a global diamond commodity exchange creating a new ......a global diamond commodity exchange...
TRANSCRIPT
May 2019
A Global Diamond Commodity Exchange
Creating a New Financial Market
CEDEX Vision
www.cedex.com
Transforming Diamonds to a New Financial Asset
Why Diamonds?
www.cedex.com
Untapped Market
$300-$400 bn
Diversified Risk Profile Attractive Low Carry Cost
Breaking the Barriers to become a financial asset class
Lack of Fungibility Lack of Transparency
www.cedex.com
Lack of Liquidity
The diamond industry lacks clear & transparent pricing, making it
difficult to understand how diamonds are valued & priced
Unlike gold, platinum or silver, diamonds are not standardized
and each diamond is unique
Diamonds are mainly sold to end consumers in a one-sided
transaction, so you can’t resell a diamond in its fair market value
The CEDEX Solution
www.cedex.com
The Technology Behind CEDEX
THE DEX BLOCKCHAIN
Using both DEX & Blockchain technology CEDEX engineered a groundbreaking change overcoming the obstacles preventing diamonds from becoming a commodity
DEX- Transparency & Fungibility
www.cedex.com
Is a sophisticated proprietary algorithm that evaluates that creates
a single gemological benchmark for fungability and calculates the
diamond Estimated Market Price (EMP) for transparency overcoming
the barriers to transform diamonds to a financial asset class
DEX
Step 1: Creating A Gemological Benchmark
www.cedex.com
Historical Data of
~500K Diamonds
Compiling Diamond’s 20
Gemological Characteristics
GIA
Uploading Diamond’s
Gemological Lab Reports
Gem Composite = Benchmark
for Gemological Perfection
1 10
Step 2: Combining Live Pricing
www.cedex.com
DEX $ VALUEEstimated Market Price Vs. Asking Price
& Fungibility for Trading
Gem Composite
Live Parallel Trades
(Wholesalers)
1 10
Blockchain-Tokenization &Diamond Flow to The Exchange
DIAMONDSUpload a single or
multiple diamonds to the CEDEX exchange
VERIFICATIONAll diamonds uploaded to
CEDEX are sent to a GIA lab for verification and certificate
update
CUSTODIANOnce the diamond is verified and approved, it’s sent to a secured
custodian for safekeeping (Geneva/ Hong Kong)
SELLERThe diamond is uploaded to theexchange, where its evaluated; given aDEX score based on the requestedasking price vs. the Estimated MarketPrice (EMP)
BUYERCan bid on a single or multiple diamond,once there is a match, the Diamond DigitalCertificate is transferred to the buyer andhe becomes the diamond’s legal owner
DIGITAL DIAMOND CERTIFICATE (DDC)
A DDC is created, representing a diamond’s ownership. Including:owner ID, status, gem composite score, gem subcategory, media, designated custodian information, and arrival time at the custodian’s location
Proprietary & Confidential
www.cedex.com
Presenting the best valued deals on top
Generate automatic bids to reflect buyer entry point
Targeted Traders
www.cedex.com
BUYERSINITIAL SELLERS
CryptoHolders
InstitutionalTrading
Wholesalers & Private Diamond Holders
- Hedging Currency- Hedging General/Crypto Portfolios - Preserve Value- No Counterparty Risk
Commodity Traders
- Liquidation - Diamonds to Cash
- Exposer to Industry- Diversification- Better Alternative to Gold
CEDEX Strategic Expansion
www.cedex.com
Single DiamondFirst Financial Diamond Commodity Exchange
Institutional Markets
Global Financial Commodity Institutions
Expansion through distribution of ETF’s to retail
and later institutional counterparties:
Retail MarketsLocal Commodities
Retails Brokers
Crypto Exchanges
DiamondETF
Initiating Liquidity in Diamond Financial Market
www.cedex.com
CEDEXSingle Diamonds Trading
DEX- EvaluationDistribution
Trading underline vs. the ETF
ETF & Futures
Creation
DiamondIndex
ETF & Futures
AP’s
Index Arbitrage
Market Makers
STO Exchanges
Brokers Retail &
Inst
About CEDEX
www.cedex.com
CEDEX Achievements
www.cedex.com
March 2017Seed Investment from TechFinancials
March 2018Raised over $20M in Token Sale
November 2018Fully Operative Live Beta Exchangeand global operations
Custodianships in Geneva and HK
March 2019Connection to Partners in the ecosystem to create diamond ETF products
20KSupported Community & Followers
CEDEX Road Map
▪ Diamond ETF’s
▪ Strategic Collaborations
▪ Round A investment
www.cedex.com
2019Q4
▪ Retail Market
▪ Regulatory Umbrella
▪ Geo Expansion Joint Ventures
▪ Round B – Institutional
▪ Expansion Institutional Markets
▪ Short SaleLeverage TradingShared Investment
▪ Market Expansion
Q3 –Q42020Q1 – Q2
20202019Q1 – Q3
The Team
With over 20 years' experience in the global financial markets, has held senior roles in leading financial institutions such as Lehman Brothers, Barclays Capital and Intesa Sanpaolo (Banca IMI), and served as the CEO of a Luxembourg exchange and a financial advisory company
SAAR LEVI – CEO & CO FOUNDER
Entrepreneur with 25 years experience in the diamond industry. Working primarily in Asian markets, specializing in technology, consulting and financial software. Served as CEO at F&C as well as founder & managing director of the diamond brands LeLumiere and Masaor.com
RONEN PRIEWER - FOUNDER
VP Product
ASAF MEIRI
ADV. - Legal & Compliance Director
ARIEL LILAEV
COO
SHAHAF TZAIG
Chief Technology Officer
AVNER LEVINSTIEN
Development Manager
AVIV BALASSIANO
Head of Coin Management
ALLEN LANGNER
Japan Director
SHIGEO AKIYAMA
Asia Business Development
CALVIN HAU
Marketing Coordinator
OLGA CHEFRANOVA
Database Administrator
ALEKSANDR REBENOK
Senior QA Engineer
KATERYNA GORDIEIEVA
Korean Market Manager
REINA LEE
Head of Marcom & Business Development
YAEL ECKSTEIN
Our PartnersGrowing and Ongoing Joint Ventures & Partnerships
In Collaboration With:
- Listed on London Stock Exchange (TECH)
- Trading solutions to brokers & exchanges
- Based on propriety pricing algorithms
- Global offices: Israel, Cyprus, China, Hong Kong,
Japan & Ukraine
Award Winning Project
Audience award winner
Singapore Feb. 2018
Top 3 Potential StartupsTel-Aviv March 2018
Top 3 Potential StartupsZurich March 2018
www.cedex.com
CEDEX In Recent Media
Forbes 7 Ways Tokenizing Traditional Assets Will Launch Security Tokens To Main Street In 2019Nov 1, 2018
VIDEOS PRESS
Yahoo FinanceDiamond Commodity Exchange CEDEX is Now Listed On CoinbeneNovember 28, 2018
Coin RivetNew blockchain exchange launches that digitizes diamondsNov 29, 2018
Core Finance Saar Levi – CEDEX CEOCore Finanace InterviewNov 30, 2018
Speaking at MJACSaar's Speech at MJAC - CRYPTO COMPARE Conference
Dec 18, 2018
New Kids On The BlockchainSaar Levi – CEDEX CEOMJAC CryptoCompare Interview Dec 1, 2018
Presenting CEDEXSaar Levi Presents The CEDEX VisionMarch 28, 2018
CryptovestExclusive: Q&A with Saar Levi, CEO and Co-Founder of CEDEXFeb 5, 2019
CoinDeskBlockchain-Based Diamond Exchange Cedex to Start Trading Diamonds Worth $50 MillionMarch 28, 2019
CEDEX End Game
Become a leading marketplace for digitized commodities for the retail
and institutional investors
The New Way To Invest In Diamonds By Securing The Value Of Your Assets.
WWW.CEDEX.COM