a marketsearch study national marketsearch poll food brands october/november 2005 marketsearch...

A MarketSearch Study

National MarketSearch Poll

Food Brands

October/November 2005

MarketSearch Corporation2721 Devine StreetColumbia, SC 29205803/254-6958

Methodology and Research Specifications

Methodology: Online Survey

Sample: e-Rewards Panel

Markets: Stratified National Sample

Respondent Specs: 18+, Mix of gender and ethnicity

Sample Size: 1,060

Sampling Error: +3.0% at the 95% Confidence Level

Data Collection Dates: October 26 – November 1, 2005

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

Primary Grocery Shopping Source

QUESTION: At what type of store does your family do the majority of your grocery shopping?

Traditional grocery store

Super store (such as Super Wal-Mart, Super Target)

Club store (such as Costco, Sam’s)

Grocery outlet

Other


Primary Grocery Shopping Source

3

2

5

18

72

0 10 20 30 40 50 60 70 80

Trad. GroceryStore

Super Store

Club Store

Grocery Outlet

Other

Q 3 MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

General Category Purchase(among grocery store shoppers, n=1044)

QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries.

Buy large amounts regularly

Buy small amounts regularly

Buy occasionally

Used to buy but not now

Have never purchased

Categories:Frozen convenience snack foods (pizzas,

pockets, etc.)

Frozen dinners and entrees

Prepackaged lunchmeats


General Category Purchase(among grocery store shoppers, n=1044)

QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries.

Categories (cont.):Sliced lunchmeat from the in-store deli

Fresh Milk

Snack-sized packages of chips, crackers, cookies

Fresh chicken (parts or whole)


General Category Purchase (among grocery store shoppers, n=1044)

5 25 38

6 23 43

7 29 40

6 27 46

6 36 39

30 51 12

27 44 20

0 20 40 60 80 100

Fresh Chicken

Fresh Milk

Service Deli Lunchmeat

Froz. Conv. Snack Foods

Snack-Sized Packages of Snacks

Froz. Dinners/Entrees

Prepackaged Lunchmeat

Large Amounts Reg. Small Amounts Reg. Occasionally


General Category Purchase (among grocery store shoppers, n=1044)

19 13

18 10

14 10

14 8

10 9

5 3

5 2

0 20 40 60 80 100

Fresh Milk

Fresh Chicken

Service Deli Lunchmeat

Froz. Conv. Snack Foods

Snack-Sized Packages of Snacks

Froz. Dinners/Entrees

Prepackaged Lunchmeat

Used to Buy but Not Now Have Never Purchased


Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4)

QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category.

Familiar with, use regularly

Familiar with, use occasionally

Familiar with, use rarely

Familiar with but don’t use

Never heard of

Brands:

Totino’s Pizza Rolls

Hot Pockets/Lean Pockets/

Croissant Pockets

Stouffer’s Frozen Entrees

Lean Cuisine Frozen Meals




Red Baron Frozen Pizza

Swanson “Hungry-Man” Frozen Dinners

Banquet Frozen Meals

Swanson Pot Pies

Michelina’s

Dilberito

Bagel Bites

Eggo Waffles

Pillsbury Toaster Strudel

Breakfast Hot Pockets

Jimmy Dean Sausage Biscuits




Swanson Great Starts

Popper Frozen Party Snacks

Aunt Jemima Frozen Pancakes

Pillsbury Dunkables

Budget Gourmet Entrees

Healthy Choice Dinners

Kraft South Beach Diet Frozen Dinners

Lean Gourmet Entrees

Stouffer’s Corner Bistro

Stouffer’s French Bread Pizza

Delimex




TGI Friday’s

Jose Ole

Super Pretzel

Tyson Frozen Chicken Wings

DiGiorno Pizza

Freschetta Pizza

Jeno’s Pizza

Tombstone Pizza

Tony’s Pizza

Marie Callender’s Dinners

Smart Ones Frozen Entrees


Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044)

1 4 8

1 4 10

2 9 18

2 9 22

5 17 19

10 21 24

0 10 20 30 40 50 60 70

Hot Pockets [LP, CP]

Totinos Pizza Rolls

TGI Friday's

Bagel Bites

Popper Frozen Party Snacks

Stouffer's Corner Bistro

Familiar/Use Regularly Familiar/Use Occasionally Familiar/Use Rarely


Frozen Entrees and Meals Brand Familiarity (among grocery store shoppers, n=1044)

2 6 7

2 11 14

3 10 15

3 12 19

4 13 19

4 13 20

3 13 21

3 14 24

5 21 25

9 24 26

8 27 25

0 10 20 30 40 50 60 70

Stouffer's Froz. Entrees

Lean Cuisine Froz. Meals

Healthy Choice Dinners

Swanson Pot Pies

Marie Callender's Dinners

Michelina's

Banquet Froz. Meals

Swanson "Hungry-Man"

Lean Gourmet Entrees

Budget Gourmet Entrees

South Beach Diet Froz. Dinners



Frozen Breakfast Items Brand Familiarity (among grocery store shoppers, n=1044)

1 4 10

1 4 12

2 9 16

3 10 17

2 11 19

3 12 20

10 21 24

0 10 20 30 40 50 60 70

Eggo Waffles


Jimmy Dean Sausage Biscuits

Aunt Jemima Froz. Pancakes

Breakfast HP

Swanson Great Starts

Pillsbury Dunkables



Frozen Pizzas Brand Familiarity (among grocery store shoppers, n=1044)

1 4 13

2 11 18

2 9 20

2 13 21

3 15 23

4 16 24

3 14 26

0 10 20 30 40 50 60 70

Tombstone Pizza

DiGiorno Pizza

Red Barron Froz. Pizza

Stouffer's French Bread Pizza

Tony's Pizza

Freschetta Pizza

Jeno's Pizza



Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044)

QUESTION: Please indicate for which of these brands you have seen or heard advertising within the past three months or so.

Seen TV ads

Seen coupons

Seen in-store promotions

Seen or heard other ads

Not seen or heard any ads

Brands:

Totino’s Pizza Rolls

Hot Pockets

Lean Pockets

Croissant Pockets

Breakfast Hot Pockets



QUESTION: Please indicate for which of these brands you have seen or heard advertising within the past three months or so.

Brands (cont.):

Hot Pockets Subs

Lean Cuisine Dinners

Bagel Bites

DiGiorno Pizza

Stouffer’s Entrees




40

45

46

50

52

58

63

70

71

74

81

0 20 40 60 80 100

Hot Pockets

Lean Cuisine

Lean Pockets

DiGiorno

Stouffer's Entrees


Totino's Pizza Rolls

Bagel Bites

Breakfast HP

Croissant Pockets

Hot Pockets Subs


Seen/Heard TV Advertising in Past Three Months (among grocery store shoppers, n=1044)

20

22

22

24

31

31

32

36

42

49

54

0 20 40 60 80 100

Hot Pockets

DiGiorno

Lean Pockets

Lean Cuisine



Stouffer's Entrees

Breakfast HP

Hot Pockets Subs

Croissant Pockets

Bagel Bites


Seen Coupons in Past Three Months (among grocery store shoppers, n=1044)

12

12

13

13

15

15

17

17

21

22

23

0 20 40 60 80 100

Hot Pockets

Lean Cuisine

Lean Pockets


Stouffer's Entrees


Croissant Pockets

DiGiorno

Bagel Bites

Breakfast HP

Hot Pockets Subs


Seen In-Store Promo/Advertising in Past Three Months (among grocery store shoppers, n=1044)

7

8

8

9

9

10

10

11

11

13

15

0 20 40 60 80 100

Lean Cuisine

Stouffer's Entrees

Hot Pockets

DiGiorno

Bagel Bites

Lean Pockets



Croissant Pockets

Breakfast HP

Hot Pockets Subs


Seen “Other” Advertising in Past Three Months (among grocery store shoppers, n=1044)

9

12

12

13

14

16

16

18

18

21

22

0 20 40 60 80 100

Lean Cuisine

Hot Pockets

Lean Pockets

Stouffer's Entrees

DiGiorno

Bagel Bites


Breakfast HP


Croissant Pockets

Hot Pockets Subs


a marketsearch study national marketsearch poll food brands october/november 2005 marketsearch...

Documents

grocery store shoppers

devine street columbia

type of store

frozen foods category

general category purchase

frozen dinners

super target club store

sams grocery outlet