A N E W B R E E D O F A N A L Y T I C S F O R T H E I N T E R N E T O F T H I N G S

As technology continues to extend into everything around us, the many ways we engage with a brand become harder to understand.

Big data is the term used to describe the volumes of information brands have struggled to organize and understand... until now.

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W H Y B I G D A T A A N D T H E I N T E R N E T O F T H I N G S ( I o T ) M A T T E R

6.4B

16%

Gartner says 6.4 billion connected "things" will

be in use in 2016, up 30% from 2015.

5.5MIn 2016, 5.5 million new

things will get connected every day.

$235BSpending on IoT services will reach $235 billion in 2016, up 22% from 2015.

By 2018, 16% of the population will be millennials and be accelerating IoT adoption due to their reality of a connected world.

Forrester predicts the IoT will create massive volumes of time-series data and IoT analytics will become a specialized category and discipline.

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A N E W B R E E D O F A N A L Y T I C S

People are using more connected devices to engage with brands than ever before. Webtrends has built a platform to collect, analyze and act on all of them.

PAST FUTUREweb + mobile devices the internet of things

DATA

VS

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PRIVATE & SECUREInfinity Analytics can encrypt

data in transit and at rest.

LIMITEDLimitations on the number and types of parameters that can be collected restrict the ability to scale for the IoT.

DELAYEDBatch processing results in reports being 24+ hours old.

PREPROCESSING

LIMIT

TRADITIONAL DIGITAL ANALYTICS WEBTRENDS INFINITY ANALYTICS ™

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REAL TIMEData is viewable within

minutes of the activity so that campaigns can be

optimized in real time like never before possible.

UNLIMITEDAll data is collected and

analyzed through one system without limits.

INCOMPLETELimitations from data collection to ingestion provides an incomplete view of the customer.

SAMPLEDData sampling

produces inconsistent and inaccurate

results (data is lost). ACCURATEAt-scale algorithms deliver

the most reliable results.

FLEXIBLEUnified platform designed

to meet the needs of the entire organization.

RIGIDInflexible reports

and disparate platforms make it

difficult to meet everyone's needs.

? ?

$$

UNSAMPLED

*LEVERAGES HADOOP

AD HOC REPORTING

VISITOR LEVEL

NO PREPROCESSING

INFINITY DATA STORAGE*

$$

PREPROCESSING

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I can't drill into my reports deep enough to find the information I need.

Infinity Analytics lets me go to unlimited depths with my data – in real time and with any view I want.

I don’t have real-time data to power personalized marketing.

The timely and relevant experiences I can now provide my customers by leveraging visitor-level data are remarkable.

There are too many disparate sources of visitor data within my organization.

I now have complete interoperability and integration of my digital customer data with our entire marketing ecosystem.

I'm worried about maintaining my brand's reputation.

I'm 100 percent confident that our data is helping us build optimal, secure experiences.

Pains Infinity-Enabled Solutions

Analysts

Digital Marketers

Marketing Technologists

Digital Executives

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