A model of Affect

Emotions / Moods

A psychology approach

Russel

28 affect words

Alarmed

Afraid

Angry

Tense

Frustrated

Annoyed

Distressed

Miserable

Sad

Depressed

Gloomy

Bored

Droopy

Astonished

Excited

Aroused

Happy

Delighted

Glad

Content

Satisfied

At ease

Serene (tranquil)

Calm

Relaxed

Sleepy

Tired

Source: James A Russel, A Circumplex of Affect, Journal of Personality and Social Psychology,

1980 Vol. 39. N0 6 1161 1178

Excitement

Arousal

Distress

Misery

Depression

Pleasure

Sleepiness

Contentment

Affective spaces

Excitement

Arousal

Distress

Misery

Depression

Pleasure

Sleepiness

Contentment

Wheel of emotions

Measuring Emotions in the Consumption

experience

Marsha. L. Richins

1997 Journal of Consumer Research. Inc. Vol 24. September 1997

The consumption Emotion Set

Anger

frustrated

angry

irritated

Discontent

unfulfilled

discontented

Worry

Nervous

Worried

Tense

Sadness

depressed

sad

miserable

Fear

scared

afraid

panicky

Shame

embarrassed

ashamed

humiliated

Envy

envious

jealous

Loneliness

lonely

homesick

Romantic love

sexy

romantic

passionate

Love

loving

sentimental

warm hearted

Peacefulness

calm

peaceful

Contentment

contented

fulfilled

Optimism

optimistic

encouraged

hopeful

Joy

happy

pleased

joyful

Excitement

excited

thrilled

enthusiastic

Surprise

surprised

amazed

astonished

Guilty

Proud

Eager

Relieved