a mobile study of school food copenhagen city
TRANSCRIPT
A mobile study of school food
A case study for the Municipality of Copenhagen
Me
Julie Byskov Gade
Cand.it (Digital Design og Communication)
Experience Architect at Triple LBi
Founder of Story Field
Agenda
EAT case
Piipl
Mobile research
Children in Copenhagen are eating too much junkfood!
EAT caseThe Municipality of Copenhagen wanted to
reform the food in public primary schools of
Copenhagen.
During 2 years 2 concepts had been
developed.
We were asked to test the concepts, and study
the children's point of view.
NumbersTwo 7th grades participated
44 children /teenagers
12-14 years old
2 weeks
10 movies
3 key elements1. Mobile documentation of eating behaviour
2. Online diaries and sharing at piipl
3. Digital Storytelling workshop
Element 1Mobile documentation of eating behavior
Element 2Online diaries and sharing at piipl
Element 3 Digital Storytelling workshop
Why not just ask them?
Questionnaires,
interviews, and
observation did
not give sufficient
insight.
There was a
difference
between say and
do.
DocumentationIt is a small shawarma for 20.
Eldina and I signed up for the meal
program at school, but if we do not like
the food, we immediately go to Grill House
to buy shawarma. So we almost everyday
go to Grill House.
We buy one shawarma each and a Coca
Cola.
We always pay together. Between Eldina
and I, there is no such thing as my own
money, we always pay together.”
Documentation
It is canteen food
that Yacoub
fetched.
Meatballs with
apple and potato
salad”
Ridvan
Documentation
"Ercan bought a
falaffel at "Boshka" for
10 Kr, he ate it quickly
and wanted to eat
more.
So he went to another
shop and bought a
garlic bread.
It took place in school
break time at 11 AM"
Jawad
Piipl
Hvorfor er en skriftlig rapport ikke god nok til
at formidle viden?
Piipl
Hvorfor er en skriftlig rapport ikke god nok til
at formidle viden?
PiiplPros
SMS, MMS, email, upload
Tags and themes
Video and photo
Social interaction functionality
Cons
No mobile version
Poor analysis tools
No privacy settings
Usability
Mobile Research
What we learned about mobile research:
The mobile is an excellent documentation tool
Mobile documentation reduces gap between say and do
Children mobile document their everyday lives naturally
Images make children /teenagers talk
The mobile gives researchers access
Mobile documentation must be combined with storytelling
The social element adds great value
Presented @ International conference on
Market Research in the Mobile World
2 & 3 Dec 2010, Berlin
For more information
Please visit: http://www.merlien.org