a guide to social meta tags for the search marketer
DESCRIPTION
Smx West 2014 Session #Smx #23D - Top Social Tactics For The Search Marketerpresentation A Guide To Social Meta Tags For The Search Marketer By Jennifer Lopez @Jennita Of MozTRANSCRIPT
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Social Meta Tags
For the Search Marketer
Jennifer Sable LopezDirector of Community at Moz
@jennita
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The SEO Mind
Mmmm,
SERPs
Keywords
Title Tags
Meta
Description
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Keyword Rich Title Tag
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Missing Meta Description
Google pulls from content instead,
based on your keywords
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How does this look on
Social?
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@jennita #SMX #23D
Not too bad,
eh?
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@jennita #SMX #23D
Oooh! Pretty
picture
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@jennita #SMX #23D
Google+
Ouch.
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@jennita #SMX #23D
Snooze...
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Social ≠ Search
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Let’s fix sharing!
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@jennita #SMX #23D
Nutella SERP
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@jennita #SMX #23D
Sharing Nutella on Facebook
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OpenGraph
http://ogp.me
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@jennita #SMX #23D
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@jennita #SMX #23D
OpenGraph - http://ogp.me
<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image"
content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
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@jennita #SMX #23D
Facebook Debugger
https://developers.facebook.com/tools/debug
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Twitter Cards
https://dev.twitter.com/docs/cards
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@jennita #SMX #23D
Summary Card (default)
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@jennita #SMX #23D
Summary Card - Large Image
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@jennita #SMX #23D
Twitter Card Code
<!-- Twitter card data -->
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@twitterhandle">
<meta name="twitter:creator" content="@AuthorTwitter”>
<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">
<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">
<meta name="twitter:image" content=”image URL for the image
you want to display">
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@jennita #SMX #23D
Twitter Card Validator
https://dev.twitter.com/docs/cards/validation/validator
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@jennita #SMX #23D
Add Your Site
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@jennita #SMX #23D
Twitter Card Analytics
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Pinterest – Rich Pins
https://developers.pinterest.com/rich_pins/
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@jennita #SMX #23D
Regular Pin
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http://mz.cm/1hD5c8H
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@jennita #SMX #23D
Rich Pin
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@jennita #SMX #23D
Rich Pin
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@jennita #SMX #23D
Rich Pin = Schema.org
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@jennita #SMX #23D
Rich Pins Validator
https://developers.pinterest.com/rich_pins/validator/
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Checklist
Check for OpenGraph/Twitter Cards/Schema
Add default OpenGraph tags to blog/content
Add basic Twitter card to blog/content
Ensure image sizes used are correct per platform
Modify settings for social win!