Wales withcompanynumber 12090356.
This documentis notdesignedas a promotionand has notbeenapprovedby an authorisedpersonwithin themeaning oftheFinancialServices& MarketsAct
2000.Youareadvisedtoexercisecautionand notrelyon itforthepurposeofany investmentactivity.
Theinformationcontained in this documentandtheopinions expressedhereinareforinformationpurposesand notforanyotherpurpose.This documenthas
not been independently verified and no representation is made, nor any warranty given, as to the accuracy or completeness of any information or the
reasonableness ofany statementsofopinionorbeliefor theachievabilityofany forecastsorprojectionscontainedwithintheinformation. Itdoes notform
partofan offeror invitationtopurchaseorsubscribeforsecuritiesand no reliancecan beplacedon itortheinformation itcontains.
No partofthis presentationmay be reproducedby anymeans whethergraphically,electronically,mechanicallyorotherwise,withoutthepermission ofthe
Company.
No liabilityin respectofthecontentsofthis presentationis acceptedby theCompanyoranyassociatedcompany.
© 2021 Proprietary & Confidential – medsii®